Abstract:This study aimed to compare the performance of machine learning algorithms and user experience in predicting students’ academic achievement. The research is motivated by the need for prediction systems that are not only…
y highly accurate but also easily interpretable by users. The proposed methodology involved the implementation of two algorithms, namely Decision Tree and Random Forest, using an academic dataset that included grade point average, attendance, and assessment scores. Model performance was evaluated using accuracy, precision, recall, and F1-score, while user experience was assessed through the System Usability Scale (SUS) based on a simple user interface. The findings revealed that Random Forest achieved higher predictive accuracy, whereas Decision Tree provided better interpretability and ease of understanding for users. These results indicated a trade-off between model performance and user experience, suggesting that algorithm selection should consider both aspects in order to develop an effective and user-friendly academic prediction system
Abstract:Abstract: The rapid growth of e-commerce in Indonesia has increased consumer interactions with digital platforms, particularly Lazada, Tokopedia, and Blibli, resulting in a large volume of customer reviews that reflect consumer…
onsumer experiences and perceptions but have not been optimally utilized in business decision-making. The main issue addressed in this study is how to process customer review data to generate meaningful information regarding consumer opinions. This research aims to apply web scraping techniques to collect customer review data and conduct sentiment analysis to identify trends in consumer opinions across the three e-commerce platforms. The dataset consists of 3,000 customer reviews, with 1,000 reviews collected from each platform, covering aspects such as shopping experience, service quality, delivery process, and customer satisfaction. The research methodology includes data collection through web scraping, text preprocessing for data cleaning and normalization, sentiment analysis using machine learning approaches, and visualization of sentiment results. The findings indicate differences in the distribution of positive, negative, and neutral sentiments across platforms, reflecting variations in consumer experiences and service strategies. These results demonstrate that sentiment analysis based on customer reviews can serve as strategic input to improve service quality, business performance, and marketing strategies in Indonesia’s e-commerce sector.
Keywords: customer reviews; digital services; e-commerce; sentiment analysis; web scarping
Abstrak: Pertumbuhan pesat e-commerce di Indonesia meningkatkan interaksi konsumen dengan platform digital, khususnya Lazada, Tokopedia, dan Blibli, yang menghasilkan ulasan pelanggan dalam jumlah besar sebagai cerminan pengalaman dan persepsi konsumen, namun belum dimanfaatkan secara optimal dalam pengambilan keputusan bisnis. Permasalahan utama penelitian ini adalah bagaimana mengolah data ulasan tersebut agar dapat memberikan informasi yang bermakna mengenai opini konsumen. Penelitian ini bertujuan menerapkan web scraping untuk mengumpulkan data ulasan pelanggan serta melakukan analisis sentimen guna mengidentifikasi tren opini konsumen pada ketiga platform e-commerce tersebut. Data yang digunakan berjumlah 3.000 ulasan pelanggan, dengan masing-masing platform diwakili oleh 1.000 ulasan yang mencakup pengalaman berbelanja, kualitas layanan, proses pengiriman, dan tingkat kepuasan pelanggan. Metode penelitian meliputi pengambilan data menggunakan web scraping, pra-pemrosesan teks untuk pembersihan dan normalisasi data, analisis sentimen dengan pendekatan pembelajaran mesin, serta visualisasi hasil sentimen. Hasil penelitian menunjukkan adanya perbedaan distribusi sentimen positif, negatif, dan netral pada setiap platform, yang mencerminkan variasi pengalaman konsumen dan strategi layanan. Temuan ini menunjukkan bahwa analisis sentimen berbasis ulasan pelanggan dapat menjadi masukan strategis untuk meningkatkan kualitas layanan, kinerja bisnis, dan strategi pemasaran e-commerce di Indonesia.
Kata kunci: customer reviews; digital services;e-commerce;sentiment analysis;web scarping
Abstract:Abstract: The rapid development of digital technology has brought significant changes in consumption patterns and customer behavior, particularly in the fashion retail sector. Increasing competition and rising cynsumer expectations…
xpectations for fast, accurate, and technology-based services require businesses to innovate and undergo digital transformation. One widely used approach is the implementation of automation-based Electronic Customer Relationship Management (E-CRM). This study aims to analyze the implementation of E-CRM automation and its impact on service efficiency at Toko Diah Fashion, a fashion retail business that still faces service challenges due to manual systems, such as customer data duplication, delayed responses, and difficulty in monitoring transaction history. The research method used is a descriptive qualitative method with data collection techniques through observation, interviews, and documentation. The research focus is limited to aspects of service efficiency, including service speed, accuracy in managing customer data, and ease in customer follow-up. The E-CRM automation system studied is designed using PHP programming language and a MySQL database. The research results indicate that the implementation of E-CRM automation can significantly improve service efficiency. This system facilitates integrated customer data management, speeds up the service process, and supports more personalized communication through notification features and transaction history recording.
Keyword: automation; e-crm; fashion retail; service efficiency.
Abstrak: Perkembangan teknologi digital yang semakin pesat telah membawa perubahan signifikan dalam pola konsumsi dan perilaku pelanggan, khususnya dalam sektor ritel fashion. Persaingan yang semakin ketat serta meningkatnya ekspektasi konsumen terhadap layanan yang cepat, akurat dan berbasis teknologi menuntut pelaku usaha untuk melakukan inovasi dan transformasi digital. Salah satu pendekatan yang banyak digunakan adalah penerapan Electronic Customer Relationship Management (E-CRM) berbasis automasi. Penelitian ini bertujuan untuk menganalisis penerapan automasi E-CRM serta pengaruhnya terhadap efisiensi pelayanan pada Toko Diah Fashion, sebuah usaha ritel fashion yang masih menghadapi kendala pelayanan akibat sistem manual, seperti duplikasi data pelanggan, keterlambatan respons, dan kesulitan dalam pemantauan histori transaksi. Metode penelitian yang digunakan adalah metode kualitatif deskriptif dengan teknik pengumpulan data melalui observasi, wawancara, dan dokumentasi. Fokus penelitian dibatasi pada aspek efisiensi pelayanan, meliputi kecepatan pelayanan, ketepatan pengelolaan data pelanggan, serta kemudahan dalam tindak lanjut pelanggan. Sistem automasi E-CRM yang dikaji dirancang menggunakan bahasa pemrograman PHP dan basis data MySQL. Hasil penelitian menunjukkan bahwa penerapan automasi E-CRM mampu meningkatkan efisiensi pelayanan secara signifikan. Sistem ini mempermudah pengelolaan data pelanggan secara terintegrasi, mempercepat proses pelayanan, serta mendukung komunikasi yang lebih personal melalui fitur notifikasi dan pencatatan histori transaksi.
Kata kunci: automasi; e-crm; efisiensi pelayanan; ritel fashion.
Abstract:Abstract: The increasing use of digital banking applications has led to the need for a deeper understanding of user perceptions, especially through aspect-based sentiment analysis. This study aims to classify the sentiment…
nt of SeaBank app users by focusing on four main aspects: learnability, efficiency, technical issues or errors, and satisfaction. Review data totaling 1,971 comments were collected from the Google Play Store and labeled with sentiments based on the scores (ratings) given by users. The CRISP-DM approach serves as the methodological framework for this study, which includes five classification algorithms: Naïve Bayes, Support Vector Machine (SVM), k-Nearest Neighbor (k-NN), Decision Tree, and Random Forest. The evaluation results show that the SVM algorithm provides the best performance with the highest average value of the four aspects achieving accuracy of 93.91%, Precision of 91.16%, recall of 97.96% and F1-Measure of 94.33%. According to the research findings, the Support Vector Machine (SVM) algorithm provides the best performance when performing aspect-based sentiment analysis on text data from digital banking application reviews. The findings are expected to serve as a reference for the development of automated evaluation systems that rely on user opinions as the basis for decision making.
Keywords: aspects; CRISP-DM; digital Banking; seabank; sentiment analysis
Abstrak: Peningkatan pemakaian aplikasi perbankan digital mendorong perlunya pemahaman yang lebih dalam mengenai persepsi pengguna, terutama melalui analisis sentimen berbasis aspek. Penelitian ini bertujuan untuk mengklasifikasikan sentimen pengguna aplikasi SeaBank dengan berfokus pada empat aspek utama: kemudahan dipelajari (learnability), efisiensi penggunaan (efficiency), kendala atau kesalahan teknis (error), serta tingkat kepuasan (satisfaction). Data ulasan berjumlah 1.971 komentar dikumpulkan dari Google Play Store dan diberi label sentimen berdasarkan skor (rating) yang diberikan oleh pengguna. Pendekatan CRISP-DM berfungsi sebagai kerangka metodologis untuk penelitian ini, yang mencakup lima algoritma klasifikasi: Naïve Bayes, Support Vector Machine (SVM), k-Nearest Neighbor (k-NN), Decision Tree, dan Random Forest. Hasil evaluasi menunjukkan bahwa algoritma SVM memberikan performa terbaik dengan nilai rata-rata dari ke empat aspek tertinggi yang mencapai accuracy sebesar 93.91%, Precision sebesar 91.16%, recall sebesar 97.96% dan F1-Measure sebesar 94.33%. Menurut temuan penelitian, algoritma Support Vector Machine (SVM) memberikan kinerja terbaik saat melakukan analisis sentimen berbasis aspek pada data teks dari ulasan aplikasi Seabank. Temuan ini diharapkan dapat menjadi referensi bagi pengembangan sistem evaluasi otomatis yang mengandalkan opini pengguna sebagai dasar pengambilan keputusan.
Kata kunci: Analisis Sentimen, Aspek, Bank Digital, SeaBank, CRISP-DM
Abstract:Abstract: The Academic Information System (SIAKAD) plays an important role in supporting the management of academic administration in higher education institutions, particularly for students. ABC University has implemented…
ed SIAKAD since 2018 to facilitate administrative ativities in line with its motto of a high technology campus. This study aims to measure the sucess of SIAKAD usage from the aspects of acceptance, satisfaction, suitability, and perceived benefits. The integration of the Unified Theory of Acceptance and Use of Technology (UTAUT), DeLone & McLean, and Task Technology Fit (TTF) models was carried out to obain a more comprehensive overview in assessing the success of SIAKAD. UTAUT explains the factors influencing the intention to use, DeLone & McLean emphasizes the relationship between system quality and both user satisfaction and net benefits, while TTF evaluates the fit between technology and user tasks. By combining these three models, the study addresses the limitations of each model and produces a more holistic approach in measuring acceptance, success, and the appropriateness of system use. The testing was conducted using SPSS and Structural Equation Modeling (SEM) analysis through AMOS.
Keywords: siakad; utaut; delone&mclean; penerimaan teknologi; sem
Abstract:Abstract: Information Technology has impacted various sectors, including education. Learning Management Systems (LMS) are designed to facilitate lecturers and students in accessing academic activities such as online learning.…
ning. This study aims to analyze the effectiveness of Learning Management Systems (LMS) among higher education institutions in Indonesia. This analysis is crucial for assessing the effectiveness of LMS use by universities in Indonesia, enabling investments in LMS to yield optimal results. The study employed the D&M IS Success Model and PLS-SEM to evaluate the relationships between various variables, including system, information, service quality, user satisfaction, and benefits. Simple random sampling was used to collect data from 170 universities in Indonesia. This study employed PLS-SEM to investigate the observed variables, including validity and reliability testing, which involves assessing reliability, convergent validity, and discriminant validity. This current study found that all the hypotheses were accepted with p-values below 0,05. These findings contribute to universities paying attention to aspects of system, information, and service quality in Learning Management Systems (LMS) to improve user satisfaction and create a positive perception of benefits. Therefore, this research yields significant results that contribute to higher education in Indonesia, as well as the advancement of knowledge in management information systems.
Keywords: delone and mclean; information system success; LMS; SEM-PLS.
Abstrak: Teknologi Informasi telah memengaruhi berbagai sektor, termasuk pendidikan. Learning Management System (LMS) dirancang untuk memfasilitasi dosen dan mahasiswa dalam mengakses kegiatan akademik seperti pembelajaran daring. Penelitian ini bertujuan untuk menganalisis efektivitas penggunaan Learning Management System (LMS) di perguruan tinggi di Indonesia. Analisis ini penting untuk menilai sejauh mana efektivitas penggunaan LMS oleh universitas-universitas di Indonesia, sehingga investasi dalam LMS dapat mem-berika n hasil yang optimal.Penelitian ini menggunakan model D&M IS Success Model dan metode PLS-SEM untuk mengevaluasi hubungan antara berbagai variabel, termasuk kuali-tas sistem, informasi, layanan, kepuasan pengguna, dan manfaat. Teknik simple random sampling digunakan untuk mengumpulkan data dari 170 perguruan tinggi di Indonesia. Penelitian ini menggunakan PLS-SEM untuk mengkaji variabel-variabel yang diamati, ter-masuk pengujian validitas dan reliabilitas, yang mencakup penilaian reliabilitas, validitas konvergen, dan validitas diskriminan. Hasil dari penelitian ini menunjukkan bahwa semua hipotesis diterima dengan nilai p di bawah 0,05. Temuan ini mendorong universitas untuk memberikan perhatian pada aspek kualitas sistem, informasi, dan layanan dalam penggunaan LMS guna meningkatkan kepuasan pengguna dan menciptakan persepsi posi-tif terhadap manfaatnya. Oleh karena itu, penelitian ini memberikan hasil yang signifikan bagi perguruan tinggi di Indonesia serta turut berkontribusi dalam pengembangan ilmu di bidang sistem informasi manajemen.
Kata kunci: delone and mclean; kesuksesan sistem informasi; LMS; SEM-PLS
Abstract:Abstract: Mosques are places of jamaah and centers of social and economic activity for Muslims. Still, in the process of managing their activities, DKM administrators often face challenges related to efficiency, integration,…
ion, and transparency of information. This research aims to develop a web-based Mosque Management Information System (SIMMAS) that integrates the management of ZISWAF (zakat, infaq, sadaqah, waqf), qurban, inventory, activity information, and digital payments via QRIS. Using the Rapid Application Development (RAD) method, the system was designed to be developed quickly and in alignment with user needs. The evaluation was conducted using the Customer Satisfaction Index (CSI) approach, involving 60 respondents comprising mosque administrators and congregants. The results show that all SIMMAS services received CSI scores above 85%, indicating a high level of user satisfaction, particularly with the religious lecture scheduling feature. Nevertheless, there remains room for improvement, especially in the responsiveness and empathy aspects of financial and inventory services. This research is expected to serve as a foundation for the continued development of SIMMAS to become more effective, efficient, and digitally integrated in mosque management.
Keywords: user satisfaction; mosque information system; CSI; SIMMAS; ZISWAF
Abstrak: Masjid merupakan tempat ibadah, pusat aktivitas sosial dan ekonomi umat Islam, namun dalam proses pengelolaan kegiatannya, pengurus dkm kerap menghadapi tantangan terkait efisiensi, integrasi, dan transparansi informasi Penelitian ini bertujuan untuk mengembangkan Sistem Informasi Manajemen Masjid (SIMMAS) berbasis web yang mengintegrasikan pengelolaan ZISWAF, qurban, inventaris barang, informasi kegiatan, serta pembayaran digital melalui QRIS. Dengan menerapkan metode Rapid Application Development (RAD), sistem ini dirancang agar dapat dikembangkan secara cepat dan sesuai dengan kebutuhan pengguna. Evaluasi dilakukan menggunakan pendekatan Customer Satisfaction Index (CSI), yang melibatkan 60 responden dari kalangan pengurus dan jamaah masjid. Hasil evaluasi menunjukkan bahwa seluruh layanan SIMMAS memperoleh nilai CSI di atas 85%, mencerminkan tingkat kepuasan yang tinggi, khususnya pada fitur jadwal kajian. Meski demikian, masih terdapat ruang untuk perbaikan, terutama pada aspek responsivitas dan empati dalam layanan keuangan dan pengelolaan inventaris. Penelitian ini diharapkan dapat menjadi dasar pengembangan berkelanjutan SIMMAS dalam mendukung tata kelola masjid yang lebih efektif, efisien, dan berbasis digital.
Kata Kunci: kepuasan pengguna; sistem informasi masjid; CSI; SIMMAS; ZISWAF
Abstract:Abstract: The use of e-learning in non-formal education is increasingly important to support the improvement of access to learning, one of which is through the online platform. This study aims to analyze the quality of online…
nline services using WebQual 4.0 and Im-portance Performance Analysis (IPA) methods to evaluate the suitability between user expectations and perceptions. The research method used a quantitative approach by distributing questionnaires to active users, then analyzed using the WebQual Index to measure the overall quality of the system as well as the IPA to determine improvement priorities. The results showed that the quality of SeTARA Online was relatively good with a WebQual Index value of 0.798. However, there is still a gap between user expectations and satisfaction with a negative gap value of -0.238. The IPA analysis identified indicators in Quadrant I as priority improvements, especially in the aspects of service interaction and information presentation. These findings underscore the need for continuous development of features and technical support to optimize the user experience. The conclusion of this study suggests that there should be improvements in priority indicators to increase user satisfaction, as well as strengthen the effectiveness of online learning. Advanced research can expand variables, compare with other platforms, and combine quantitative and qualitative analysis methods for more comprehensive results.
Keywords: e-learning; importance performance analysis; quality of service; online equivalent; webqual 4.0
Abstract:Abstract: Lighting is one of the important aspects in supporting the comfort of public facilities, especially for futsal fields that rely on lighting for better user visibility at night. This study focuses on finding lighting…
hting solutions for futsal fields that are still running manually by providing alternative solutions in the form of implementing the concept of a smart automation system based on the Internet of Things (IoT) by combining the working systems of LDR sensors, ultrasonic sensors, and microcontrollers, this aims to provide convenience while creating innovation for existing problems. Using observation and implementation methods produces a system that is designed in such a way that the results will later be displayed on the Kodular android application for remote monitoring. It is hoped that the system in this study can work effectively and efficiently in managing field lighting that can answer the problems raised.
Keywords: automation; IoT; kodular; lighting; monitoring.
Abstrak: Pencahayaan merupakan salah satu aspek penting dalam hal yang mendukung kenyamanan fasilitas publik terutama untuk lapangan futsal yang mengandalkan pencahayaan untuk visibilitas pengguna lebih baik pada malam hari. Penelitian ini berfokus pada pencarian solusi pencahayaan pada lapangan futsal yang masih berjalan secara manual dengan diberikannya solusi alternatif berupa penerapan konsep sistem otomatisasi pintar berbasis Internet of Things (IoT) dengan memadu-padankan sistem kerja sensor LDR, sensor ultrasonik, dan mikrokontroler, hal tersebut bertujuan memberikan kemudahan sekaligus menciptakan inovasi bagi permasalahan yang ada. Menggunakan metode observasi dan implentasi menghasilkan sistem yang dirancang sedemikian rupa dengan hasil yang nantinya akan ditampilkan pada aplikasi android Kodular untuk pemantauan jarak jauh. Diharapkan sistem dalam penelitian ini dapat bekerja secara efektif dan efisien dalam pengelolaan pencahayaan lapangan yang dapat menjawab pemasalahan yang diangkat.
Kata kunci: IoT; pencahayaan; otomatis; pemantauan; kodular.
Abstract:Abstract: This research aims to optimize the provision of incentives to employees (sales team) in a company using a multi-criteria approach. Many companies face challenges in determining criteria and mechanisms for providing…
ding incentives that are effective and fair to improve work performance and motivation. The multi-criteria approach used is Multi-Attribute Utility Theory (MAUT) which can assess various aspects of employee performance comprehensively and objectively. Factors considered include productivity, quality of work, attendance, innovation and overall turnover. The research results show that the multi-criteria approach provides a more comprehensive and accurate assessment, so that companies can develop a more transparent and effective incentive system. Implementation of this approach is expected to increase employee motivation and productivity, help companies achieve their business goals more efficiently, and provide long-term benefits in the form of increased employee loyalty and competitiveness in the field.
Keywords: optimization; incentives; multi criteria; maut method
Abstrak: Penelitian ini bertujuan untuk mengoptimalkan pemberian insentif kepada karyawan (tim sales) di sebuah perusahaan dengan menggunakan pendekatan multikriteria. Banyak perusahaan menghadapi tantangan dalam menentukan kriteria dan mekanisme pemberian insentif yang efektif dan adil untuk meningkatkan kinerja dan motivasi kerja. Pendekatan multikriteria yang digunakan adalah Multi-Attribute Utility Theory (MAUT) dapat mengevaluasi berbagai aspek kinerja karyawan secara menyeluruh dan objektif. Faktor-faktor yang dipertimbangkan meliputi produktivitas, kualitas kerja, kehadiran, inovasi dan omset keseluruhan. Hasil penelitian menunjukkan bahwa pendekatan multikriteria memberikan penilaian yang lebih komprehensif dan akurat, sehingga perusahaan dapat mengembangkan sistem insentif yang lebih transparan dan efektif. Implementasi pendekatan ini diharapkan dapat meningkatkan motivasi dan produktivitas karyawan, membantu perusahaan mencapai tujuan bisnisnya dengan lebih efisien, serta memberikan manfaat jangka panjang berupa peningkatan loyalitas karyawan dan daya saing di lapangan.
Kata kunci: optimalisasi; insentif; multi kriteria; metode maut