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Showing 35 articles found for "Unified"

Pengembangan Aplikasi Monitoring Inventaris Barang Pada Universitas Ibnu Sina Batam Berbasis Web

Permana, Agum, Jarti, Nanda, Suryadi, Agus
Abstract: Abstract: A The inventory system at Ibnu Sina University in the facilities and infrastructure section of the old system still has several shortcomings, therefore the authors are interested in developing from the old system… em so as to produce an updated and user friendly system which has more advantages including barcode features, control features goods, then the chairman has direct access that previously did not have the old system. The development of this inventory system, the author uses a prototype method with a development model using the Unified Model Language (UML). The purpose of this research will be to facilitate facility staff in finding information on goods by means of barcode scanners on QR labels that have been affixed to goods, making it easier to find out the condition of goods that are carried out regularly with the goods control feature, having three actors in using the inventory system which the main actor has full access and the other two actors have limited access in using the system. With the hope that the facilities section will make it easier to control all assets or inventory of goods at Ibn Sina University. So that it can be a solution to existing problems.   Keywords: Goods Inventory, Prototype, QR Code.     Abstrak: Sistem inventarisasi pada Universitas Ibnu Sina pada bagian sarana dan prasarana pada sistem yang lama masih memiliki beberapa kekurangan oleh karena itu penulis tertarik mengembangkan dari sistem yang lama sehingga menghasilkan sistem yang ter-update dan user friendly yang mana lebih memiliki kelebihan diantaranya fitur barcode, fitur kontrol barang, kemudian ketua memiliki akses secara langsung yang sebelumnya tidak dimiliki sistem lama. Pengembangan pada sistem inventaris barang ini penulis menggunakan metode prototype dengan model pengembangan menggunakan Unified Model Language (UML). Adapun tujuan dari penelitian ini nantinya dapat mempermudah staff sarana dalam pencarian informasi barang dengan cara scanner barcode pada label QR yang sudah ditempel pada barang, mempermudah mengetahui kondisi barang yang dilakukan secara berkala dengan adanya fitur kontrol barang, mempunyai tiga aktor dalam penggunaan sistem inventaris yang mana aktor utama memiliki akses secara penuh dan dua aktor lainnya memiliki akses terbatas dalam penggunaan sistem. Dengan harapan agar bagian sarana lebih mudah dalam pengkontrolan semua asset ataupun inventaris barang yang ada pada Universitas Ibnu Sina. Sehingga dapat menjadi solusi dalam permasalahan yang ada.   Kata kunci: Inventaris Barang, Prototype, QR Code.  

ANALYSIS OF MAXIM APPLICATION ACCEPTANCE AND SATISFACTION USING THE UTAUT2 MODEL IN MANOKWARI

Tedang, Vilna Wati, Marini, Lion Ferdinand, Kweldju, Alex De
Abstract: Abstract: The increasing use of the Maxim ride-hailing application in Manokwari highlights the need to understand the factors influencing user acceptance and satisfaction. However, the growing number of users does not necessarily&#8230; cessarily reflect a high level of technology acceptance and user satisfaction. This study aims to examine the effects of performance expectancy, effort expectancy, facilitating conditions, and habit on behavioral intention, as well as the effect of behavioral intention on user satisfaction among Maxim users in Manokwari. A quantitative approach based on the Unified Theory of Acceptance and Use of Technology 2 (UTAUT2) was employed. Data were collected through questionnaires using a purposive sampling technique from 156 valid respondents and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS 4.0. The results show that performance expectancy (β = 0.343, p < 0.001), effort expectancy (β = 0.191, p = 0.002), facilitating conditions (β = 0.142, p = 0.029), and habit (β = 0.359, p < 0.001) positively and significantly influence behavioral intention. Furthermore, behavioral intention positively and significantly affects user satisfaction (β = 0.771, p < 0.001). These findings confirm the applicability of the UTAUT2 model and provide practical insights for Maxim management and application developers to improve service quality and user satisfaction.   Keywords: behavioral intention; effort expectancy; facilitating conditions; habit; performance expectancy; user satisfaction.     Abstrak: Meningkatnya penggunaan aplikasi transportasi daring Maxim di Manokwari mendorong perlunya memahami faktor-faktor yang memengaruhi penerimaan teknologi dan kepuasan pengguna. Namun, peningkatan jumlah pengguna belum tentu mencerminkan tingginya tingkat penerimaan teknologi dan kepuasan pengguna. Penelitian ini bertujuan menganalisis pengaruh performance expectancy, effort expectancy, facilitating conditions, dan habit terhadap behavioral intention, serta pengaruh behavioral intention terhadap user satisfaction pada pengguna aplikasi Maxim di Manokwari. Penelitian ini menggunakan pendekatan kuantitatif berdasarkan model Unified Theory of Acceptance and Use of Technology 2 (UTAUT2). Data dikumpulkan melalui kuesioner menggunakan teknik purposive sampling terhadap 156 responden dan dianalisis menggunakan Partial Least Squares Structural Equation Modeling (PLS-SEM) dengan SmartPLS 4.0. Hasil penelitian menunjukkan bahwa performance expectancy (β = 0,343; p < 0,001), effort expectancy (β = 0,191; p = 0,002), facilitating conditions (β = 0,142; p = 0,029), dan habit (β = 0,359; p < 0,001) berpengaruh positif dan signifikan terhadap behavioral intention. Selanjutnya, behavioral intention berpengaruh positif dan signifikan terhadap user satisfaction (β = 0,771; p < 0,001). Temuan ini menegaskan penerapan model UTAUT2 serta memberikan masukan bagi manajemen Maxim dan pengembang aplikasi untuk meningkatkan kualitas layanan dan kepuasan pengguna.   Kata kunci: behavioral intention; effort expectancy; facilitating conditions; habit; performance expectancy; user satisfaction.  

DEVELOPMENT OF A DIGITAL E-CRM AS A SOLUTION FOR CUSTOMER RELATIONSHIP MANAGEMENT AND TRANSACTION ACTIVITIES AT TOKO ZUMA

Nurul Azzuma, Afdhal Syafnur, Rahayu, Elly
Abstract: Abstract: Toko Zuma faces challenges in optimizing customer relationship management and transaction recording due to conventional manual systems, which hinder real-time loyalty monitoring and sales analysis. This research&#8230; h aims to design a digital Electronic Customer Relationship Management (E-CRM) system as an integrative solution for systematic and centralized management. The design method employs Unified Modeling Language (UML) for requirements analysis, user interface design, and Black-box Testing for validation. Results demonstrate a 100% success rate across all primary modules. The platform features Point Reward, automated transaction management, and live chat for direct interaction. Implementation enables personalized promotional strategies based on accurate data to increase customer retention. In conclusion, the Digital E-CRM system effectively automates business processes, serving as a strategic instrument for transparent and measurable customer relationship management. Keywords: digital e-crm; relationship management; toko zuma; transaction activities.     Abstrak: Toko Zuma menghadapi kendala dalam optimalisasi manajemen hubungan pelanggan dan pencatatan transaksi karena masih menggunakan sistem manual konvensional. Penelitian ini bertujuan merancang sistem Electronic Customer Relationship Management (E-CRM) digital sebagai solusi integratif untuk pengelolaan basis data dan transaksi secara terpusat. Metode perancangan meliputi analisis kebutuhan menggunakan Unified Modeling Language (UML), desain antarmuka, dan validasi fungsional melalui Black-box Testing. Hasil pengujian menunjukkan tingkat keberhasilan 100% pada seluruh modul utama. Platform ini dilengkapi fitur Point Reward, manajemen transaksi otomatis, dan media interaksi live chat. Implementasi sistem ini memungkinkan strategi promosi personal berdasarkan data akurat untuk meningkatkan retensi pelanggan. Simpulannya, sistem E-CRM digital berhasil mengotomatisasi proses bisnis dan menjadi instrumen strategis dalam manajemen hubungan pelanggan yang transparan dan terukur. Kata kunci: aktivitas transaksi; digital e-crm; pengelolaan relasi; toko zuma.

OPTIMIZING CYBER ATTACK SIMULATION AS A RESPONSE TO ESCALATING SECURITY THREATS USING A MACHINE LEARNING APPROACH

Lubis, Rivaldi, Halim, Apriyanto, Tanjaya, Felix Jansen, Tandri
Abstract: Abstract: The growing intensity of cyber attacks, marked by rapid, large-scale, automated, and adaptive execution, requires analytical methods that represent the diversity of network environments, including variations in&#8230; target platforms such as IoT, traditional networks, and hybrid infrastructures. This study compares machine learning models for cyber attack classification under heterogeneous environmental conditions and formulates a conceptual optimization framework based on model performance. Four publicly available benchmark datasets were used, namely UNB CIC IoT 2023, UNB CIC IDS-2018, UNSW-NB15, and a Kaggle cyber security attacks dataset, comprising approximately 40,000 to over 3.6 million records and 25 to 80 features across IoT, conventional, and mixed network environments. Random Forest, XGBoost, Multilayer Perceptron, and Transformer were implemented within a unified pipeline involving preprocessing, feature selection, and Bayesian Optimization-based hyperparameter tuning. All models achieved F1-score and Cohen's Kappa above 96%, with XGBoost performing best (97.80%, 97.26%), followed by Random Forest (97.78%, 96.96%) and Transformer (97.44%, 96.82%), while MLP scored lowest (96.74%, 96.00%), a gap below one percentage point. Confusion matrix analysis revealed persistent misclassification in minority and overlapping attack classes, informing a proposed adaptive cyber attack simulation optimization framework.             Keywords: cyber attacks; optimization; machine learning; environmental variability.     Abstrak: Meningkatnya intensitas serangan siber yang berlangsung cepat, masif, otomatis, dan adaptif menuntut pendekatan analitis yang merepresentasikan keragaman lingkungan jaringan, termasuk perbedaan karakteristik platform sasaran seperti Internet of Things (IoT), jaringan konvensional, dan infrastruktur hibrida. Penelitian ini membandingkan model machine learning untuk klasifikasi serangan siber pada kondisi lingkungan heterogen, sekaligus menyusun kerangka optimasi konseptual berdasarkan performa model. Empat dataset benchmark publik digunakan, yaitu UNB CIC IoT 2023, UNB CIC IDS-2018, UNSW-NB15, serta dataset Kaggle cyber security attacks, dengan jumlah data berkisar 40.000 hingga lebih dari 3,6 juta rekaman dan 25 sampai 80 fitur, mewakili lingkungan IoT, konvensional, dan campuran. Random Forest, XGBoost, Multilayer Perceptron, dan Transformer diimplementasikan melalui pipeline terpadu mencakup pra-pemrosesan, seleksi fitur, dan optimasi hyperparameter berbasis Bayesian Optimization. Seluruh model mencapai F1-score dan Cohen's Kappa di atas 96%, dengan XGBoost menunjukkan performa terbaik (97,80%, 97,26%), diikuti Random Forest (97,78%, 96,96%) dan Transformer (97,44%, 96,82%), sementara MLP mencatat skor terendah (96,74%, 96,00%), dengan selisih kurang dari satu poin persentase. Analisis confusion matrix mengungkap misklasifikasi yang konsisten pada kelas minoritas dan serangan dengan karakteristik serupa, yang menjadi dasar kerangka optimasi simulasi serangan siber adaptif yang diusulkan.   Kata kunci: serangan siber; optimasi; machine learning; variabilitas lingkungan

EFFICIENTNET MODEL FOR BONE AGE PREDICTION

Hastomo, Widi, Sestri, Elliya, Ningsih, Silvia
Abstract: Abstract: Accurate bone age estimation is essential for monitoring pediatric growth, diagnosing endocrine disorders, and supporting clinical decision-making. Although deep learning has improved prediction accuracy, limited&#8230; ed studies have systematically examined how increasing model depth affects performance and reliability. This study evaluates the effectiveness of progressively deeper convolutional neural networks, specifically EfficientNet variants B0 to B5, for bone age estimation from hand radiographs. Experiments were conducted using 12,611 hand X-ray images from the RSNA Pediatric Bone Age Challenge dataset on Kaggle. To ensure fair comparison, all models were trained using a unified and consistent training pipeline. Model performance was evaluated using Mean Absolute Error (MAE), Mean Absolute Percentage Error (MAPE), Concordance Correlation Coefficient (CCC), and Pearson correlation coefficient. The results show a consistent improvement in prediction accuracy as model depth increases. Among the evaluated models, EfficientNet-B5 achieved the best performance, with an MAE of 21.5 months, MAPE of 6.23%, CCC of 0.9148, and Pearson’s r of 0.9203. These findings confirm that model scaling plays a critical role in enhancing prediction robustness and clinical reliability. Future work should emphasize external validation across diverse populations and incorporate interpretability techniques, such as Grad-CAM, to improve clinical transparency and trust.             Keywords: bone age prediction; deep learning; model evaluation; clinical validation     Abstrak: Estimasi usia tulang yang akurat sangat penting untuk memantau pertumbuhan anak, mendiagnosis gangguan endokrin, dan mendukung pengambilan keputusan klinis. Meskipun pembelajaran mendalam telah meningkatkan akurasi prediksi, studi yang secara sistematis meneliti bagaimana peningkatan kedalaman model memengaruhi kinerja dan keandalan masih terbatas. Studi ini mengevaluasi efektivitas jaringan saraf konvolusional yang semakin dalam, khususnya varian EfficientNet B0 hingga B5, untuk estimasi usia tulang dari radiografi tangan. Eksperimen dilakukan menggunakan 12.611 gambar sinar-X tangan dari dataset RSNA Pediatric Bone Age Challenge di Kaggle. Untuk memastikan perbandingan yang adil, semua model dilatih menggunakan alur pelatihan yang terpadu dan konsisten. Kinerja model dievaluasi menggunakan Mean Absolute Error (MAE), Mean Absolute Percentage Error (MAPE), Concordance Correlation Coefficient (CCC), dan koefisien korelasi Pearson. Hasil menunjukkan peningkatan yang konsisten dalam akurasi prediksi seiring dengan peningkatan kedalaman model. Di antara model yang dievaluasi, EfficientNet-B5 mencapai kinerja terbaik, dengan MAE sebesar 21,5 bulan, MAPE sebesar 6,23%, CCC sebesar 0,9148, dan Pearson’s r sebesar 0,9203. Temuan ini menegaskan bahwa penskalaan model memainkan peran penting dalam meningkatkan optimasi prediksi dan keandalan klinis. Penelitian selanjutnya dapat menekankan validasi eksternal di berbagai populasi dan menggabungkan teknik interpretasi, seperti Grad-CAM, untuk meningkatkan transparansi dan kepercayaan klinis.   Kata kunci: prediksi usia tulang; deep learning; evaluasi model; validasi klinis

DEVELOPMENT INTEGRATIVE MODEL FOR ACADEMIC INFORMATION SYSTEMS USING UTAUT, DELONE&MCLEAN, AND TTF

Asep Hilmi Mutakin, Asep Suhana, Permatasari, R. Willa, Arief Budiman Krama, Andrew Ghea Mahardika
Abstract: Abstract: The Academic Information System (SIAKAD) plays an important role in supporting the management of academic administration in higher education institutions, particularly for students. ABC University has implemented&#8230; ed SIAKAD since 2018 to facilitate administrative ativities in line with its motto of a high technology campus. This study aims to measure the sucess of SIAKAD usage from the aspects of acceptance, satisfaction, suitability, and perceived benefits. The integration of the Unified Theory of Acceptance and Use of Technology (UTAUT), DeLone & McLean, and Task Technology Fit (TTF) models was carried out to obain a more comprehensive overview in assessing the success of SIAKAD. UTAUT explains the factors influencing the intention to use, DeLone & McLean emphasizes the relationship between system quality and both user satisfaction and net benefits, while TTF evaluates the fit between technology and user tasks. By combining these three models, the study addresses the limitations of each model and produces a more holistic approach in measuring acceptance, success, and the appropriateness of system use. The testing was conducted using SPSS and Structural Equation Modeling (SEM) analysis through AMOS.             Keywords: siakad; utaut; delone&mclean; penerimaan teknologi; sem  

CLOUD-DRIVEN OPTIMIZATION OF LECTURER PERFORMANCE DOCUMENT DIGITALIZATION USING AGILE UNIFIED PROCESS

Irawan, Rio, Inayah Syar, Nur
Abstract: The development of digital technology encourages universities to improve effectiveness and efficiency in data management, particularly in recording and reporting faculty performance. Some lecturers still face difficulties&#8230; s in reporting their performance in the SISTER application due to challenges in locating documents scattered across various archives, which often leads to issues such as delays in reporting, low information accuracy, and lack of transparency of faculty performance documents for institutional needs. This study aims to optimize the digitalization of faculty performance documents based on cloud computing using the Agile Unified Process (AUP) approach, which is implemented in the development of a cloud-based system by utilizing Google Drive as the storage medium for digital faculty performance documents. The AUP methodology was chosen for its ability to combine flexible iterative and incremental principles, allowing the system to adapt quickly and continuously to user needs. Testing using Equivalence Partitioning, based on the functional and non-functional requirements of the system, has shown results in accordance with expectations.

DEVELOPMENT OF A PUBLISHING ELIGIBILITY INFORMATION SYSTEM WEB-BASED GUARANTEE INSURANCE CERTIFICATE

Magdalena, Hilyah, Santoso, Hadi, Septryanti, Ade, Destiyani, Arvina
Abstract: Abstract: When working on a project that carries significant risk, the project owner asks the contractor for a letter of guarantee as a form of seriousness in carrying out the work for a certain time. One of the guarantor&#8230; r companies in the Bangka Belitung Islands Province is PT. Jamkrida Bangka which issues a surety bond certificate as an additional agreement to the main agreement between the project owner and the contractor. The system for submitting surety bond guarantee certificates at PT Jamkrida Bangka is still done manually starting from applying, completing the supporting document requirements, checking the suitability of the applicant's supporting documents, paying the guarantee fee, and printing the surety bond certificate as proof of guarantee. The system currently running will be developed into a web-based system to increase the speed of the administrative service process when applicants submit applications for surety bonds. The web-based system was developed using the Object-Oriented Analysis and Design method and Unified Modeling Language (UML) as a tool to develop in line with user needs. The system design can also provide easy access for applicants who are far from PT offices. Jamkrida in Pangkalpinang.   Keywords: guarantee certificate; surety bonds; web-based systems;     Abstrak: Pada pengerjaan proyek yang beresiko cukup besar, maka pihak pemilik proyek meminta surat jaminan kepada pihak kontraktor sebagai bentuk kesungguhan melaksanakan pekerjaannya selama waktu tertentu. Di Provinsi Kepulauan Bangka Belitung, salah satu Perusahaan penjamin adalah PT. Jamkrida Bangka yang mengeluarkan sertifikat surety bond sebagai perjanjian tambahan dari perjanjian pokok antara pemilik proyek dengan kontraktor. Sistem pengajuan sertifikat jaminan surety bond di PT Jamkrida Bangka masih dilakukan secara manual mulai dari mengajukan permohonan, melengkapi persyaratan dokumen pendukung, memeriksa kesesuaian dokumen pendukung pemohon, pembayaran biaya jaminan, dan pencetakan sertifikat surety bond sebagai bukti jaminan. Sistem yang saat ini berjalan akan dikembangkan menjadi sistem berbasis web untuk meningkatkan kecepatan proses layanan administrasi saat pemohon mengajukan permohonan jaminan surety bond. Sistem berbasis web dikembangkan dengan metode Object-Oriented Analysis and Design dan Unified Modelling Language (UML) sebagai alat bantu, agar sistem dapat berkembang selaras dengan kebutuhan pengguna. Sistem yang dirancang juga mampu memberikan kemudahan akses bagi pemohon yang secara geografis cukup jauh dari kantor PT. Jamkrida di Pangkalpinang.   Kata kunci: sistem berbasis web; sertifikat penjaminan; surety bond

LIBRARY SERVICE SYSTEM IN POCKET (ONLINE BOOK RESERVATION) NORTH SUMATRA PROVINCIAL LIBRARY AND ARCHIVES OFFICE

Wardani, Ika, Batubara, Abdul Karim
Abstract: Abstrak: Through the library, the advancement of science and information technology also influences societal elements of life. The high level of community production makes it challenging for people to obtain library material&#8230; rial needs, limiting engagement and library use. The Library and Archives Service of North Sumatra Province uses information and communication technology to meet user needs by developing technology-based services that facilitate effective and efficient library activities. Examples of these services include a library service system in a pocket (silapustaku) or online book reservations. To make it simpler to explain how the system functions and is utilized by the community, this study uses UML (Unified Modeling Language) modeling to examine the pocket library service system or online book reservation. A descriptive qualitative approach to the design of the UML system development is the research methodology adopted. The study's findings demonstrate a type of UML modeling design that enables each user to be viewed clearly and understood when utilizing the system. in order to build a library approach with the community and improve library performance via the use of technology.   Keywords: Information System, Online Book Reservation, UML (Unified Modeling Language) Abstrak : Ilmu pengetahuan yang berkembang serta teknologi informasi yang berkermbang juga mempengaruhi aspek kehidupan di masyarakkat melalui perpustakaan. Perpustakaan dituntut untuk ikut berperan dalam meningkatkan kualitas layanannya dalam memenuhi kenutuhan informasi penggunanyal. dalam memenuhi kebutuhan pemustaka, Dinas Perpustakaan dan Arsip Provinsi Sumatera Utara memberikan inovasi pelayanan dengan pemanfaatan teknologi informasi dan komunikasi dengan menggunakan sistem layanan pustaka dalam saku (silapustaku) atau reservasi buku online sebagai pengembangan layanan berbasisi teknologi dalam proses memudahkan aktifitas perpustakaan yang efektif dan efesien. Penelitian ini bertujuan untuk menganalisis system layanan pustaka dalam saku atau reservasi buku online  dengan menggunakan pemodelan UML (Unified Modeling Language) untuk memudahkan dalam memaparkan kerja system dan di gunakan oleh masyarakat. Metode penelitian yang di gunakan merupakan metode pendekatan kualitatif deskriptif dengan perancangan pengembangan system UML. Hasil kajian menunjukkan bentuk rancangan pemodelan menggunakan UML yang memungkinkan setiap pengguna dapat terlihat jelas dan mudah di mengerti dalam menggunakan system. Sehingga penggunaan teknologi mampu meningkatkan kinerja perpustakaan dan menjalin pendekatan perpustakaan dengan masyarakat.   Kata Kunci: Sistem Informasi,  Reservasi Buku Online, UML (Unified Modeling Language)  

APPLICATION OF CRM METHODS FOR SALES SYSTEMS SHOES AND SANDAL PRODUCTS AT KOAKI STORE

Panjaitan, Yuni Kartika, Manurung, Nuriadi, Christy, Tika
Abstract: Abstract: Koaki Store is a company engaged in the sale of various women's shoes and sandals that do not yet have the media to sell and promote the products they sell so that customers cannot know if there are new products&#8230; s or promo package products, unless the customer comes directly to the Koaki Store . As for the ordering process, customers must come directly to the store to buy products, this causes ineffective time utilization and inefficient costs incurred by customers who are far from the Koaki Store location, whereas if the order is made by telephone, customers cannot see directly . information about the products offered. In connection with this, a website-based application is needed at the Koaki Store that combines sub-systems including a sales system, recording order data, recording sales data, recording customer data online which becomes a unified system that is expected to be used to improve product sales services. The application of the CRM method is expected to be able to make customers loyal to the company so that the relationship that occurs is not only a relationship between sellers and buyers, but rather leads to a partner relationship. The goal to be achieved in this research is to facilitate the Koaki Store in providing online promotions in order to get new customers.   Keywords : Customer Relationship Management; Customer Service; Sales Increase   Abstrak: Koaki Store merupakan perusahaan yang bergerak di bidang penjualan aneka sepatu dan sandal wanita yang belum memiliki media untuk menjual dan mempromosikan produk yang mereka jual sehingga pelanggan tidak dapat mengetahui jika ada produk baru atau produk paket promo, kecuali pelanggan datang langsung ke Toko Koaki. Sedangkan untuk proses pemesanan, pelanggan harus datang langsung ke toko untuk membeli produk, hal ini menyebabkan tidak efektifnya pemanfaatan waktu dan tidak efisiennya biaya yang dikeluarkan oleh pelanggan yang jauh dari lokasi Toko Koaki, sedangkan jika pemesanan dilakukan melalui telepon, pelanggan tidak dapat melihat langsung . informasi tentang produk yang ditawarkan. Sehubungan dengan hal tersebut maka diperlukan suatu aplikasi berbasis website pada Toko Koaki yang menggabungkan sub sistem diantaranya sistem penjualan, pencatatan data pesanan, pencatatan data penjualan, pencatatan data pelanggan secara online yang menjadi satu kesatuan sistem yang diharapkan dapat digunakan untuk meningkatkan pelayanan penjualan produk. Penerapan metode CRM diharapkan mampu membuat pelanggan menjadi loyal kepada perusahaan sehingga hubungan yang terjadi tidak hanya hubungan antara penjual dan pembeli, melainkan lebih mengarah pada hubungan mitra. Tujuan yang ingin dicapai dalam penelitian ini adalah untuk mempermudah Toko Koaki dalam memberikan promosi secara online guna mendapatkan pelanggan baru.   Kata Kunci : Customer Relationship Management, Layanan Pelanggan; Peningkatan Penjualan