Abstract:E-commerce has become one of the most dynamic industries in the digital era, and electronic word of mouth (eWOM) greatly influences consumer behaviour. Shopee, as a popular e-commerce platform in West Java, faces challenges…
ges in increasing user purchase intention, particularly with an approach based on review communication and brand image. The objective of this research is to examine how eWOM credibility, quantity, and quality impact purchase intention, with brand image as the mediating variable and situational context as the moderating variable in the study of the Shopee application in West Java. This study uses a quantitative approach with the Structural Equation Modelling-Partial Least Squares (PLS-SEM) method. Data were collected from 500 respondents who are users of the Shopee application in West Java. The research results show that eWOM quantity has the greatest influence on purchase intention, followed by brand image, which has been shown to be a significant mediator. On the other hand, eWOM credibility and quality do not have a direct impact on purchase intention. Furthermore, situational context as a moderating variable does not have a significant impact on the relationship between eWOM quantity and brand image. This study helps e-commerce businesses create better data-driven marketing strategies. To build trust and encourage customer purchasing decisions, it is important to increase the number of reviews, enhance brand reputation, and improve the quality and credibility of the reviews.
Abstract:Tourism plays a strategic role in supporting regional economic growth, including in Solok City, which has rich natural and cultural tourism potential. However, the optimization of destination management in this city faces…
s several challenges, such as limited human resources, inadequate infrastructure, low community awareness, and insufficient promotion strategies. This study aims to analyze the role of the Tourism Office in optimizing destination management, identify influencing factors, and formulate strategic efforts towards sustainable tourism management. This research uses a qualitative approach with a case study method. Data were collected through observation, in-depth interviews with stakeholders (government, private sector, community, academia, and media), and document studies. The results show that the Tourism Office of Solok City plays a key role in four main functions: planning, implementation, coordination, and evaluation. Programs conducted between 2021 and 2024 include destination development, tourism promotion, human resource capacity building, and cross-sector partnerships. Internal and external factors such as budget constraints, infrastructure limitations, community participation, and destination competitiveness influence management effectiveness. The implementation of Good Governance principles participation, transparency, accountability, and efficiency along with Destination Management approaches, has guided policy and program implementation. However, some aspects, particularly cross-sectoral integration and innovation in tourism promotion, still need improvement. This study concludes that strengthening stakeholder synergy and enhancing institutional capacity are crucial for optimizing sustainable destination management in Solok City
Abstract:This study aims to analyze the influence of religiosity and academic resilience on decreasing the level of academic anxiety of students of the Master of Islamic Education Program at the Sultan Syarif Kasim State Islamic…
University, Riau. Academic anxiety is a common psychological challenge experienced by postgraduate students. Religiosity and academic resilience are seen as protective factors that can help students manage academic stress in a healthier way. This study uses a quantitative method with data collection techniques in the form of questionnaires and documentation. The research sample consisted of 41 students from three semesters selected through purposive sampling. Data analysis was carried out using the independent sample t-test using SPSS version 25. The results showed that religiosity had a significant effect on academic anxiety with a significance value of 0.029, while academic resilience showed a stronger effect with a significance value of 0.000. Because the significance results of both variables are less than 0.05, the higher the religiosity and academic resilience of students, the lower their level of academic anxiety. This finding confirms that the integration of the values of religiosity and resilience is very important in supporting students' mental resilience. Strengthening religiosity and fostering academic resilience can be effective strategies to reduce academic anxiety in postgraduate higher education.
Abstract:Shopee, as one of the e-commerce establishments established in 2015 and part of the Sea Group in Southeast Asia, has succeeded in creating a safe, user-friendly and fast online shopping platform. With strong operations in…
n seven markets in Southeast Asia, Shopee not only provides a platform for buyers to find products, but also provides training and support to their sellers. The rapid growth of e-commerce in Indonesia is also influenced by factors such as the increase in population, increasing smartphone and internet users, and the development of financial technology companies. The convenience of online shopping encourages consumers to buy various desired products so that they are encouraged to behave consumptively. This then stimulates the phenomenon of impulse buying in consumers. Currently, economic activities are dominated by Generation Z's behavior to carry out activities such as scrolling, online shopping, and making transactions. Some marketplaces have not paid attention to the positive emotions of consumers with the Generation Z group in the target market, hedonic shopping motivation, fear of missing out, and shopping lifestyle that can trigger impulsive purchases which are part of the consideration of the preparation and strategy of innovative marketing targets according to the needs of market psychology. This study aims to find out how much respondents assess hedonic shopping motivation, fear of missing out, and shopping lifestyle, find out the influence of hedonic shopping motivation, fear of missing out, and shopping lifestyle on impulse buying generation Z, find out the influence of positive emotions on impulse buying generation Z, to know the influence of hedonic shopping motivation, fear of missing out and shopping lifestyle on impulse buying through positive emotions. This study uses a quantitative method. The sampling technique uses purposive sampling. The data obtained was 385 respondents by distributing questionnaires online. The respondents in this study are Generation Z Shopee users in Indonesia. Data analysis was conducted using Structural Equation Modeling-Partial Least Squares (SEM-PLS) which was then processed with SMARTPLS. The results of this study are hedonic shopping motivation, fear of missing out, shopping lifestyle, positive emotion have a significant positive effect on impulse buying.
Abstract:Study This aiming For analyze inequality between law normative and practical its implementation in system Indonesian law , as well as to study the impact to justice social and awareness law citizens . This article also explores…
xplores the role of Citizenship Education in to form character critical , fair and conscious citizens law . In the research This the method used is approach qualitative descriptive with type studies library , relying on secondary data from literature academic , documents law , and reports institution independent . The results of the study show that inequality enforcement law due to low integrity institution justice , intervention power , and social bias to group vulnerable . The phenomenon of dualism of law causes law lost universal and changing nature become tool discriminatory power . Therefore that , Citizenship Education own position strategic in to plant mark justice , awareness law , and bias towards groups marginal , in order to create a more society fair and democratic .
Abstract:This study aims to examine and analyze communication patterns between teachers and students in the teaching and learning process at SMK Islamic Center Baiturrahman. Communication between teachers and students plays a crucial…
cial role in creating an effective and conducive learning atmosphere. This study uses a descriptive qualitative approach with observation, interview, and documentation methods as data collection techniques. The results of the study indicate that communication patterns in this school run in an open, participatory, and religious atmosphere. Teachers not only act as conveyors of information, but also as guides and motivators who establish positive interpersonal relationships with students. Factors such as teaching style, student motivation, and school environmental support influence the smoothness of communication. Effective communication has been shown to improve students' understanding of the subject matter and strengthen their character and discipline. This study concludes that good communication patterns between teachers and students contribute directly to the achievement of learning outcomes and the formation of students' character holistically.
Abstract:Inclusive education for students special needs at the level School Reduler in Lebak Regency . This study uses a qualitative approach descriptive with technique data collection through interviews , observations , and documentation…
mentation . Informants in this study included the Head of Regular Education , Head of Quality Improvement Section , Principal , and Special Assistant Teacher (GPK). The results of the study show that implementation policy education inclusion in Lebak Regency is still face challenges , such as limitations power competent educators , lack of training , lack of facility supporters , as well as low understanding public to education inclusion . Recommendation This research includes the need for improvement teacher training , provision facility adequate education , and strengthening collaboration between stakeholders policy so that policy education inclusion can implemented optimally.
Abstract:Anemia is a medical condition where the number of red blood cells or hemoglobin levels in the blood is below normal, which is a protein in red blood cells that functions to carry oxygen from the lungs to the entire body.…
The prevalence of anemia in pregnant women in Sintang Regency showed that in 2017 there were 116 cases, in 2018 there were 121 cases, and in 2019 there were 164 cases. This research method uses a quantitative analytical approach with a cross-sectional design in Sintang Regency. The population is all pregnant women registered as many as 369 respondents within the scope of the Health Center services in Sintang Regency during the data collection period. The simple random sampling technique was used to select respondents, with a sample size of 192 pregnant women after calculating the population size. The results showed that there was a relationship between knowledge with a p value = 0.000 and OR = 6.900, parity with a p value = 0.000 and OR = 5.040, consumption of iron tablets with a p value = 0.000 and OR = 5.271 with the incidence of anemia in pregnant women in Sintang Regency. The most dominant multivariate test result is knowledge with OR = 7.25 followed by consumption of iron tablets with OR = 4.61 and parity with OR = 4.26. The conclusion related to the incidence of anemia in pregnant women is knowledge, parity, and consuming iron tablets and the most dominant is knowledge and followed by consumption of iron tablets, and parity. It is recommended that pregnant women can improve their knowledge, multi and grandi para pregnant women to comply with consuming iron tablets routinely.
Abstract:Abstract This study is motivated by the financial literacy of generation Z and also the quality of life insurance products in Indonesia which are moderated by gender in influencing a person's interest in buying life insurance…
surance in Indonesia. This study uses a quantitative method with a descriptive relationship approach. Determination of the sample in this study was carried out by calculating using the Bernoulli formula, with a total of 384 respondents. The data analysis technique used is the Structural Equation Model - Partial Least Square (SEM-PLS). The results of the study show that financial literacy (X1) and product quality (X2) do not have a significant effect on buying interest (Y) where the p-values of both variables are <0.05. Other findings also state that Gender (Z) does not significantly moderate financial literacy and product quality. The conclusion of this study is that the factors that make generation Z interested in buying insurance products are influenced by their perceptions of financial literacy and product quality. More specifically, the perception of product quality factors has a significant and positive influence on generation Z's interest in buying life insurance products in Indonesia. The findings show that of the two variables, product quality can be the strongest predictor in predicting generation Z's interest in purchasing life insurance products. Financial literacy cannot significantly predict generation Z's interest in purchasing insurance products.
Keywords : financial literacy, product quality, gender, purchasing intention
Abstract:The problems of learning Indonesian can be seen by focusing this study on teaching materials, learning processes, and cultural differences. The design of this research uses a qualitative approach with descriptive research…
h type. The data in this research are in the form of speech containing information obtained from notes on the results of questionnaires that have been submitted to foreign students. In accordance with the research objective, namely to describe the problems of learning Indonesian for foreign students of the BIPA program. The data source in this research is the results of a questionnaire obtained from external campus activities carried out by researchers together with foreign students. The results of the research show that there are problems with foreign students when learning Indonesian.
Keywords: Problems, teaching materials, learning processes, and cultural differences.