Abstract:This study examines the phenomenon of celebrity populism in the context of legislative candidacy in Indonesia, particularly during the 2024 General Election. Celebrity populism refers to a political strategy that relies…
on public popularity, personal image, and emotional proximity to gain electoral support. A qualitative approach was used to explore voter preferences, campaign strategies, the role of social media, and the challenges faced by celebrities entering the political arena. Data were collected through literature review, media documentation, and content analysis of social media platforms. The findings reveal that voters tend to support celebrity candidates not based on their political vision or programs, but due to symbolic closeness and personal appeal developed through entertainment media. Social media serves as the primary tool to construct a populist, “people-oriented” image, although often lacking substantive political content. On the other hand, limited political capacity, public skepticism, and the challenge of adapting to party structures are major obstacles faced by celebrity candidates. These findings suggest that while celebrity populism may broaden political participation, it also risks diminishing the quality of political representation. Therefore, strengthening political literacy and party-based political development is essential to safeguard the quality of democracy amid growing trends of political personalization.
Keywords:, Celebrity Populism, Elections, Social Media, Voter Preference, Indonesian Politics.
Abstract:The rapid advancement of digital technology has significantly transformed the way people interact, access information, and consume media. The internet, as the cornerstone of this transformation, enables instant access to…
information beyond the limits of space and time. One prominent manifestation of this progress is the rise of social media platforms, including YouTube Shorts, which offer short-form videos in an engaging and fast-paced format. This platform has gained immense popularity, not only among adults but also among children and adolescents. While YouTube Shorts can serve as a source of education and entertainment, its unrestricted access regardless of age raises serious concerns. Children are particularly vulnerable to exposure to content that is inappropriate for their psychological development, such as verbal violence, consumerist lifestyles, deviant behavior, and misleading information. This situation prompts a fundamental question: to what extent do digital broadcasts influence students’ mindset and behavior? This study employs a descriptive qualitative approach to explore the impact of YouTube Shorts consumption on students. The findings reveal a duality of influence: on one hand, appropriate content can enhance literacy, creativity, and language proficiency. On the other hand, without proper supervision, this platform may lead to addiction, weaken social interaction, and normalize behaviors that contradict educational values. Therefore, collaboration between parents and educators is essential. Active supervision at home and digital ethics education at school are crucial to shaping a generation that is both critical and wise in navigating the digital information landscape.
Abstract:Traditional games play a crucial role in enriching character values and culture among children. In this paper, the involvement of traditional games in fostering social interaction, strengthening cultural identity, and shaping…
aping children's characters is explored extensively. Despite the rapid advancement of technology shifting the popularity of modern games, traditional games still hold irreplaceable values. Through the analysis of various traditional games such as hide and seek, tag, hopscotch, stilts, and fortresses, values like honesty, teamwork, responsibility, and patriotism are identified as integral parts of children's play experiences. This research emphasizes the importance of introducing traditional games in the context of character education, considering their role in shaping personalities and reinforcing cultural identities. Through a descriptive qualitative approach, this study delves into the depth of values embedded in traditional games and highlights the urgency of preserving this cultural heritage amidst globalization. The research findings indicate that traditional games not only provide entertainment but also serve as effective learning tools in shaping children's characters. Therefore, efforts to promote and introduce traditional games to children are crucial in maintaining the continuity of cultural heritage and fostering positive values in society.
Abstract:This study aims to identify and analyze the framing used by BatamPos.co.id and BatamNews.co.id in their coverage of Amsakar Achmad as a candidate for Mayor of Batam, compare the framing employed by these two media outlets,…
ets, and assess the impact of such framing on public perception. This qualitative research utilizes framing analysis based on framing theory. Primary data consists of news articles from BatamPos.co.id and BatamNews.co.id published during the period of May-June 2024. Secondary data is derived from literature related to framing theory and previous studies. Data collection was conducted through purposive sampling, and analysis was performed by identifying main themes, categorizing the news coverage, and evaluating the impact of framing on public perception. The analysis reveals that the framing of news about Amsakar Achmad on BatamPos.co.id tends to emphasize strong political support, popularity, and Amsakar’s concrete visions and programs. In contrast, BatamNews.co.id focuses more on Amsakar’s direct interactions with the public, local community support, and political communication. Both media construct a positive image of Amsakar, albeit with different approaches. BatamPos.co.id creates the perception that Amsakar is a strong candidate with solid political backing and a clear plan for Batam’s progress, while BatamNews.co.id portrays Amsakar as a leader who is close to the people, adaptive, and collaborative. This research provides insights into how media framing can influence public perception of political candidates.
Abstract:Manuscripts hold immense value as precious treasures passed down from our ancestors and scholars. They serve as a bridge between the past and present, offering a rich source of knowledge for contemporary society. This study…
udy aims to: (1) ascertain the legal rulings regarding Eid prayers; (2) determine the proper procedures for performing Eid prayers; and (3) identify the recommended practices associated with Eid prayers. Various methods are employed in manuscript research. This study utilizes a combination of textual criticism and popular readings to analyze an ancient manuscript. Additionally, the study draws upon Islamic jurisprudence (fiqih) to examine and reinforce the content of the manuscript. The popular readings used as a reference are found in the book Fathul Qorib by Shaykh Syamsudin. The findings of this study are as follows: (1) the legal rulings regarding attendance at Eid prayers; (2) the proper procedures for performing Eid prayers; and (3) the recommended practices associated with Eid prayers.
Abstract:The phenomenon of thrifting at Pasar Loak Jembatan Item Jatinegara demonstrates the continuity and evolution of frugal shopping practices involving the purchase of second-hand items. This research delineates the long history…
tory of thrifting, from the medieval period to the emergence of organizations such as Salvation Army and Goodwill that popularized it in the 19th century. The COVID-19 pandemic has reignited interest in thrifting due to economic pressures prompting people to save on expenses. The research methodology employed is qualitative descriptive, utilizing in-depth interviews and direct observations at Pasar Loak Jembatan Item Jatinegara. The findings reveal that traders employ two main strategies: selling directly at the market and through online platforms. Meanwhile, consumers have diverse motivations, ranging from meeting household needs to a desire to collect unique and antique items. Analysis of Alfred Schutz’s phenomenological theory is used to understand the reasons and goals behind consumer’s choices in thrifting. The researcher finds that each individual has different motives, such as goal motives (In order to motive) and because motives (Because motive), underlying their decisions to engage in thrifting. The conclusion of this research is that the phenomenon of thrifting at Pasar Loak Jembatan Item Jatinegara reflects the evolving and relevant dynamics of consumer culture, adapting to social and economic changes. With the evolution of this practice, the second-hand market becomes a favorite place for people to find affordable items, while traders and consumers continue to adapt to technological advancements and changes in the economic landscape. This study provides valuable insights into how thrifting is not just an economic phenomenon but also reflects the identity and preferences of consumers in a constantly changing shopping culture.
Abstract:Cymbopogon citratus, biasa disebut serai, adalah tanaman aromatik yang sangat serbaguna yang terkenal dengan sifat terapeutik dan kegunaannya yang luas. Aplikasi ini mencakup minyak pijat, aromaterapi, pengusir serangga,…
penyegar udara, parfum, kosmetik, dan bahkan tujuan pengobatan. Tanaman serai merupakan salah satu spesies tumbuhan yang mampu mensintesis minyak atsiri. Di Indonesia, pemanfaatan tanaman serai (Cymbopogon citratus) sebagian besar terfokus pada penerapannya sebagai bahan penyedap makanan. Namun, terdapat potensi besar yang belum dimanfaatkan untuk pengembangan minyak atsiri berkualitas tinggi yang berasal dari tanaman ini. Minyak atsiri biasa disebut demikian karena komposisinya yang mencakup esensi dasar dari masing-masing tanaman. Pemanfaatan minyak atsiri lazim dalam produksi sabun bath bomb. Sabun bath bomb telah mengalami lonjakan popularitas yang signifikan karena digabungkan sebagai pelengkap ritual mandi yang menyenangkan, menawarkan pengalaman sensorik multi-segi yang ditandai dengan produksi busa, warna cerah, dan aroma harum yang menyenangkan. Penyuluhan produksi minyak serai dilakukan pada demografi masyarakat di Palangka Raya yang berada pada rentang usia produktif, khususnya pelajar. Sesi pelatihan meliputi pemberian panduan produksi minyak serai melalui metodologi yang lugas. Kegiatan pengabdian kepada masyarakat ini berhasil dilaksanakan dan mendapat sambutan baik dari kalangan mahasiswa.
Abstract:Abstract: Mekar Jaya Store is a shop that operates in the field of selling basic necessities. At the Mekar Jaya Store, there are several problems that often arise. When making sales, customers often feel disappointed because…
ause the stock that the customer should want to buy is often empty. Due to this disappointment the number of customers decreased. The process carried out is still manual so that errors often occur in recording existing data, causing a lack of efficiency in the time used. The available data is not used properly so that sales data is not utilized as well as possible to design business strategies to improve products. To solve this problem, you can use a data mining application, namely by utilizing existing data to identify the best-selling sales, to sales that are less popular with customers using the K-Means method. Where the data used is 101 sales data transactions. This research aims to group transaction data that is used to meet customer needs appropriately and overcome shortages and excess stock of goods which result in investment in sales capital. The results of this research were that the highest sales were 23 items, medium sales were 32 items, and the lowest sales were 46 items. Keywords: grocery stock; K-Means; stock management
Abstrak: Toko Mekar Jaya merupakan sebuah toko yang bergerak dalam bidang penjualan sembako. Pada Toko Mekar Jaya terdapat beberapa permasalahan yang kerap muncul. Dalam melakukan penjualan sering pelanggan merasa kecewa karena seringnya stok yang seharusnya ingin dibeli oleh pelanggan kosong. Karena kekecewaan tersebut jumlah pelanggan menurun. Adapun proses yang dilakukan masih manual sehingga masih sering terjadi kesalahan dalam pencatatan data yang ada sehingga menyebabkan kurangnya efiensi waktu yang digunakan. Ketersediaan data yang ada tidak digunakan dengan baik sehingga data penjualan tidak dimanfaatkan dengan sebaik mungkin yang dapat merancang strategi bisnis dalam meningkatkan produk. Untuk menyelesaikan masalah tersebut dapat menggunakan aplikasi data mining, yaitu dengan memanfaatkan data yang ada untuk mengidentifikasi penjualan yang paling laris, hingga penjualan yang kurang diminati oleh pelanggan menggunakan metode K-Means. Dimana data yang digunakan sebanyak 101 transaksi data penjualan. Penelitian ini bertujuan untuk mengelompokkan data transaksi yang digunakan untuk memenuhi kebutuhan pelanggan dengan tepat dan mengatasi kekurangan dan kelebihan stok barang yang mengakibatkan tertanamnya modal penjualan. Hasil dari penelitian ini dimana penjualan tertinggi terdapat 23 item, penjualan sedang terdapat 32 item, dan penjualan terendah terdapat 46 item. Kata kunci: Data Mining, K-Means, Penjualan Sembako.
Abstract: Mekar Jaya Store is a shop that operates in the field of selling basic necessities. At the Mekar Jaya Store, there are several problems that often arise. When making sales, customers often feel disappointed because the stock that the customer should want to buy is often empty. Due to this disappointment the number of customers decreased. The process carried out is still manual so that errors often occur in recording existing data, causing a lack of efficiency in the time used. The available data is not used properly so that sales data is not utilized as well as possible to design business strategies to improve products. To solve this problem, you can use a data mining application, namely by utilizing existing data to identify the best-selling sales, to sales that are less popular with customers using the K-Means method. Where the data used is 101 sales data transactions. This research aims to group transaction data that is used to meet customer needs appropriately and overcome shortages and excess stock of goods which result in investment in sales capital. The results of this research were that the highest sales were 23 items, medium sales were 32 items, and the lowest sales were 46 items. Keywords:grocery stock; K-Means; stock management
Abstrak: Toko Mekar Jaya merupakan sebuah toko yang bergerak dalam bidang penjualan sembako. Pada Toko Mekar Jaya terdapat beberapa permasalahan yang kerap muncul. Dalam melakukan penjualan sering pelanggan merasa kecewa karena seringnya stok yang seharusnya ingin dibeli oleh pelanggan kosong. Karena kekecewaan tersebut jumlah pelanggan menurun. Adapun proses yang dilakukan masih manual sehingga masih sering terjadi kesalahan dalam pencatatan data yang ada sehingga menyebabkan kurangnya efiensi waktu yang digunakan. Ketersediaan data yang ada tidak digunakan dengan baik sehingga data penjualan tidak dimanfaatkan dengan sebaik mungkin yang dapat merancang strategi bisnis dalam meningkatkan produk. Untuk menyelesaikan masalah tersebut dapat menggunakan aplikasi data mining, yaitu dengan memanfaatkan data yang ada untuk mengidentifikasi penjualan yang paling laris, hingga penjualan yang kurang diminati oleh pelanggan menggunakan metode K-Means. Dimana data yang digunakan sebanyak 101 transaksi data penjualan. Penelitian ini bertujuan untuk mengelompokkan data transaksi yang digunakan untuk memenuhi kebutuhan pelanggan dengan tepat dan mengatasi kekurangan dan kelebihan stok barang yang mengakibatkan tertanamnya modal penjualan. Hasil dari penelitian ini dimana penjualan tertinggi terdapat 23 item, penjualan sedang terdapat 32 item, dan penjualan terendah terdapat 46 item.
Kata kunci: Data Mining, K-Means, Penjualan Sembako.
Abstract:Abstract: Arya Wedding Decoration Sei Alim Ulu Village is a work that is engaged in services that lead to organizing an event or event, which can make it easier for customers or clients who order an event package to Arya…
Wedding Decoration to be held professionally with maximum results than done by the client. Arya Wedding Decoration in its implementation in organizing events consists of a team in the success of an event. The Arya Wedding Decoration Sei Alim Ulu Village in its implementation experienced several problems, namely the limited promotional media, namely only using social media applications, as well as the limited efforts to retain clients and find new clients in order to increase the existence of the Arya Wedding Decoration Sei Alim Ulu Village party. The problems that have been described underlie the need for a very popular technology whose presence has various features to know client opinions, event package promos, package ratings, event package testimonials, package orders and the convenience of contacting the Makeup and Decoration party because it is supported by an application that is directly connected to the Arya Wedding Decoration Sei Alim Ulu Village via live chat.
Keywords: CRM, wedding organizer, PHP and MySQL
Abstrak: Arya Wedding Decoration Desa Sei Alim Ulu merupakan pekerjaan yang bergerak dibidang jasa yang mengarah kepada mengorganisasikan suatu kegiatan acara atau event, yang dapat memudahkan pelanggan atau klien yang memesan sebuah paket event ke pihak Arya Wedding Decoration guna diselenggarakan secara professional dengan hasil yang lebih maksimal dari pada dikerjakan sendiri oleh klien. Pihak Arya Wedding Decoration pada implementasinya dalam menyelenggarakan event terdiri dari sebuah tim dalam menyukseskan sebuah event. Pihak Arya Wedding Decoration Desa Sei Alim Ulu dalam implementasinya mengalami beberapa permasalahan yaitu terbatasnya media promosi yaitu hanya menggunakan aplikasi sosial media, serta terbatasnya usaha mempertahankan klien dan mencari klien baru guna meningkatkan eksistensi dari pihak Arya Wedding Decoration Desa Sei Alim Ulu. Permasalahan yang telah diuraikan, mendasari perlunya teknologi yang sangat popular kehadirannya yang memiliki beragam fitur mengetahui pendapat klien, promo paket event, rating paket, testimoni paket event, pemesanan paket dan kemudahan menghubungi pihak Tata Rias dan Dekorasi karena sudah didukung dengan aplikasi yang langsung terhubung dengan pihak Arya Wedding Decoration Desa Sei Alim Ulu melalui live chat.
Kata kunci: CRM, wedding organizer, PHP dan MySQL.
Abstract:Abstract: The rapid development of digital technology in education presents significant benefits, but it also introduces serious challenges in the form of increasing threats of Cybercrime. Teachers at SD Negeri 132408 Kota…
ta Tanjungbalai, as the frontline of education, often lack an adequate understanding of digital literacy and how to handle cybercrimes, such as the spread of false information, data theft, and violations of digital ethics. This community service activity aims to enhance the digital literacy capacity of teachers in preventing and addressing Cybercrime within the school environment. The methods used include intensive training, group discussions, case studies, and practical simulations, implemented in three stages: preparation, implementation, and evaluation. The solutions offered encompass providing digital literacy materials, Cybercrime prevention training, and developing practical guidelines. Evaluation results show that teacher understanding increased significantly, with the average score rising from 45 to 78 (p<0.05). The targeted outputs of this activity are the publication of a scientific article in a Sinta 5 accredited national journal as a mandatory output, and a popular article in mass media as an additional output. This activity is expected to increase teachers' awareness and skills in creating a safe and healthy digital education environment.
Keywords: cybercrime; digital literacy; education; elementary school teachers; training
Abstrak: Pesatnya perkembangan teknologi digital di dunia pendidikan menghadirkan manfaat besar, namun juga memunculkan tantangan serius berupa meningkatnya ancaman Cybercrime. Guru di SD Negeri 132408 Kota Tanjungbalai, sebagai garda terdepan pendidikan, seringkali belum memiliki pemahaman yang memadai tentang literasi digital dan cara menghadapi kejahatan siber, seperti penyebaran informasi palsu, pencurian data, dan pelanggaran etika digital. Kegiatan pengabdian ini bertujuan untuk meningkatkan kapasitas literasi digital guru dalam mencegah dan mengatasi Cybercrime di lingkungan sekolah. Metode yang digunakan berupa pelatihan intensif, diskusi kelompok, studi kasus, dan simulasi praktik, yang dilaksanakan dalam tiga tahap: persiapan, pelaksanaan, dan evaluasi. Solusi yang ditawarkan mencakup pemberian materi literasi digital, pelatihan pencegahan Cybercrime, dan penyusunan panduan praktis. Hasil evaluasi menunjukkan pemahaman guru meningkat signifikan dari skor rata-rata 45 menjadi 78 (p<0.05). Target luaran dari kegiatan ini adalah publikasi artikel ilmiah pada jurnal nasional terakreditasi Sinta 5 sebagai luaran wajib, dan artikel di media massa sebagai luaran tambahan. Diharapkan kegiatan ini mampu meningkatkan kesadaran dan keterampilan guru dalam menciptakan lingkungan pendidikan digital yang aman dan sehat.
Kata kunci: cybercrime; guru sd; literasi digital; pelatihan; pendidikan