Abstract:The rapid development of digital marketing has significantly transformed business strategies, particularly for Micro, Small, and Medium Enterprises (MSMEs). Instagram has evolved beyond a social networking platform into…
a strategic marketing tool equipped with analytical features such as Instagram Insight. This study aims to examine the effect of Instagram Insight utilization on consumer purchase decisions at Rumah Madu, an MSME operating in Bandar Lampung, Indonesia.
This research adopts a quantitative approach using a survey method. Data were collected from 92 respondents through structured questionnaires and analyzed using SPSS version 27. The independent variable is the utilization of Instagram Insight, measured through three dimensions: follower demographic analysis, follower active time analysis, and content performance analysis. The dependent variable is consumer purchase decision. Statistical analysis includes validity and reliability testing, classical assumption tests (normality, multicollinearity, and heteroscedasticity), simple linear regression, t-test, F-test, and coefficient of determination (R²).
The results suggest that Instagram Insight functions primarily as an internal strategic evaluation tool rather than a direct determinant of consumer purchasing behavior. This study contributes to the digital marketing literature by highlighting the gap between analytic tool utilization and actual consumer conversion in MSMEs. Practical implications emphasize the need for better data interpretation skills and integrated marketing strategies beyond analytics usage alone.
Abstract:This study aims to analyze the implementation of the Love-Based Islamic Education Curriculum in shaping students' character at Sabilina Tembung Private Junior High School. The research employs a qualitative approach with…
an exploratory case study design, focusing on the subjective experiences of both Islamic Education teachers and students regarding the application of love-based values in Islamic Education. Data were collected through semi-structured interviews, classroom observations, and document analysis, involving Islamic Education teachers and students from various grade levels. The findings indicate that the Love-Based Islamic Education Curriculum significantly enhances students' discipline, empathy, and social interaction. Storytelling and self-reflection methods were found to be effective in helping students internalize the values of love towards Allah, the Prophet, fellow humans, and nature. However, key challenges identified include the limited availability of relevant teaching materials and students' difficulties in applying love values outside the classroom. The study also highlights the importance of parental and community involvement in supporting the implementation of the Love-Based Islamic Education Curriculum beyond the school environment. The research recommends the development of more applicable teaching materials, ongoing teacher training, and stronger collaboration with parents to reinforce the values of love in students' daily lives. This study contributes significantly to the development of love-based curricula in Indonesian private schools.
Abstract:This study aims to analyze the role of local government in responding to the influence of inflation and interest rates on gold prices at the Pegadaian Sungguminasa Branch, Gowa Regency. The data used in this research were…
e obtained from the period 2021 to 2023. The study employs a descriptive quantitative method with a case study approach at Pegadaian Sungguminasa Branch. Data were collected through documentation and interviews with relevant parties, including local government officials and Pegadaian management. The results show that fluctuations in inflation and interest rates have a significant effect on changes in gold prices. The local government plays an important role in maintaining economic stability through inflation control policies, improving financial literacy among the community, and collaborating with financial institutions such as Pegadaian to provide safe and productive investment access for the public. This research is expected to serve as a reference for local governments in formulating adaptive economic policies in response to macroeconomic dynamics, particularly those related to gold prices.
Abstract:Background: Preschool-Aged children, aged 3–6 years, where the preschool period becomes a very fun time and get various new things. The weakness experienced by preschool children is that their immune system is weaker than…
han adults, which makes them more susceptible to infections, as well as the risk of falls and injuries, so they require medical treatment in the hospital. Childern who undergoing treatment at the Puskesmas can cause anxiety for them because they must leave their familiar, safe, loving, and enjoyable home environment. Hospitalization is a planned medical procedure that requires care and treatment but can trigger anxiety in children, both mentally and physically. Anxiety will cause children to become uncooperative and difficult to cooperate with health workers. During this process, children may face traumatic experiences that cause stress. One of the efforts to reduce the level of anxiety is by implementing play therapy, one of which is the coloring play therapy technique. Objective: This research describes the application of coloring play therapy on anxiety levels in preschool-aged children at Padamara Health Center. Methods: This research used a case study research design method. Results: This research indicate that before the intervention score was 25 (moderate anxiety) and after the intervention score was 9 (no anxiety). Conclusion: Coloring play therapy can reduce anxiety levels in preschool-aged children undergoing treatment at Padamara Health Center.
Abstract:Historical records show that in the early 19th century, Banten became a center for scholars in the archipelago and even in Southeast Asia, particularly in the field of Islamic studies. The Bantenese culture, which appears…
s simple on the surface, actually possesses a high level of complexity. This article presents a portrait of Bantenese culture by focusing on two main topics: the Debus tradition and the Panjang Mawlid tradition. The study finds that the diverse folk art performances in Banten, which have been passed down through generations, are inseparable from religious influences, especially Islam.
Abstract:This study aims to analyze the role of Instagram as a digital marketing communication medium in promoting the Tajur Katineung natural tourist attraction, and to identify the application of artificial intelligence (AI) in…
supporting this marketing strategy. The method used is descriptive qualitative with a case study approach. Data were collected through direct observation of the Instagram account @tajurkatineung, digital insight documentation, and literature studies related to digital marketing, social media, and AI. The results show that Instagram has a strategic role in increasing the visibility and appeal of Tajur Katineung through its feed, story, and reels features. However, its utilization is still less than optimal in terms of content strategy, branding consistency, and audience engagement. AI technology is considered to have great potential in analyzing audience behavior and content effectiveness in real-time. Unfortunately, the use of AI is still very limited due to the lack of digital literacy among managers. From a media communication perspective, the @tajurkatineung account shows potential as a two-way media that allows direct interaction with the audience and forms a positive perception of the local tourist destination. This study recommends increasing the digital capacity of managers through training in the use of AI and content strategy, as well as collaboration with influencers and the use of Instagram Ads. This research provides theoretical contributions to the study of digital communication and social media-based marketing, as well as practical benefits for tourism actors in optimizing destination promotion strategies with the support of digital technology.
Abstract:Penelitian ini bertujuan untuk menganalisis pengaruh kepuasan kerja dan motivasi kerja terhadap komitmen organisasional pada karyawan Kantor PNM Cabang Palopo. Metode yang digunakan adalah kuantitatif dengan teknik total…
sampling sebanyak 45 responden. Data dikumpulkan melalui observasi, kuesioner, dan dokumentasi, kemudian dianalisis menggunakan regresi linear berganda. Hasil penelitian menunjukkan bahwa kepuasan kerja dan motivasi kerja berpengaruh positif dan signifikan terhadap komitmen organisasional, baik secara parsial maupun simultan. Nilai koefisien determinasi (R²) sebesar 64,8% menunjukkan bahwa variabel independen mampu menjelaskan sebagian besar variasi komitmen organisasional. Temuan ini menegaskan pentingnya kepuasan dan motivasi kerja dalam memperkuat loyalitas karyawan
Abstract:Article 109 paragraph (2) of Law Number 17 of 2006 concerning Amendments to Law Number 10 of 1995 concerning Customs regulates that means of transport that are solely used to commit criminal acts can be confiscated for the…
he state. Decision Number 102/Pid.Sus/2019/PN.Tbk stated that the means of transporting the MT Yosoa ship were confiscated for the state and in Decision Number 27/Pdt.G/2019/PN.Tbk, the judge ruled that the Tanjung Balai Karimun District Prosecutor's Office Cq. Public Prosecutor had committed an unlawful act. The purpose of the research is to analyze the judge's consideration of the lawsuit for unlawful acts, and the extent of Decision Number 27/PDT. G/2019/PN. Tbk influences the legal interpretation of unlawful acts, as well as the ownership status of MT YOSOA ships that have been decided to be confiscated by the state. This research is a normative juridical research. Data is collected and then analyzed qualitatively. The results of the research show that the judge's decision has weaknesses in legal considerations which results in legal uncertainty and injustice for the parties. In addition, there are inconsistencies in assessing the evidence of ship ownership and elements of unlawful acts, this decision also shows weaknesses in determining liability, due to the lack of parties involved in the lawsuit. It is recommended that the judge be more careful in considering all aspects of the law and exploring the material truth thoroughly. All interested parties must be involved in the lawsuit so that accountability can be clearly established.
Abstract:Sistem informasi merupakan sejenis sistem layanan dan terdapat di setiap elemen sistem industri dan bisnis modern. Perusahaan perlu mempertimbangkan penggunaan TQM untuk mengatasi berbagai tantangan. TQM digunakan secara…
luas oleh banyak perusahaan di seluruh dunia dan berhasil diterapkan serta memberikan manfaat yang signifikan bagi perusahaan. Penelitian ini bertujuan untuk mengamati apakah konsep dan metode ini masih relevan untuk digunakan dan efektif meningkatkan kinerja bisnis serta kepuasan pelanggan. Ini merupakan tinjauan literatur sistematis terhadap literatur dari berbagai sektor industri yang dikumpulkan dan ditinjau secara rinci. Hasilnya menunjukkan bahwa konsep ini masih digunakan oleh banyak organisasi di seluruh dunia dan berhasil membantu organisasi meningkatkan daya saing, pertumbuhan dan keberlanjutan bisnis serta meningkatkan semangat kerja karyawan.
Abstract:Cara mereka dalam memasarkan produk mereka, mereka hanya bisa memasarkan produk mereka kepada tetangga maupun orang terdekat saja dan tidak tau cara untuk memperluas jangkauan pasarnya. Kurangnya pemahaman akan pentingnya…
nya
branding suatu produk. Agar setiap pelaku UMKM dapat mengerti bagaimana
cara untuk branding suatu product dan agar memperluas jangkauan pasar dari
usaha mereka itu sendiri. Peningkatan mutu UMKM melalui sosialisasi dan
pelatihan design product untuk pelaku umkm (ibu ibu PKK) di daerah Batu
Panjang. Pertama, yaitu tahap persiapan yang dilaksanakan pada minggu keempat.
Kedua, yaitu tahap penyusunan materi dan menyiapkan segala bahan keperluan
dalam melaksanakan pelatihan desain grafis dan digital marketing. Ketiga, tahap
terakhir yaitu pelaksanaan pelatihan desain grafis dan digital marketing, dengan
dilaksanakannya kegiatan pelatihan ini diharapkan agar pelaku UMKM yang ada
di kelurahan Batu Panjang dapat lebih kreatif dan inovatif dalam memasarkan
produknya sehingga dapat berpotensi meningkatkan hasil pendapatan usaha yang
ada. Dengan dilaksanakannya kegiatan pelatihan ini diharapkan agar pelaku
UMKM yang ada di kelurahan Batu Panjang dapat lebih kreatif dan inovatif
dalam memasarkan produknya sehingga dapat berpotensi meningkatkan hasil
pendapatan usaha yang ada.