Abstract:This study aims to analyze the effect of Fear of Missing Out (FOMO), hedonic shopping, and self-control on impulse buying among students who use Shopee, as well as to examine the role of self-control as a moderating variable.…
able. This research uses a quantitative approach with a survey method involving students of the Faculty of Economics and Business, Universitas Negeri Gorontalo, class of 2022, as respondents. Data collection was conducted using questionnaires distributed through forms and Google Forms. Data analysis was carried out using SPSS and SEM-PLS 4.1 to test the relationships among variables. The results show that Fear of Missing Out (FOMO) and hedonic shopping have a positive effect on impulse buying. This indicates that digital social pressure and pleasure-driven motivation are the main factors encouraging students to engage in impulsive purchases. In contrast, self-control does not affect impulse buying, suggesting that students’ ability to regulate themselves is not yet strong enough to reduce impulsive consumption behavior. This condition is influenced by the characteristics of students who do not yet have a stable income, so self-control has not developed optimally in financial management due to the absence of income.
Abstract:This research aims to understand the influence of Sales Promotion, Utilitarian, Self-Esteem, and Hedonic Motive on Purchase Decisions with Impulse Buying and Behavior Intention as intervening variables in Shopee. The research…
earch method used is quantitative with a descriptive approach using a Likert scale. Using the SEM data analysis method. The population of this study is Shopee application users in Indonesia, especially generation Z (1997-2012), with 285 respondents taken using non-probability sampling techniques. The research results show that Sales Promotion, Utilitarian, Self-Esteem, and Hedonic Motive have a positive effect on Purchase Decision. Apart from that, Sales Promotion also has a positive effect on Impulse Buying and Behavior Intention. The implication of this research is that companies can utilize the Self-Esteem motive to improve purchasing decisions. Personalized product recommendations and price offers that match consumer preferences can be implemented to increase consumer satisfaction and trust. Implementing algorithms can help companies provide better shopping experiences, improve purchasing decisions, and strengthen consumer behavioral intentions
Abstract:Shopee, as one of the e-commerce establishments established in 2015 and part of the Sea Group in Southeast Asia, has succeeded in creating a safe, user-friendly and fast online shopping platform. With strong operations in…
n seven markets in Southeast Asia, Shopee not only provides a platform for buyers to find products, but also provides training and support to their sellers. The rapid growth of e-commerce in Indonesia is also influenced by factors such as the increase in population, increasing smartphone and internet users, and the development of financial technology companies. The convenience of online shopping encourages consumers to buy various desired products so that they are encouraged to behave consumptively. This then stimulates the phenomenon of impulse buying in consumers. Currently, economic activities are dominated by Generation Z's behavior to carry out activities such as scrolling, online shopping, and making transactions. Some marketplaces have not paid attention to the positive emotions of consumers with the Generation Z group in the target market, hedonic shopping motivation, fear of missing out, and shopping lifestyle that can trigger impulsive purchases which are part of the consideration of the preparation and strategy of innovative marketing targets according to the needs of market psychology. This study aims to find out how much respondents assess hedonic shopping motivation, fear of missing out, and shopping lifestyle, find out the influence of hedonic shopping motivation, fear of missing out, and shopping lifestyle on impulse buying generation Z, find out the influence of positive emotions on impulse buying generation Z, to know the influence of hedonic shopping motivation, fear of missing out and shopping lifestyle on impulse buying through positive emotions. This study uses a quantitative method. The sampling technique uses purposive sampling. The data obtained was 385 respondents by distributing questionnaires online. The respondents in this study are Generation Z Shopee users in Indonesia. Data analysis was conducted using Structural Equation Modeling-Partial Least Squares (SEM-PLS) which was then processed with SMARTPLS. The results of this study are hedonic shopping motivation, fear of missing out, shopping lifestyle, positive emotion have a significant positive effect on impulse buying.
Abstract:This research discusses the influence of social media content on the emergence of Fear of Missing Out (FOMO) behavior and its connection to increasing consumerism in Generation Z. This generation grew up in a digital ecosystem…
system saturated with visualizations of ideal lifestyles disseminated through platforms like TikTok, Instagram, and Twitter. Constant exposure to such content creates anxiety about missing out on seemingly important social experiences. FOMO then triggers consumptive actions, not due to functional needs, but because of symbolic impulses and social pressure to remain relevant within digital communities. This study employs a descriptive qualitative method with in-depth interviews of informants aged 20–26 years. The analysis results show that content such as unboxing, product reviews, and personal lifestyles have a significant impact on creating social pressure and shaping consumption-based identity. These findings underscore the importance of digital literacy and critical awareness so that Generation Z does not get trapped in a cycle of impulsive consumption, which poses risks to both mental and financial health. As an alternative, the Joy of Missing Out (JOMO) approach is introduced to build healthier and more authentic digital relationships.
Abstract:The growing dominance of impulse buying within TikTok's live streaming commerce, particularly in the Fashion product segment, signifies a transformation in digital consumer behavior influenced by the dynamics of real-time…
e interactivity and incentive-based promotional strategies. This study empirically examines the effects of real-time interactivity and promotion incentive information on impulse buying behavior, with perceived trust serving as a mediating variable that explains the psychological pathway between digital stimuli and spontaneous purchase decisions. Employing a quantitative approach with an associative causal design, data were collected from 231 active TikTok users in Indonesia and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) version 4.0. The analysis reveals that both exogenous variables significantly enhance the tendency for impulsive purchases, both directly and indirectly through the mediation of perceived trust. Responsive real-time interactions and exclusive, time-sensitive promotions effectively foster consumer trust in sellers, which subsequently accelerates unplanned buying behavior. These findings advance theoretical discourse in digital marketing literature by emphasizing the critical integration of interactivity, promotional stimuli, and affective trust mechanisms in shaping purchasing decisions within persuasive and simultaneous digital environments. The practical implications of this study offer strategic insights for businesses, encouraging the optimization of interactive features and promotional tactics to establish credibility and drive instant sales conversions in the context of e-commerce live streaming.
Abstract:The purpose of this research is to determine the improvement in performance and learning outcomes of Physics with the Google Form Assisted Inquiry Learning Model for Class X SMA Asuhan Daya Medan. The type of research used…
ed is classroom action research which aims to determine whether there is an increase in performance and learning outcomes of the subjects, namely students. The population of this research is all students of Class X SMA Asuhan Daya Medan. The sample is class X-IPA, totaling 25 students, who are taught using the inquiry learning model based on the concept of freedom of learning. This type of research is carried out using two cycles to achieve good learning outcomes. The instrument in this question consists of 14 multiple-choice questions with options (a, b, c, d and e) which are tested for validity, reliability and level of test difficulty. Learning outcomes are obtained using the Gain value according to the results of the hypothesis test, learning outcomes increase from ???? ̅ pre-cycle = 36.36 to ???? ̅ cycle I = 68.91 N-Gain = 0.44 and is classified as neutral. learning improvement from ???? ̅ diaphragm = 36.36 ???? ̅ cycle II = 85.09 with N-Gain = 0.74 is classified as high. The increase in learning activity ???? ̅ cycle I meeting 1 = 40.94 to ???? ̅ cycle and I fulfill the first N-Gain = 0.19 less classified as meeting 2 = 52.00, then the learning activity increases ???? ̅ cycle I 1 = 40.94 to meeting II = 66.06 seconds N With - Gain = 0.42 is classified as moderate, and the increase in active learning ???? ̅ cycle I meeting 1 = 40.91 to ???? ̅ cycle II meeting 2 = 85.09 with the third N-Gain = 0.85 is classified as high. The results of this research show an increase in performance and higher learning outcomes in the learning process using the Google Form Assisted Inquiry Learning Model for Class X of SMA Asuhan Daya Medan in the 2023/2024 academic year.
Abstract:This study aims to determine the effect of the STAD type cooperative learning model assisted by Canva on physics recognizing consequences in the situation of momentum and impulse material for the sophistication of X MIPA…
SMA Mulia Pratama Medan Academic Year 2022/2023. The type of research is a quasi-experimental study. The population is Class X MIPA semester 1 SMA Mulia Pratama Medan Academic Year 2022/2023. The research pattern was taken from general sampling, which consists of training, namely the experimental class of 30 students carrying out the STAD version of learning assisted by Canva, and the control class of 30 students carrying out the Direct education (DI) model. Research notes were obtained using a tool in the form of an essay test which includes 10 questions that have been tested beforehand to see the validity of the questions, reliability, stages of the questions and discriminating power. Based on the results of the study for the experimental class, received an average pretest of 50.50 with a trendy deviation of 9.45 and an average post-test rating of 85.07 with a desired deviation of 6.06. For the splendor of manipulation, the average pretest value became 49.57 with a standard deviation of 9.18 and the average posttest value became 79.89 with a popular deviation of 5.48. both trainings have been declared generally disbursed (obtained L0 Fcount statistical test (two-tailed t test) for α = 0.05 and dk 58 obtained tcount < ttable, especially 0.418 < 2.002, this shows that the initial abilities in both classes are the same. Then the two classes were given different treatments and at the end of the learning a post-test was given. From the results of the statistical test of the data (one-tailed t test) obtained tcount> ttable, especially 6.143> 1.671, this final result shows that there is a broad influence of the STAD type cooperative learning model assisted by Canva on physics learning in gaining knowledge about the effects in the problem of calculating the amount of momentum and impulse of class X MIPA students semester I SMA Mulia Pratama Medan 2022/2023 academic year.
Abstract:This study aims to examine the short-term and long-term relationships between inflation, exchange rate, BI rate, and GDP on third-party funds (DPK) in Islamic commercial banks. This research uses a quantitative approach…
and secondary data, which consist of 60 monthly observations from January 2020 to December 2024. The analysis tool employed is the Vector Error Correction Model (VECM), with several tests conducted, including the stationarity test, optimal lag test, VAR stability test, cointegration test, Granger causality test, VECM estimation, impulse response function (IRF) test, and forecast error variance decomposition (FEVD) test. The results indicate that inflation has a significant negative effect on DPK in both the short and long term. The exchange rate has no significant effect on DPK in either the short or long term. The BI rate does not affect DPK in the short term, while in the long term, it tends to show a negative effect, though not significant. Gross Domestic Product (GDP) has a significant positive effect on DPK in both the short and long term.