Search Articles & Publications

Showing 295 articles found for "Aras"

FROM CREDIBILITY TO CONSUMPTION: A CROSS CONTEXTUAL REVIEW OF PARASOCIAL INTERACTION AND PURCHASE INTENTION IN INFLUENCER MARKETING

Desinta, Nia Widya
Abstract: The rapid advancement of digital technology has fundamentally reshaped consumer behavior globally, with social media becoming the primary channel for product information seeking. Approximately 51% of Indonesians rely on… user reviews before purchasing, and 62% have bought products under the direct influence of Social Media Influencers (SMIs). Despite this, the psychological mechanisms linking influencer characteristics to purchase intention remain fragmented across sectors and platforms. This systematic literature review synthesizes nineteen empirical studies published between 2020 and 2025, spanning beauty, fashion, gadget, and sustainable product sectors across multiple countries, to examine how Source Credibility (attractiveness, trustworthiness, expertise) and Parasocial Interaction (PSI) jointly shape consumer purchase intentions. Three core findings emerge: (1) trustworthiness is the sole credibility dimension that is universally and consistently significant across all contexts, fundamentally challenging assumptions about the equal contribution of the three credibility dimensions; (2) PSI operates not as a single mediator but as a multi-pathway psychological bridge through hedonic value, brand attitude, vicarious experience, and social-personal value whose specific active pathway is contingent on platform, product type, and cultural context; and (3) generational and cultural moderators systematically shape which credibility dimension most powerfully drives PSI. A Proposed Integrative Conceptual Framework and a synthetic cross-study comparison matrix (Table 2) consolidate these findings. Results offer strategic implications for influencer marketing practice and identify priority directions for future research.

THE INFLUENCE OF TALENT MANAGEMENT, CONTINUOUS IMPROVEMENT, AND PERFORMANCE APPRAISAL ON PRODUCTIVITY OF VETERINARY STAFF IN LARAS SATWA CLINIC

Sasmita, Ady, Nurwulandari, Andini, Setyawati, Irma
Abstract: This systematic literature review examined 40 high-quality empirical studies to synthesize evidence regarding how talent management, continuous improvement, and performance appraisal influence employee productivity across… s organizational contexts. The findings reveal that talent management creates direct and moderated effects on employee productivity through organizational culture and employee involvement mechanisms. Continuous improvement methodologies, including Lean Six Sigma approaches, yield simultaneous improvements in both productivity and quality outcomes, with demonstrated effectiveness in service-oriented sectors. Performance appraisal systems enhance employee productivity through clarified performance expectations, developmental feedback, and strengthened accountability mechanisms. A critical finding is that integrating these three human resource management domains produces synergistic effects that exceed the sum of isolated interventions, demonstrating multiplicative rather than additive productivity gains through mutually reinforcing mechanisms. The 40 included studies employed balanced methodological approaches including quantitative surveys, structural equation modeling, qualitative investigations, and empirical case studies, with 65% published in 2024-2025 reflecting contemporary human resource management practices. This systematic evidence synthesis establishes that veterinary clinics implementing comprehensive integrated approaches addressing talent management, continuous improvement, and performance appraisal simultaneously would achieve superior productivity outcomes while addressing the profession's unique emotional labor demands and animal welfare responsibilities.

RECLAMATION OF FORMER COAL MINING LAND AT THE NORTHERN PIT OF CV. SEMOGA SURYA SENTOSA, SELUANG RIVER, SAMBOJA, EAST KALIMANTAN

Yustina Hong Lawing, Merdi Handayani
Abstract: The rehabilitation of post-mining land with low nutrient content is carried out using chemical and organic materials. To improve soil fertility, the application of fertilizers is required. Soil fertility is crucial as a… medium for plant growth to enable replanting. Once the planting medium is available, it is then cultivated with plants suitable for the land conditions. The methodology of this study involved observing land conditions by examining soil structure, texture, and pH in the research area. The results showed that the soil texture belongs to the sandy clay loam or clay loam class, with a soil pH of 3.72. Soil improvement was carried out by applying dolomite lime at 100 grams per planting hole, requiring a total of 66.7 kilograms. Goat manure was applied at 2 kilograms per planting hole, with a total requirement of 133.4 kilograms for 667 trees. The tree species planted were Sengon (Paraserianthes falcataria) and Trembesi (Samanea saman).

PSYCHOLOGICAL MECHANISMS BEHIND THE ACCEPTANCE OF DEEPFAKE-BASED HUMOR AND DIGITAL HARASSMENT

Kurrota Aini, Vidya Nindhita, Hapsari Puspita Rini
Abstract: The objective of this study was to examine how deepfake-based humor becomes socially acceptable despite its potential to function as digital harassment. This study focused on psychological mechanisms that explain audience… e tolerance and normalization of harmful, identity-based humorous content in online environments. This study used a scoping review design to map and synthesize existing research across psychology, media studies, and cyberpsychology. The sources were identified through searches in major academic databases and were selected based on their relevance to deepfake technology, digital humor, online harassment, and psychological processes such as moral disengagement, online disinhibition, empathy reduction, and social norm reinforcement. The results indicate that acceptance of deepfake-based humor is commonly supported by four interrelated mechanisms, namely normalization through participatory digital culture, psychological distancing that weakens empathy, moral ambiguity created by humorous framing, and reduced accountability through diffusion of responsibility in online spaces. In addition, the literature conceptualizes deepfake humor as a hybrid phenomenon situated between remix-based entertainment and identity-targeting harm, shaped by platform visibility and engagement dynamics. This review highlights that deepfake-based humor may be tolerated not because it is harmless, but because it is routinely framed as “just a joke,” making its harm easier to minimize and socially overlook. Therefore, this study emphasizes the need for more direct empirical research and stronger interventions to prevent deepfake-based humor from becoming a normalized form of digital harassment in increasingly synthetic digital environments.

IMPROVING MANAGERIAL BEHAVIOR UNDERSTANDING THROUGH THE IMPLEMENTATION OF BEHAVIORAL ACCOUNTING IN MSMES: A CASE STUDY ON GINZA BUSSINESS

Rita J D Atarwaman, Syantal Mustamu, Claudya Ifentri, Jumiati Lahadasi, Johan Daud Banawi, Zuleyka Tahera Marasabessy, Pieter Rumawatine
Abstract: Micro Small and Medium Enterprises (MSMEs) play a vital role in the economy, yet they still face numerous challenges in managerial behavior and financial management. One relevant approach to addressing these issues is the… e application off behavioral accounting which emphasizes the relationship between accounting information and decision-making behavior. This community service activity aims to improve the understanding of the behavior of MSMEs in Ginza. The method used included an initil survey, managerial behavior training, a behavior accounting, workshop,and mentoring on simple financial record keeping. The results indicate and increased understanding of MSMEs regarding the importance of financial record keeping, cost control, and the division of responsibilities  in business management. The application off behavior accounting has a positive impact on changing manajerial behavior and increasing business accountability.

SELF-MANAGEMENT AND WORK READINESS AMONG BACHELOR’S DEGREE FRESH GRADUATES

utami, Narastri insan, Siti Yuliany
Abstract: A graduate is generally expected to possess stronger competencies than a non-graduate, particularly at the undergraduate level, where higher education should foster greater competitiveness and work readiness to meet industry&#8230; stry standards. However, many fresh graduates report feeling unprepared to enter the workforce, and employers frequently perceive them as lacking essential readiness for work. This study aims to examine the relationship between self-management and work readiness among fresh graduates of undergraduate programs. The proposed hypothesis states that there is a positive relationship between self-management and work readiness. The study involved 120 fresh graduate participants. Research data were collected using the Work Readiness Scale (reliability coefficient = 0.883) and the Self-Management Scale (reliability coefficient = 0.900). Data analysis was conducted using the Product Moment correlation technique. The results show a correlation coefficient of r = 0.846 with p = 0.000 (p < 0.050), indicating a significant positive relationship between self-management and work readiness among fresh graduate undergraduate students.

THE INFLUENCE OF SALES PROMOTION, UTILITARIAN, SELF ESTEEM, AND HEDONIC MOTIVE ON PURCHASE DECISION WITH IMPULSE BUYING AND BEHAVIOR INTENTION AS VARIABLE INTERVENINGS IN SHOPEE IN GEN Z

Virnanda Laraswati, Indrawati
Abstract: This research aims to understand the influence of Sales Promotion, Utilitarian, Self-Esteem, and Hedonic Motive on Purchase Decisions with Impulse Buying and Behavior Intention as intervening variables in Shopee. The research&#8230; earch method used is quantitative with a descriptive approach using a Likert scale. Using the SEM data analysis method. The population of this study is Shopee application users in Indonesia, especially generation Z (1997-2012), with 285 respondents taken using non-probability sampling techniques. The research results show that Sales Promotion, Utilitarian, Self-Esteem, and Hedonic Motive have a positive effect on Purchase Decision. Apart from that, Sales Promotion also has a positive effect on Impulse Buying and Behavior Intention. The implication of this research is that companies can utilize the Self-Esteem motive to improve purchasing decisions. Personalized product recommendations and price offers that match consumer preferences can be implemented to increase consumer satisfaction and trust. Implementing algorithms can help companies provide better shopping experiences, improve purchasing decisions, and strengthen consumer behavioral intentions

NURSING CARE FOR SENSORY PERCEPTION DISORDERS: AUDITORY HALLUCINATIONS IN Mr. T WITH A FOCUS ON HARASSMENT TECHNIQUES AT THE DR. RM. SOEDJARWADI REGIONAL MENTAL HOSPITAL, KLATEN

Choeriyatun Ngatiyah, Sudiarto, Wiwik Priyatin
Abstract: Mental disorders are a health problem that remains a major challenge in Indonesia. Auditory hallucinations are a sensory perception disorder that often occurs in patients with schizophrenia. Patients have difficulty distinguishing&#8230; inguishing between real and unreal stimuli, which can lead to risky behaviors such as harming themselves or others. One non-pharmacological intervention that can be applied to address hallucinations is the rebuke technique, which is a firm and directed verbal action to reject perceived hallucinations. The purpose of this study is to describe nursing care for patients with sensory perception disorders: auditory hallucinations with the application of the rebuke technique as the main intervention. This study uses a descriptive case study approach on one patient in the Flamboyan Ward of Dr. RM. Soedjarwadi Klaten Mental Hospital. Data collection was carried out through interviews, observations, and documentation studies, then analyzed based on the stages of the nursing process. The results showed that after the rebuke technique intervention was consistently implemented for three days, there was a decrease in the frequency of hallucinations from 3-4 times to 1-2 times a day. The patient also showed an increase in the ability to recognize and reject hallucinations independently. Furthermore, the patient began to engage in social interactions and participate more actively in daily activities. The conclusion is that the reprimand technique has proven effective as a nursing intervention in addressing auditory hallucinations. This intervention is simple, easy to implement, and can improve the patient's coping skills in dealing with hallucinatory symptoms.  

IMPROVING COMMUNITY INSIGHT IN VILLAGE DEVELOPMENT PLANNING IN LEUMUKUTAN VILLAGE SEI RAYA BENGKAYANG REGENCY

M. Sabran Achyar, Arifin, Nurwijayanto, Laras Putri Olivia
Abstract: The fundamental problem in a village, including villages in Sungai Raya Kepulauan, especially on Lemukutan Island, is the issue of village development planning. This community service aims to engage in direct dialogue and&#8230; d strengthen a sense of togetherness by giving gifts to the community. The implementation method of this community service is direct dialogue to provide insight into village planning. The results of the community service show that there has been an increase in solidarity between the implementation team and the village community. This solidarity is reflected in the participatory interaction between the TeamTeam and the residents. This activity not only provides indirect insights to the village community but also fosters awareness and a spirit of cooperation among the community to take an active role in the development of their region.

QUALIFICATIONS OF THE SPIRITUAL INTEGRITY OF JESUS’ LEADERSHIP IN THE GOSPEL OF MATTHEW: IMPLICATIONS FOR CHRISTIAN LEADERSHIP IN INDONESIA

Waruwu, Elianus, Sihotang, Korintus, Paimon, Edi, Jacky, Jacky
Abstract: Penelitian ini menyoroti krisis integritas kepemimpinan yang melanda Indonesia dan gereja, yang kerap dipengaruhi oleh adopsi model kepemimpinan sekuler yang pragmatis serta mengabaikan spiritualitas Alkitabiah. Walaupun&#8230; keteladanan Yesus menjadi acuan utama, kajian teologis khusus tentang integritas spiritual kepemimpinan-Nya dalam Injil Matius masih terbatas. Tujuan penelitian ini adalah mendeskripsikan dan menganalisis integritas spiritual Yesus dalam Injil Matius serta menggali implikasinya bagi kepemimpinan Kristen di Indonesia, khususnya bagi guru Pendidikan Agama Kristen dan pemimpin gereja. Penelitian menggunakan metode kualitatif deskriptif dengan studi literatur serta eksegesis historis-gramatikal dan teologis terhadap Injil Matius. Hasil penelitian mendefinisikan integritas secara holistik sebagai kesatuan identitas diri, keaslian hidup, keberanian moral, kedekatan dengan Allah, dan kompetensi praktis. Integritas ini berakar pada relasi dengan Allah dan menuntut keselarasan antara perkataan, tindakan, serta kehendak-Nya. Kepemimpinan Kristen dipahami bukan sekadar kapasitas manusiawi atau posisi, melainkan panggilan ilahi yang menuntut visi rohani, integritas, dan pelayanan kasih. Empat kualifikasi integritas kepemimpinan Yesus yang ditemukan adalah: (1) Kepemimpinan melalui kehidupan doa yang tekun sebagai dasar ketergantungan total pada Allah dan ketaatan kepada kehendak-Nya; (2) Kepemimpinan sesuai tuntunan Roh Kudus sebagai sumber wibawa dan kuasa yang bersumber dari pengurapan ilahi; (3) kepemimpinan berdasarkan kebenaran firman Tuhan sebagai otoritas tertinggi, sumber kebenaran, inspirasi, hikmat, dan pendoman kehidpan; dan (4) kepemimpinan berkarakter ilahi yang nyata melalui kasih agape, kerendahan hati, belas kasihan, kejujuran, ketulusan, serta penolakan terhadap kemunafikan. Kesimpulannya, integritas kerohanian merupakan pilar fundamental yang menyatukan kedalaman spiritualitas dengan kredibilitas praktis, sekaligus memberikan kerangka teologis yang kokoh untuk membangun kepemimpinan Kristen yang otentik dan transformatif di tengah krisis integritas.