Abstract:Perkembangan teknologi informasi dan komunikasi telah mendorong transformasi sistem perdagangan dari konvensional menuju perdagangan elektronik (e-commerce). E-commerce merupakan sistem perdagangan yang memanfaatkan jaringan…
ngan internet dan teknologi digital untuk memfasilitasi berbagai aktivitas bisnis secara elektronik. Artikel ini bertujuan untuk mengkaji konsep dasar e-commerce, mengidentifikasi jenis-jenisnya berdasarkan pelaku transaksi, serta menganalisis pemanfaatannya dalam kehidupan sehari-hari masyarakat. Metode yang digunakan adalah kajian pustaka dengan pendekatan deskriptif-analitis. Hasil kajian menunjukkan bahwa e-commerce memiliki lima konsep dasar, yaitu komputerisasi, integrasi, publikasi, komunikasi, dan perdagangan elektronik, serta karakteristik utama berupa ubiquity, global reach, interactivity, information density, dan personalization. Berdasarkan pelaku transaksinya, e-commerce terbagi menjadi B2C, B2B, C2C, dan C2B. Adapun pemanfaatannya meliputi peningkatan penjualan UMKM, kemudahan transaksi konsumen, strategi digital marketing, pertumbuhan ekonomi digital, dan perubahan perilaku konsumen.
Abstract:Social interaction that occurs on social media serves not only as a means of social interaction but also as a primary platform for information dissemination and public opinion formation. However, the ease of access and interactivity…
nteractivity of social media also pose serious challenges regarding the application of digital ethics. Freedom in social media is not limitless freedom. Digital ethics involves principles and norms that govern user behavior in creating, producing, and distributing content with full responsibility. The 2020 Digital Civility Index (DCI) report regarding changes in community behavior in social media usage and forms of communication interaction places Indonesia at the lowest rank in the civility index. Incivility in social media conduct by the community results in significant vulnerability and threats of division, unrest, and conflict within society. Digital ethics involves principles and norms that govern user behavior in creating, producing, and distributing content with full responsibility. Ethics and morals have an attachment to one another.
Keywords: Digital Ethics, social media, values, socio-cultural
Abstract:This study analyzes the use of the BTN Properti for Developer application in the Home Ownership Credit (KPR) application process at Bank BTN Manado Branch using the Technology Acceptance Model (TAM) and User Experience (UX)…
UX) approaches. The study used a descriptive qualitative method through in-depth interviews with four developer users of the application. Data analysis was conducted using the Miles and Huberman model which includes data reduction, data presentation, and conclusion drawing. The results show that the BTN Properti for Developer application is generally well received by developers because it is considered easy to use, has a clear application flow, and is able to improve the efficiency of time, costs, and energy through a digital process. However, several obstacles were still found, such as limited document upload size, navigation that is not fully intuitive, and delays in status updates outside of operating hours. Support from BTN was considered quite responsive through training and direct communication, although improvements in the communication features in the application are needed. Based on the TAM analysis, application acceptance is influenced by perceptions of usefulness and ease of use, while from a UX perspective the application shows good usability and usefulness quality, but still requires development in the aspects of interactivity and accessibility. This study concludes that the BTN Properti for Developer application plays an important role in supporting the digital transformation of mortgage applications, with a note that continuous development is needed to optimize services and be user-oriented.
Abstract:This study aims to examine the influence of social media and video conferencing applications on the learning outcomes of students at Bina Bangsa University. In line with the rapid adoption of digital technology in the education…
ucation sector, this research focuses on evaluating the effectiveness of social media and video conferencing apps in supporting flexible, interactive, and collaborative learning. Using a quantitative approach with descriptive and explanatory methods, data was collected from 50 respondents selected through stratified random sampling. The results indicate that WhatsApp is the most widely used social media platform by students (46.15%), while the most dominant video conferencing application is Zoom (61.54%). Students recognize the important role of social media in facilitating efficient communication, while video conferencing apps provide significant benefits in real-time interactivity. The combination of these two platforms has proven to significantly enhance students' learning motivation, with 84.62% of respondents acknowledging a positive impact on their learning process. This study emphasizes that the utilization of digital technology, such as social media and video conferencing apps, plays a crucial role in supporting more flexible and adaptive education. Therefore, the findings of this study recommend that educational institutions optimize the use of digital technology in learning to meet the demands of an evolving education system in this digital era.
Abstract:The growing dominance of impulse buying within TikTok's live streaming commerce, particularly in the Fashion product segment, signifies a transformation in digital consumer behavior influenced by the dynamics of real-time…
e interactivity and incentive-based promotional strategies. This study empirically examines the effects of real-time interactivity and promotion incentive information on impulse buying behavior, with perceived trust serving as a mediating variable that explains the psychological pathway between digital stimuli and spontaneous purchase decisions. Employing a quantitative approach with an associative causal design, data were collected from 231 active TikTok users in Indonesia and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) version 4.0. The analysis reveals that both exogenous variables significantly enhance the tendency for impulsive purchases, both directly and indirectly through the mediation of perceived trust. Responsive real-time interactions and exclusive, time-sensitive promotions effectively foster consumer trust in sellers, which subsequently accelerates unplanned buying behavior. These findings advance theoretical discourse in digital marketing literature by emphasizing the critical integration of interactivity, promotional stimuli, and affective trust mechanisms in shaping purchasing decisions within persuasive and simultaneous digital environments. The practical implications of this study offer strategic insights for businesses, encouraging the optimization of interactive features and promotional tactics to establish credibility and drive instant sales conversions in the context of e-commerce live streaming.
Abstract:The advancement of digital technology has paved the way for the emergence of various mobile learning applications increasingly used within the context of Islamic education. This phenomenon not only reflects the trend of…
integrating technology into modern learning systems but also raises fundamental questions about how these applications are designed and how far they impact learners’ experiences and learning outcomes. This article presents a systematic review of scholarly studies discussing the use of mobile applications in Islamic studies education. The review focuses on two key aspects: the design principles employed in application development and the learning outcomes achieved following their use. The review involved selecting literature from the past six years using specific inclusion criteria, including content relevance, source credibility, and its connection to mobile learning practices in Islamic education. Analysis reveals that designs considering cultural appropriateness, user interface interactivity, and integration of Islamic values positively influence students' emotional engagement, motivation, and content comprehension. Learning outcomes also extend into affective and spiritual domains, not merely cognitive. These findings serve as an initial foundation for developers and educators to build an adaptive, meaningful, and value-based Islamic mobile learning ecosystem.
Abstract:This research aims to explore and analyze applications of artificial intelligence (AI) in English language learning, focusing on tools such as ChatGPT, ELSA Speak, and Perplexity. The literature review involved a library…
research method to synthesize findings from various sources. The results identified a significant range of AI applications in English language learning, including conversational interaction, presentation creation, illustration tutoring, individualized tutoring, material creation, illustration creation, and voice generation technologies. The findings underscore the potential of AI to improve the interactivity, personalization, and efficiency of English language learning. Suggestions for future research include continued research on long-term efficacy, ethical considerations, equitable access, integration with traditional methods, and user experience. This research is vital in bringing an in-depth understanding of the transformation of language learning through the utilization of AI technology.