Abstract:This study examines the phenomenon of celebrity populism in the context of legislative candidacy in Indonesia, particularly during the 2024 General Election. Celebrity populism refers to a political strategy that relies…
on public popularity, personal image, and emotional proximity to gain electoral support. A qualitative approach was used to explore voter preferences, campaign strategies, the role of social media, and the challenges faced by celebrities entering the political arena. Data were collected through literature review, media documentation, and content analysis of social media platforms. The findings reveal that voters tend to support celebrity candidates not based on their political vision or programs, but due to symbolic closeness and personal appeal developed through entertainment media. Social media serves as the primary tool to construct a populist, “people-oriented” image, although often lacking substantive political content. On the other hand, limited political capacity, public skepticism, and the challenge of adapting to party structures are major obstacles faced by celebrity candidates. These findings suggest that while celebrity populism may broaden political participation, it also risks diminishing the quality of political representation. Therefore, strengthening political literacy and party-based political development is essential to safeguard the quality of democracy amid growing trends of political personalization.
Keywords:, Celebrity Populism, Elections, Social Media, Voter Preference, Indonesian Politics.
Abstract:This research examines the role of youth in supporting e-government in the era of digital-based government 5.0, highlighting how the younger generation can be the main agent in the digital transformation of government. In…
n this context, youth not only act as users of technology, but also as developers of innovations that support the efficiency, transparency, and responsiveness of public services. Secondary data collected through document searches of literature, journal articles, government reports, and other official documents form the basis of this research analysis. The descriptive-analytical qualitative method is used to describe and criticise various aspects of the role of youth in e-government. Case studies such as "LAPOR!" and "Qlue," as well as hackathon initiatives, show how youth directly contribute to the development of digital solutions. In addition, their participation in e-participation platforms such as "Musrenbang Online" shows active engagement in technology-based decision-making processes. Youth also play a role in digital literacy campaigns, helping less tech-savvy communities to utilise e-government services. Involvement in advocacy and research further underlines the potential of youth as a source of innovative ideas and solutions. The results of this study confirm that the contribution of youth in supporting e-government is significant and covers various aspects, from technology development, participation in policy processes, to education and advocacy. Thus, youth are the main key in accelerating the digital transformation of government, ensuring that technology can be maximally utilised to improve the quality of public services and meet the needs of society in the digital era 5.0.
Keywords: Youth, E-Government, Digital 5.0, Digital Transformation
Abstract:Abstract: This study aims to analyze the influence of gender on user responses to social media strategies on the Instagram platform by utilizing data science techniques. The methodology includes collecting user interaction…
on data based on gender, statistical analysis, and applying machine learning algorithms to identify response patterns. The results reveal significant differences in how male and female users respond to social media content and campaigns, affecting marketing strategy effectiveness. Data science analysis showed that the K-Means Clustering method segmented users into three groups based on interaction patterns, with female users showing the highest engagement rate (18%) compared to male users (12%). The Decision Tree model identified gender as the most dominant predictor of engagement (40%), followed by user growth (25%) and content type (20%). The Random Forest model validated that gender-targeted strategies increased marketing effectiveness by up to 22%. Multivariate regression revealed a positive effect of female user proportion (+0.45) and a negative effect of male user proportion (−0.12) on engagement. In conclusion, a deeper understanding of gender-based response differences can assist companies in designing more targeted social media strategies and enhancing engagement.
Keywords: gender; social media response; instagram; data science; marketing strategy
Abstrak: Penelitian ini bertujuan untuk menganalisis bagaimana pengaruh gender memengaruhi respons pengguna terhadap strategi media sosial di platform Instagram dengan memanfaatkan teknik data sains. Metode yang digunakan meliputi pengumpulan data interaksi pengguna berdasarkan gender, analisis statistik, dan penerapan algoritma machine learning untuk mengidentifikasi pola respons. Hasil penelitian menunjukkan adanya perbedaan signifikan dalam cara pengguna laki-laki dan perempuan merespons konten dan kampanye media sosial, yang berdampak pada efektivitas strategi pemasaran. Analisis data sains menunjukkan bahwa metode K-Means Clustering berhasil mengelompokkan pengguna ke dalam tiga segmen berdasarkan pola interaksi, dengan segmen perempuan menunjukkan tingkat engagement tertinggi (18%) dibandingkan laki-laki (12%). Model Decision Tree mengidentifikasi gender sebagai faktor paling dominan terhadap engagement dengan kontribusi sebesar 40%, disusul oleh pertumbuhan pengguna (25%) dan jenis konten (20%). Random Forest memvalidasi bahwa strategi yang disesuaikan berdasarkan gender meningkatkan efektivitas pemasaran hingga 22%. Regresi multivariat menunjukkan bahwa proporsi pengguna perempuan berkontribusi positif sebesar 0,45 poin terhadap engagement, sedangkan pengguna laki-laki berkontribusi negatif sebesar -0,12. Kesimpulannya, pemahaman mendalam tentang perbedaan respons berdasarkan gender dapat membantu perusahaan dalam merancang strategi media sosial yang lebih tepat sasaran dan meningkatkan engagement.
Kata kunci: gender; respons media sosial; instagram; data sains; strategi pemasaran
Abstract:Cyberbullying is one of the negative impacts of the increasingly widespread development of information technology, especially among children. UNICEF (2020) reported that 45% of 2,777 young people in Indonesia aged 14-24…
years have experienced cyberbullying. This community service aims to prevent digital bullying through digital literacy education for children at the Muhammadiyah Boys and Girls Orphanage in Kediri City. This activity integrates character education, social skills, and media etiquette. Through the CBR (Community Based Research) method, steps for preventing, reporting, and handling bullying are developed which are expected to be pioneers of anti-bullying campaigns. The results of the community service activities show that the participants can receive digital literacy education to combat cyberbullying well. Children can understand the forms included in cyberbullying and understand the procedures for reporting to relevant parties. Through this activity, participants also understand digital literacy in general and through interactive digital literacy snakes and ladders game activities. This ultimately further improves children's digital literacy knowledge and skills, especially in efforts to combat cyberbullying.
Keywords: children; cyberbullying; digital literacy; media; games
Abstrak: Cyberbullying merupakan salah satu dampak negatif dari perkembangan teknologi informasi yang semakin tinggi, khususnya di kalangan anak-anak. Pengabdian kepada masyarakat ini bertujuan untuk mencegah perundungan digital yang sering terjadi melalui edukasi literasi digital bagi anak-anak Panti Asuhan Putra dan Putri Muhammadiyah di Kota Kediri. Kegiatan ini mengintegrasikan pendidikan karakter, keterampilan sosial, dan adab bermedia. Melalui metode CBR (Community Based Research), langkah-langkah pencegahan, pelaporan, dan penanganan perundungan dikembangkan yang diharapkan para peserta dapat menjadi pelopor kampanye anti-bullying. Hasil dari kegiatan pengabdian kepada masyarakat menunjukkan bahwa para peserta dapat menerima edukasi literasi digital untuk melawan cyberbullying dengan baik. Anak-anak dapat memahami bentuk-bentuk yang termasuk dalam tindakan cyberbullying serta memahami tata cara untuk melaporkan kepada pihak terkait. Melalui kegiatan ini, para peserta juga memahami literasi digital secara umum dan melalui aktivitas permainan interaktif ular tangga literasi digital. Hal ini pada akhirnya semakin meningkatkan pengetahuan dan keterampilan literasi digital anak-anak, khususnya dalam upaya melawan tindakan cyberbullying.
Kata kunci: anak-anak; cyberbullying; literasi digital; media; permainan
Abstract:Abstract: The emergence of some diseases that often attack school-age children, it turns out generally related to Clean and Healthy Life Behavior (PHBS). Other schools function as a place of learning and can also be a threat…
reat of disease transmission if not managed properly. More than that, school age for children is also a vulnerable period of various diseases. Therefore, the planting of PHBS values in schools is an absolute necessity and can be done through an approach with the PMR (Youth Red Cross) which is assisted by the local PMI (Indonesian Red Cross. In the hope that PMR members can carry out the Promotion Efforts to realize Clean and Healthy Life Behavior in the school environment to realize a Healthy School. The specific target of this activity will involve 30 members of the Intermediate PMR in the PMI Area of Magelang City. This activity includes the provision of material related to the technique of washing hands properly and properly and maintaining personal hygiene, the dangers of cigarettes and drugs, HIV AIDS, and the use of healthy latrines. Implementation with simulations for the application of Clean and Healthy Behavior through campaigns and demonstrations.
Keywords: PHBS, PMR, school
Abstrak: Munculnya sebagian penyakit yang sering menyerang anak usia sekolah, ternyata umumnya berkaitan dengan Perilaku Hidup Bersih dan Sehat (PHBS). Sekolah selain berfungsi sebagai tempat pembelajaran juga dapat menjadi ancaman penularan penyakit jika tidak dikelola dengan baik. Lebih dari itu, usia sekolah bagi anak juga merupakan masa rawan terserang berbagai penyakit. Oleh karena itu, penanaman nilai-nilai PHBS disekolah merupakan kebutuhan mutlak dan dapat dilakukan melalui pendekatan dengan PMR (Palang Merah Remaja) yang merupakan binaan dari PMI (Palang Merah Indonesia) setempat..Target khusus kegiatan ini akan melibatkan 30 anggota PMR Madya di wilayah Binaan PMI Kota Magelang. Kegiatan ini meliputi pemberian materi terkait teknik mencuci tangan dengan baik dan benar serta menjaga kebersihan diri, Bahaya Rokok dan Napza, HIV AIDS, serta Penggunaan Jamban Sehat. Implementasi dengan adanya simulasi untuk penerapan Perilaku Hidup Bersih dan Sehat melalui bentuk kampanye dan demonstrasi. Tujuan kegiatan pengabdian ini adalah meningkatkan pemahaman dan perilaku sasaran dalam memahami serta menerapkan perilaku hidup bersih dan sehat dan dapat mengaplikasikan dalam upaya menjaga kesehatan lingkungan sekolah dengan menghindari perilaku-perilaku yang beresiko menimbulkan penyakit.
Kata kunci: PHBS, PMR, sekolah
Abstract:Abstract: Toko IBIL Asahan is a retail business engaged in selling children's and adult clothing. Customer retention and marketing tactics are vital for corporate success. Especially for retail enterprises like the Ibil…
Asahan Store, it's critical to consistently create novel strategies to draw in new clients and keep existing ones. This research aims to design a web-based new customer acquisition and points program to increase buying interest and customer loyalty at IBIL Asahan stores. The research method used is a case study, which involves collecting data from primary and secondary sources. Primary data were obtained through direct observation at Toko IBIL Asahan and interviews with store management. The results of this study resulted in the design of a point program integrated with the web application to provide incentives to customers to shop regularly at Toko IBIL Asahan. This points program will give customers points every time they make a purchase, and these points can be redeemed for gifts or discounts in the future. In addition, new customer acquisition strategies are also proposed, including marketing through social media, promotional campaigns, and collaboration with local partners. This web application also provides information about point programs, special offers, and other features that can interest customers. In addition, the installation of point machines in stores will also be carried out to make it easier for customers to collect points and exchange them.
Keywords: Cashier Application; database; member; point; pos
Abstrak: Toko IBIL Asahan adalah sebuah usaha retail yang bergerak di bidang penjualan pakaian anak-anak dan dewasa. Strategi pemasaran dan retensi pelanggan menjadi faktor penting bagi keberhasilan bisnis. Terutama bagi bisnis ritel seperti Toko Ibil Asahan, penting untuk terus mengembangkan cara-cara baru untuk menarik pelanggan baru dan mempertahankan pelanggan yang sudah ada. Penelitian ini bertujuan untuk perancangan program poin dan akuisisi pelanggan baru berbasis web untuk meningkatkan minat beli dan loyalitas pelanggan pada toko IBIL Asahan. Metode penelitian yang digunakan adalah studi kasus, yang melibatkan pengumpulan data dari sumber primer dan sekunder. Data primer diperoleh melalui observasi langsung di toko IBIL Asahan dan wawancara dengan manajemen toko. Hasil penelitian ini menghasilkan perancangan program poin yang terintegrasi dengan aplikasi web untuk memberikan insentif kepada pelanggan untuk berbelanja secara teratur di Toko IBIL Asahan. Program poin ini akan memberikan poin kepada pelanggan setiap kali mereka melakukan pembelian, dan poin-poin ini dapat ditukarkan dengan hadiah atau diskon di masa mendatang. Selain itu, strategi akuisisi pelanggan baru juga diusulkan, termasuk pemasaran melalui media sosial, kampanye promosi, dan kolaborasi dengan mitra lokal. Aplikasi web ini juga menyediakan informasi tentang program poin, penawaran spesial, dan fitur-fitur lain yang dapat menarik minat pelanggan. Selain itu, pemasangan mesin poin di toko juga akan dilakukan untuk memudahkan pelanggan dalam mengumpulkan poin dan menukarkannya.
Kata kunci: aplikasi kasir; database; member; poin; pos
Abstract:This study investigates the communicative practices of youth volunteers involved in Surabaya’s Kelurahan Bersinar anti-drug initiative, highlighting the role of grassroots messaging in shaping public health discourse. Grounded…
Grounded in framing theory, narrative theory, and social capital theory, the research explores how volunteers construct persuasive anti-drug messages through culturally rooted storytelling, emotional framing, and symbolic communication. Using a qualitative case study approach, data were gathered through interviews, focus groups, observations, and campaign materials with 18 youth volunteers. The findings reveal that volunteers effectively used personal experiences and local narratives to foster trust and collective identity, transforming individual challenges into shared stories of hope and resistance. Emotional strategies, such as gain-framed and fear-based appeals, were deliberately crafted to trigger empathy and promote behavioral change. Volunteers also capitalized on their deep integration within community networks to enhance message credibility and reach, cultivating both bonding and bridging social capital. The study challenges top-down approaches in health campaigns, illustrating the power of peer-led, culturally resonant communication. It contributes a layered communication model for grassroots health advocacy and underscores the transformative impact of narrative-driven volunteer engagement. The study recommends integrating cultural framing in training programs and exploring digital channels to scale grassroots messaging in future research.
Abstract:Anemia in pregnant women is a serious health problem with negative impacts on the health of the mother and fetus. The aim of this research is to conduct a literature review on strategies for reducing and preventing anemia…
a in pregnant women. This study used the Systematic Literature Review (SLR) method to collect and evaluate 20 relevant articles regarding strategies for reducing and preventing anemia in pregnant women. A literature search was conducted through various databases and articles that met the inclusion and exclusion criteria were selected for analysis. The main finding of this literature review is that several effective strategies have been identified for the reduction and prevention of anemia in pregnant women, including iron and folic acid supplementation, dietary changes, regular check-ups, health education, and community-based awareness campaigns. Factors such as public awareness, supportive health policies, and easy access to health services play an important role in supporting the successful implementation of these strategies. However, there are also obstacles such as limited access and resources, non-compliance, and cultural challenges that can hinder efforts to prevent anemia. The conclusion of this research is that strategies for reducing and preventing anemia in pregnant women require a holistic approach involving various aspects, including strengthening health services, targeted health education, and cross-sector collaboration. By implementing appropriate recommendations, it is hoped that a significant reduction in the prevalence of anemia in pregnant women can be achieved and improve the overall health of mothers and fetuses.
Abstract:This study investigates the dynamic marketing and communication strategies used by PT. Gojek Indonesia to strengthen its consumer base. As one of Southeast Asia's leading technology-based platforms, Gojek has rapidly expanded…
anded its services beyond ride-hailing to include food delivery, digital payments, and more. This research uses a qualitative approach, combining interviews, case studies, and industry analysis to dissect the multifaceted strategy implemented by Gojek. This study explores Gojek's proficient use of digital channels and social media to drive consumer engagement. By analyzing consumer behavior and preferences, the study explains how Gojek tailors its marketing messages to resonate with diverse target audiences. In addition, this study examines the role of strategic partnerships and collaborations in strengthening Gojek's market presence and attracting new consumers. Furthermore, the study explores the impact of innovative features and services introduced by Gojek, such as loyalty programs and seamless user interfaces, on customer acquisition and retention. The study identifies the critical role of data analytics in shaping personalized marketing campaigns that appeal to specific consumer segments. The findings from this study contribute to a broader understanding of effective marketing and communication strategies in technology-based service industries. The insights derived from Gojek's approach provide valuable lessons for businesses looking to navigate a competitive market and expand their consumer base through strategic marketing initiatives.
Abstract:The rapid advancement of Artificial Intelligence (AI) introduced Virtual Influencers (VIs) as innovative digital marketing tools, yet their adoption in high-trust sectors like banking presented unique challenges. This study…
udy analyzed the potential impact of using VIs on consumer perception and marketing ethics within the context of digital security campaigns. A qualitative-contextual approach was employed, examining Bank Central Asia’s (BCA) “Don’t Know? Kasih No!” (DKKN) campaign as a primary case study. The research explored the implications of replacing a highly credible human figure, Indro Warkop, with a VI. Drawing on Source Credibility, Parasocial Relationship, and Marketing 6.0 theories, the analysis identified an inherent trust deficit in VIs. Results indicated that while the actual DKKN campaign successfully garnered over 100 million views and reduced customer financial losses by 41%, a hypothetical AI-led version would likely trigger consumer skepticism due to a lack of experiential authenticity. Furthermore, an ethical paradox was discovered where mandated AI transparency disclosure triggered skepticism among Gen Z users. It was concluded that for high-stakes financial communication, human influencers remained superior due to their emotional relatability and the "sentience factor" required for cybersecurity advocacy. This paper recommends that banking institutions limit VIs to functional roles rather than high-stakes security literacy.