Abstract:Strengthening the financial administration capacity of cooperatives is a crucial element in supporting the sustainability and accountability of cooperative institutions in Indonesia. This community service activity aims…
to improve the understanding and skills of cooperative administrators in financial administration through a hybrid Pelatihan (online and offline). This program aligns with the government's "Red and White Cooperative" initiative, which promotes digitalization and professional cooperative governance. The Pelatihan was conducted using a participatory approach involving lecturers, students, and cooperative actors. Results showed an increase in participants' understanding of transaction recording, the preparation of simple financial reports, and the importance of transparency in cooperative fund management. Technical challenges in the hybrid implementation can be overcome with active mentoring and the use of appropriate digital platforms. This activity demonstrates that the hybrid approach can reach a wider audience and is effective in transferring knowledge
Abstract:This Science and Technology for the Community aims to develop the Tosan Aji Craftsman Village in Pasir Wetan Village, Banyumas. Building a craftsman village is increasingly urgent to preserve the ancestral heritage of Khudi,…
udi, a tool and heirloom typical of the Banyumas people, so that it continues to exist, even to be developed as an economically valuable heritage. This Science and Technology for the Community uses a participatory action research approach by involving craftsmen, community leaders, and the village government. Data collection techniques were carried out using field observation techniques and in-depth interviews with craftsmen. The community also conducted workshops and mentoring training. The IbM results show that, to revive the Tosan Aji MSME, craftsmen need training in contemporary tosan aji making techniques that combine contemporary equipment with modern equipment. Craftsmen need assistance in creating e-commerce and digital promotional content. It is possible for these Tosan Aji craftsmen to become more advanced if their lives are packaged in an educational tourism package that includes a tosan aji making workshop, even the creation of a mini museum.
Abstract:Sosialisasi penggunaan aplikasi Mendeley dilakukan untuk meningkatkan pemahaman mahasiswa dalam menyusun sitasi dan daftar pustaka secara otomatis pada karya tulis ilmiah. Metode yang digunakan adalah pelatihan langsung…
yang terdiri dari dua tahap, yaitu perkenalan Mendeley dan praktik penggunaan aplikasi. Hasil kegiatan menunjukkan bahwa mahasiswa mampu memahami cara instalasi, penggunaan dasar, hingga menyisipkan kutipan dan referensi secara otomatis di Microsoft Word. Mahasiswa juga menjadi lebih sadar akan pentingnya etika akademik dan upaya menghindari plagiarisme. Dengan demikian, sosialisasi ini memberikan dampak positif terhadap keterampilan literasi digital mahasiswa dalam penulisan ilmiah.
Abstract:Bullying among students is increasingly complex in the era of the Industrial Revolution 4.0, especially in the form of digital bullying that affects students' mental health and character. This service activity aims to provide…
ovide character education in response to this phenomenon, so that students are able to build awareness and resilience in facing digital social pressure. The service methods used include interactive lectures, value simulation, and case study-based mentoring. This activity involved 34 students as the main target and 3 resource persons as facilitators The results of the activity showed an increase in participants' understanding of the form and impact of digital bullying, as well as the growth of concern and proactive attitude to create a safe school environment. Participants also showed improved ability to manage emotions, understand the importance of strong character, and not respond to pressure with aggressive actions. Based on these results, it is recommended that character education based on anti-bullying values continue to be strengthened through continuous habituation and training programs, in order to form a resilient and adaptive young generation in the digital era.
Abstract:Pelatihan pembuatan nugget ikan nila merupakan upaya pemberdayaan pelaku UMKM dan generasi muda di Desa Winongan Lor untuk meningkatkan keterampilan pengolahan hasil perikanan menjadi produk bernilai tambah. Kegiatan ini…
dilaksanakan melalui sosialisasi, praktik langsung, sesi tanya jawab, dan uji hedonik yang melibatkan masyarakat setempat. Hasil pelatihan menunjukkan peningkatan signifikan pada kemampuan teknis peserta dalam pengolahan, kebersihan, dan keamanan pangan, serta kemampuan praktis menghasilkan nugget dengan cita rasa dan tekstur yang diminati konsumen. Uji hedonik mengonfirmasi bahwa produk nugget ikan nila diterima baik oleh ibu-ibu dan anak-anak, menandakan potensi pasar yang menjanjikan. Meskipun terdapat tantangan seperti keterbatasan alat dan bahan, pelatihan ini berhasil membangkitkan motivasi kewirausahaan dan membuka peluang usaha baru yang berkelanjutan. Disarankan pelatihan lanjutan dengan fokus pada peningkatan mutu produk, teknik pengemasan inovatif, dan strategi pemasaran digital untuk meningkatkan daya saing produk olahan ikan nila. Program ini memberikan kontribusi nyata dalam pemberdayaan UMKM serta pengembangan ekonomi berbasis inovasi produk hasil perikanan.
Abstract:Digital marketing menjadi alat penting bagi usaha mikro, kecil, dan menengah (UMKM) untuk memperluas jangkauan pasar dan meningkatkan daya saing produk. Program pengabdian masyarakat ini bertujuan meningkatkan keterampilan…
an digital marketing pelaku UMKM dan generasi muda di Desa Winongan Lor melalui pelatihan penggunaan marketplace Shopee, pemasaran di media sosial Facebook, serta pendampingan berkelanjutan melalui grup WhatsApp. Hasil pelatihan menunjukkan peningkatan signifikan kemampuan peserta dalam membuat akun, mengelola konten, dan menerapkan promosi online yang efektif. Pendampingan melalui WhatsApp mendukung penerapan teknik pemasaran digital secara berkelanjutan. Meskipun terdapat kendala seperti keterbatasan akses internet dan kepercayaan diri dalam teknologi, program ini berhasil membuka peluang pasar yang lebih luas dan meningkatkan daya saing produk lokal. Disarankan pelaksanaan pelatihan lanjutan yang fokus pada pengembangan konten kreatif, manajemen toko online, dan strategi pemasaran terstruktur untuk mendukung pertumbuhan usaha berkelanjutan.
Abstract:Pelatihan desain UI/UX (User Interface/User Experience) di Pondok Pesantren Terpadu Al Mumtaz bertujuan untuk meningkatkan keterampilan peserta, terutama santri dan mahasiswa Universitas Nahdlatul Ulama Yogyakarta, dalam…
merancang antarmuka pengguna yang efektif dan responsif. Workshop ini diselenggarakan sebagai bagian dari program pengabdian masyarakat untuk mendukung pengembangan website dan sistem informasi berbasis digital di lingkungan pesantren. Kegiatan pelatihan ini terdiri dari pengenalan konsep dasar UI/UX, praktik pembuatan wireframe, dan evaluasi desain aplikasi yang relevan dengan kebutuhan pesantren. Hasil pelatihan menunjukkan peningkatan pemahaman peserta terhadap prinsip-prinsip desain antarmuka pengguna, meskipun tantangan utama yang dihadapi adalah dalam menerjemahkan teori ke dalam desain yang lebih kompleks dan interaktif. Evaluasi terhadap desain yang dihasilkan menunjukkan perlunya pengembangan lebih lanjut dalam hal interaktivitas dan fungsionalitas untuk meningkatkan pengalaman pengguna. Sebagai tindak lanjut, disarankan untuk melakukan pelatihan lanjutan guna memperdalam keterampilan peserta dalam merancang aplikasi digital yang lebih canggih dan responsif. Workshop ini memberikan kontribusi positif terhadap digitalisasi Pondok Pesantren Al Mumtaz dan diharapkan dapat terus berlanjut dalam meningkatkan kualitas pengelolaan dan layanan pesantren berbasis teknologi.
Abstract:The digital marketing strategy training activity using the TikTok social media platform for hydroponic farmers in Pandahan Village aims to enhance their capability in digitally marketing hydroponic vegetable products. This…
is training was designed to provide both theoretical understanding and practical hands-on experience in creating creative content, utilizing TikTok Shop, and TikTok Ads as promotional tools. The training results demonstrated a significant increase in participants' knowledge and skills in leveraging TikTok features for digital marketing. The implementation carried out by the participants successfully expanded their market reach and increased consumer interaction through their TikTok accounts. Despite challenges related to the need for ongoing mentoring, this activity has had a tangible positive impact on the development of local hydroponic businesses. This training is expected to become a starting point for business actors to continue innovating and optimizing digital marketing strategies to face the dynamics of the modern market.
Abstract: This study aims to analyze the digital marketing strategy implemented by Micro, Small, and Medium Enterprises (Flota coffee) and its relationship to promotional budgeting. The case study was conducted at Flota Coffee which…
e which is trying to increase market reach through digital platforms. In the era of rapid digitalization, the use of social media, e-commerce, and content strategies are important parts in increasing Flota Coffee's competitiveness. This study uses a qualitative approach with a case study method, through direct observation and in-depth interviews with business actors. The results of the study indicate that a well-planned digital marketing strategy can have a significant impact on the effectiveness of promotion, even with a limited budget. In addition, it was found that allocating a proportional promotional budget to digital media can increase the visibility and sales of Flota Coffee products. The implications of this study show the importance of strategic budget planning in digital marketing activities to support the sustainability and growth of Flota Coffee in the digital era.
Abstract:Financial management training for small and medium enterprises is very relevant in overcoming the challenges faced by new business owners, especially in the Rumah Hasanah community as the target community. With a focus on…
n financial management, this training aims to provide an in-depth understanding of how to build a new business in terms of financial management so that the business can run effectively. This activity considers the limited resources often faced by new businesses, such as limited budgets and lack of experience in financial administration issues. To overcome this gap, this accounting training uses an Android platform-based application, namely the SME Accounting Application from developer Wiinfeel. Thus, SMEs can get updated financial accounting knowledge as well as improve the skills of recording financial transactions so that their digital financial literacy level increases. The results of this training received a very positive response from the participants because they could gain new understanding and experience related to basic financial concepts and effective financial management techniques. And as much as possible they want similar activities to be carried out on an ongoing basis in the future.