Abstract:Branding has emerged as a strategic asset for micro and small enterprises (MSEs) to enhance competitiveness in increasingly saturated markets. This study investigates the role of branding strategies in strengthening the…
competitive advantage of a micro-scale coffee shop in Indonesia, namely 360 Coffee. Employing a qualitative descriptive approach, data were collected through in-depth interviews, observations, and document analysis involving business owners, employees, and customers. The findings reveal that brand identity consistency, emotional engagement with consumers, product differentiation, and service experience significantly contribute to customer loyalty and market positioning. However, the study also identifies challenges related to limited strategic branding planning, constrained resources, and suboptimal digital branding utilization. These findings support previous studies emphasizing that effective branding enables MSEs to create perceived value beyond functional attributes (Kotler & Keller, 2016; Wijoyo et al., 2021). This research contributes to the literature on small business branding by providing empirical evidence from a local coffee enterprise and offers practical insights for MSE owners seeking sustainable competitive advantage.
Abstract:This research aims to explain the structural relations between al-idhāfah, al-naʿt, and al-tawkīd in Arabic syntax and to delineate how their interaction influences meaning formation and functional distribution within the…
the nominal phrase. This study is conducted because previous research has tended to discuss these three elements separately, resulting in a lack of an integrated analytical model that describes the hierarchical and semantic relationships between them. The study employs a qualitative-descriptive approach, analyzing data drawn from classical nahwu texts, modern Arabic corpora, and relevant contemporary research. Data were classified based on the patterns of element occurrence and analyzed through structural syntactic analysis methods to identify their functions, positions, and i‘rāb (inflectional) implications. The results indicate that idhāfah serves as a marker of possessive relations and semantic restriction, naʿt functions to provide descriptive modification that clarifies the referent, and tawkīd reinforces the reference both structurally and semantically. These three form dependency patterns that influence each other when present within a single phrasal construction. The novelty of this research lies in the formulation of an integrative relational model that combines syntactic functions, hierarchical structures, and semantic implications into a single operational analytical framework. This model provides a more comprehensive understanding compared to previous fragmentary studies. These findings have important implications for the teaching of nahwu, the analysis of modern Arabic discourse, and the development of computational linguistic applications that require more accurate mapping of nominal structures.
Abstract:Previous studies have shown that the Critical Path Method (CPM) and the Project Evaluation and Review Technique (PERT) are effective in optimizing project completion time. Based on observations, the construction of a single…
ingle housing unit typically requires 64 working days. This study aims to obtain an optimal scheduling result by applying CPM and PERT to the construction project of a subsidized house type-36 in Perumahan Malimbukan Permai III, North Minahasa Regency. The analysis results indicate that the project’s critical path consists of A – B – C – D – E – F – H – K – L – M – N – P – Q. Using the CPM method, the required completion time is 55 days, while the PERT method yields an estimated 55.68 days. With a deadline of 60 days, the probability of completing the project is 99.94%. This study highlights the importance of monitoring the critical path and utilizing time estimation in project planning to prevent delays and unforeseen obstacles.
Abstract:This study examines the readiness of accountants in implementing the Financial Accounting Standards for Private Entities (SAK EP) at the Ponuwa Cooperative of Gorontalo State University using a descriptive qualitative approach…
proach through in-depth interviews, observation, and documentation. The results show that the cooperative is administratively ready to prepare financial statements in the form of Business Income (PHU), capital change reports, and balance sheets in accordance with the SAK EP, which is mandatory under Permenkop UKM No. 2 of 2024. Accountants have accounting competencies and practical experience, supported by local IT systems and Excel, as well as internal supervision from supervisory bodies and university facilities. The main obstacles include uncollectible receivables due to double borrowing by members and a tax system based on the previous year's PHU. Overall, the implementation of SAK EP has effectively improved the transparency and accountability of small savings and loan cooperative financial management.
Abstract:Stunting remains a major public health issue hindering the achievement of the Sustainable Development Goals (SDGs), particularly Goal 2 (Zero Hunger) and Goal 3 (Good Health and Well-Being). Previous studies have mostly…
focused on nutrition and health aspects, while this research addresses the research gap by analyzing policy strategies based on cross-sectoral collaboration at the village level. The purpose of this study is to identify and analyze stunting mitigation policy strategies within the framework of achieving the SDGs in Bayumundu Village, Kaduhejo District, Pandeglang Regency. This research employs Collaborative Governance theory (Ansell & Gash, 2008) and SWOT analysis (Rangkuti, 2018) to map internal–external factors and assess the quality of multi-stakeholder collaboration. The study uses a qualitative descriptive approach, collecting data through interviews, observation, and documentation, with triangulation for data validation. The findings indicate that the main strengths of the strategy are community awareness campaigns and available health infrastructure, while the greatest opportunity comes from national policy and government support. However, weaknesses such as limited community understanding and threats such as socio-economic inequality remain significant challenges. The study concludes that the success of stunting mitigation strategies is strongly determined by actor synergy, facilitative leadership at the village level, and the utilization of national policy opportunities. It recommends strengthening collaborative institutional design and leveraging health technologies to ensure program sustainability
Abstract:The growth of the cosmetics industry in Indonesia is influenced by the increasing demand for beauty products. One of the contributing factors to this trend is a common issue faced by women, especially Gen Z, which is dull…
l skin. One of the most purchased beauty products by Gen Z is facial serum. The aim of this research is to examine the influence of Negative EWOM (Electronic Word of Mouth) and variety seeking on brand switching behavior, with customer engagement as an intervening variable for Scarlett facial serum among Gen Z consumers. This study employs a quantitative approach with descriptive and causal research methods. Data collection is done through a questionnaire survey with 300 respondents who use Scarlett facial serum in Indonesia. The data analysis technique used is Structural Equation Modeling (SEM) using SmartPLS for research data analysis. The research findings indicate that Negative EWOM have a positive influence on brand switching behavior, Negative EWOM have a negative influence on customer engagement, variety seeking have a negative influence on customer engagement, variety seeking have a positive influence on brand switching behavior, customer engagement have a negative influence on brand switching behavior, Variety seeking on brand switching behavior through customer engagement as an intervening variable have a positive influence, Negative E-WOM on brand switching behavior through customer engagement as an intervening variable also have a positive influence.This research has implications for companies, including the need for companies to enhance product quality and their brand image in response to Negative E-WOM. Companies should also continue to innovate by improving product quality and uniqueness. Additionally, understanding customer preferences and market trends is crucial for competing in a market with many similar products. Maintaining customer interactions can also keep the company top of mind among customers, preventing them from switching to other brands. These actions are necessary to retain customers and prevent brand switching. Referring to several previous studies, research on negative word of mouth, brand switching behavior, variety seeking, and customer engagement has never been conducted simultaneously with the same variables and object.
Abstract:This study evaluates the impact of mental health disorders such as stress, anxiety, and depression on the risk of various physical illnesses, including cardiovascular diseases, type 2 diabetes, obesity, immune system disorders,…
orders, respiratory conditions, skin disorders, digestive ailments, and osteoporosis. Employing a literature review methodology, the research analyzed data from previous studies, uncovering that mental disorders elevate the risk of cardiovascular diseases through oxidative stress and systemic inflammation mechanisms. The link between stress and glycemic dysregulation in type 2 diabetes highlights a trend towards increased insulin resistance. Depression, closely associated with obesity, is often exacerbated by unhealthy eating habits used as coping mechanisms. Chronic stress-induced immune system disorders result in decreased immune responses, while respiratory issues such as asthma are intensified by increased anxiety. Skin conditions like psoriasis and eczema frequently worsen due to psychological stress. In digestive disorders such as irritable bowel syndrome, stress contributes to more severe symptoms, and osteoporosis is similarly affected by chronic stress impacting bone metabolism. These findings affirm the critical importance of routine mental health screenings and the integration of effective public health interventions in overall health management, as exemplified by the Rehab Hati Foundation. Public health programs that enhance mental health can aid in preventing and managing physical illnesses, improving life quality, and reducing overall health burdens. The conclusion highlights the essential role of effective mental health management as both a preventive and therapeutic strategy.
Abstract:The purpose of this study was to prove that the Question Generation Strategy (QGS) can develop students' reading comprehension. This research was limited in literal and inferential/interpretative understanding in descriptive…
tive texts. The researcher applied a quasi-experimental research design. The sample of this study was class VIII A as an experimental class consisted of 22 students and Vlll C as a control class of 22 students. Data collection was carried out through pre-test and post-test. The results of this study show that there is a significant increased of students’ score who were taught by using Question Generation Strategy (QGS). The increasement can be seen from the change of student qualification from previously poor to fair. Furthemore the t-count value is 5.26 while the t-table is 1.68 which means the t-count is higher than the t-table. Thus the research hypothesis is accepted. In other words, the use of the Question Generation Strategy (QGS) can develop reading comprehension of grade VIII students of SMP Negeri 7 Palu. It implies that teachers are suggested to use the Question Generation Strategy (QGS) in teaching reading comprehension, especially in the junior high school level.
Abstract:This research addresses obstacles to effective English communication, focusing on essential language competencies—listening, speaking, reading, and writing—that are critical in global business. It explores which language…
uage skills are most important for international business communication and examines the impact of language proficiency on professional success. The goal of the study is to identify these key competencies for successful global business interactions and to provide insight into which skills professionals should focus on developing. To achieve this, a systematic literature review is conducted, establishing a structured theoretical framework by drawing on findings from previous research. The study concludes that essential language competencies for global business success include verbal communication, writing skills, cross-cultural understanding, listening, and negotiation abilities. Among these, verbal skills in English, as an international language, are especially crucial in settings such as presentations, meetings, and negotiations. Effective verbal communication requires not only mastery of grammar but also the ability to use non-verbal cues, like intonation and body language, to reinforce and clarify messages. These competencies are emphasized as crucial for professionals who wish to excel in the global business landscape, where effective communication can significantly influence outcomes. The findings suggest that developing both language and cultural understanding equips professionals to engage more effectively across linguistic and cultural boundaries, enhancing their ability to negotiate, collaborate, and succeed in diverse business environments.
Abstract:Learning English is fundamental and speaking English is a requirement that appears in every job vacancy. In vocational school vocational students' learning, every student should be able to understand English, especially…
if they take a tourism or hospitality vocation. Therefore, UHAMKA and Jayabaya University lecturers held community service activities (PKM) at SMK Jayawisata 1 Central Jakarta with the aim of identifying English language needs for vocational school students. This PKM is held in the form of providing materials and training in English role studies, with the aim of increasing knowledge in business management, e-commerce and career planning. The method used in this study is through a literature study which collects several previous studies to answer the role of English. Use of English and the influence of using English for the purpose of applying knowledge regarding business management, e-commerce and career planning. It is hoped that all SMK Jayawisata 1 students who have taken part in training in the lecturer's role, namely PKM (Community Service), can broaden their knowledge of Business English. Based on the results of this literature study, it can be concluded that English plays an important role as a communication tool for business purposes.