Abstract:Abstract: YouTube is one of the most popular video streaming platforms, but it has constraints that can cause problems when clients have difficulty finding content according to their wishes. The main objective of this study…
udy is to increase user capacity in viewing content specifically in the field of women's empowerment. By using content-based filtering techniques, the system will analyze user preferences and interests through recommendations for women's empowerment content. The data source is via the YouTube API and is analyzed using PHP programming content-based filtering techniques. The system's recommendations provide a list of women's empowerment content with a user request display. The results of the research evaluation obtained a precision value of 62%, meaning that the recommendations match the topic being searched for, namely women's empowerment. The recall value of 84% indicates that the system has succeeded in finding relations from the database. The f1-score value of 72% indicates that there is a balance between precision and recall, meaning that a system is needed that is not only accurate but also complete. While the cosine value shows a score of 0.7071 approaching the maximum value (1.0). The recommendation of the content-based filtering method produces quite effective women's empowerment content.
Keywords: content-based filtering, recommendations, women Empowerment, youtube
Abstract:Abstract: The Academic Information System (SIAKAD) plays an important role in supporting the management of academic administration in higher education institutions, particularly for students. ABC University has implemented…
ed SIAKAD since 2018 to facilitate administrative ativities in line with its motto of a high technology campus. This study aims to measure the sucess of SIAKAD usage from the aspects of acceptance, satisfaction, suitability, and perceived benefits. The integration of the Unified Theory of Acceptance and Use of Technology (UTAUT), DeLone & McLean, and Task Technology Fit (TTF) models was carried out to obain a more comprehensive overview in assessing the success of SIAKAD. UTAUT explains the factors influencing the intention to use, DeLone & McLean emphasizes the relationship between system quality and both user satisfaction and net benefits, while TTF evaluates the fit between technology and user tasks. By combining these three models, the study addresses the limitations of each model and produces a more holistic approach in measuring acceptance, success, and the appropriateness of system use. The testing was conducted using SPSS and Structural Equation Modeling (SEM) analysis through AMOS.
Keywords: siakad; utaut; delone&mclean; penerimaan teknologi; sem
Abstract:Abstract: Teacher performance appraisal is a very important aspect in improving the quality of education today, but often occurs during the assessment process of subjectivity constraints and lack of a structured system,…
in this study aims to build a data structure modeling and facilitate the school MAS Islamiyah Hessa Air Genting in the assessment to determine the best teacher transparently and measurably by using the Technique for Order Preference by Similarity to Ideal Solution (TOPSIS) algorithm. The TOPSIS method was chosen because it is able to provide ranking results based on the closeness of alternatives to the ideal solution. In this modeling, assessment criteria data such as pedagogical, professional, personality, social competencies, as well as other indicators such as teacher discipline and achievement are modeled structurally in a relational database. The results show that the designed data structure is able to support the decision-making process efficiently and objectively.
Keywords: data structure; decision support system; teacher assessment; topsis; ranking.
Abstrak: Penilaian kinerja guru merupakan aspek yang sangat penting dalam peningkatan mutu pendidikan saat ini, namun sering terjadi saat proses penilaian kendala subjektivitas dan kurangnya sistem yang terstruktur, dalam penelitian ini bertujuan untuk membangun pemodelan struktur data serta mempermudah pihak sekolah MAS Islamiyah Hessa Air Genting dalam penilaian untuk menentukan guru terbaik secara transparan dan terukur dengan menggunakan algoritma Technique for Order Preference by Similarity to Ideal Solution (TOPSIS). Metode TOPSIS dipilih karena mampu memberikan hasil perankingan berdasarkan kedekatan alternatif terhadap solusi ideal. Dalam pemodelan ini, data kriteria penilaian seperti kompetensi pedagogik, profesional, kepribadian, sosial, serta indikator lain seperti kedisiplinan dan prestasi guru dimodelkan secara terstruktur dalam basis data relasional. Hasil penelitian menunjukkan bahwa struktur data yang dirancang mampu mendukung proses pengambilan keputusan secara efisien dan objektif.
Kata kunci: struktur data; topsis; penilaian guru; sistem pendukung keputusan; perangkingan
Abstract:Abstract: On-time graduation is an important indicator in measuring the success of higher education and reflects the effectiveness of the academic process in higher education. Royal University, especially the Information…
Systems Study Program, still faces challenges in increasing the percentage of students who graduate on time. This study aims to identify factors that influence students' on-time graduation and build a prediction model using the multiple linear regression method. This method was chosen because it is able to analyze the simultaneous influence of several independent numeric variables on one dependent variable, making it suitable for studying the complex relationship between factors that influence student graduation. The independent variables analyzed in this study include GPA, parental income, and student part-time jobs with student graduation as the dependent variable. The results showed that parental income and part-time jobs had a significant positive effect on on-time graduation, while GPA had a negative effect. The model built had an R² value of 0.6153 and a standard error of 4.0653, indicating that the model was quite strong and accurate. These findings recommend Universitas Royal to strengthen the academic monitoring system and support working students, as well as design policies based on students' socio-economic conditions to increase the on-time graduation rate.
Keywords: multiple linear regression; on-time graduation; students.
Abstrak: Kelulusan tepat waktu merupakan indikator penting dalam mengukur keberhasilan pendidikan tinggi serta mencerminkan efektivitas proses akademik di perguruan tinggi. Universitas Royal, khususnya Program Studi Sistem Informasi, masih menghadapi tantangan dalam meningkatkan persentase mahasiswa yang lulus tepat waktu. Penelitian ini bertujuan untuk mengidentifikasi faktor-faktor yang memengaruhi kelulusan tepat waktu mahasiswa serta membangun model prediksi menggunakan metode regresi linear berganda. Metode ini dipilih karena mampu menganalisis pengaruh simultan beberapa variabel independen numerik terhadap satu variabel dependen, sehingga sesuai untuk mengkaji hubungan kompleks antar faktor yang memengaruhi kelulusan mahasiswa. Variabel independen yang dianalisis dalam penelitian ini meliputi IPK, penghasilan orangtua, dan pekerjaan sambilan mahasiswa dengan kelulusan mahasiswa sebagai variabel dependen. Hasil penelitian menunjukkan bahwa penghasilan orangtua dan pekerjaan sambilan berpengaruh positif signifikan terhadap kelulusan tepat waktu, sedangkan IPK justru memiliki pengaruh negatif. Model yang dibangun memiliki nilai R² sebesar 0,6153 dan standar error 4,0653, menandakan model cukup kuat dan akurat. Temuan ini merekomendasikan Universitas Royal untuk memperkuat sistem monitoring akademik dan mendukung mahasiswa yang bekerja, serta merancang kebijakan berbasis kondisi sosial-ekonomi mahasiswa guna meningkatkan angka kelulusan tepat waktu.
Kata kunci: kelulusan tepat waktu; mahasiswa; regresi linear berganda.
Abstract:Abstract: Information Technology has impacted various sectors, including education. Learning Management Systems (LMS) are designed to facilitate lecturers and students in accessing academic activities such as online learning.…
ning. This study aims to analyze the effectiveness of Learning Management Systems (LMS) among higher education institutions in Indonesia. This analysis is crucial for assessing the effectiveness of LMS use by universities in Indonesia, enabling investments in LMS to yield optimal results. The study employed the D&M IS Success Model and PLS-SEM to evaluate the relationships between various variables, including system, information, service quality, user satisfaction, and benefits. Simple random sampling was used to collect data from 170 universities in Indonesia. This study employed PLS-SEM to investigate the observed variables, including validity and reliability testing, which involves assessing reliability, convergent validity, and discriminant validity. This current study found that all the hypotheses were accepted with p-values below 0,05. These findings contribute to universities paying attention to aspects of system, information, and service quality in Learning Management Systems (LMS) to improve user satisfaction and create a positive perception of benefits. Therefore, this research yields significant results that contribute to higher education in Indonesia, as well as the advancement of knowledge in management information systems.
Keywords: delone and mclean; information system success; LMS; SEM-PLS.
Abstrak: Teknologi Informasi telah memengaruhi berbagai sektor, termasuk pendidikan. Learning Management System (LMS) dirancang untuk memfasilitasi dosen dan mahasiswa dalam mengakses kegiatan akademik seperti pembelajaran daring. Penelitian ini bertujuan untuk menganalisis efektivitas penggunaan Learning Management System (LMS) di perguruan tinggi di Indonesia. Analisis ini penting untuk menilai sejauh mana efektivitas penggunaan LMS oleh universitas-universitas di Indonesia, sehingga investasi dalam LMS dapat mem-berika n hasil yang optimal.Penelitian ini menggunakan model D&M IS Success Model dan metode PLS-SEM untuk mengevaluasi hubungan antara berbagai variabel, termasuk kuali-tas sistem, informasi, layanan, kepuasan pengguna, dan manfaat. Teknik simple random sampling digunakan untuk mengumpulkan data dari 170 perguruan tinggi di Indonesia. Penelitian ini menggunakan PLS-SEM untuk mengkaji variabel-variabel yang diamati, ter-masuk pengujian validitas dan reliabilitas, yang mencakup penilaian reliabilitas, validitas konvergen, dan validitas diskriminan. Hasil dari penelitian ini menunjukkan bahwa semua hipotesis diterima dengan nilai p di bawah 0,05. Temuan ini mendorong universitas untuk memberikan perhatian pada aspek kualitas sistem, informasi, dan layanan dalam penggunaan LMS guna meningkatkan kepuasan pengguna dan menciptakan persepsi posi-tif terhadap manfaatnya. Oleh karena itu, penelitian ini memberikan hasil yang signifikan bagi perguruan tinggi di Indonesia serta turut berkontribusi dalam pengembangan ilmu di bidang sistem informasi manajemen.
Kata kunci: delone and mclean; kesuksesan sistem informasi; LMS; SEM-PLS
Abstract:Abstract: Computer networks are not just additional facilities in the campus environment, but computer networks help the overall academic activities and social relations of students. This research aims to overcome the problem…
oblem of uneven wifi internet networks and less than optimal SSID management in UHAMKA flats, which has an impact on student access to information and communication. The method used is PPDIOO with simulation using Cisco Packet Tracer and the chosen star topology to provide a stable connection and easy network management. The results of the simulation show that all devices are well connected to each other, as indicated by the successful IP ping test between devices. The research concluded that the PPDIOO method was successful in designing an effective and structured internet network in the students' living environment. So that it can improve access to academic activities and good communication.
Keywords: cisco packet tracer; computer networks; PPDIOO
Abstrak: Jaringan komputer bukan hanya sekedar fasilitas tambahan dalam lingkungan kampus, tetapi jaringan komputer membantu keseluruan aktivitas akademik dan hubungan sosial mahasiswa. Penelitian ini bertujuan mengatasi permasalahan jaringan internet wifi yang belum merata dan pengelolaan SSID yang kurang optimal di rusunawa UHAMKA, sehingga berdampak pada akses informasi dan komunikasi mahasiswa. Metode yang digunakan adalah PPDIOO dengan simulasi menggunakan cisco packet tracer dan topologi star yang dipilih untuk memberikan koneksi stabil dan pengelolaan jaringan yang mudah. Hasil dari simulasi menunjukan seluruh perangkat saling terhubung dengan baik, ditandai dengan berhasilnya pengujian ping IP antar perangkat. Penelitian menyimpulkan metode PPDIOO berhasil dalam merancang jaringan internet yang efektif dan terstruktur di lingkungan tempat tinggal mahasiswa. Sehingga dapat meningkatkan akses aktivitas akademik dan komunikasi secara baik.
Kata kunci: cisco packet tracer; jaringan komputer; PPDIOO
Abstract:Abstract: Advancements in digital technology have significantly transformed communication and learning. Traditional learning methods have limitations in providing a fast and interactive learning environment, necessitating…
g accessible technology that enhances student and teacher engagement while ensuring convenience. WhatsApp has emerged as a widely used solution due to its accessibility, privacy features, and cross-platform compatibility, offering users a sense of convenience. This study examines the role of Perceived Convenience in the acceptance and use of WhatsApp in secondary education in Medan City using the UTAUT2 Model. A survey was conducted with 439 respondents from 8 secondary schools in Medan and analyzed using SEM-PLS with SmartPLS-4. The results indicate that social influence, hedonic motivation, habit, and perceived convenience positively impact the intention to use WhatsApp. Additionally, facilitating conditions, perceived convenience, and intention to use significantly influence actual usage behavior. However, performance expectancy, effort expectancy, and price value do not affect either intention or behavior in using WhatsApp. Moderating variables such as age, gender, and experience partially moderate the relationships between independent factors and WhatsApp usage intention and behavior. This study contributes by incorporating Perceived Convenience into the UTAUT2 Model and affirming its role in educational technology adoption.
Keywords: perceived convenience; secondary education; UTAUT2; whatsapp
Abstrak: Kemajuan teknologi digital telah membawa perubahan signifikan dalam komunikasi dan pembelajaran. Metode pembelajaran tradisional memiliki keterbatasan dalam menyediakan lingkungan belajar yang cepat dan interaktif, sehingga diperlukan teknologi yang mudah diakses, meningkatkan keterlibatan siswa dan guru, serta nyaman digunakan. WhatsApp menjadi salah satu solusi dan banyak digunakan karena mudah diakses, privasi yang ditawarkan, serta kompatibilitas lintas platform sehingga memberikan kenyamanan yang dapat dirasakan pengguna ketika menggunakannya. Oleh karena itu, Penelitian ini menguji peran Persepsi Kenyamanan terhadap penerimaan dan penggunaan WhatsApp dalam pendidikan menengah di Kota Medan menggunakan Model UTAUT2. Survei dilakukan pada 439 responden dari 8 sekolah menengah di kota Medan, dan dianalisis dengan SEM-PLS menggunakan SmartPLS-4. Hasil penelitian menunjukkan bahwa social influence, hedonic motivation, habit, dan perceived convenience berpengaruh positif signifikan terhadap behavioral intention. Sementara itu, facilitating conditions, perceived convenience, dan behavioral intention berdampak positif pada use behavior. Namun, performance expectancy, effort expectancy, dan price value tidak berpengaruh terhadap niat maupun perilaku penggunaan WhatsApp. Variabel moderasi usia, jenis kelamin, dan pengalaman memoderasi sebagian hubungan antara faktor bebas terhadap niat dan perilaku penggunaan WhatsApp. Penelitian ini berkontribusi dengan menambahkan variabel persepsi kenyamanan (perceived convenience) ke dalam Model UTAUT2 dan menegaskan perannya dalam adopsi teknologi pendidikan.
Kata kunci: pendidikan menengah; persepsi kenyamanan; UTAUT2; whatsapp
Abstract:Abstract: The development of information technology has experienced rapid growth, especially the internet. The internet has made significant contributions, particularly in the business sector. The intense business competition…
ition and the rapid advancement of information technology have facilitated greater accessibility for customers in choosing industries. The Mazzuri Batu Bara industry is a business that sells coconut oil products and handcrafted items made from coconut. However, Mazzuri Batu Bara has not yet implemented services that make it easier for customers to purchase products efficiently and still relies on manual processes. Sales reports are recorded in ledgers, making the process inefficient for maintaining organized records. Customers are required to visit the industry in person to learn about the products available, which means they are unaware of the latest discounts and products on offer. One of the strategies to improve service and operations is to implement a Customer Relationship Management (CRM) system. The objective of this research is to assess the operability of the system design that has been developed. With the CRM design, sales can be enhanced to better meet customer needs. This system is designed to facilitate Mazzuri Batu Bara in selling products, processing data digitally, and improving customer service loyalty by retaining existing customers and attracting new ones.
Keywords: coconut oil; e-crm; industry mazzuri batu bara.
Abstrak: Perkembangan teknologi informasi telah mengalami pertumbuhan yang sangat pesat terutama internet. Internet memberikan kontribusi yang sangat membantu dalam bidang bisnis. Persaingan bisnis yang ketat dan pesatnya pertumbuhan teknologi informasi memberikan kemudahan aksesbilitas pelanggan dalam memilih industri. Industri Mazzuri Batu Bara adalah usaha bisnis yang menjual produk minyak kelapa dan kerajinan tangan dari kelapa. Industri Mazzuri Batu Bara belum menerapkan layanan yang memudahkan pelanggan untuk membeli barang dengan mudah dan masih menggunakan layanan secara manual, data laporan penjualan masih digunakan dalam buku besar sehingga tidak efisien untuk melakukan pencatatan yang tertata rapi, pelanggan harus datang langsung ke industri untuk mengetahui produk apa yang dijual maka pelanggan tidak mengetahui diskon terbaru dan produk yang dijual di industri. Salah satu upaya dalam meningkatkan pelayanan dan operasional adalah dengan menerapkan konsep Customer Relationship Management (CRM). Tujuan pada penelitian ini adalah operabilitas hasil desain sistem yang telah dibuat. Dengan desain Customer Relationship Management (CRM), dapat meningkatkan penjualan dalam memenuhi kebutuhan pelanggan. Sistem ini dibuat untuk memudahkan Industri Mazzuri Batu Bara dalam menjual produk, mengolah data secara komputerisasi dan dapat meningkatkan loyalitas pelayanan kepada pelanggan dalam mempertahankan pelanggan dan menarik pelanggan baru.
Kata kunci: e-crm; industri mazzuri batu bara; minyak kelapa.
Abstract:Toko Anekatex is a business engaged in fashion for women, men, children, as well as school uniforms, pajamas, and other robes located on Jalan Dr. Sutomo No. 41 Kisaran city. In maintaining more advanced competitiveness,…
the company must continue to develop technology, another thing that needs to be considered in making the company more advanced is the relationship with customers which is also an important thing to always maintain. In an effort to manage good relationships with potential customers and customers, companies use Customer Relationship Management (CRM). CRM is a service to customers that is personal, with the aim of providing consistent experience, so that it can provide customer satisfaction, and also get good relationships in the long term. By implementing a good E-CRM, companies will more easily interact with potential customers and customers and provide information according to their needs Customers can also obtain the information they need more quickly and easily. By implementing Customer Relationship Management (CRM) carried out at Anekatex Stores as an effort to improve customer strategies are well proven by the series of processes above and with this application to increase buybacks from total sales every month.
Abstract:Abstract: Gallery Parfume Shop is a business engaged in cosmetics located on Jalan Merdeka, Simpang Empat, Kec. Tanjung Tiram, Kab. Batu Bara, North Sumatra. In the procedures and management of sales management at Gallery…
y Parfume is still done manually, the reports are still recorded in notes the impact of this is that Gallery Parfume has difficulty in evaluating their sales performance, identifying market trends, and planning effective sales strategies and also difficulty building loyalty. Therefore, a system is needed, by implementing E-CRM at Gallery Parfume can get new customers, improve customer relationships, and retain customers, which will ultimately create customer loyalty and to measure the increase in profitability resulting from the use of E-CRM into a web-based application so that it will later facilitate increasing sales, customer loyalty, and saving operational costs. The method used to collect and analyze this research data is a qualitative method. It is expected that through this web application it can also build a database to make it easier for Gallery Parfume to search for data and reports.
Keywords: consumers; e-crm; stores
Abstrak: Toko Gallery Parfume merupakan usaha yang bergerak dibidang kosmetik yang berada dijalan Merdeka, Simpang Empat, Kec. Tanjung Tiram, Kab. Batu Bara, Sumatera Utara. Dalam prosedur dan manajemen pengelolaan penjualan di Gallery Parfume masih dilakukan secara manual, laporan nya masih tercatat di notes dampak dari hal tersebut gallery Parfume kesulitan dalam mengevaluasi kinerja penjualan mereka, mengidentifikasi tren pasar, dan merencanakan strategi penjualan yang efektif juga kesulitan membangun loyalitas. Maka dengan hal itu diperlukan sebuah sistem, dengan menerapkan E-CRM di Gallery Parfume dapat memperoleh pelanggan baru, meningkatkan hubungan dengan pelanggan, dan mempertahankan pelanggan, yang pada akhirnya akan terciptanya loyalitas pelanggan dan untuk mengukur peningkatan profitabilitas yang dihasilkan dari penggunaan E-CRM kedalam bentuk aplikasi berbasis web agar nantinya memudahkan dalam peningkatan penjualan, loyalitas pelanggan, dan penghematan biaya operasional. Metode yang digunakan untuk mengumpulkan dan menganalisis data penelitian ini dengan metode kualitatif. Diharapankan melalui aplikasi web ini juga dapat membangun database guna memudahkan Gallery Parfume dalam mencari data dan laporan.
Kata Kunci: e-crm; konsumen; toko