Abstract:Social media activities carried out by coffee brands are often used, especially to create loyalty among consumers, but challenges and effectiveness need to be considered to maximize the company's potential. This study aims…
ms to determine the brand experience created through social media marketing activities to build brand loyalty. This study will examine social media marketing on the Kopi Kenangan account, sensory brand experience, affective brand experience, behavioral brand experience, intellectual brand experience, value consciousness, brand consciousness, continued usage intention, and brand loyalty, based on the journal by Kumar & Hsieh (2024) titled “How do social media marketing activities affect brand loyalty?” The mediating role of brand experience and Ismail (2017) with the title “The influence of perceived social media marketing activities on brand loyalty: The mediation effect of brand and value consciousness.” The research method used is quantitative, conducting a survey using Google Forms with a sample size of 400 respondents, consisting of Kopi Kenangan consumers who consistently purchase Kopi Kenangan products and recommend Kopi Kenangan products. Descriptive analysis was then conducted based on structural equation modeling and partial least squares data using SmartPLS. The results showed that social media activities influence Kopi Kenangan brand loyalty through brand experience. The results were statistically analyzed using a significance level of 0.05. The researcher found that the calculated t-value was greater than the table t-value (7.577 > 1.65). In other words, social media activities influence brand loyalty. Kopi Kenangan can maximize strategies to enhance brand loyalty through social media activities, which can also serve as a reference for future strategic development.
Abstract:This study aims to improve students' reading skills by implementing the phonics teaching method in the first grade of SDN 4 Geresik Tasikmalaya. In this study, we used the Classroom Action Research (CAR) Method following…
the Kemmis and McTaggart model, which consists of two cycles. Each cycle involves the stages of planning, implementation, observation, and reflection. Data were collected through observation, interviews, pretest-posttest, and documentation. The results of the study showed that the implementation of the phonics method succeeded in improving the reading skills of grade 1 students, both in recognizing letters, spelling words, reading simple sentences, and understanding the contents of the reading. This can be seen from the increase in reading test scores and student activities during the learning process.
Abstract:Abstract This study is motivated by the financial literacy of generation Z and also the quality of life insurance products in Indonesia which are moderated by gender in influencing a person's interest in buying life insurance…
surance in Indonesia. This study uses a quantitative method with a descriptive relationship approach. Determination of the sample in this study was carried out by calculating using the Bernoulli formula, with a total of 384 respondents. The data analysis technique used is the Structural Equation Model - Partial Least Square (SEM-PLS). The results of the study show that financial literacy (X1) and product quality (X2) do not have a significant effect on buying interest (Y) where the p-values of both variables are <0.05. Other findings also state that Gender (Z) does not significantly moderate financial literacy and product quality. The conclusion of this study is that the factors that make generation Z interested in buying insurance products are influenced by their perceptions of financial literacy and product quality. More specifically, the perception of product quality factors has a significant and positive influence on generation Z's interest in buying life insurance products in Indonesia. The findings show that of the two variables, product quality can be the strongest predictor in predicting generation Z's interest in purchasing life insurance products. Financial literacy cannot significantly predict generation Z's interest in purchasing insurance products.
Keywords : financial literacy, product quality, gender, purchasing intention
Abstract:The problems of learning Indonesian can be seen by focusing this study on teaching materials, learning processes, and cultural differences. The design of this research uses a qualitative approach with descriptive research…
h type. The data in this research are in the form of speech containing information obtained from notes on the results of questionnaires that have been submitted to foreign students. In accordance with the research objective, namely to describe the problems of learning Indonesian for foreign students of the BIPA program. The data source in this research is the results of a questionnaire obtained from external campus activities carried out by researchers together with foreign students. The results of the research show that there are problems with foreign students when learning Indonesian.
Keywords: Problems, teaching materials, learning processes, and cultural differences.
Abstract:This research aims to describe the form and the meaning of each fi`il ṡulāṡi mazīd in surah Al-Fatḥ. Fi`il ṡulāṡi mazīd is a fi`il that consists of three original letters and gets additional letters totaling one, two, and…
g one, two, and three letters. This type of research is qualitative research with a literature study research design. This research focuses on the material of fi`il ṡulāṡi mazīd in ṣaraf. The data in this research are in the form of words in the verse snippets of surah Al-Fatḥ. There are two sources of data used, namely primary data sources and secondary data sources. The data collection techniques in this research are reading techniques and documentation techniques. The data analysis techniques used are data collection, data reduction, data presentation, and conclusion drawing. The results of this research indicate that there are 66 forms of fi`il ṡulāṡi mazīd in surah Al-Fatḥ spread over 23 verses and divided into several wazans, including 13 fi`il following the wazan فَعَّلَ, 6 fi`il following the wazan فَاعَلَ, 32 fi`il following the wazan أَفْعَلَ, 6 fi`il following the wazan تَفَعَّلَ, 5 fi`il following the wazan اِفْتَعَلَ, 2 fi`il following the wazan اِنْفَعَلَ, and 2 fi`il following the wazan اِسْتَفْعَلَ. Fi`il ṡulāṡi mazīd in Surah Al-Fatḥ not only varies in terms of form, but also contains various meanings according to the wazan of formation. These meanings include لِلتَّعْدِيَةِ, لِلتَّحَوُّلِ, “فَعَّلَ” لِمُطَاوَعَةِ, “فَعَلَ” لِمُطَاوَعَةِ, “أَفْعَلَ” لِمُطَاوَعَةِ, لِلْمُشَارَكَةِ بَيْنَ اثنَيْنِ, الْمُجَرَّد “فَعَلَ” لِمَعْنَى, لِطَلَبِ الْفِعْلِ, لِلدُّخُولِ فِي الشَّيْءِ, dan لِزِيَادَةِ الْمُبَالَغَةِ فِي الْمَعْنَى.
Abstract:The objective of this research was to prove whether using Choral Reading strategy can improve reading comprehension of the eight grade students of SMP Negeri 13 Palu. This research limited the use of Choral Reading strategy…
egy in improving students’ reading comprehension, which focuses on literal meaning and descriptive text. This research used quasi-experimental research design involving an Experimental class and a control class. The sample of this research were students of VII B as the experimental class, which consisted of 31 students, and the students of VIII A as the control class, which consisted of 31 students. The data was collected through pre-test and post-test. The result confirmed that the mean score of the experimental class had increased from 44.87 to 73.83. On the other hand, in the control class, it has increased from 48.29 to 62.64. The result of the test was analyzed statistically by applying 0.05 level significance. The researcher found that the value of the t-counted was higher than the t-table (4.59 > 1.67). In the other words, the implementation of choral reading strategy can develop students’ reading comprehension of the eighth-grade students of SMP Negeri 13 Palu. This strategy has a significant impact on the English learning process, especially helping students in reading comprehension to find information about the text and understand the entire meaning of the text, so that students can practice choral reading as their independent reading comprehension strategy in the future
Abstract:Environmental awareness among humans regarding the importance of preserving nature—bestowed by Allah as a means to sustain life—is gradually declining. Irresponsible human actions frequently lead to environmental damage…
age and ecological imbalance. If left unaddressed, such behavior poses serious threats to the continuity of life. This study aims to explore the Prophet Muhammad’s hadiths that emphasize the importance of environmental preservation. Employing a qualitative method with a literature review approach, this research analyzes relevant hadiths and scholarly interpretations. The findings reveal that the Prophet’s teachings on ecological preservation are comprehensive and highly relevant to contemporary environmental challenges. Most environmental degradation is a direct result of human actions, and the prophetic hadiths offer foundational solutions—framing what can be understood as an early model of ecological education in Islam.
Keywords : Ecological education, hadith, environment
Abstract:This study centered on the Lendawi (The Lanny Tribe Lamentation): Its Structure, Types, and Socio-Cultural Values. This Lendawi, as part of the Lanny culture, should be carried out by the Lanny community. The objectives…
are (1) to explain the structure of the Lendawi (Lanny lamentation), (2) to find out the type of stanza among the Lanny tribe, (3) to discuss on what occasions the Lendawi (Lanny lamentation) lamented, and (4) to elaborate the socio-cultural values contained in the Lendawi (Lanny lamentation). This research is qualitative because it only gives explanations about a problem in the form of words, not numbers. The writer found a structural pattern in the lendawi structure. Pattern (1) for men: silent trigger (inhale) + men starting pattern (2) for women: silent trigger (inhale) + women starting. Occasion: (1) to mourn the death of twenty-one people; (2) to welcome the new family who has just returned from a foreign land; (3) to release the family member to go overseas; (4) to release a girl to marry and follow her husband; (5) to remember a family member who has died; (6) to thank people for offering; (7) to mourn for a person who looks similar to a family member (dead or alive); and (8) to think about hard work in the garden that used to be shared with other family members (either dead or alive but living in some other place). Types of stanzas range from 3 lines (triplet) up to 12 lines (sonnet) or more. Sociocultural values are as follows: 1. Kinship address, 2. Using local cultural expressions, e.g., “rainfall,” “white, 3. Mount Tari, 4. The Donggi and Konda rivers 5. The Walem bird 6. The Gweage River, 9. The Ugwa River, 12. The Prikokir Bird 13. Special respect for uncles (mother’s brothers), 14. The Mukoko Clan, and 15. Grandmother as a protector for orphans.
Abstract:The development of technology, especially in social media, is increasingly developing every year, which is commonly used daily by the public with the aim of obtaining information. The approach used in this study is the Social…
ocial Media Analytics (SMA) framework to analyze sentiment using NoLimit Indonesia software. Sentiment Analysis is a measurement of sentiment or emotion of social media users based on content analysis (positive/negative/neutral). This study aims to determine the sentiment analysis using the keywords "contraceptives" and "condoms" on the opinions of social media users regarding the policy of using contraceptives for students and adolescents with a period of one week. The results showed that neutral sentiment was 6,232 X account users, negative sentiment was 359 X account users, and 86 X account users were in a negative position. The conclusion of the study is that the response of social media X users was more neutral at 93%, 5.4% negative and 1.3% positive towards the policy on the use of contraceptives for teenagers or students in regulation 28 of 2024 concerning the Implementing Regulations of Law (UU) Number 17 concerning health which includes several health programs including in the reproductive system in article 103, especially in paragraph (4) point e, namely the provision of contraceptives, this is what is problematic and invites public attention
Abstract:Becoming a great entrepreneur in the global era is not as easy as flipping the palm of your hand. A successful and happy great entrepreneur is not solely determined by high academic performance, a high IQ, or attending a…
prestigious school. In fact, GPA, IQ, and attending a top school do not even rank among the top ten factors that guarantee someone will become a great and successful entrepreneur. What truly determines entrepreneurial greatness and success are soft skills. The top 10 soft skills referred to are: Honesty (Being honest with all people) ranked first, followed by Strong Discipline (Being well-disciplined); Sociability (Getting along with people); Support from a Partner (Having a supportive spouse); Hard Work (Working harder than most people); Passion for the Work (Loving my career/business); Leadership (Having strong leadership qualities); Competitive Personality (Having a very competitive spirit/personality); Well-Organized Life (Being very well-organized); and finally, Ability to Sell Ideas (Having an ability to sell my ideas/products). These ten soft skills will become even more meaningful when accompanied by a good heart, positive thinking, wise words, good deeds, good habits, positive culture, and strong character—all of which shape good fortune. Ultimately, good fortune begins with a good heart.