Abstract:This research aims to analyze the influence of the use of influencer marketing on consumer purchasing behavior in the digital era. Influencer marketing has become a popular marketing strategy, especially on social media,…
that can influence consumer purchasing decisions. This research uses a survey method with 200 respondents who actively use social media and are exposed to influencer marketing content. The variables analyzed include influencer credibility, audience engagement, product suitability to the audience, and their influence on consumer purchasing decisions. The research results show that influencer credibility, audience engagement, and product suitability with the audience have a significant positive influence on consumer purchasing behavior. Additionally, transparency and authenticity in the relationship between influencers and brands has also proven important in building audience trust. This research provides practical implications for companies to select the right influencers, increase audience engagement, and maintain authenticity in their marketing campaigns. Overall, influencer marketing has proven effective in influencing consumer purchasing decisions, especially in the context of social media and the digital era.
Abstract:Technological advances support digital transformation in sales data management. Wan Toys & Sport stores face difficulty understanding sales patterns, such as the highest sales months and most popular products. This research…
rch uses the K-Means clustering method with the CRISP-DM approach to group sports products based on their sales level. The analysis results show that this method is able to divide products into three categories: high, medium and low, thus providing strategic insight for stock management and marketing. Products with high sales are prioritized for stock, while products with low sales are targeted for promotion. This method effectively supports operational efficiency and data-based decision making at Wan Toys & Sport stores.
Abstract:Everbright has become one of the distributing companies selling various products, one of which is the Dettol product. In optimizing the stock and marketing of Dettol products, the company faces difficulties in identifying…
g the best-selling products and those less favored by customers. This research data originates from the sales transaction data of Dettol soap in November, comprising 77 sales data. Through the use of data mining, particularly the K-means Clustering method, it becomes a relevant approach to solving this issue. The objective of this research is to avoid excess inventory that remains unsold while meeting the diverse needs of customers. The results of this study show the visualization of the distribution of Dettol soap product clusters and grouping based on sales levels. There were 21 best-selling item data, 31 well-selling item data, and 25 less popular item data, enabling the company to manage inventory based on the best-selling items.
Abstract:This study examines the phenomenon of celebrity populism in the context of legislative candidacy in Indonesia, particularly during the 2024 General Election. Celebrity populism refers to a political strategy that relies…
on public popularity, personal image, and emotional proximity to gain electoral support. A qualitative approach was used to explore voter preferences, campaign strategies, the role of social media, and the challenges faced by celebrities entering the political arena. Data were collected through literature review, media documentation, and content analysis of social media platforms. The findings reveal that voters tend to support celebrity candidates not based on their political vision or programs, but due to symbolic closeness and personal appeal developed through entertainment media. Social media serves as the primary tool to construct a populist, “people-oriented” image, although often lacking substantive political content. On the other hand, limited political capacity, public skepticism, and the challenge of adapting to party structures are major obstacles faced by celebrity candidates. These findings suggest that while celebrity populism may broaden political participation, it also risks diminishing the quality of political representation. Therefore, strengthening political literacy and party-based political development is essential to safeguard the quality of democracy amid growing trends of political personalization.
Keywords:, Celebrity Populism, Elections, Social Media, Voter Preference, Indonesian Politics.
Abstract:The rapid advancement of digital technology has significantly transformed the way people interact, access information, and consume media. The internet, as the cornerstone of this transformation, enables instant access to…
information beyond the limits of space and time. One prominent manifestation of this progress is the rise of social media platforms, including YouTube Shorts, which offer short-form videos in an engaging and fast-paced format. This platform has gained immense popularity, not only among adults but also among children and adolescents. While YouTube Shorts can serve as a source of education and entertainment, its unrestricted access regardless of age raises serious concerns. Children are particularly vulnerable to exposure to content that is inappropriate for their psychological development, such as verbal violence, consumerist lifestyles, deviant behavior, and misleading information. This situation prompts a fundamental question: to what extent do digital broadcasts influence students’ mindset and behavior? This study employs a descriptive qualitative approach to explore the impact of YouTube Shorts consumption on students. The findings reveal a duality of influence: on one hand, appropriate content can enhance literacy, creativity, and language proficiency. On the other hand, without proper supervision, this platform may lead to addiction, weaken social interaction, and normalize behaviors that contradict educational values. Therefore, collaboration between parents and educators is essential. Active supervision at home and digital ethics education at school are crucial to shaping a generation that is both critical and wise in navigating the digital information landscape.
Abstract:Traditional games play a crucial role in enriching character values and culture among children. In this paper, the involvement of traditional games in fostering social interaction, strengthening cultural identity, and shaping…
aping children's characters is explored extensively. Despite the rapid advancement of technology shifting the popularity of modern games, traditional games still hold irreplaceable values. Through the analysis of various traditional games such as hide and seek, tag, hopscotch, stilts, and fortresses, values like honesty, teamwork, responsibility, and patriotism are identified as integral parts of children's play experiences. This research emphasizes the importance of introducing traditional games in the context of character education, considering their role in shaping personalities and reinforcing cultural identities. Through a descriptive qualitative approach, this study delves into the depth of values embedded in traditional games and highlights the urgency of preserving this cultural heritage amidst globalization. The research findings indicate that traditional games not only provide entertainment but also serve as effective learning tools in shaping children's characters. Therefore, efforts to promote and introduce traditional games to children are crucial in maintaining the continuity of cultural heritage and fostering positive values in society.
Abstract:This study aims to identify and analyze the framing used by BatamPos.co.id and BatamNews.co.id in their coverage of Amsakar Achmad as a candidate for Mayor of Batam, compare the framing employed by these two media outlets,…
ets, and assess the impact of such framing on public perception. This qualitative research utilizes framing analysis based on framing theory. Primary data consists of news articles from BatamPos.co.id and BatamNews.co.id published during the period of May-June 2024. Secondary data is derived from literature related to framing theory and previous studies. Data collection was conducted through purposive sampling, and analysis was performed by identifying main themes, categorizing the news coverage, and evaluating the impact of framing on public perception. The analysis reveals that the framing of news about Amsakar Achmad on BatamPos.co.id tends to emphasize strong political support, popularity, and Amsakar’s concrete visions and programs. In contrast, BatamNews.co.id focuses more on Amsakar’s direct interactions with the public, local community support, and political communication. Both media construct a positive image of Amsakar, albeit with different approaches. BatamPos.co.id creates the perception that Amsakar is a strong candidate with solid political backing and a clear plan for Batam’s progress, while BatamNews.co.id portrays Amsakar as a leader who is close to the people, adaptive, and collaborative. This research provides insights into how media framing can influence public perception of political candidates.
Abstract:Manuscripts hold immense value as precious treasures passed down from our ancestors and scholars. They serve as a bridge between the past and present, offering a rich source of knowledge for contemporary society. This study…
udy aims to: (1) ascertain the legal rulings regarding Eid prayers; (2) determine the proper procedures for performing Eid prayers; and (3) identify the recommended practices associated with Eid prayers. Various methods are employed in manuscript research. This study utilizes a combination of textual criticism and popular readings to analyze an ancient manuscript. Additionally, the study draws upon Islamic jurisprudence (fiqih) to examine and reinforce the content of the manuscript. The popular readings used as a reference are found in the book Fathul Qorib by Shaykh Syamsudin. The findings of this study are as follows: (1) the legal rulings regarding attendance at Eid prayers; (2) the proper procedures for performing Eid prayers; and (3) the recommended practices associated with Eid prayers.
Abstract:The phenomenon of thrifting at Pasar Loak Jembatan Item Jatinegara demonstrates the continuity and evolution of frugal shopping practices involving the purchase of second-hand items. This research delineates the long history…
tory of thrifting, from the medieval period to the emergence of organizations such as Salvation Army and Goodwill that popularized it in the 19th century. The COVID-19 pandemic has reignited interest in thrifting due to economic pressures prompting people to save on expenses. The research methodology employed is qualitative descriptive, utilizing in-depth interviews and direct observations at Pasar Loak Jembatan Item Jatinegara. The findings reveal that traders employ two main strategies: selling directly at the market and through online platforms. Meanwhile, consumers have diverse motivations, ranging from meeting household needs to a desire to collect unique and antique items. Analysis of Alfred Schutz’s phenomenological theory is used to understand the reasons and goals behind consumer’s choices in thrifting. The researcher finds that each individual has different motives, such as goal motives (In order to motive) and because motives (Because motive), underlying their decisions to engage in thrifting. The conclusion of this research is that the phenomenon of thrifting at Pasar Loak Jembatan Item Jatinegara reflects the evolving and relevant dynamics of consumer culture, adapting to social and economic changes. With the evolution of this practice, the second-hand market becomes a favorite place for people to find affordable items, while traders and consumers continue to adapt to technological advancements and changes in the economic landscape. This study provides valuable insights into how thrifting is not just an economic phenomenon but also reflects the identity and preferences of consumers in a constantly changing shopping culture.
Abstract:Cymbopogon citratus, biasa disebut serai, adalah tanaman aromatik yang sangat serbaguna yang terkenal dengan sifat terapeutik dan kegunaannya yang luas. Aplikasi ini mencakup minyak pijat, aromaterapi, pengusir serangga,…
penyegar udara, parfum, kosmetik, dan bahkan tujuan pengobatan. Tanaman serai merupakan salah satu spesies tumbuhan yang mampu mensintesis minyak atsiri. Di Indonesia, pemanfaatan tanaman serai (Cymbopogon citratus) sebagian besar terfokus pada penerapannya sebagai bahan penyedap makanan. Namun, terdapat potensi besar yang belum dimanfaatkan untuk pengembangan minyak atsiri berkualitas tinggi yang berasal dari tanaman ini. Minyak atsiri biasa disebut demikian karena komposisinya yang mencakup esensi dasar dari masing-masing tanaman. Pemanfaatan minyak atsiri lazim dalam produksi sabun bath bomb. Sabun bath bomb telah mengalami lonjakan popularitas yang signifikan karena digabungkan sebagai pelengkap ritual mandi yang menyenangkan, menawarkan pengalaman sensorik multi-segi yang ditandai dengan produksi busa, warna cerah, dan aroma harum yang menyenangkan. Penyuluhan produksi minyak serai dilakukan pada demografi masyarakat di Palangka Raya yang berada pada rentang usia produktif, khususnya pelajar. Sesi pelatihan meliputi pemberian panduan produksi minyak serai melalui metodologi yang lugas. Kegiatan pengabdian kepada masyarakat ini berhasil dilaksanakan dan mendapat sambutan baik dari kalangan mahasiswa.