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Showing 30 articles found for "Influential"

ANALYSIS OF CUSTOMER RETENTION STRATEGIES FOR SMALL AND MEDIUM-SIZED FRIED CHICKEN BUSINESSES IN JAKARTA: THE MEDIATING ROLE OF CUSTOMER SATISFACTION BASED ON PRODUCT QUALITY, SERVICE

Anindita Fadhillah
Abstract: The height competition in the sector business Micro, Small and Medium Enterprises (MSMEs) fried chicken in Jakarta demands perpetrator business for improve retention strategies customers, one of them through increased purchase… rchase interest repeat. Research This aim analyze influence quality products, service quality, and systems payment on purchase interest repeat, with satisfaction customer as intervening variables. Research quantitative this use Structural Equation Modeling (SEM) approach based on Partial Least Squares (PLS) with sample of 100-150 respondents MSMEs fried chicken customers in Jakarta. Test results hypothesis show that satisfaction customer own significant and positive influence​ on purchase interest repeat. Next, quality products and systems payment proven in a way direct influential positive and significant to satisfaction customers. Meanwhile that, variable quality products, service quality, and systems payment no show influence significant direct​ on purchase interest repeat. Findings this indicates that satisfaction customer play a role important as variables mediation. Strategy to increase purchase interest repeat must focused on efforts reach customer satisfaction. this is can achieved with maintain quality superior products (especially​ consistency of taste and texture), provides quality good service, as well as ensure system efficient and diverse payments. With​ thus, satisfaction customer is key main bridging​ influence quality products, service quality, and systems payment on purchase interest repeat to MSMEs fried chicken customers in Jakarta.

THE ROLE OF COMPETENCE IN DRIVING BUSINESS FORWARD: BIBLIOMETRIC ANALYSIS USING SCOPUS DATABASE

Harva, Zahra Berlianda, Rahmawan , Muhammad Diandra, Susanty , Ade Irma
Abstract: This This study aims to explore and analyze research trends related to competence in business, particularly within the context of small and medium-sized enterprises (SMEs), using a bibliometric approach. Data was extracted… ed from the Scopus database and visualized using VOSViewer, facilitating the identification of key research clusters, influential authors, and the relationships between various keywords within the domain. The findings reveal significant clusters centered around "competence," "innovation," and "business performance," highlighting the integral role of innovation in enhancing business competencies. Additionally, the analysis emphasizes the interconnectedness of human resource development and strategic business planning with competency development. This research contributes to a comprehensive understanding of the complexities in business competence studies and underscores the importance of a multidisciplinary approach in fostering sustainable business success. The results provide valuable insights for both researchers and practitioners in the field of business competence.

CUSTOMER-DRIVEN EXCELLENCE STRATEGY: LEVERAGING SERVICE QUALITY, BRAND CREDIBILITY, AND PERCEIVED VALUE IN THE UMRAH TRAVEL INDUSTRY IN DEPOK CITY

Wulandari, Aghnia, Efendi, Suryono, Hasanudin
Abstract: This study examines the implementation of customer-driven excellence strategy in the Umrah travel industry in Depok City by investigating the relationships between service quality, brand credibility, perceived value, and&#8230; customer-driven excellence outcomes. Using a quantitative research approach with Partial Least Squares Structural Equation Modeling (PLS-SEM), data were collected from 105 customers who have utilized Umrah travel services within the past two years. The measurement model demonstrated excellent reliability and validity, with all constructs meeting stringent psychometric criteria for convergent and discriminant validity. The structural model reveals that all three hypotheses are strongly supported, with brand credibility emerging as the most influential factor (β = 0.398, p < 0.001), followed by perceived value (β = 0.356, p < 0.001) and service quality (β = 0.285, p < 0.001). The integrated model explains 74.2% of variance in customer-driven excellence, demonstrating strong explanatory power and large predictive relevance (Q² = 0.486). These findings provide empirical evidence that successful customer-driven excellence strategy requires integrated approaches prioritizing brand credibility development while simultaneously enhancing perceived value and service quality. The study offers valuable insights for Umrah travel operators seeking to optimize competitive advantage through comprehensive customer excellence strategies that address both functional and emotional dimensions of religious tourism services.

SMART TOURISM AND VISITOR DECISION-MAKING: AN EMPIRICAL STUDY ON MOBILE APPLICATION USE AT MANGKUNEGARAN PALACE

Debora Shinta Dewi, Nining Yuniati, Moch Nur Syamsu, Yuliyanto Nugroho, Agung
Abstract: This study aims to determine the influence of smart tourism features in a mobile application on tourists’ decision to visit Pura Mangkunegaran Surakarta. Using a quantitative approach, the research tested four main smart&#8230; rt tourism features: (1) Historical Information, (2) Cultural Gallery, (3) Cultural Events and News, and (4) Educational and Interactive Features. The study used a multiple linear regression method with data collected from 96 domestic respondents. The results show that all four smart tourism features simultaneously and partially have a significant effect on the decision to visit. The most influential features are Historical Information and Educational-Interactive content. These results emphasize the importance of digital platforms in promoting and preserving cultural tourism through smart technologies.

THE INFLUENCE OF ETHICAL LEADERSHIP ON COMPANY PERFORMANCE (CASE STUDY: AT PTPN I BEFORE MERGER REGIONAL 1 SUPPORT INC )

Pratiwi, Henny, Sugianto, Sugianto
Abstract: Based on the research results, the research results show that ethical leadership supports the adoption of positive behavior by employees and overall improves organizational performance. This approach emphasizes the ethical&#8230; al dimension of leadership in the context of management, with a focus on improving leader values, ethical traits and ethical behavior within the organization. Aspects such as Telling, Selling, Participating & Delegating are considered key elements in ethical leadership . The method used is multiple regression analysis, an analysis method used to evaluate the relationship between one dependent variable (bound) with one or more independent variables (free/explanatory). This analysis aims to predict the value of the dependent variable by considering changes in the value of the independent variable. In addition, multiple regression analysis helps in determining the direction of the relationship between the dependent variable and the independent variable, whether the correlation is positive or negative. The regression equation formula for two dependent and independent variables . The tests used are classical assumption tests, hypothesis tests and data quality tests. The sample is determined by taking a representation of the population that is predicted to represent the entire population. The sample in this study were employees at the PT. Perkebunan Nusantara (Persero) I Office Regional I . Determination of samples for employees of PT. Perkebunan Nusantara I (Persero) Regional I was carried out using the Saturated Sampling method . The results of the study showed that X1 telling t count -1.113 < t table 5.409 and significance 0.316 > 0.05 (no effect). X2 selling t count -0.365 < t table 5.409 and significance 0.730 > 0.05 (no effect). X3 participation t count 8.090 > t table 5.409 and significance 0.010 < 0.05 (influential). X4 delegation t count 9.320 > t table 5.409 and significance 0.000 < 0.05 (influential). The results of the simultaneous significance test of the F test are f count 6.076 > f table 5.409 and the prob (F-statistic) is 0.0000 < 0.05. H0 : β1 = β2 = • • • = βk = 0 This means that the independent variable has an overall influence/relationship on the dependent variable

QUALITY MANAGEMENT IN HIGHER EDUCATION: SYSTEMATIC LITERATURE REVIEW AND META ANALYSIS

Nasrudin, Anas, Tarihoran, Naf'an, Nugraha, Enung
Abstract: Higher education currently faces complex challenges in efforts to improve the quality of educational services amidst increasingly fierce global competition. This research aims to conduct a systematic literature review and&#8230; d meta-analysis of various current research on higher education quality management to produce a comprehensive model that integrates various approaches and considers local context and religious values. The research method uses a qualitative approach with Systematic Literature Review (SLR) and Meta-Analysis, implementing the PRISMA protocol as a methodological framework in literature selection. Of the initial 59,422 articles searched, 7 high-quality articles were selected for comprehensive review. The meta-analysis results show a significant positive correlation between quality management factors and the quality of higher education with an overall effect size of r = 0.60 (95% CI [0.52, 0.68]). Transformative leadership emerged as the most influential factor (r = 0.68), followed by quality culture (r = 0.63) and TQM implementation (r = 0.62). Moderate to high heterogeneity (I² = 67.3%) indicates the need for a contextual rather than standard quality management approach. These findings suggest a holistic quality management model that integrates TQM principles, CIPP evaluation model, transformative leadership, outcome-based curriculum development, stakeholder involvement, and integration of religious values ​​according to institutional characteristics.  

PERKEMBANGAN ILMU DI DUNIA ISLAM KLASIK (ABBASIYAH)

Putri Rahma Dani, Amril Mansur
Abstract: Using a descriptive qualitative approach, this study aims to describe the development of science in the Classical Islamic world during the Abbasid Dynasty (750–1258 AD). Literature studies, interviews with Islamic historians,&#8230; orians, and observations at historical sites are the methods used. The results of the study show that science made rapid progress during the Abbasid era, especially in mathematics, medicine, astronomy, and chemistry. Translating and disseminating information from Greek, Persian, and Indian civilizations was greatly assisted by centers of knowledge such as Bayt al-Hikma (House of Wisdom) in Baghdad. Famous scientists such as Al-Khwarizmi, Ibn Sina, and Al-Razi made major contributions through their highly influential works, which were then widely disseminated in the West. In addition, this study found that the socio-political conditions and support from the Abbasid caliphs.

Implementasi Metode Vikor untuk Pemilihan Lansia yang Menerima Bantuan Sosial

Novriani, Nisa, Irianto, Irianto, Rohminatin, Rohminatin
Abstract: Abstrak: Isu demografi tentang usia harapan hidup bagi lanjut usia di Indonesia sangat berpengaruh terhadap permasalahan yang timbul, hal ini tidak hanya secara kuantitas jumlah lanjut usia bertambah, tetapi juga karena&#8230; kerentanannya lansia (lanjut usia) perlu diperhatikan dan dilindungi. Berdasarkan kenyataan tersebut, pemerintah mengambil peran yang sangat diperlukan dalam upaya mengurangi kemiskinan para lanjut usia terlantar dalam bentuk bantuan sosial. Pemberian bantuan sosial yang dilakukan oleh Dinas Sosial Kota Tanjungbalai. Instansi tersebut memberikan bantuan sosial kepada lansia berupa uang tunai. Permasalahan yang muncul adalah ketika kuota pemberian bantuan sosial yang diberikan lebih sedikit dibandingkan dengan calon penerima bantuan. Sehingga sulitnya Dinas Sosial Kota Tanjungbalai menyeleksi proposal untuk menentukan lansia yang akan diberikan bantuan sosial. Mengatasi tersebut maka dibutuhkan suatu sistem pendukung keputusan yang membantu pihak Dinas Sosial Kota Tanjungbalai dalam memberikan keputusan. Adapun metode sistem pendukung keputusan yang digunakan adalah metode VIKOR (Vise Kriterijumska Optimizacija I Kompromisno Resenje).   Kata kunci: Metode Vikor; Pemilihan Lansia; Penerima Bantuan Sosial     Abstract:Demographic issues regarding life expectancy for the elderly in Indonesia are very influential on the problems that arise, this is not only quantitatively the number of elderly people increases, but also because the vulnerability of the elderly (elderly) needs to be considered and protected. Based on this fact, the government takes an indispensable role in efforts to reduce the poverty of neglected elderly people in the form of social assistance. Social assistance provided by the Tanjungbalai City Social Service. The agency provides social assistance to the elderly in the form of cash. The problem that arises is when the quota for social assistance provided is less than the potential beneficiaries. So that it is difficult for the Tanjungbalai City Social Service to select proposals to determine the elderly who will be given social assistance. To overcome this, a decision support system is needed that helps the Tanjungbalai City Social Service in making decisions. The decision support system method used is the VIKOR method ((Vise Kriterijumska Optimizacija I Kompromisno Resenje) Keywords: Vikor Method; Selection of Elderly; Recipients of Social Assistance  

Pelatihan Perakitan Komputer Pada CV. Rifanta Tanjungbalai

Amin, Muhammad, Ramadhan, Muhammad Sabir
Abstract: The training carried out at CV. Rifanta Tanjungbalai is a tridharma of community service in understanding computer assembly for employees of CV. Rifanta Tanjungbalai in installing computer hardware and software, where the&#8230; e quality of employees is very influential on human resources that can be used as a benchmark in mastery of assembly. As is known CV. Rifanta Tanjungbalai is engaged in trade and services and this is a benchmark for employees in knowing or understanding the main parts of a computer. The computer assembly training activities are presented in the form of explanations, video screenings, discussions and practice in the field. The benefits derived from this activity include being able to assemble computers and computer parts, so that employees work according to their field of expertise and can master proper assembly techniques. It shows the employees CV. Rifanta Tanjungbalai is very proficient in recognizing hardware and software, so that consumers are satisfied with the performance of employees. Keyword : computer assembly; hardware; software Abstrak : Pelatihan yang dilaksanakan di CV. Rifanta Tanjungbalai merupakan tridharma pengabdian kepada masyarakat dalam pemahaman perakitan komputer untuk karyawan CV. Rifanta Tanjungbalai dalam melakukan instalasi perangkat keras dan perangkat lunak komputer, dimana kualitas karyawan sangat berpengaruh pada sumber daya manusia yang dapat dijadikan sebagai tolak ukur dalam penguasaan perakitan. Sebagaimana diketahui CV. Rifanta Tanjungbalai bergerak dalam perdagangan dan jasa dan ini merupakan tolak ukur karyawan dalam mengetahui atau pun memahami tentang bagian-bagian utama komputer. Kegiatan pelatihan perakitan komputer tersebut disajikan dalam bentuk penjelasan, pemuataran video, diskusi dan praktek dilapangan. Manfaat yang diperoleh dari kegiatan ini anatara lain dapat melakukan perakitan komputer dan bagian-bagian komputer, sehingga karyawan bekerja sesuai dengan bidang keahlian dan dapat menguasai teknik merakit secara tepat. Ini menunjukkan para karyawan CV. Rifanta Tanjungbalai sangat mahir dalam mengenal perangkat keras dan perangkat lunak, sehingga konsumen merasa puas dengan kinerja para karyawan. Keyword : perakitan komputer; perangkat keras; perangkat lunak

PELATIHAN PENGEMBANGAN KOMUNIKASI BAHASA INGGRIS BAGI IBU BHAYANGKARI DI POLSEK PORSEA

Maulana, Cecep, Dewi, Muthia, Sitohang, Norenta
Abstract:   Abstract: this is talking about community service activities in the form of English conversations at Porsea Polsek especially for Ibu Bhayangkari to improve English communication that applies the use of Cooperative Learning&#8230; arning method which makes it easy for participants to communicate. This is very influential of this method especially for learning activity and included English conversations about tourism objects, besides that, it is related about the dominant tourist destinations in Porsea and provide adequate knowledge to improve human resources in English. The training used is a form of training in the form of socialization using the Cooperative Learning method which aims to increase activity in developing oral communication skills.  Keywords:Developing English communication, Cooperative Learning method, Porsea Polsek     Abstrak:kegiatan  ini merupakan kegiatan pengabdian pada masyarakat berupa percakapan Bahasa Inggris di Polsek Porsea khusunya bagi ibu Bhayangkari untuk meningkatkan komunikasi bahasa inggris yang menerapkan penggunaan Cooperative Learning yang memudahkan bagi peserta dalam berkomunikasi. Hal ini sangat berpengaruh penerapan metode ini  khusunya untuk kegiatan pembelajaran dan peningkatan percakapan bahasa inggris tentang objek wisata,  hal ini didukung dengan adanya tujuan wisata yang dominan di porsea dan memberikan pengetahuan yang layak untuk meningkatkan sumber daya manusia   dalam bahasa inggris. pelatihan yang digunakan adalah bentuk pelatihan dalam bentuk sosialisasi dengan menggunakan metode Cooperative Learning yang bertujuan meningkatkan aktivitas dalam mengembangkan keterampilan berkomunikasi secara lisan.     Kata kunci:Pengembangan Komunikasi Bahasa Inggris, Metode Cooperative Learning, Polsek Porsea