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Showing 94 articles found for "Firms"

TRANSFORMATION OF ACEH TENGGARA COCOA FARMERS THROUGH GAP AND APPLICATION-BASED PRICE INFORMATION SYSTEM

Assauwab, Muhammad Husaini, Deden Sumoharjo, Anuar Ramut, Umaidi
Abstract: Cocoa is a strategic commodity in Southeast Aceh Regency, but farmer productivity and income remain low due to limited implementation of Good Agricultural Practices (GAP) and poor access to price information. This community… ity service activity aims to improve farmers' capacity through an integrated approach that combines improving cocoa cultivation knowledge, strengthening the implementation of GAP, and utilizing real-time cocoa price information applications. The activity was carried out in December 2025 through stages of socialization, technical training, field demonstrations, introduction to price applications, as well as mentoring and evaluation. The results of the activity showed an increase in farmers' knowledge levels from low to medium to high, especially in terms of price information. Initial improvements in GAP adoption were reflected in pruning, fertilization, garden sanitation, pest control, and harvesting and post-harvesting practices that were more in line with standards. Access to price information shifted from dependence on middlemen to the use of applications and market comparisons, which increased farmers' independence in determining the time of sale. The price range difference between farmers and market references confirms that limited information weakens farmers' bargaining position. Overall, the integrated approach has proven relevant in improving farming efficiency and strengthening the basis for increasing cocoa farmers' income, although the sustainability of the impact requires continued assistance and strengthening of farmer institutions.

COACHING CLINIK LATIHAN BERTAHAN FUTSAL MIX DEFENCE PADA CLUB FUTSAL FERNANDO BSM U-19 BANJARBARU

Habibie, Muhammad, Kasanrawali, Andi, Fawaid, Muhammad
Abstract: Fernando BSM U-19 players continue to experience confusion in implementing defensive collaboration, which hinders their ability to execute defensive strategies effectively. This coaching clinic activity aims to facilitate… e coaches and players in understanding, implementing, and developing defensive system patterns, particularly mixed defense patterns in futsal. This community service was carried out through three meetings, beginning with a pre-test in the form of a questionnaire containing 15 questions regarding defensive pattern strategies. After the coaching clinic, a similar questionnaire was administered again as a post-test. The results of the activity showed an increase in understanding of up to 80% among players and coaches after participating in the training. This finding confirms that the coaching clinic method is able to deliver material systematically and easily understood, so it can be an effective alternative strategy in improving the understanding of defensive tactics in futsal.

PENGARUH DAYA TARIK, FASILITAS DAN AKSESIBILITAS TERHADAP KEPUASAN WISATAWAN DI OBJEK WISATA PONDOK HALIMUN

Oktavan, Doa Galank, Siswandi, Zerry, Ruswandi, Wawan
Abstract: This study aims to examine the influence of tourist attractions, facilities, and accessibility on tourist satisfaction at the Pondok Halimun Tourist Destination, Sukabumi Regency. The research employed a quantitative approach… roach using a causal associative design. The population consisted of tourists who visited Pondok Halimun between April and July 2025. A total of 95 respondents were selected using accidental sampling techniques. Data were collected through questionnaires measured on a five-point Likert scale and analyzed using multiple linear regression with SPSS software. The results indicate that tourist attractions, facilities, and accessibility individually have a positive and significant effect on tourist satisfaction. Furthermore, the simultaneous test confirms that these three variables collectively have a strong influence on tourist satisfaction. The coefficient of determination reveals that a substantial proportion of tourist satisfaction can be explained by the combined effects of tourist attractions, facilities, and accessibility. These findings suggest that integrated destination management focusing on attraction quality, adequate facilities, and ease of access is essential to enhance tourist satisfaction and support sustainable tourism development.

ANALYSIS OF THE CONCEPT OF EDUCATION IN TAFSIR TARBAWI: A STUDY OF THE TAFSIR BY THE THREE SCHOLARS

Sulastri. A, Charles Rangkuti, Kiki Hardini, Ulil Amri
Abstract: This study aims to analyze the concept of Islamic education from the perspective of tafsir tarbawi based on the thoughts of the Indonesian three prominent Islamic education scholars, namely Ahmad Tafsir, Abuddin Nata, and… d Muhaimin. The focus of the study is directed toward three main aspects of education: educational goals, educational materials, and educational methods derived from the values of the Qur’an. This research employs a qualitative approach using library research. The data were obtained from primary sources in the form of the works of the examined scholars and secondary sources consisting of books, journal articles, and relevant research findings. Data collection was conducted through documentation, while data analysis employed content analysis with a descriptive-analytical approach. The results indicate that tafsir tarbawi views the goal of Islamic education as an effort to form insan kāmil, characterized by a balanced development of faith, knowledge, and morality. Educational materials are integrative, combining religious knowledge and general knowledge based on Qur’anic values. Meanwhile, educational methods in tafsir tarbawi emphasize humanistic, contextual, and participatory approaches through exemplification, dialogue, storytelling, and habituation. This study affirms that tafsir tarbawi has strong relevance in addressing the challenges of contemporary Islamic education, particularly in strengthening students’ character and moral values.

STUDY OF ICONOGRAPHY AND ISLAMIC CULTURAL EXPRESSION AT THE GRAVE OF MARHUM PEKAN IN PEKANBARU

Prawito, Edi
Abstract: This study examines the visual symbols and cultural values ​​contained in the Marhum Pekan Tomb, one of the historical sites inherited from the Siak Sri Indrapura Sultanate which is the cultural identity of Pekanbaru City.… City. The purpose of this study is to reveal the meaning, philosophical values, and forms of acculturation of Islamic culture with local Malay traditions represented through the physical form and ornamentation of the tomb. This study uses a qualitative descriptive method with Erwin Panofsky's iconographic approach which includes three stages of analysis, namely pre-iconography, iconography, and iconology. Data sources were obtained through field observations, in-depth interviews, as well as literature and documentation reviews. The results of the study show that visually (pre-iconography), the Marhum Pekan Tomb displays the architectural characteristics of the Selaso Jatuh Kembar House, the use of Malay regalia, stepped jirat forms, and headstones with gender-differentiating shapes, all of which are a blend of local and Islamic culture. Based on the iconographic analysis, all ornaments in the form of plant and flower motifs contain symbolic meanings of purity, fragrant names, good deeds, and obedience to Islamic teachings that prohibit the depiction of living creatures. Meanwhile, iconological analysis reveals the fundamental meaning that this tomb complex is a tangible manifestation of the Malay people's philosophy of life, namely "Adat bersendi Syarak, Syarak bersendi Kitabbullah". The tomb of Marhum Pekan is not merely a burial place, but also evidence of the history of Islamic-Malay civilization and the collective memory of the community, which confirms that the development of Pekanbaru City grew and developed on a foundation of religious values ​​and harmonious local cultural wisdom.

MARKETING STRATEGY OF MORIFLOUR MORINGA POWDER (CASE STUDY: PT. KELORIA MORINGA JAYA)

Pratiwi, Henny, Lubis, Yusnidar, Riyadh, Mhd. Ilham
Abstract: Increasing competition in the herbal product industry requires firms to adopt effective and sustainable marketing strategies. Moringa-based products have significant market potential; however, their development is often… constrained by internal limitations and external pressures. This study aims to analyze the internal and external marketing conditions of MoriFlour Moringa Powder at PT. Keloria Moringa Jaya and to formulate appropriate marketing strategies. A qualitative descriptive approach with a case study design was employed. Data were collected through interviews, observations, documentation, and questionnaires, and analyzed using SWOT analysis through IFAS and EFAS matrices. The results indicate that the total IFAS score was 0.98 and the EFAS score was 0.93, demonstrating the dominance of strengths and opportunities over weaknesses and threats. The SWOT diagram places the company in Quadrant I, indicating a favorable strategic position. Accordingly, growth-oriented strategies such as market penetration and market development are recommended by leveraging product quality and expanding herbal market opportunities. These findings confirm that SWOT analysis is an effective tool for formulating marketing strategies in functional plant-based agro-industries.

ANALYSIS OF BUSINESS MODEL CANVAS (BMC) AS A BUSINESS STRATEGY AT WIN PRODUCTION WEDDING ORGANIZER IN BANDAR LAMPUNG CITY

Idham Sedayu Mahera, Dora Rinova
Abstract: The creative service industry, particularly wedding organizer services, has experienced significant growth in Indonesia due to changing lifestyles, increasing consumer expectations, and rising demand for professionally managed… anaged wedding events. This study aims to analyze the Business Model Canvas (BMC) as a business strategy at Win Production Wedding Organizer in Bandar Lampung City. The Business Model Canvas, introduced by Osterwalder and Pigneur (2010), is used as a strategic framework to examine nine key business elements: customer segments, value propositions, channels, customer relationships, revenue streams, key resources, key activities, key partnerships, and cost structure. This research employs a qualitative descriptive approach, with data collected through interviews, observations, and documentation involving business owners, employees, and customers. Data validity was ensured using triangulation techniques. The findings indicate that Win Production targets middle and upper-middle income couples as its primary customer segment and offers integrated, professional, and flexible wedding services tailored to client needs. The business model demonstrates strong alignment across all nine BMC components, contributing to enhanced competitiveness and business sustainability. The study confirms that Business Model Canvas is an effective strategic tool for analyzing and improving business models in service-based industries, particularly wedding organizer businesses operating in competitive local markets.

AN ANALYSIS OF THE MAIN CHARACTER’S SEARCH FOR IDENTITY IN TERE LIYE’S NOVEL SENDIRI: A JUNG PSYCHOANALYTIC PERSPECTIVE

Feryanti Kurnia Andi, Hari Windu Asrini
Abstract: This study examines the main character’s search for identity in Tere Liye’s novel Sendiri (2024) through the lens of Carl Gustav Jung’s psychoanalytic theory. The research addresses the lack of in-depth psychological analysis… al analysis regarding how the protagonist confronts inner conflict, loneliness, and past trauma in the process of identity formation. The study aims to describe the forms, strategies, and obstacles in the character’s identity quest, as well as to analyze the individuation process based on Jungian concepts such as persona, shadow, anima/animus, and the Self. A qualitative descriptive method was employed, utilizing close reading and thematic analysis of textual data from the novel. Findings reveal that the protagonist undergoes a complex, nonlinear psychological journey toward self-understanding, triggered by existential crisis and emotional isolation. Through deep introspection, symbolic interactions (particularly with natural elements like the moon), and confrontation with the shadow, the character gradually integrates fragmented aspects of the self. This study demonstrates that Jungian theory effectively uncovers the psychological depth of characters in contemporary Indonesian literature and affirms the relevance of literary fiction as a medium for reflecting on identity formation and emotional resilience in real life.

THE SOCIAL FUNCTION OF TRADITIONAL POETRY OF BINI PULAU ROTE IN THE MAINTENANCE OF THE SOCIO-CULTURAL IDENTITY OF LOCAL COMMUNITIES

Yeheskial A Roen, Jeni M. Ataupah, Jacklin S. Manafe
Abstract: This study aims to analyze the social function of bini traditional poetry in the maintenance of the socio-cultural identity of local communities in Londalusi, East Rote District, Rote-Ndao Regency. The focus of the research… rch is directed at the identification of the educational, normative, symbolic, integrative, and communicative functions of oral traditions related to the life cycle of society, including birth, marriage, and death. This study uses a qualitative approach with ethnographic-descriptive design. Data was collected through in-depth interviews and documentation of traditional narratives submitted by two key informants, namely traditional speakers (manehelo) and local traditional leaders. Data analysis was carried out thematically to map the social function of traditional narratives in the context of people's social lives. The results of the study show that traditional narratives and traditional bini poetry play an important role as a medium for inheriting traditional values, collective memory, local cosmology, and inter-generational social ethics. This oral tradition functions as a means of informal education, a regulator of social norms, a symbol of representation of the Rote people's worldview, a strengthening of social cohesion, and a cultural communication medium that maintains the continuity of the socio-cultural identity of the local community. This research confirms that the oral tradition of bini is not just an aesthetic expression, but a living and adaptive socio-cultural system. These findings contribute to strengthening the study of oral literature and cultural anthropology, especially in the context of Indonesian archipelago communities.

ANALYSIS OF LANGUAGE ATTITUDES TOWARDS INDONESIAN LANGUAGE IN GRADE VIII STUDENTS OF SMP NEGERI 3 SUNGGUMINASA

Sudirman, Sukri Syamsuri, Andi, Munir, Abdil
Abstract: This study aims to analyze the language attitudes of grade VIII students of SMP Negeri 3 Sungguminasa and its influence on the use of Indonesian language in learning, especially listening and reading skills. This study uses… ses a descriptive qualitative approach with data collection techniques through interviews, observations, and documentation. Data was obtained from Indonesian teachers, homeroom teachers, and students as the main informants. The results of the study show that students' language attitudes vary, ranging from very positive to less appreciative of the use of Indonesian. Students with a positive attitude are more active in using Indonesian in learning and have better listening and reading skills. On the other hand, students with negative attitudes tend to be passive, less confident, and more dominant in using regional languages in daily communication. Environmental factors, material relevance, teaching methods, and learning experiences greatly influence the formation of students' language attitudes. This study confirms that language attitudes are an important factor in the success of Indonesian language learning. These findings are expected to be the basis for teachers and schools to design learning strategies that are more communicative, contextual, and able to foster students' positive attitudes towards the Indonesian language