Abstract: The ability to speak English is very important, especially for coastal communities such as those on Tegal Island, which has tourism potential. However, students at the Pesona Pulau Tegal Community Learning Center (PKBM)…
KBM) still have difficulty communicating, especially in English, because learning has tended to be conventional, focusing on memorization and grammar rather than practical communication. This creates a gap between the need for speaking skills and the teaching methods used, reinforcing students' fear and lack of confidence. Based on these issues, this Community Service activity aims to improve students' speaking skills through the application of the Communicative Language Teaching (CLT) method integrated with the Playful English approach, which involves enjoyable learning through games, role-play, and creative activities. The methods used include guided speaking exercises, conversation simulations, and collaborative projects such as creating promotional posters for beach tourism in English. The results show a significant improvement in students' fluency, confidence, and active participation. Students began to speak more boldly, practice simple sentences, and express ideas spontaneously. The classroom atmosphere became livelier and more enjoyable with minimal psychological barriers such as fear of making mistakes. The implications of this activity are that the CLT approach combined with elements of joy can serve as an effective learning model in non-formal institutions. This method not only enhances language skills but also empowers students socially and emotionally, and can be replicated in similar communities.
Abstract:This Community service program aims to strengthen the Buddhist community's religious, cultural, and spiritual values by implementing Pabbajjā and Upasampadā at Muaro Jambi Temple, a historic Buddhist heritage site in Indonesia.…
ndonesia. The program is motivated by the need for a learning medium integrating Buddhist teachings with direct experience in a religious and cultural environment. The implementation adopted a participatory and collaborative approach, engaging participants particularly university students in ritual activities, Dharma discussions, and the practice of moral precepts (sīla). The selection of Muaro Jambi Temple also served as a strategy to revitalize the site’s function as a center for spiritual cultivation and cultural preservation. The results indicate a significant improvement in participants’ understanding of the Dharma, adherence to moral precepts, and awareness of the importance of Buddhist cultural heritage. The program fostered the development of religious character and cultural identity, enhancing participants’ commitment to preserving the noble values of Buddhism within the local context. Furthermore, it opened opportunities for the development of history-based religious tourism. In conclusion, this PKM effectively integrates religious education, character building, and cultural preservation. Its sustainability requires multi-stakeholder support to ensure that the values, history, and spirituality of the Nusantara heritage are preserved authentically and meaningfully.
Abstract:The legal outreach activity themed "Synchronization of the Mayor Regulation on Administrative Sanctions for Violations of Public Order and Peace in Yogyakarta City" aimed to enhance legal understanding and implementation…
capacity of the municipal police (Satpol PP). The discussions and interactive sessions highlighted the urgent need to harmonize and update the substance of the current regulation to align with good governance principles and ensure clear and proportional enforcement. Key challenges identified included weak regulatory structure, lack of technical guidelines, and limited objection mechanisms for affected citizens. The activity also produced normative recommendations in the form of a draft regulatory formulation, covering violation classification, types of administrative sanctions, sanction procedures, and appeal mechanisms. This outreach underlines the importance of a collaborative approach between academics and practitioners in formulating effective and just local legal policies.
Abstract: This study aims to analyze the digital marketing strategy implemented by Micro, Small, and Medium Enterprises (Flota coffee) and its relationship to promotional budgeting. The case study was conducted at Flota Coffee which…
e which is trying to increase market reach through digital platforms. In the era of rapid digitalization, the use of social media, e-commerce, and content strategies are important parts in increasing Flota Coffee's competitiveness. This study uses a qualitative approach with a case study method, through direct observation and in-depth interviews with business actors. The results of the study indicate that a well-planned digital marketing strategy can have a significant impact on the effectiveness of promotion, even with a limited budget. In addition, it was found that allocating a proportional promotional budget to digital media can increase the visibility and sales of Flota Coffee products. The implications of this study show the importance of strategic budget planning in digital marketing activities to support the sustainability and growth of Flota Coffee in the digital era.
Abstract:This community service program aimed to enhance the knowledge and skills of early childhood education (PAUD) teachers in applying gradient coloring techniques as a strategy to support children's fine motor development. The…
he training was conducted through three main stages: delivery of material on the importance of fine motor stimulation through art activities, participatory discussions, and hands-on practice in gradient coloring techniques. Evaluation was carried out using pre-test and post-test instruments to measure the improvement in participants’ competencies. The results showed a significant increase in understanding and skill levels. The percentage of participants classified as "excellent" increased from 0% to 40%, those in the "good" category rose from 34% to 40%, and 20% were categorized as "sufficient". No participants were classified as "poor" or "very poor". These findings indicate that training in gradient coloring techniques is effective in enhancing the capacity of ECE teachers to provide creative and enjoyable fine motor stimulation for young children.
Abstract:Financial management training for small and medium enterprises is very relevant in overcoming the challenges faced by new business owners, especially in the Rumah Hasanah community as the target community. With a focus on…
n financial management, this training aims to provide an in-depth understanding of how to build a new business in terms of financial management so that the business can run effectively. This activity considers the limited resources often faced by new businesses, such as limited budgets and lack of experience in financial administration issues. To overcome this gap, this accounting training uses an Android platform-based application, namely the SME Accounting Application from developer Wiinfeel. Thus, SMEs can get updated financial accounting knowledge as well as improve the skills of recording financial transactions so that their digital financial literacy level increases. The results of this training received a very positive response from the participants because they could gain new understanding and experience related to basic financial concepts and effective financial management techniques. And as much as possible they want similar activities to be carried out on an ongoing basis in the future.
Abstract:This community service activity aimed to enhance the competitiveness of SME products through product photography training as part of a creative marketing strategy. The training was conducted during the 63rd Anniversary Education…
ducation Exhibition of Universitas Negeri Makassar, involving six types of SME products: iced coffee, creative bags, accessories, packaged food, passion fruit drinks, and grilled bread. Participants were equipped with basic photography techniques and hands-on practice. Survey results showed a significant increase in photography skills and participants’ understanding of the importance of visual presentation in digital promotion. The training proved effective in improving SMEs’ promotional capabilities and product appeal in the digital era.
Abstract:Equivalency education is one of the nonformal education services that plays an important role in expanding educational access for individuals who are unable to complete formal education. The success of equivalency education…
ion programs is determined not only by the availability of educational access but also by learners’ participation in the learning process. This study aims to analyze the strengthening of educational access and learner participation through the equivalency education program at PKBM Minda Utama, Bandung City. The study employed a qualitative approach using a case study method. Data were collected through in-depth interviews, observations, and document analysis involving PKBM managers, tutors, and learners. Data analysis was conducted using the interactive model of Miles, Huberman, and Saldaña, consisting of data condensation, data display, and conclusion drawing. The findings indicate that educational access was strengthened through flexible learning schedules, simplified administrative requirements, and continuous program socialization to the community. Learner participation was reflected in active engagement during learning activities, supported by communicative, contextual, and needs-based learning approaches. The success of the program was supported by managerial commitment, tutor competence, and increasing public awareness of the importance of education, while economic constraints, work demands, and limited facilities remained challenges. The study concludes that educational access and learner participation are interrelated dimensions that determine the success of equivalency education programs. Therefore, strengthening both dimensions should be viewed as an integrated effort to improve the effectiveness of equivalency education and support lifelong learning
Abstract:Equality education through the Package B Program at PKBM has an important role in providing educational services for people who cannot access formal education. The diverse characteristics of learning residents require the…
e application of appropriate learning approaches, one of which is through the andragogi approach. This study aims to analyze the implementation of the andragogy approach in Package B learning at PKBM Citra Priangan, identify its supporting and inhibiting factors, and determine its impact on the involvement of learning residents. The research uses a qualitative approach with a descriptive method. Data were collected through observation, semi-structured interviews, and documentation, then analyzed using Miles, Huberman's model. The results of the study show that the principles of andragogy have been applied through experiential learning, participatory methods, learning flexibility, and the development of life skills programs. Supporting factors include family culture, tutor competence, and learning flexibility, while inhibiting factors are limited facilities, learning environment conditions, and heterogeneity of learning residents. The implementation of andragogy has been proven to increase the participation, motivation, and involvement of learning residents in the learning process. Thus, the andragogy approach effectively supports the implementation of Package B learning that is more relevant to the needs of learning residents
Abstract:This study aimed to analyze the effect of brand image and perceived quality on willingness to pay premium for local Micro, Small, and Medium Enterprises (MSME) products. Amid increasingly intense market competition with…
imported goods and national brands, local MSMEs are required to build strong brand image and good perceived quality so that consumers are willing to pay a premium price. A quantitative approach with a causal research design was employed. The study population consisted of consumers who had purchased local MSME products within the past three months in Sukabumi and its surrounding areas. A total of 220 respondents were selected using purposive sampling. Data were collected through questionnaires and analyzed using Structural Equation Modeling (SEM) with AMOS 24 software. The results show that brand image has a positive and significant effect on willingness to pay premium with a coefficient of 0.45 (p<0.01), and perceived quality has a positive and significant effect with a coefficient of 0.39 (p<0.01). Simultaneously, both variables explain 54.2% of the variance in willingness to pay premium. These findings confirm that strengthening brand image and improving consumer-perceived product quality are key strategies for MSME actors to increase the selling value and competitiveness of local products