Abstract:Stunting remains a major public health issue hindering the achievement of the Sustainable Development Goals (SDGs), particularly Goal 2 (Zero Hunger) and Goal 3 (Good Health and Well-Being). Previous studies have mostly…
focused on nutrition and health aspects, while this research addresses the research gap by analyzing policy strategies based on cross-sectoral collaboration at the village level. The purpose of this study is to identify and analyze stunting mitigation policy strategies within the framework of achieving the SDGs in Bayumundu Village, Kaduhejo District, Pandeglang Regency. This research employs Collaborative Governance theory (Ansell & Gash, 2008) and SWOT analysis (Rangkuti, 2018) to map internal–external factors and assess the quality of multi-stakeholder collaboration. The study uses a qualitative descriptive approach, collecting data through interviews, observation, and documentation, with triangulation for data validation. The findings indicate that the main strengths of the strategy are community awareness campaigns and available health infrastructure, while the greatest opportunity comes from national policy and government support. However, weaknesses such as limited community understanding and threats such as socio-economic inequality remain significant challenges. The study concludes that the success of stunting mitigation strategies is strongly determined by actor synergy, facilitative leadership at the village level, and the utilization of national policy opportunities. It recommends strengthening collaborative institutional design and leveraging health technologies to ensure program sustainability
Abstract:This article analyzes Indonesia's communication strategy in the multilateral Coral Triangle Initiative on Coral Reefs, Fisheries, and Food Security (CTI-CFF) cooperation, focusing on strategic communication approaches and…
d environmentally-based digital diplomacy. The CTI-CFF is a crucial platform for Indonesia to build its image as a maritime leader and protector of the region's environment. This research employs a literature review and exploratory content analysis of scientific literature, policy documents, and social media content from relevant institutions, such as the Ministry of Maritime Affairs and Fisheries (MMAF) and the CTI-CFF Regional Secretariat. The findings indicate that Indonesia utilizes the CTI-CFF not only as a policy cooperation instrument but also as a strategic communication medium that combines the framing of environmental and food security issues. The "healthy ocean = safe food" framing is a key narrative used to frame environmental issues within the context of national security. Furthermore, using social media as a digital diplomacy tool demonstrates Indonesia's efforts to expand the influence of environmental communication in a public and participatory manner. This study emphasizes the importance of strategic communication in ecologically based regional cooperation. It opens up opportunities for further research on the effectiveness of digital diplomacy and public engagement in national environmental campaigns.
Abstract:The use of social media in political campaigns significantly impacts the political awareness of first-time voters at SMAN 15 Garut. Validity and reliability tests of the research instrument indicate that the questionnaire…
e used is valid and reliable, allowing for accurate measurement of the desired concepts. Simple linear regression analysis reveals a positive relationship between the social media use variable (X) and the level of voter political awareness (Y), with social media explaining approximately 23.1% of the variation in voter awareness. Although significant, the influence of social media does not explain the entire variation in voter political awareness. Other factors outside the research variables also contribute, indicating the complexity in understanding the factors that influence the political awareness of first-time voters. Therefore, it is suggested to integrate social media use into better political campaign strategies, considering the characteristics of first-time voters. Increased digital access and knowledge also need to be strengthened so that first-time voters can participate more actively and effectively in the democratic process.
Abstract:Indonesia is the world’s second-largest fish producer, yet national fish consumption remains relatively low. To address this gap, the Ministry of Marine Affairs and Fisheries launched the Gemarikan (Eat More Fish) campaign,…
aign, which has recently shifted to digital platforms such as Instagram, TikTok, and YouTube to reach wider and younger audiences. This study explores the digital communication strategies used in the Gemarikan campaign, employing a constructivist paradigm and descriptive qualitative approach. Data were gathered through interviews, observation of digital channels, and document analysis at the Directorate General of Strengthening the Competitiveness of Marine and Fishery Products. Findings show that the campaign relies on persuasive, visual, collaborative, and educational messaging. While digital media enables interactive and contextual communication, effectiveness is shaped by technical and cultural factors. The study highlights the need for data-driven, adaptive digital communication strategies to promote healthy and sustainable food consumption behavior.
Abstract:This study aims to measure the level of effectiveness of the campaign equipment (APK) of legislative candidates in the 2024 general election campaign with the object of East Java province. To create a positive image to attract…
ttract voters, visual campaign equipment is used, namely banners, billboards, social media and so on as regulated in the General Election Commission Regulation (PKPU). So that the campaign program of each legislative candidate is very important to evaluate the effectiveness of the campaign equipment. Data collection was carried out by purposive sampling. The researcher conducted a validity test of the questions before distributing the questionnaire. After the data was collected, the data was analyzed quantitatively using the EPIC model analysis with 12 indicators. The questionnaire has been tested for validity and reliability and scaled according to the Likert rule (1-5). Then tabulation was carried out on the respondents' answers to then be averaged and applied through the EPIC diagram. The calculation results showed that two dimensions, namely the Persuasion and Communication dimensions, got a value of 3.22 and 3.14 in the effective criteria and the next two variables, namely Empathy and Impact, got a value of 3.48 and 3.47 in the effective criteria. Of the various indicators, the question with the lowest value was about the legislative candidate's promise with a score of 3.01, considering that political promises are the most vulnerable things to prospective voters and influence the next election.
Abstract:The 2024 Indonesian General Election presents significant challenges, including disinformation, cyber threats, and social polarization, which pose risks to democratic stability. This study aims to analyze security communication…
ication in democratic campaigns, focusing on risk mitigation strategies, the role of social media, and cross-sector collaboration. A literature review method was employed, with qualitative descriptive analysis of relevant materials, including journal articles, official reports, and books. Findings reveal that security communication strategies involving early threat detection, the strategic use of social media for credible messaging, and collaboration among governments, media, and civil society effectively enhance public trust. However, challenges such as low digital literacy and information access disparities persist. The integration of big data technology for public conversation analysis offers significant potential for early threat detection and improved communication strategy effectiveness. In conclusion, effective security communication requires inclusive, collaborative, and technology-based approaches to ensure stability and transparency in democratic processes.
Keywords: big data, digital literacy, democratic stability, election 2024, security communication
Abstract:Social media has transformed the global communication landscape and has become a vital instrument in increasing awareness and public participation on various environmental issues. This study aims to analyze the role and…
impact of social media in encouraging public engagement in environmental movements, both at the local and global levels. Using a qualitative approach with a combination of systematic literature analysis and multiple case studies, this research examines how social media platforms facilitate the dissemination of environmental information, promote collective action, and create spaces for discussions on environmental sustainability. The findings indicate that social media plays a significant role in mobilizing individuals to take concrete actions on environmental issues through three main mechanisms: (1) democratization of environmental information, (2) facilitation of the formation of environmental communities, and (3) acceleration of collective responses to urgent environmental issues. However, the study also identifies critical challenges, including the spread of false information, digital divide, and slacktivism phenomena that may hinder the effectiveness of digital environmental campaigns. Further analysis reveals that the effectiveness of social media use in environmental campaigns heavily depends on content strategies, timing, and the involvement of environmental influencers. The study also finds a positive correlation between the intensity of social media usage for environmental purposes and the level of public awareness and active involvement in environmental preservation. Additionally, the research highlights the significant role of social media as a catalyst for pro-environmental behavior among younger generations. These findings contribute significantly to the development of more effective environmental communication strategies in the digital era, emphasizing the importance of digital literacy in the context of environmental activism. The study recommends combining social media power with concrete actions to achieve optimal impact in addressing environmental challenges.
Abstract:This study explores the potential of social media as a health communication platform for preventing filicide in Indonesia, focusing on disseminating information, reducing stigma, and engaging audiences. The study adopts…
an exploratory approach based on secondary data, including the analysis of scientific literature, reports from the Indonesian Child Protection Commission (KPAI) and UNICEF, and global campaigns such as #EndViolence. Research shows that social media can reach a broad audience, particularly the younger generation, through strategically designed educational content like infographics and videos. Empathy-driven campaigns utilizing real-life stories can also effectively reduce the stigma surrounding mental health, a primary cause of filicide. However, the study identifies challenges such as limited access in remote areas, potential misuse of platforms, and the sustainability of campaigns, which often pose obstacles. In Indonesia’s context, adapting global campaign models to local culture can enhance prevention outcomes. Collaboration among the government, non-profit organizations, and the community is key to ensuring long-term impact. By integrating technologies such as artificial intelligence and gamification, and implementing data-driven approaches, social media can become a powerful tool to drive behavioral change and raise public awareness about filicide prevention.
Abstract:Social media has become an effective platform for disseminating information and raising environmental awareness. This article explores how social media is utilized as a communication tool in environmental campaigns, focusing…
sing on strategies, challenges, and its impact on public awareness. Research indicates that social media plays a significant role in reaching broader audiences, accelerating information dissemination, and encouraging public participation in environmental actions. However, challenges such as misinformation and unethical use of social media must also be addressed. This article provides recommendations to optimize social media in supporting sustainable environmental campaigns.
Abstract:This research aims to analyze the influence of the use of influencer marketing on consumer purchasing behavior in the digital era. Influencer marketing has become a popular marketing strategy, especially on social media,…
that can influence consumer purchasing decisions. This research uses a survey method with 200 respondents who actively use social media and are exposed to influencer marketing content. The variables analyzed include influencer credibility, audience engagement, product suitability to the audience, and their influence on consumer purchasing decisions. The research results show that influencer credibility, audience engagement, and product suitability with the audience have a significant positive influence on consumer purchasing behavior. Additionally, transparency and authenticity in the relationship between influencers and brands has also proven important in building audience trust. This research provides practical implications for companies to select the right influencers, increase audience engagement, and maintain authenticity in their marketing campaigns. Overall, influencer marketing has proven effective in influencing consumer purchasing decisions, especially in the context of social media and the digital era.