Abstract:Increasing exposure to digital content related to sexual behavior has heightened the need for education on preventing Pornography, Masturbation, and Orgasm (PMO) on platforms popular among adolescents, such as TikTok. This…
is study aims to explain how the TikTok account @nofaps.id functions as an educational platform for PMO prevention through the lens of Media Ecology theory. A qualitative approach was employed, including in-depth interviews with the account administrator and several followers, alongside observations of PMO educational content. Findings indicate that TikTok provides a digital environment facilitating the gradual development of knowledge, awareness, and behavioral change. This occurs through short-form content, engaging visuals, and interactive features, which strengthen users’ motivation, self-control, and cognitive processes throughout PMO prevention stages. Additionally, interactions between the admin and followers via comments and consultative services create a social support space that reinforces experiential learning. The study concludes that Media Ecology theory is effective in understanding how TikTok shapes an educational ecosystem around sensitive issues such as PMO addiction. Limitations include the small number of informants and focus on a single account; future research should examine multiple platforms and adopt more diverse methodologies.
Abstract:The phenomenon of online shopping has driven business players to be more innovative in promoting their products on existing digital platforms. There is a technological innovation that allows online businesses to showcase…
and demonstrate their products in real-time, known as live streaming shopping. TikTok has become one of the popular social-commerce platforms with beauty content within its application. This study aims to better understand the influence of TikTok live streaming shopping on the purchase intention of the local beauty brand through emotional factors. We applied the S-O-R (Stimulus, Organism, Response) model, with influencer credibility variables added to the emotional factors in the S-O-R model. Data were collected from 300 respondents who registered through a Google Form survey with predetermined criteria. PLS-SEM using Smart PLS was chosen for data analysis. The study revealed that attraction, cognitive assimilation, and influencer credibility mediate the relationship between real-time interaction, shopping guidance, visibility, media richness, and consumer purchase intention. Therefore, live streaming shopping through emotional factors significantly influences consumers' purchase intention. This research found that the enrichment of material living standards has transformed people’s purely demand-oriented shopping style. This study result help enterprises to better apply live streaming more effectively and expanding channels promotion strategies.
Abstract:E-commerce has become one of the most dynamic industries in the digital era, and electronic word of mouth (eWOM) greatly influences consumer behaviour. Shopee, as a popular e-commerce platform in West Java, faces challenges…
ges in increasing user purchase intention, particularly with an approach based on review communication and brand image. The objective of this research is to examine how eWOM credibility, quantity, and quality impact purchase intention, with brand image as the mediating variable and situational context as the moderating variable in the study of the Shopee application in West Java. This study uses a quantitative approach with the Structural Equation Modelling-Partial Least Squares (PLS-SEM) method. Data were collected from 500 respondents who are users of the Shopee application in West Java. The research results show that eWOM quantity has the greatest influence on purchase intention, followed by brand image, which has been shown to be a significant mediator. On the other hand, eWOM credibility and quality do not have a direct impact on purchase intention. Furthermore, situational context as a moderating variable does not have a significant impact on the relationship between eWOM quantity and brand image. This study helps e-commerce businesses create better data-driven marketing strategies. To build trust and encourage customer purchasing decisions, it is important to increase the number of reviews, enhance brand reputation, and improve the quality and credibility of the reviews.
Abstract:This study aims to analyze the representation of heroic narratives in two movies adaptations of Greek mythology, Clash of the Titans (2010) and Wrath of the Titans (2012), through a comparative literature approach and Vladimir…
adimir Propp's narratology. The main character Perseus is the center of attention in the study of narrative structure because of his role as a mythological hero who faces a series of challenges that are full of values of courage, sacrifice, and determination. Propp's theory is used to identify narrative functions such as dispatch, magical agent, struggle, and transfiguration that appear in both movies. The method used is qualitative with content analysis technique by comparing the stories, characters, and moral messages as well as narrative functions in the two movies with the theme of Greek mythology. The results show that the comparison of the narrative structure of the two movies with the character Perseus has strengths in the dramatic aspects of heroic attitudes in accepting choices and fighting for life so that the integration of heroic material can be adapted to literature learning involving character values. This finding confirms that the narratological approach through comparative literature can be an important pedagogical tool to teach story structures with character values through popular media. This research recommends the utilization of mythological movies in literature learning and character education at various levels of education as a means of strengthening narrative literacy and understanding moral values.
Abstract:This study aims to analyze the vocabulary used in online shop activities on Instagram social media and examine its contribution to Indonesian language learning. Through a qualitative-descriptive approach, data is collected…
lected from uploads and product descriptions on several popular online shop accounts . The results of the analysis show that the vocabulary used reflects a mixture of non-standard Indonesian, foreign absorption (especially English), abbreviations, and popular terms (slang) that are developing in online communities. The collection of data is sourced from 5 (five) Online Shops, namely @omorfoo_shop, @bunoshopp28, @sental.kaos, @akavi.id, and @citracosmetic_id. The contribution to Indonesian learning lies in the potential use of authentic context from social media as teaching materials, especially in learning language diversity, vocabulary development, and language attitudes.
Abstract:Sunnah cupping therapy (al-hijamah) is a popular Islamic healing method practiced globally. Despite its spiritual roots, it poses clinical risks, including infections, vasovagal shock, and procedural inconsistencies, often…
en due to non-sterile tools and untrained practitioners. This study aims to explore how Islamic ethical values—sincerity (ikhlas), trust (amanah), and halal compliance—can be integrated with clinical responsibilities such as sterilization protocols, informed consent, and therapist competency. A thematic qualitative literature review was conducted using Islamic jurisprudence, fatwas (DSN-MUI), WHO and Ministry of Health (Indonesia) guidelines from 2015–2025. Findings reveal that neglecting the maqashid sharia principle of hifzh an-nafs (protection of life) contradicts both Islamic ethics and medical safety. Sunnah cupping services rooted in both spiritual values and professional protocols are more trusted by Muslim patients and improve therapeutic legitimacy. This study highlights the urgent need for national SOPs, certified training, and the development of Islamic cupping clinics with integrated protocols. These clinics can serve as models of sharia-compliant, clinically responsible health services. The research offers practical recommendations for Islamic medical institutions and policy-makers in strengthening Islamic-based complementary therapies in modern healthcare systems.
Abstract:This article examines the historical development of qiraat Al-Qur'an in Indonesia using a socio-historical analysis approach. The article discusses the dynamics of the spread and development of qiraat from the time of the…
e arrival of Islam in the 13th century to the contemporary era in 2023. The analysis was carried out based on primary literature studies sourced from classical qiraat books and secondary research documentation from Scopus indexed journals. The research also examines the role of qiraat expert figures in Indonesia as well as the development of qiraat teaching methods that are adapted to the local cultural context. The research results show that the qiraat tradition in Indonesia experienced a significant transformation along with the interaction between Islamic values and local culture, which in turn formed the variety of qiraat that is popular in the archipelago. It is hoped that these findings can fill the gap in literature regarding the history of qiraat in Indonesia and offer a new perspective for the development of religious studies in the future.
Abstract:This research aims to analyze the influence of the use of influencer marketing on consumer purchasing behavior in the digital era. Influencer marketing has become a popular marketing strategy, especially on social media,…
that can influence consumer purchasing decisions. This research uses a survey method with 200 respondents who actively use social media and are exposed to influencer marketing content. The variables analyzed include influencer credibility, audience engagement, product suitability to the audience, and their influence on consumer purchasing decisions. The research results show that influencer credibility, audience engagement, and product suitability with the audience have a significant positive influence on consumer purchasing behavior. Additionally, transparency and authenticity in the relationship between influencers and brands has also proven important in building audience trust. This research provides practical implications for companies to select the right influencers, increase audience engagement, and maintain authenticity in their marketing campaigns. Overall, influencer marketing has proven effective in influencing consumer purchasing decisions, especially in the context of social media and the digital era.
Abstract:Technological advances support digital transformation in sales data management. Wan Toys & Sport stores face difficulty understanding sales patterns, such as the highest sales months and most popular products. This research…
rch uses the K-Means clustering method with the CRISP-DM approach to group sports products based on their sales level. The analysis results show that this method is able to divide products into three categories: high, medium and low, thus providing strategic insight for stock management and marketing. Products with high sales are prioritized for stock, while products with low sales are targeted for promotion. This method effectively supports operational efficiency and data-based decision making at Wan Toys & Sport stores.
Abstract:Everbright has become one of the distributing companies selling various products, one of which is the Dettol product. In optimizing the stock and marketing of Dettol products, the company faces difficulties in identifying…
g the best-selling products and those less favored by customers. This research data originates from the sales transaction data of Dettol soap in November, comprising 77 sales data. Through the use of data mining, particularly the K-means Clustering method, it becomes a relevant approach to solving this issue. The objective of this research is to avoid excess inventory that remains unsold while meeting the diverse needs of customers. The results of this study show the visualization of the distribution of Dettol soap product clusters and grouping based on sales levels. There were 21 best-selling item data, 31 well-selling item data, and 25 less popular item data, enabling the company to manage inventory based on the best-selling items.