Abstract:Fernando BSM U-19 players continue to experience confusion in implementing defensive collaboration, which hinders their ability to execute defensive strategies effectively. This coaching clinic activity aims to facilitate…
e coaches and players in understanding, implementing, and developing defensive system patterns, particularly mixed defense patterns in futsal. This community service was carried out through three meetings, beginning with a pre-test in the form of a questionnaire containing 15 questions regarding defensive pattern strategies. After the coaching clinic, a similar questionnaire was administered again as a post-test. The results of the activity showed an increase in understanding of up to 80% among players and coaches after participating in the training. This finding confirms that the coaching clinic method is able to deliver material systematically and easily understood, so it can be an effective alternative strategy in improving the understanding of defensive tactics in futsal.
Abstract:This study explores how influencer marketing shapes digital identity and spatial relations in Makassar, Indonesia, through a spatially grounded urban ethnography approach. This framework enables a deep reading of how urban…
an residents engage with digital practices to navigate symbolic and spatial exclusion generated by influencer content. Through social media observation, narrative interviews, and the tracing of urban locations featured in visual representation, the study finds that influencer marketing does not merely sell products—it also reproduces social hierarchies through aesthetic spatiality and the logic of visibility.
Yet, amid such exclusions, marginalized communities deploy diverse tactics of resistance, including visual reengineering, the use of alternative locations, and digital irony that disrupt dominant narratives. These findings suggest that digital identity is not passively consumed but actively negotiated through concrete and often unexpected spatial relations. Drawing on Lefebvre’s theory of the production of space, Urry’s concept of digital mobilities, and Gandy’s politics of infrastructure, the study shows how cities and digital spaces co-constitute a contested symbolic terrain.
The article’s main contribution lies in advancing a Global South perspective, where digital technologies and aesthetics are practiced contextually and do not always conform to the logics of global capitalism. This research underscores that urban—and digital—space is not solely produced from above, but also from below, through the everyday agency of ordinary citizens.
Abstract:This study explores how marginalized communities in Makassar construct and sustain their life rhythms amidst the temporal pressures shaped by infrastructure systems, mobility regimes, and urban development logics. Employing…
ing a space- and time-based urban ethnographic approach, the research traces residents’ daily tactics, rhythmic narratives, and spatial practices in navigating mobility exclusion and the accelerating, non-inclusive urban pace.
Field findings reveal that residents engage in various forms of micro-resistance—such as adjusting selling hours, utilizing interstitial moments in urban space, and cultivating social rhythms that diverge from technocratic logics. Within temporalities not governed by state or capital, urban spaces are collectively reproduced from below, positioning spatial production as a bottom-up process rather than a top-down imposition.
The study contributes theoretically by advancing Lefebvre’s rhythmanalysis, Urry’s notion of differential mobility, and Gandy’s political ecology of infrastructure within the context of Global South cities. By foregrounding time as a critical analytical lens, the research expands our understanding of how power operates temporally in urban life, and how residents negotiate this power through their everyday rhythms.
Ultimately, this research offers a new perspective for interpreting urban dynamics—not only through spatiality but also through socially produced temporalities.
Abstract:The community has the right to express aspirations, suggestions, and opinions in the village government's execution. The goal of this study is to examine how community rights are implemented and identify barriers to their…
r effective execution in village management. In particular, the preparation of the Draft Village Regulation aims to enhance the implementation of democracy in the Village. The research method employed is empirical legal research, utilizing primary and secondary data collection methods through in-depth observations and interviews. The results are based on field studies and documents from the Gunungsari Village Government, Tajinan District, Malang Regency. A qualitative juridical analysis is then carried out. The study's results show that implementing community rights in expressing aspirations, suggestions, and opinions is crucial in preparing the draft village regulations. In the planning activities for preparing village regulations, participation has been carried out through village deliberations and hamlet deliberations, which have identified inhibiting factors. First, there are still people who do not understand their rights. Second, there are still people who remain indifferent. Third, the community has not been informed about the village authority's plan to create village ordinances. Techniques for conquering difficulties 1). connecting the community's and the village government's perspectives, goals, and tactics. 2) Budgetary support from the village government for improving community human resources through education, training, and courses. 3) Village government programs and activity plans must be oriented towards improving community income and welfare. 4) Improved facilities and infrastructure for disseminating plans for drafting village regulations.
Abstract:The Indonesia-Malaysia-Thailand Growth Triangle (IMT-GT) is an important factor in the development of the halal food and industry sector in Thailand. Through collaborative efforts that promote knowledge sharing and best…
practices, technological advancements that enhance efficiency and transparency, regulatory frameworks that facilitate trade, and capacity-building initiatives that empower local enterprises, the Indonesian government has been able to enhance the quality and competitiveness of its products on the global market by sharing successful experiences and tactics in halal certification, product monitoring, and regulation. In this study, we adopted a qualitative approach to examine the contribution of the Indonesia-Malaysia-Thailand Growth Triangle in improving the quality of the food industry in Thailand. The qualitative findings provided a theoretical framework and conceptual dimensions, enhancing the understanding of how IMT-Growth Triangle initiatives influence the development and management of a sustainable dietary system in Thailand from the very beginning.
Abstract:The growing dominance of impulse buying within TikTok's live streaming commerce, particularly in the Fashion product segment, signifies a transformation in digital consumer behavior influenced by the dynamics of real-time…
e interactivity and incentive-based promotional strategies. This study empirically examines the effects of real-time interactivity and promotion incentive information on impulse buying behavior, with perceived trust serving as a mediating variable that explains the psychological pathway between digital stimuli and spontaneous purchase decisions. Employing a quantitative approach with an associative causal design, data were collected from 231 active TikTok users in Indonesia and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) version 4.0. The analysis reveals that both exogenous variables significantly enhance the tendency for impulsive purchases, both directly and indirectly through the mediation of perceived trust. Responsive real-time interactions and exclusive, time-sensitive promotions effectively foster consumer trust in sellers, which subsequently accelerates unplanned buying behavior. These findings advance theoretical discourse in digital marketing literature by emphasizing the critical integration of interactivity, promotional stimuli, and affective trust mechanisms in shaping purchasing decisions within persuasive and simultaneous digital environments. The practical implications of this study offer strategic insights for businesses, encouraging the optimization of interactive features and promotional tactics to establish credibility and drive instant sales conversions in the context of e-commerce live streaming.
Abstract:Abstract: The increasingly fierce business competition in this era of globalization requires companies to rearrange business strategies and tactics in order to always survive in business competition. To achieve this, there…
re are several things that can be done, namely by improving product quality, adding product types, and reducing company operational costs by using company data analysis. Data mining is a statistical process that identifies and categorizes data. PT. Swasti is a company engaged in contracting and supplying the engineering needs of palm oil mills. The purpose of this research is to help classify sales data in order to maximize stock management. In this study, the application of clustering using the k-means algorithm was used. The results of the data modeling will group the stock of goods into a number of clusters. The grouping will produce in information about the sale of goods where there are three groups, namely sales that are not selling well, selling well, and selling very well.
Keywords: k-means; data mining; clustering; sales stock.
Abstrak: Persaingan bisnis yang semakin ketat di era globalisasi ini menuntut perusahaan untuk menyusun kembali strategi dan taktik bisnis agar selalu bertahan dalam persaingan bisnis. Untuk mencapai hal tersebut, ada beberapa hal yang bisa dilakukan yaitu dengan meningkatkan kualitas produk, penambahan jenis produk, dan pengurangan biaya operasional perusahaan dengan cara menggunakan analisis data perusahaan. Data mining merupakan proses statistik yang mengidentifikasi dan mengelompokkan suatu data. PT. Swasti adalah perusahaan yang bergerak di bidang kontraktor dan supplier untuk kebutuhan teknik dari pabrik kelapa sawit. Tujuan diadakan penelitian ini untuk membantu mengelompokkan data penjualan agar dapat memaksimalkan manajemen stock. Pada penelitian ini, digunakan penerapan clustering dengan menggunakan algoritma k-means. Hasil dari pemodelan data tersebut akan mengelompokkan stock barang kedalam sejumlah cluster. Pengelompokkan tersebut akan menghasilkan informasi tentang penjualan barang dimana terdapat tiga cluster yaitu penjualan kurang laris, cukup laris, dan sangat laris.
Kata kunci: k-means; data mining; clustering; stok penjualan.
Abstract:The data storage system is designed to keep data neatly and safely stored and conveniently accessible when needed. Teachers were not used to utilizing Google Drive and instead saved material on cellphones, which clogged…
storage and made it difficult to access files when they were needed. Data was frequently left behind since it was saved on a separate flash drive or laptop. Pengabdian kepada Masyarakat (PkM) is an activity that intends to deliver knowledge training on Google Drive cloud storage technology as an alternative to the online storage medium. Tanjung Balai 4 SMKN was involved as a PkM partner in the activity, which focused on introducing and training in using Google Drive. Among the tactics employed is teaching instructors about the characteristics and benefits of Google Drive as an online storage medium. Tanjung Balai SMKN4 instructors in the 20-teacher group improved their understanding of Google Drive features and functionalities, as well as their capacity to handle files efficiently, after attending the session. Because cooperation partners and instructors at SMKN 4 Tanjung Balai may utilize the information learned to maximize the usage of Google Drive in school activities, using Google Drive has a beneficial influence on PkM activities.
Keywords: cloud_storage; google_drive; smkn4_tanjung_balai; PkM
Abstrak: Sistem penyimpanan data tidak hanya bertujuan agar tersimpan secara rapi dan aman namun dapat juga diakses dengan mudah saat data dibutuhkan. Sebelumnya para guru belum terbiasa menggunakan google drive dan lebih sering menyimpan data dismartphone sehingga membebani penyimpanan serta kesulitan dalam menemukan file saat akan digunakan dan data yang sering tertinggal karena disimpan dimedia flashdisk atau dilaptop yg berbeda. Kegiatan pengabdian kepada masyarakat (PkM) ini bertujuan memberikan pelatihan kepada guru-guru tentang pengetahuan teknologi cloud storage google drive sebagai alternatif media penyimpanan online. Kegiatan dilakukan dengan melibatkan SMKN4 Tanjung Balai sebagai mitra dalam PkM yang fokus pada pengenalan dan pelatihan penggunaan google drive. Metode yang digunakan meliputi pelatihan kepada guru-guru mengenai fitur dan manfaat google drive sebagai media penyimpanan online. Setelah mengikuti pelatihan, guru SMKN4 Tanjung Balai yang mengikuti 20 guru mengalami peningkatan pengetahuan tentang fitur dan fungsi google drive, serta kemampuan mereka dalam mengelola file secara efektif. Pemanfaatan google drive juga memberikan dampak positif dalam kegiatan PkM sebagai kolaborasi mitra dan guru SMKN 4 Tanjung Balai dapat menerapkan pengetahuan yang diperoleh untuk mengoptimalkan penggunaan google drive dalam kegiatan sekolah.
Kata kunci: cloud_storage; google_drive; smkn4_tanjung_balai; PkM
Abstract:Coffee businesses in Medan are becoming increasingly competitive. Due to the invention of coffee menus and coffee serving packaging to remain competitive, every coffee shop has a distinct quality. However, choosing the finest…
inest coffee shop remains a challenge for the decision-maker in this scenario, the consumer. Therefore, we need a mechanism to pick which clients or visits to a coffee shop. Clear, simple-to-understand idea-winning tactics make it simple to make decisions that are effective. The efficacy of various choices may be assessed by an efficient computer procedure. The purpose of this study is to use the Visekriterijumsko Kompromisno Rangiranje (Vikor) technique to choose the best coffee shop based on the following criteria: ambience, taste, pricing, diversity of the menu, service, and facilities. The responses of the questionnaire are used to determine the weight gain based on weighing. The option with the lowest value is chosen as the best option when A5 = 0. In other words, alternative A5 was chosen as the spot where coffee is most strongly recommended
Abstract:Abstract: Toko IBIL Asahan is a retail business engaged in selling children's and adult clothing. Customer retention and marketing tactics are vital for corporate success. Especially for retail enterprises like the Ibil…
Asahan Store, it's critical to consistently create novel strategies to draw in new clients and keep existing ones. This research aims to design a web-based new customer acquisition and points program to increase buying interest and customer loyalty at IBIL Asahan stores. The research method used is a case study, which involves collecting data from primary and secondary sources. Primary data were obtained through direct observation at Toko IBIL Asahan and interviews with store management. The results of this study resulted in the design of a point program integrated with the web application to provide incentives to customers to shop regularly at Toko IBIL Asahan. This points program will give customers points every time they make a purchase, and these points can be redeemed for gifts or discounts in the future. In addition, new customer acquisition strategies are also proposed, including marketing through social media, promotional campaigns, and collaboration with local partners. This web application also provides information about point programs, special offers, and other features that can interest customers. In addition, the installation of point machines in stores will also be carried out to make it easier for customers to collect points and exchange them.
Keywords: Cashier Application; database; member; point; pos
Abstrak: Toko IBIL Asahan adalah sebuah usaha retail yang bergerak di bidang penjualan pakaian anak-anak dan dewasa. Strategi pemasaran dan retensi pelanggan menjadi faktor penting bagi keberhasilan bisnis. Terutama bagi bisnis ritel seperti Toko Ibil Asahan, penting untuk terus mengembangkan cara-cara baru untuk menarik pelanggan baru dan mempertahankan pelanggan yang sudah ada. Penelitian ini bertujuan untuk perancangan program poin dan akuisisi pelanggan baru berbasis web untuk meningkatkan minat beli dan loyalitas pelanggan pada toko IBIL Asahan. Metode penelitian yang digunakan adalah studi kasus, yang melibatkan pengumpulan data dari sumber primer dan sekunder. Data primer diperoleh melalui observasi langsung di toko IBIL Asahan dan wawancara dengan manajemen toko. Hasil penelitian ini menghasilkan perancangan program poin yang terintegrasi dengan aplikasi web untuk memberikan insentif kepada pelanggan untuk berbelanja secara teratur di Toko IBIL Asahan. Program poin ini akan memberikan poin kepada pelanggan setiap kali mereka melakukan pembelian, dan poin-poin ini dapat ditukarkan dengan hadiah atau diskon di masa mendatang. Selain itu, strategi akuisisi pelanggan baru juga diusulkan, termasuk pemasaran melalui media sosial, kampanye promosi, dan kolaborasi dengan mitra lokal. Aplikasi web ini juga menyediakan informasi tentang program poin, penawaran spesial, dan fitur-fitur lain yang dapat menarik minat pelanggan. Selain itu, pemasangan mesin poin di toko juga akan dilakukan untuk memudahkan pelanggan dalam mengumpulkan poin dan menukarkannya.
Kata kunci: aplikasi kasir; database; member; poin; pos