Abstract:Abstract: Pandemic Covid-19 has had a direct impact on the world of education. The limitation of the crowd in community activities in public places causes the world of education to maximize the use of information and communication…
munication technology as a medium for distance learning or online. This encourages educators/ teachers to formulate alternatives for distance learning media by adapting them according to the conditions of available facilities and infrastructure, and mastering the use of a number of digital platforms that can be used as alternative learning media. This digital-based learning innovation training activity aims to introduce and assist the use of several digital learning media in one of the schools, namely SMK Lingua Prima Indralaya. Assessment of the success of the training held was carried out through a pretest and post-test. Assistance is carried out so that teachers understand and gain insight in formulating innovative learning methods in the implementation of the distance or online teaching and learning process. In this training, introduction and assistance were carried out related to the use of audio podcasts, maximizing the function of social media and also designing materials with attractive and innovative PowerPoint templates.
Keywords: digital based learning; effective learning; pandemic period
Abstrak: Pandemi Covid-19 telah berdampak secara langsung terhadap dunia pendidikan. Dibatasinya kerumunan dalam aktivitas masyarakat ditempat umum menyebabkan dunia pendidikan harus memaksimalkan penggunaan teknologi informasi dan komunikasi sebagai media pembelajaran jarak jauh atau daring. Hal ini mendorong tenaga pendidik / guru harus merumuskan alternatif-alternatif media pembelajaran jarak jauh dengan cara mengadaptasinya sesuai dengan kondisi sarana dan prasarana yang tersedia, serta menguasai penggunaan sejumlah platform digital yang dapat digunakan sebagai media pembelajaran alternatif. Kegiatan pelatihan inovasi belajar berbasis digital ini bertujuan untuk melakukan pengenalan dan pendampingan penggunaan beberapa media pembelajaran digital di salah satu sekolah, yakni SMK Lingua Prima Indralaya. Penilaian terhadap keberhasilan pelatihan yang diselenggarakan ini dilakukan melalui pretest dan post-test. Pendampingan dilakukan agar para guru memahami dan menambah wawasan dalam merumuskan metode pembelajaran yang inovatif dalam pelaksanaan proses belajar mengajar jarak jauh atau daring. Pada pelatihan ini dilakukan pengenalan dan pendampingan terkait penggunaan podcast audio, memaksimalkan fungsi media sosial dan juga merancang materi dengan template powerpoint yang menarik dan inovatif.
Kata Kunci: masa pandemi; pembelajaran berbasis digital; pembelajaran efektif
Abstract:Abstract: Toko Zuma faces challenges in optimizing customer relationship management and transaction recording due to conventional manual systems, which hinder real-time loyalty monitoring and sales analysis. This research…
h aims to design a digital Electronic Customer Relationship Management (E-CRM) system as an integrative solution for systematic and centralized management. The design method employs Unified Modeling Language (UML) for requirements analysis, user interface design, and Black-box Testing for validation. Results demonstrate a 100% success rate across all primary modules. The platform features Point Reward, automated transaction management, and live chat for direct interaction. Implementation enables personalized promotional strategies based on accurate data to increase customer retention. In conclusion, the Digital E-CRM system effectively automates business processes, serving as a strategic instrument for transparent and measurable customer relationship management.
Keywords: digital e-crm; relationship management; toko zuma; transaction activities.
Abstrak: Toko Zuma menghadapi kendala dalam optimalisasi manajemen hubungan pelanggan dan pencatatan transaksi karena masih menggunakan sistem manual konvensional. Penelitian ini bertujuan merancang sistem Electronic Customer Relationship Management (E-CRM) digital sebagai solusi integratif untuk pengelolaan basis data dan transaksi secara terpusat. Metode perancangan meliputi analisis kebutuhan menggunakan Unified Modeling Language (UML), desain antarmuka, dan validasi fungsional melalui Black-box Testing. Hasil pengujian menunjukkan tingkat keberhasilan 100% pada seluruh modul utama. Platform ini dilengkapi fitur Point Reward, manajemen transaksi otomatis, dan media interaksi live chat. Implementasi sistem ini memungkinkan strategi promosi personal berdasarkan data akurat untuk meningkatkan retensi pelanggan. Simpulannya, sistem E-CRM digital berhasil mengotomatisasi proses bisnis dan menjadi instrumen strategis dalam manajemen hubungan pelanggan yang transparan dan terukur.
Kata kunci: aktivitas transaksi; digital e-crm; pengelolaan relasi; toko zuma.
Abstract:Abstract: The rapid growth of e-commerce in Indonesia has increased consumer interactions with digital platforms, particularly Lazada, Tokopedia, and Blibli, resulting in a large volume of customer reviews that reflect consumer…
onsumer experiences and perceptions but have not been optimally utilized in business decision-making. The main issue addressed in this study is how to process customer review data to generate meaningful information regarding consumer opinions. This research aims to apply web scraping techniques to collect customer review data and conduct sentiment analysis to identify trends in consumer opinions across the three e-commerce platforms. The dataset consists of 3,000 customer reviews, with 1,000 reviews collected from each platform, covering aspects such as shopping experience, service quality, delivery process, and customer satisfaction. The research methodology includes data collection through web scraping, text preprocessing for data cleaning and normalization, sentiment analysis using machine learning approaches, and visualization of sentiment results. The findings indicate differences in the distribution of positive, negative, and neutral sentiments across platforms, reflecting variations in consumer experiences and service strategies. These results demonstrate that sentiment analysis based on customer reviews can serve as strategic input to improve service quality, business performance, and marketing strategies in Indonesia’s e-commerce sector.
Keywords: customer reviews; digital services; e-commerce; sentiment analysis; web scarping
Abstrak: Pertumbuhan pesat e-commerce di Indonesia meningkatkan interaksi konsumen dengan platform digital, khususnya Lazada, Tokopedia, dan Blibli, yang menghasilkan ulasan pelanggan dalam jumlah besar sebagai cerminan pengalaman dan persepsi konsumen, namun belum dimanfaatkan secara optimal dalam pengambilan keputusan bisnis. Permasalahan utama penelitian ini adalah bagaimana mengolah data ulasan tersebut agar dapat memberikan informasi yang bermakna mengenai opini konsumen. Penelitian ini bertujuan menerapkan web scraping untuk mengumpulkan data ulasan pelanggan serta melakukan analisis sentimen guna mengidentifikasi tren opini konsumen pada ketiga platform e-commerce tersebut. Data yang digunakan berjumlah 3.000 ulasan pelanggan, dengan masing-masing platform diwakili oleh 1.000 ulasan yang mencakup pengalaman berbelanja, kualitas layanan, proses pengiriman, dan tingkat kepuasan pelanggan. Metode penelitian meliputi pengambilan data menggunakan web scraping, pra-pemrosesan teks untuk pembersihan dan normalisasi data, analisis sentimen dengan pendekatan pembelajaran mesin, serta visualisasi hasil sentimen. Hasil penelitian menunjukkan adanya perbedaan distribusi sentimen positif, negatif, dan netral pada setiap platform, yang mencerminkan variasi pengalaman konsumen dan strategi layanan. Temuan ini menunjukkan bahwa analisis sentimen berbasis ulasan pelanggan dapat menjadi masukan strategis untuk meningkatkan kualitas layanan, kinerja bisnis, dan strategi pemasaran e-commerce di Indonesia.
Kata kunci: customer reviews; digital services;e-commerce;sentiment analysis;web scarping
Abstract:YouTube has become a major platform for public discourse in Indonesia, yet large-scale sentiment analysis of its comments remains challenging due to dynamic content, informal language, and limited labeled data. This study…
y proposes a Selenium–IndoBERT pipeline for sentiment analysis of Indonesian YouTube comments using a pseudo-labeling approach. Data were collected from ten YouTube videos discussing the One Piece flag phenomenon, yielding 10,842 comments after preprocessing. Selenium was employed to extract comments from dynamic pages, while IndoBERT was fine-tuned on a small manually labeled dataset and used to generate pseudo-labels for unlabeled data. Model performance was evaluated using probabilistic metrics, including Coverage, Expected Calibration Error (ECE), and Brier Score. At a confidence threshold of 0.75, 78.5% of comments received pseudo-labels, with an ECE of 0.095 and a Brier Score of 0.174. Manual validation showed substantial agreement with human annotations (Fleiss’ kappa = 0.72). The results indicate that the proposed pipeline enables scalable and reliable sentiment analysis with minimal manual annotation.
Abstract:Abstract: The growing intensity of cyber attacks, marked by rapid, large-scale, automated, and adaptive execution, requires analytical methods that represent the diversity of network environments, including variations in…
target platforms such as IoT, traditional networks, and hybrid infrastructures. This study compares machine learning models for cyber attack classification under heterogeneous environmental conditions and formulates a conceptual optimization framework based on model performance. Four publicly available benchmark datasets were used, namely UNB CIC IoT 2023, UNB CIC IDS-2018, UNSW-NB15, and a Kaggle cyber security attacks dataset, comprising approximately 40,000 to over 3.6 million records and 25 to 80 features across IoT, conventional, and mixed network environments. Random Forest, XGBoost, Multilayer Perceptron, and Transformer were implemented within a unified pipeline involving preprocessing, feature selection, and Bayesian Optimization-based hyperparameter tuning. All models achieved F1-score and Cohen's Kappa above 96%, with XGBoost performing best (97.80%, 97.26%), followed by Random Forest (97.78%, 96.96%) and Transformer (97.44%, 96.82%), while MLP scored lowest (96.74%, 96.00%), a gap below one percentage point. Confusion matrix analysis revealed persistent misclassification in minority and overlapping attack classes, informing a proposed adaptive cyber attack simulation optimization framework.
Keywords: cyber attacks; optimization; machine learning; environmental variability.
Abstrak: Meningkatnya intensitas serangan siber yang berlangsung cepat, masif, otomatis, dan adaptif menuntut pendekatan analitis yang merepresentasikan keragaman lingkungan jaringan, termasuk perbedaan karakteristik platform sasaran seperti Internet of Things (IoT), jaringan konvensional, dan infrastruktur hibrida. Penelitian ini membandingkan model machine learning untuk klasifikasi serangan siber pada kondisi lingkungan heterogen, sekaligus menyusun kerangka optimasi konseptual berdasarkan performa model. Empat dataset benchmark publik digunakan, yaitu UNB CIC IoT 2023, UNB CIC IDS-2018, UNSW-NB15, serta dataset Kaggle cyber security attacks, dengan jumlah data berkisar 40.000 hingga lebih dari 3,6 juta rekaman dan 25 sampai 80 fitur, mewakili lingkungan IoT, konvensional, dan campuran. Random Forest, XGBoost, Multilayer Perceptron, dan Transformer diimplementasikan melalui pipeline terpadu mencakup pra-pemrosesan, seleksi fitur, dan optimasi hyperparameter berbasis Bayesian Optimization. Seluruh model mencapai F1-score dan Cohen's Kappa di atas 96%, dengan XGBoost menunjukkan performa terbaik (97,80%, 97,26%), diikuti Random Forest (97,78%, 96,96%) dan Transformer (97,44%, 96,82%), sementara MLP mencatat skor terendah (96,74%, 96,00%), dengan selisih kurang dari satu poin persentase. Analisis confusion matrix mengungkap misklasifikasi yang konsisten pada kelas minoritas dan serangan dengan karakteristik serupa, yang menjadi dasar kerangka optimasi simulasi serangan siber adaptif yang diusulkan.
Kata kunci: serangan siber; optimasi; machine learning; variabilitas lingkungan
Abstract:Abstract: Human metapneumovirus (HMPV) poses a global health threat, but its detection remains challenging due to limited environmental monitoring. This study aims to develop a portable diagnostic tool for rapid HMPV detection…
ection by integrating cutting-edge biotechnology (CRISPR-Cas system and immunoassay) with air quality sensors on an Internet of Things (IoT)-based microfluidic platform controlled by an ESP32 microcontroller. The system is supported by a companion application and data analysis using Vertex AI, and is capable of providing results in less than fifteen minutes. The development results demonstrate the potential for improving detection accuracy and reliability, particularly with further development of virus-specific biosensors, sensor optimization, and algorithms. This technology is effective as a complementary tool for early screening and environment-based risk management in areas with limited laboratory facilities, although it does not completely replace molecular diagnostic methods such as PCR. A rapid diagnostic approach based on environmental sensors, IoT, and artificial intelligence is a promising strategy to improve early HMPV detection, accelerate public health responses, and strengthen respiratory infection prevention through integrated environmental monitoring and education functions.
Keywords: air quality; CRISPR-Cas; Human Metapneumovirus (HMPV); Internet of Things, portable diagnostic; public health; rapid detection; sensors.
Abstrak: Human metapneumovirus (HMPV) merupakan ancaman bagi kesehatan global, namun pendeteksiannya masih sulit akibat keterbatasan pemantauan lingkungan. Studi ini bertujuan mengembangkan alat diagnostik portabel untuk deteksi cepat HMPV melalui integrasi bioteknologi mutakhir (sistem CRISPR-Cas dan immunoassay) dengan sensor kualitas udara pada platform mikrofluida berbasis Internet of Things (IoT) yang dikendalikan mikrokontroler ESP32. Sistem ini didukung aplikasi pendamping dan analisis data menggunakan Vertex AI, serta mampu memberikan hasil dalam waktu kurang dari lima belas menit. Hasil pengembangan menunjukkan potensi peningkatan akurasi dan keandalan deteksi, terutama dengan pengembangan lanjutan berupa biosensor spesifik virus, optimalisasi sensor, dan algoritma. Teknologi ini efektif sebagai alat pelengkap untuk skrining awal dan manajemen risiko berbasis lingkungan di wilayah dengan keterbatasan fasilitas laboratorium, meskipun tidak sepenuhnya menggantikan metode diagnostik molekuler seperti PCR. Pendekatan diagnostik cepat berbasis sensor lingkungan, IoT, dan kecerdasan buatan menjadi strategi menjanjikan untuk meningkatkan deteksi dini HMPV, mempercepat respons kesehatan masyarakat, serta memperkuat pencegahan infeksi saluran pernapasan melalui fungsi pemantauan dan edukasi lingkungan yang terintegrasi.
Kata kunci: CRISPR-Cas; diagnostik portabel; deteksi cepat; Human Metapneumovirus (HMPV); kesehatan masyarakat; IoT (Internet of Things); sensor kualitas udara.
Abstract:Abstract: Malaria remains a major global health problem, particularly in tropical countries such as Indonesia. Accurate early diagnosis is essential for reducing malaria-related morbidity and mortality. Conventional microscopic…
oscopic examination is time-consuming, highly dependent on expert personnel, and prone to human error. This study compares the performance of two Convolutional Neural Network (CNN) architectures, ResNet-50 and DenseNet-121, for malaria image classification. The Cell Images for Malaria dataset provided by the National Institutes of Health (NIH) through Kaggle was used, consisting of 27,558 microscopic blood cell images categorized into Parasitized and Uninfected classes. The dataset was divided into 80% training data and 20% testing data. Image preprocessing included resizing to 224 × 224 pixels, normalization, labeling, and data augmentation using RandomFlip, RandomRotation, RandomZoom, and RandomContrast. Experimental results showed that the ResNet-50 model trained for 100 epochs achieved the highest performance, with an accuracy of 95.54% and precision, recall, and F1-score of 0.96. The confusion matrix indicated 5,272 correctly classified images out of 5,510 testing samples. These findings demonstrate that ResNet-50 outperformed DenseNet-121 and has strong potential for supporting accurate, reliable, and efficient computer-aided malaria diagnosis based on microscopic blood smear images.
Keywords: computer-aided diagnosis; convolutional neural network (CNN); densenet-121; early detection; image classification; malaria; microscopic blood smear images; resnet-50;
Abstrak : Malaria masih menjadi masalah kesehatan global yang serius, terutama di negara tropis seperti Indonesia. Diagnosis dini yang akurat sangat penting untuk menurunkan angka morbiditas dan mortalitas. Metode konvensional berupa pemeriksaan mikroskopis memiliki keterbatasan karena memerlukan waktu yang relatif lama, bergantung pada tenaga ahli, dan berpotensi menimbulkan kesalahan manusia. Penelitian ini bertujuan membandingkan kinerja arsitektur Convolutional Neural Network (CNN) yaitu ResNet-50 dan DenseNet-121 dalam klasifikasi citra malaria. Dataset yang digunakan berasal dari Cell Images for Malaria yang disediakan oleh National Institutes of Health (NIH) melalui platform Kaggle, terdiri dari 27.558 citra dengan pembagian 80% data latih, 20% data validasi. Tahap praproses meliputi cleaning, resizing citra menjadi 224×224 piksel, normalisasi, labeling, serta data augmentasi menggunakan RandomFlip, RandomRotation, RandomZoom, dan RandomContrast. Hasil pengujian menunjukkan bahwa model ResNet-50 pada epoch 100 memperoleh akurasi sebesar 95,54% dengan nilai precision, recall, dan F1-score masing-masing sebesar 0,96. Confusion matrix menunjukkan jumlah prediksi benar sebanyak 5.272 dari total 5.510 data uji. Hasil ini menunjukkan bahwa arsitektur CNN mampu mengklasifikasikan citra malaria dengan tingkat akurasi yang tinggi dan memiliki kemampuan generalisasi yang baik terhadap data baru. Penelitian ini memberikan kontribusi dalam evaluasi performa arsitektur CNN untuk mendukung pengembangan sistem diagnosis malaria berbasis citra mikroskopis yang lebih cepat dan akurat.
Kata kunci: convolutional neural network (CNN); citra mikroskopis hapusan darah; densenet-121; diagnosis berbantuan komputer; deteksi dini; klasifikasi citra; malaria; resnet-50
Abstract:Abstract: The rapid expansion of digital learning environments has increased students’ reliance on Learning Management Systems (LMS), including SPOT UPI. However, limited studies have examined the platform’s overall user…
user experience across all User Experience Questionnaire (UEQ) dimensions. This study aims to evaluate the user experience (UX) of SPOT UPI, identify its strengths and weaknesses, and provide recommendations for system improvement. A quantitative-dominant mixed-method design was applied, involving 81 student respondents for the UEQ survey and two participants for follow-up semi-structured interviews selected through purposive sampling. The UEQ data were analyzed to generate mean scores for six UX dimensions, while interview data were thematically analyzed to support the interpretation of quantitative findings. The results indicate that Perspicuity (1.05) and Efficiency (0.78) achieved the highest scores, reflecting adequate clarity and functionality. In Contrast, Stimulation (0.50) and Novelty (-0.15) were the lowest, indicating limited engagement and innovation. Overall, pragmatic quality (0.84) outperformed hedonic quality (0.17), suggesting that users value functionality more than enjoyment. In conclusion, SPOT UPI is generally usable but lacks aesthetic appeal, emotional engagement, and innovative features, highlighting the need for interface redesign and performance optimization to enhance the overall learning experience.
Keywords: learning management system; user experience; user experience questionnaire
Abstrak: Perkembangan pembelajaran digital membuat mahasiswa semakin bergantung pada Learning Management System (LMS), termasuk SPOT UPI. Meski digunakan secara luas, evaluasi pengalaman pengguna secara komprehensif berdasarkan seluruh dimensi User Experience Questionnaire (UEQ) masih belum banyak dilakukan. Penelitian ini bertujuan untuk mengevaluasi user experience (UX) pada SPOT UPI, mengidentifikasi keunggulan dan kelemahannya, serta memberikan rekomendasi perbaikan sistem. Penelitian menggunakan desain penelitian mixed-method dominan kuantitatif, melibatkan 81 responden pada survei UEQ dan dua partisipan pada wawancara semi-terstruktur yang dipilih melalui purposive sampling. Data UEQ dianalisis untuk memperoleh nilai rata-rata pada enam dimensi UX, sedangkan data wawancara dianalisis secara tematik untuk memperkaya interpretasi temuan kuantitatif. Hasil menunjukkan bahwa Perspicuity (1,05) dan Efficiency (0,78) menjadi dimensi dengan skor tertinggi, mencerminkan bahwa SPOT UPI mudah dipahami dan cukup membantu dalam menyelesaikan tugas. Sebaliknya, Stimulation (0,50) dan Novelty (-0,15) memperoleh skor terendah, menandakan rendahnya tingkat keterlibatan dan inovasi yang dirasakan pengguna. Secara keseluruhan, pragmatic quality (0,84) lebih tinggi dibandingkan hedonic quality (0,17), menunjukkan bahwa pengguna lebih mengutamakan aspek fungsional daripada kenyamanan emosional. Temuan tersebut mengindikasikan bahwa SPOT UPI sudah layak digunakan secara fungsional, tetapi masih memerlukan peningkatan pada interface, pengalaman visual, dan fitur inovatif agar dapat memberikan pengalaman belajar digital yang lebih menarik dan optimal.
Kata kunci: learning management system; pengalaman pengguna; user experience questionnaire
Abstract:Abstract: The policy to increase the Rural and Urban Land and Building Tax (PBB-P2) in Indonesia often elicits mixed reactions from the public. Some support it because they believe it can strengthen regional fiscal capacity,…
ity, while others reject it because they are concerned that it will increase the economic burden on the community. Understanding public sentiment towards this policy is important for evaluating the effectiveness of the policy and formulating appropriate communication strategies. This study aims to analyze public sentiment towards the PBB-P2 increase policy using data uploaded on Platform X (Twitter). The data were collected through crawling with the keyword “building tax,” then processed through several preprocessing stages before classifying tweets into positive and negative sentiments. Two models were used: Support Vector Machine (SVM) and Bidirectional Long Short-Term Memory (BiLSTM). Results show that SVM outperformed BiLSTM, achieving training accuracy of 99.4% and testing accuracy of 85.9%, with accuracy 0.8595, precision 0.8536, recall 0.8595, and F1-score 0.8449. Meanwhile, BiLSTM achieved training accuracy of 86.9% and testing accuracy of 82.9%, with accuracy 0.8294, precision 0.8150, recall 0.8294, and F1-score 0.8080. These findings suggest SVM is more effective in classifying public sentiment and can support better evaluation of regional tax policies.
Keywords: sentiment analysis; PBB-P2; BiLSTM; SVM; X platform
Abstrak: Kebijakan kenaikan tarif Pajak Bumi dan Bangunan Perdesaan dan Perkotaan (PBB-P2) di In-donesia sering memunculkan beragam reaksi dari masyarakat. Sebagian mendukung karena dianggap dapat memperkuat kapasitas fiskal daerah, sementara lainnya menolak karena kha-watir menambah beban ekonomi masyarakat. Pemahaman terhadap sentimen publik atas ke-bijakan tersebut penting untuk mengevaluasi efektivitas kebijakan dan merumuskan strategi komunikasi yang tepat. Penelitian ini bertujuan menganalisis sentimen masyarakat terhadap kebijakan kenaikan PBB-P2 menggunakan data unggahan di Platform X (Twitter). Data dik-umpulkan melalui proses crawling dengan kata kunci “pajak bangunan” kemudian diproses melalui beberapa tahap preprocessing sebelum diklasifikasikan menjadi sentimen positif dan negatif. Dua model digunakan dalam penelitian ini, yaitu Support Vector Machine (SVM) dan Bidirectional Long Short-Term Memory (BiLSTM). Hasil penelitian menunjukkan bahwa SVM memiliki kinerja lebih baik dibandingkan BiLSTM, dengan akurasi pelatihan 99,4% dan akurasi pengujian 85,9%. Nilai akurasi 0,8595, precision 0,8536, recall 0,8595, dan F1-score 0,8449. Sementara itu, BiLSTM memperoleh akurasi pelatihan 86,9% dan akurasi pengujian 82,9%, dengan akurasi 0,8294, precision 0,8150; recall 0,8294; dan F1-score 0,8080. Temuan ini menunjukkan bahwa SVM lebih efektif dalam mengklasifikasikan sentimen publik serta dapat mendukung evaluasi kebijakan pajak daerah dengan lebih baik.
Kata kunci: analisis sentimen; PBB-P2; BiLSTM; SVM; platform X
Abstract:Abstract: The rapid growth of the cosmetics industry on e-commerce platforms has intensified competition, creating a critical need for effective, data-driven marketing strategies. This study aims to conduct a comparative…
analysis of machine learning algorithms to predict the sales categories (High, Medium, Low) of cosmetic products on the Tokopedia marketplace. Four classification models; Random Forest, XGBoost, Logistic Regression, and Naive Bayes were trained and evaluated on data collected via web scraping. The methodology incorporates the Synthetic Minority Over-sampling Technique (SMOTE) to address significant class imbalance and GridSearchCV for hyperparameter optimization to ensure a fair and robust comparison. The experimental results conclusively show that the Random Forest model achieved the best performance, yielding the highest F1-Score Macro Average of 0.75 and an accuracy of 85.3%. The superior model was subsequently implemented in a simple recommendation system to simulate optimal discount strategies, demonstrating its practical utility in providing actionable insights for business decisions.
Keywords: classification; comparative analysis; machine learning; sales prediction; SMOTE
Abstrak: Pertumbuhan pesat industri kosmetik pada platform e-commerce telah membuat persaingan ketat, sehingga menciptakan kebutuhan krusial akan strategi pemasaran yang efektif dan berbasis data. Penelitian ini bertujuan untuk melakukan analisis komparatif terhadap algoritma machine learning untuk memprediksi kategori penjualan (Tinggi, Sedang, Rendah) produk kosmetik di marketplace Tokopedia. Empat model klasifikasi, yaitu Random Forest, XGBoost, Regresi Logistik, dan Naive Bayes, dilatih dan dievaluasi menggunakan data yang dikumpulkan melalui web scraping. Metodologi penelitian ini menerapkan Synthetic Minority Over-sampling Technique (SMOTE) untuk mengatasi ketidakseimbangan kelas yang signifikan dan GridSearchCV untuk optimisasi hyperparameter guna memastikan perbandingan yang adil. Hasil eksperimen menunjukkan bahwa model Random Forest mencapai performa terbaik, dengan menghasilkan F1-Score Macro Average tertinggi sebesar 0,75 dan akurasi 85,3%. Model unggul ini kemudian diimplementasikan dalam sebuah sistem rekomendasi sederhana untuk menyimulasikan strategi diskon yang optimal, yang menunjukkan kegunaan praktisnya dalam memberikan wawasan yang dapat ditindaklanjuti untuk pengambilan keputusan bisnis.
Kata kunci: analisis komparatif; klasifikasi; machine learning; prediksi penjualan; SMOTE