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Showing 38 articles found for "Entrepreneurial"

TRANSFORMASI SUMBER DAYA LOKAL MENJADI PRODUK BERNILAI JUAL: WORKSHOP MOTIVASI BERWIRAUSAHA BAGI MAHASISWA

Hi. Posi, Sahrul, Irsad Muhammad, Nasrula Kaiyeli, Suharli Manoma
Abstract: North Halmahera Regency has abundant natural resources, but their utilization is still limited to the sale of raw materials with low economic value. This community service activity aims to foster entrepreneurial motivation… on among Hein Namotemo University students by transforming local resources into high-value products. The method used is Participatory Learning and Action (PLA), which includes the stage of observing local potential, a motivational workshop, and mentoring in developing a simple business model. The results of the activity showed a 90% increase in student understanding in identifying business opportunities based on regional potential. In addition, a student business startup group was formed that was able to design innovative product value propositions. The conclusion of this community service is that the motivational workshop is effective in changing the mindset of students from job seekers to business opportunity creators by leveraging regional comparative advantages.

THE EFFECTIVENESS OF THE FORUM KAMPUS UMKM KUNINGAN PROGRAM IN DEVELOPING MEMBERS’ ENTREPRENEURIAL CHARACTERISTICS AND COMPETENCIES

Dwi Lestari, Endang Sugiarti, Yayan Sudaryana, Mukrodi, Ruknan
Abstract: This study evaluates the effectiveness of the Forum Kampus UMKM Kuningan program in fostering entrepreneurial characteristics and competencies among its members. As a community-based initiative, the forum strengthens local… al micro and small enterprises through training, mentoring, and peer learning. Employing a qualitative descriptive approach with the CIPP evaluation model, Bygrave’s 10D framework, and the KSA model, data were collected by interviews, observation, and documentation, then analyzed thematically. Findings indicate the program is generally effective: it addresses members’ real needs, engages competent facilitators despite limited resources, promotes participatory learning, and generates positive impacts on mindset, business practices, and networks. Key entrepreneurial traits—Dreams, Doers, and Destiny—showed significant growth, while financial literacy (Dollars) remained a challenge. Competencies improved across knowledge, practical and digital marketing skills, and attitudes such as confidence, discipline, and adaptability. Overall, the forum demonstrates effectiveness as a community-based entrepreneurship development model that strengthens the local MSME ecosystem.

CURRICULUM VS REALITY : MEASURING THE EFFECTIVENESS OF ENTREPRENEURSHIP EDUCATION IN CREATING ASPIRING ENTREPRENEURS

Rosmiati, Neni, Rema Mulyani, Ilhamsyah, Rahman, Abdul, Gusyaeri, Muhammad, Nadhira, Elsa, Siva S, Neng, Adam M, M. Cahya
Abstract: This study aims to analyze the influence of entrepreneurship education on entrepreneurial interest among students at Lingga Buana PGRI University Sukabumi. Entrepreneurship is a key driver of economic growth and job creation,… tion, thus higher education institutions need to optimize entrepreneurship education to foster students' entrepreneurial interest. This research employs a quantitative approach with descriptive and correlational design. The population consists of students who have taken entrepreneurship courses, with a sample of 300 respondents selected using proportionate stratified random sampling technique. The research instrument is a structured questionnaire using a 5-point Likert scale that has been tested for validity and reliability. Data analysis technique uses simple linear regression analysis with SPSS version 25 software. The results show that entrepreneurship education has a positive and significant effect on students' entrepreneurial interest with a correlation coefficient (R) of 0.721 and coefficient of determination (R²) of 0.520. This means that 52% of the variation in entrepreneurial interest can be explained by entrepreneurship education. Descriptively, entrepreneurship education received a "Good" rating (mean = 3.78) and students' entrepreneurial interest was in the "High" category (mean = 3.92). This research provides an important contribution to developing more effective entrepreneurship education strategies in higher education institutions.

RESILIENCE AND MINDSET AS DRIVERS OF DIGITAL ADAPTATION OF FOOD BUSINESS MSMES IN GORONTALO CITY

Kaluku, Amelia, Alam, Heldy Vanni, Tantawi, Rezkiawan
Abstract: This study aims to examine the role of resilience and mindset on adaptive behavior among MSME managers in facing digital transformation in the food business sector in Gorontalo City. This research uses a quantitative approach… roach with a survey method. Data collection was conducted using a questionnaire, with a total sample of 54 respondents. The data analysis technique applied was multiple linear regression analysis. The results show that (1) resilience has a positive and significant effect on adaptive behavior, (2) mindset has a positive and significant effect on adaptive behavior, and (3) resilience and mindset simultaneously have a positive and significant effect on adaptive behavior. Descriptive findings based on business type indicate that the highest levels of resilience and adaptive behavior are found in restaurant businesses, while relatively lower levels are observed in bakery and pastry industries. Based on business duration, entrepreneurs who have operated longer tend to demonstrate better adaptive capabilities compared to newer businesses. This study recommends enhancing digital literacy training, strengthening entrepreneurial mindset, and providing business mentoring programs to improve the adaptive capacity of MSMEs in facing digital transformation.

THE DYNAMICS OF INTERACTION OF CULTURAL, ECONOMIC, AND SOCIAL FACTORS IN SHAPING FINANCIAL FINANCING PREFERENCES AND ENTREPRENEURIAL INTENTIONS OF FEMALE STUDENTS

Hamzah, Zeze Zakaria, Mujito, Mujito, Junaedi, Dadang, Qatrunnada, Vionita
Abstract: This study aims to analyze the influence of cultural, economic, and social factors on financial financing preferences and their implications for the entrepreneurial intentions of female students. Entrepreneurial intention… n refers to an individual's psychological readiness and commitment to start a business in the future.  This research employs a quantitative approach using a survey method by distributing questionnaires to female students as respondents. Data analysis was conducted using Structural Equation Modeling (SEM) with the AMOS program to examine the relationships among the research variables. The results indicate that social factors have the most dominant influence on financial financing preferences and entrepreneurial intentions of female students. Cultural and economic factors also show positive effects on entrepreneurial intentions, although their influence is relatively smaller than social factors. In addition, financial financing preferences also contribute to shaping students’ entrepreneurial intentions. The findings of this study are expected to contribute to the development of entrepreneurship education in higher education institutions and encourage female students to pursue entrepreneurial activities.

THE ROLE OF ENTREPRENEURSHIP EDUCATION IN PRODUCING YOUNG ENTREPRENEURS

Rahmawati Alwi, Muhammad Daffa Munadhil, Rusdi Khairuddin, Syahrul Rhamdhani, Ibn Pahriji, Irvan Fahrul Rozi
Abstract: Entrepreneurship education has a strategic role in facing the challenges of unemployment and the low interest of the younger generation in the business world. Through entrepreneurship education, students are equipped with… h knowledge, skills, and mental attitudes that encourage independence and creativity. This study aims to analyze the role of entrepreneurship education in producing independent, innovative, and competitive young entrepreneurs. The research method used is a qualitative approach with literature study techniques and descriptive analysis of various relevant literature sources. The results of the study show that entrepreneurship education is able to form an entrepreneurial mindset, improve risk-taking skills, and foster creativity and courage to do business in the younger generation. Entrepreneurship education that is applied systematically and contextually also contributes to building a strong character and orientation to business opportunities. The conclusion of this study emphasizes that entrepreneurship education plays an important role as a strategic means in producing young entrepreneurs who are ready to face economic challenges in the modern era.    

WOMEN ENTREPRENEURSHIP IN SMES: A SYSTEMATIC REVIEW OF DIGITAL INNOVATION, GENDER EQUALITY, AND SUSTAINABLE GROWTH STRATEGIES

Asrijal Bintang, Ismail Rasulong, Kahar
Abstract: This systematic literature review explores the interconnected dimensions of digital innovation, gender equality, and sustainability in women-owned small and medium-sized enterprises (SMEs). The primary aim is to synthesize… ze existing knowledge to address integration challenges these enterprises face. The researchers analyzed 436 peer-reviewed articles from the Scopus database, published between 2010 and 2025, using bibliometric and qualitative thematic techniques based on the Preferred Reporting Items for Systematic Reviews and Meta-Analyses (PRISMA) methodology. Findings highlight that digital innovation significantly enhances market access, operational efficiency, and resource mobilization, empowering women entrepreneurs to overcome structural barriers. Gender equality initiatives play a crucial role in creating supportive ecosystems, promoting diverse leadership styles, and fostering inclusive organizational cultures conducive to sustainable business practices. Thematic analyses reveal specific success factors including robust social networks, targeted mentorship programs, and inclusive financial mechanisms. However, systemic barriers persist, notably limited access to capital, entrenched sociocultural biases, and insufficient digital literacy. Methodologically, research predominantly utilizes quantitative approaches, suggesting a need for integrated mixed-method frameworks to better capture nuanced entrepreneurial experiences. Geographical disparities indicate that women entrepreneurs face different challenges and opportunities across developed and developing contexts, underscoring the necessity for context-specific policy interventions. This review adds to our understanding by combining ideas from entrepreneurial ecosystem perspectives, Gender Empowerment Theories, and the Resource-Based View, providing a complete look at sustainable, fair, and digitally innovative business practices. Future research should focus on intersectional methodologies, longitudinal studies, and comparative analyses across diverse contexts.

TRAINING ON PRODUCING LOW-CALORIE TOFU-BASED SOUVENIRS IN KAMPUNG EMAS SEYEGAN, SUPPORTED BY UNY

Dewi Eka Murniati, Martono, Yosep Efendi, Wika Rinawati, Nur Aulia Wijayanti, Fitroh Anugrah Kusuma Yudha, Luthfi Fahmi Roshaanatun, Aji Abdussalim
Abstract: The Community Service Program (PKM) in Kampung Emas Seyegan was implemented to address local economic stagnation caused by limited product innovation, weak business management, and low digital marketing literacy among the… e Krapyak tofu industry center. Through a participatory approach and an applied training model, this program focuses on improving production and marketing capacities by developing healthy culinary products made from low-calorie tofu. The training included the processing of two flagship products—Tofu Rolade and Tofu Dimsum—with the application of food safety standards, flavor diversification, and packaging innovation. In addition, participants received assistance in business management, cost of goods sold (COGS) calculations, branding, as well as digital marketing using social media and e-commerce platforms. The results show a significant increase in production skills, understanding of the value chain, and the ability to downstream local souvenir products. The program successfully fostered an innovative entrepreneurial orientation, strengthened local culinary identity, and has the potential to increase household income and the economic sustainability of the community.

THE ROLE OF ECONOMIC EDUCATION IN PROMOTING SUSTAINABLE ENTREPRENEURSHIP TO ACHIEVE THE SDGS

Adi Sucipto, Muhammad Yusuf Zamzami, Yohana Dian Puspitasari
Abstract: Economics education plays a crucial role in developing entrepreneurs who understand economic concepts, possess managerial skills, financial literacy, and sustainable business innovation. Within the context of the Sustainable… able Development Goals (SDGs), economics education contributes to job creation, inclusive economic growth, and socially and environmentally responsible businesses. Beyond simply transferring knowledge, this education shapes the character of creative, ethical, and sustainability-oriented entrepreneurs. Through a holistic approach, the values of business ethics, social responsibility, and environmentally friendly technology can be integrated into entrepreneurial practices. A literature review of research over the past five years shows that structured economics education can enhance individuals' capacity to build profitable businesses that positively impact society and the environment. Synergy between educational institutions, the government, and the private sector is needed to create an innovative and highly competitive entrepreneurial ecosystem.

THE INFLUENCE OF GENDER, FAMILY BACKGROUND, AND ENTREPRENEURSHIP EDUCATION ON STUDENTS’ ENTREPRENEURIAL INTEREST IN VOCATIONAL HIGH SCHOOLS

Widiantoro Baroto, Sora Baltasar
Abstract: This study investigates the influence of gender, family economic background, and entrepreneurship education on the entrepreneurial interest of vocational high school students in Depok. Using a quantitative explanatory design,&#8230; sign, data were collected from 123 students via structured questionnaires and analyzed through t-tests, F-tests, and multiple linear regression. The results show that all three variables positively affect entrepreneurial interest, with entrepreneurship education emerging as the strongest predictor (β = 0.641, p < 0.001), followed by family background (β = 0.239, p = 0.006) and gender (β = 0.228, p = 0.012). These findings indicate that students’ entrepreneurial intention is primarily shaped by formal entrepreneurship education, supported by family influence and gender-related differences in confidence and risk orientation. The study emphasizes the importance of practical entrepreneurship education and a supportive family environment in fostering entrepreneurial interest among vocational students, contributing to a sustainable youth entrepreneurship ecosystem.