Abstract:Penelitian ini bertujuan untuk menganalisis pengaruh kualitas produk dan brand image terhadap keputusan pembelian produk fashion muslim pria di Kota Sukabumi. Latar belakang penelitian didasari oleh meningkatnya permintaan…
an terhadap fashion muslim pria serta tingginya persaingan di industri yang menuntut produsen untuk menawarkan produk berkualitas dan membangun citra merek yang kuat. Penelitian menggunakan pendekatan kuantitatif dengan metode regresi linear berganda, melibatkan 103 responden yang pernah membeli produk fashion muslim pria. Data dikumpulkan melalui kuesioner daring dan diuji. Hasil penelitian menunjukkan bahwa kualitas produk dan brand image berpengaruh positif serta signifikan baik secara parsial maupun simultan terhadap keputusan pembelian. Kualitas produk, khususnya dari aspek ketahanan bahan, presisi jahitan, dan kenyamanan, terbukti menjadi faktor penting yang memengaruhi minat beli konsumen. Sementara itu, brand image memberikan pengaruh paling dominan, menunjukkan bahwa citra merek yang kuat mampu meningkatkan kepercayaan, loyalitas, dan kecenderungan konsumen untuk melakukan pembelian. Temuan ini menegaskan pentingnya strategi peningkatan kualitas dan penguatan citra merek guna memenangkan persaingan di industri fashion muslim pria.
Abstract:Triwulan III-2024 mencatat pertumbuhan ekonomi sebesar 3,57%. Kondisi ini membuat persaingan usaha semakin ketat, termasuk bagi Restoran Bumi Kayu di Kabupaten Garut. Penulisan ini bertujuan untuk menganalisis penerapan…
strategi pemasaran digital melalui media sosial, mengidentifikasi kendala yang dihadapi, serta merumuskan strategi yang tepat untuk meningkatkan daya tarik dan retensi konsumen. Metode penulisan yang digunakan adalah kualitatif deskriptif dengan analisis SWOT. Data penulisan diperoleh melalui wawancara dengan tujuh informan serta sumber pendukung lainnya.Hasil penulisan menunjukkan bahwa Restoran Bumi Kayu memiliki kekuatan berupa konsep bernuansa alam, menu yang selalu diperbarui, serta pelayanan yang ramah, sementara kelemahan utama terletak pada pengelolaan media sosial dan keterbatasan promosi digital.
Dari sisi eksternal, terdapat peluang berupa tren pertumbuhan industri makanan dan meningkatnya pemanfaatan media sosial sebagai sarana promosi, namun juga terdapat ancaman berupa persaingan usaha yang semakin ketat dan perubahan tren konsumen yang cepat. Berdasarkan hasil analisis, strategi yang paling sesuai adalah strategi S-O, yaitu penguatan branding melalui media sosial dengan menonjolkan konsep alam dan inovasi menu, disertai inovasi konten digital serta peningkatan kapasitas pengelola dalam literasi digital. Penerapan strategi ini diharapkan mampu meningkatkan brand awareness, menarik konsumen baru terutama kalangan muda, membangun interaksi yang lebih kuat dengan pelanggan, serta memperkuat daya saing Restoran Bumi Kayu di tengah kompetisi industri kuliner yang semakin dinamis.
Abstract:The aim of this research was to investigate: (1) the application of the Community Language Learning (CLL) model on students’ speaking competence, (2) the students’ speaking competence before and after the implementation…
ion of the CLL model, and (3) whether there is a significant effect of the CLL model on students’ speaking competence. The population of this study consisted of 248 tenth-grade students at SMA Negeri 5 Padangsidimpuan. Using systematic sampling, a total of 35 students were selected as the sample. This research employed an experimental method. Data were collected through observation and speaking tests, and the results were analyzed using a paired-sample t-test. The findings revealed that the application of the CLL model on students’ speaking ability scored 3.6, categorized as “Very Good”. The students’ mean speaking score before the implementation of CLL was 78.51 (“Good”), which increased to 83.42 (“Very Good”) after the treatment. The t-test calculation yielded a t-value of 7.15, which exceeds the critical t-value of 2.03 at a 5% significance level (df = 35). Therefore, it is concluded that there is a statistically significant effect of the Community Language Learning model on students’ speaking competence among tenth-grade students at SMA Negeri 5 Padangsidimpuan.
Abstract:This study aims to analyze the impact of QRIS (Quick Response Code Indonesian Standard) digital payments on the economic resilience of MSMEs in Makassar City, specifically within the Muhammadiyah University of Makassar area.…
rea. This study used a qualitative approach with data collection techniques through observation, interviews, and documentation. The results indicate that QRIS digital payments have a positive impact on the economic resilience of MSMEs, small and medium enterprises (SMEs), through increased operational efficiency, ease of transactions without dependence on cash, automated financial recording, increased sales volume, and expanded market access. With a single QR Code for all digital payment platforms, MSMEs are able to reach more consumers, especially the younger generation. Despite technical challenges, MSMEs are able to adapt well. This study concludes that QRIS functions not only as a digital payment tool but also as a strategic instrument that strengthens poverty reduction, income stability, and economic resilience of MSMEs in Makassar City in facing the dynamics of the digital economy.
Abstract:This systematic literature review examined 40 high-quality empirical studies to synthesize evidence regarding how talent management, continuous improvement, and performance appraisal influence employee productivity across…
s organizational contexts. The findings reveal that talent management creates direct and moderated effects on employee productivity through organizational culture and employee involvement mechanisms. Continuous improvement methodologies, including Lean Six Sigma approaches, yield simultaneous improvements in both productivity and quality outcomes, with demonstrated effectiveness in service-oriented sectors. Performance appraisal systems enhance employee productivity through clarified performance expectations, developmental feedback, and strengthened accountability mechanisms. A critical finding is that integrating these three human resource management domains produces synergistic effects that exceed the sum of isolated interventions, demonstrating multiplicative rather than additive productivity gains through mutually reinforcing mechanisms. The 40 included studies employed balanced methodological approaches including quantitative surveys, structural equation modeling, qualitative investigations, and empirical case studies, with 65% published in 2024-2025 reflecting contemporary human resource management practices. This systematic evidence synthesis establishes that veterinary clinics implementing comprehensive integrated approaches addressing talent management, continuous improvement, and performance appraisal simultaneously would achieve superior productivity outcomes while addressing the profession's unique emotional labor demands and animal welfare responsibilities.
Abstract:Project-Based Learning (PjBL) has emerged as an innovative educational approach that bridges the gap between theoretical knowledge and practical application. This study explores the impact of PjBL on students' learning experiences,…
xperiences, particularly in real-world engagement, collaborative teamwork, social interaction, and problem-solving skills. Findings from interviews with multiple informants highlight that PjBL provides students with new experiences beyond the traditional classroom setting, allowing them to engage directly with the school environment. Through collaborative projects, students develop interpersonal skills, enhance communication, and strengthen teamwork. Additionally, PjBL fosters adaptability and problem-solving abilities, equipping students with essential 21st-century competencies. These results align with the theoretical perspectives of Krajcik & Blumenfeld (2006) and Blumenfeld et al. (1991), which emphasize the significance of experiential learning and social interaction in deepening students’ understanding. Overall, PjBL offers a transformative learning experience by making education more meaningful, engaging, and relevant to real-world challenges
Abstract:This study aims to analyze the effect of price and product quality on fertilizer purchases at Am Jaya Tani Store in Rancakasumba Village, Solokan Jeruk District, Bandung Regency. This research is motivated by a decline in…
n the number of visitors and fertilizer purchases, which is presumed to be influenced by consumers’ perceptions of price and product quality. The research method used is a quantitative approach with descriptive and verificative analysis. Data were collected through questionnaires distributed to consumers of Am Jaya Tani Store, with sampling determined based on specific criteria. The data analysis techniques include validity and reliability tests, descriptive analysis, classical assumption tests, multiple linear regression analysis, coefficient of determination, and hypothesis testing using partial (t-test) and simultaneous (F-test) methods. The results indicate that descriptively, price, product quality, and fertilizer purchases are in the fairly good to good category. Partially, price has a significant effect on fertilizer purchases, and product quality also has a significant effect on fertilizer purchases. Simultaneously, price and product quality have a significant effect on fertilizer purchases at Am Jaya Tani Store. The findings of this study are expected to provide practical insights for the management of Am Jaya Tani Store in formulating pricing strategies and improving product quality to increase fertilizer purchases and enhance business competitiveness.
Abstract:This study aims to analyze the Influence of performance appraisal on employee performance by considering the mediating role of the work environment and management style. Performance appraisal is a strategic tool in human…
resource management to assess employee achievements and provide feedback. However, its effectiveness is often influenced by the conditions of the work environment and the leadership style applied by the organization. Through a literature review of Scopus-indexed journals from 2020–2025, this study identifies the relationship between performance appraisal, work environment, management style, and employee performance. The review results show that a fair and transparent appraisal system can enhance employee motivation and performance. The work environment acts as an important mediator because comfortable and supportive conditions influence employees' responses to feedback. In addition, transformational and participative management styles strengthen the positive impact of appraisal
Abstract:This study explores how incorporating artificial intelligence improves institutional resilience and overcomes the rigidity of conventional, data-based methods to alter financial risk management. To find patterns in AI applications,…
applications, resilience theory, and integration pathways, a qualitative systematic literature review was carried out utilizing theme synthesis in accordance with PRISMA peer-reviewed protocols. Findings show that AI techniques, machine learning for tail-risk detection, deep learning for high-frequency forecasting, and explainable AI for transparent decisions, yield up to 28% reductions in forecasting errors and halve recovery times during crises. The hybrid CNN Transformer architectures and transformer-based NLP models significantly enhance predictive accuracy and forward-looking insights. The study suggests financial institutions adopt integrated AI frameworks, invest in data quality and human–AI collaboration, and implement principle-based governance to balance innovation with fairness and stability. Limitations include reliance on published literature and limited representation of emerging AI models, warranting future longitudinal and context-specific empirical research.
Abstract:This research develops the PRIDE Framework to integrate five interdependent dimensions, People (People-Centric Excellence), Resilience, Innovation, Development, and Empowerment, into a unified model explaining how HRM practices…
actices drive both sustainability and agility. A systematic literature review guided by PRISMA principles was conducted, selecting peer-reviewed empirical and conceptual studies that examine HRM, organizational agility, and sustainability. Thematic synthesis and reflexive analysis produced a circular puzzle architecture representing these dimensions and their interconnections. Findings reveal that integrated people-centric policies, robust knowledge management, embedded innovation practices, continuous learning, and distributed decision-making create synergistic capabilities that enable rapid adaptation while maintaining long-term viability. Critical enablers include psychological safety, holistic wellness initiatives, adaptive learning programs, and outcome-based empowerment. The framework addresses gaps by showing sustainability and agility as complementary imperatives rather than competing priorities. Future research should validate the framework through multi-level and longitudinal studies, incorporate diverse language sources for broader context, and explore the impacts of AI-enabled HRM on each dimension. Limitations involve temporal and linguistic scope.