Abstract:This study aims to implement a Decision Support System (SPK) using the Analytical Hierarchy Process Method (AHP) in selecting employees of Micro, Small and Medium Enterprises (MSMEs) Djoeragan Ayam Penyet East Jakarta. The…
he AHP method is used to facilitate more objective and structured decision making in the employee selection process. This research involved interviews with MSME owners and related staff, direct observation in the employee selection process, as well as literature studies to gain an in-depth understanding of the concepts and applications of the AHP Method in the context of employee selection. The results show that the implementation of SPK using the AHP Method can improve objectivity, consistency, and efficiency in the employee selection process. Suggestions for the development and implementation of an effective SDM are also presented. This research contributes to the development of more scientific and measurable decision-making methods in human resource management, especially in the context of MSMEs.
Abstract:This study aims to analyse the strategy of the Merauke Regency Government in managing Wamanggu Market and to identify the factors influencing its implementation. The research employed a qualitative descriptive approach,…
with data collected through interviews, observations, and documentation. The informants included the Head of the Department of Industry, Trade, Cooperatives and Small and Medium Enterprises (SMEs) of Merauke Regency, the Head of the Trade Division, the Head of the Wamanggu Market Technical Implementation Unit (UPTD), the Chairperson of HIPPAM, market traders, and consumers. Data were analysed using data reduction, data presentation, and conclusion drawing techniques. The findings indicate that the management strategy of Wamanggu Market is implemented through four main aspects: trader registration, trader regulation and enforcement, market management evaluation, and the enforcement of trader discipline. However, the implementation of these strategies has not yet been fully effective. Trader registration continues to rely on outdated data, resulting in discrepancies between administrative records and actual field conditions. Regulatory measures have not been entirely successful, as some traders continue to operate outside the designated market area and kiosk allocation does not always comply with established zoning arrangements. Market management evaluations are conducted regularly; however, follow-up actions have not been sufficient to resolve existing problems significantly. Furthermore, the enforcement of trader discipline remains constrained by low levels of compliance among traders and the inconsistent application of regulations.The study also reveals that market management strategies are influenced by internal factors, including limitations in human resources, infrastructure, budget availability, and inter-agency coordination, as well as external factors such as regulatory frameworks, trader participation, environmental conditions, market dynamics, and consumer behaviour. Therefore, improvements in human resource capacity, stronger institutional coordination, enhanced infrastructure, and the development of adaptive management strategies are necessary to achieve more effective and sustainable management of Wamanggu Market.
Abstract:Sustainable Development Goals (SDGs) is the government's effort to reduce poverty and improve community welfare. One way to achieve this goal is through the development of Village-Owned Enterprises (BUMDes). BUMDes is a…
tool to improve the economy and welfare of village communities. The aim of this research is to determine the role of Village-Owned Enterprises in supporting the achievement of the objectives of the Sustainable Development Goals program in Sindangsari Village, Cikoneng District, Ciamis Regency. The method used in this research is descriptive qualitative method. Data was obtained in this research through observation, documentation and interviews with 11 informants, namely the village head, village secretary, BPD chairman, BUMDes director, BUMDes secretary, BUMDes supervisor, and 5 community leaders. The results of the research show that two of the five role indicators according to Siagian have not worked optimally, including the role as a pioneer and as an implementer himself. So it can be concluded that the role of BUMDes Bhinekasari Mandiri in supporting the Sustainable Development Goals (SDGs) has not gone well.
Keywords: Sustainable Development Goals; BUMDes; Role
Abstract:This research is motivated by the non-optimal management of Village-Owned Enterprises in an effort to increase Village Original Income in Sukajadi Village, Sadananya District, Ciamis Regency. The method used in this research…
arch is qualitative research method. Data collection techniques in this study include literature study, field study (observation and interviews) and documentation. The informants in this study were 6 people. The data analysis technique in this study by means of data reduction, data presentation, conclusions and verification. This study aims to determine the Management of Village-Owned Enterprises on increasing Village Original Income in Sukajadi Village, Sadananya District, Ciamis Regency. The author uses qualitative data analysis techniques through data processing of interview results and observation results to draw conclusions so as to answer the problems in the study. The results showed that the Management of Village-Owned Enterprises in Efforts to Increase Village Original Income in Sukajadi Village, Sadananya Subdistrict, Ciamis Regency is already running, but it is not optimal because problems are still found, including: unprepared cooperation with the private sector, limited number and quality of labor, limited budget for new business development, management training programs that are rare and less than optimal, readiness and skills of BUMDes members in management and administration are still lacking, financial reporting that is not ready to be carried out.
Keywords: Management, BUMDes, Village Original Revenue
Abstract:Cultural-based tourism has become an important strategy for enhancing community welfare while preserving local cultural heritage. Desa Tua in Buleleng Regency, Bali, possesses significant potential through the bamboo weaving…
ving tradition of the Bali Aga community, which holds substantial economic and cultural value. This study aims to analyze community empowerment through the development of tourism based on cultural weaving products, strengthen the bargaining position of local artisans, and examine efforts to maintain a balance between economic benefits and cultural preservation. The study employed a mixed-methods approach with a sequential explanatory design and involved 150 respondents. Data were collected through observation, interviews, documentation, and surveys. The findings reveal that experiential tourism increased average household income by 35% and enhanced women's participation by 42% through their involvement in production activities, training programs, tour guiding, and the management of creative enterprises. Traditional weaving products were successfully developed as the primary tourism attraction, generating greater economic value while preserving cultural integrity through the clear distinction between sacred and commercial products. The utilization of digital media further expanded market access and strengthened product competitiveness. The novelty of this study lies in the development of an integrative model that connects community empowerment, experiential tourism, cultural preservation, women’s empowerment, and digital cultural entrepreneurship as a sustainable strategy for cultural tourism development.
Abstract:This study investigates the critical determinants of export success in the traditional ceramics industry of Plered, using the Dodol Badebah home enterprise as a case study. The research specifically analyzes the effects…
of product quality, marketing strategy, and external institutional support on export performance. A quantitative research design was adopted, utilizing structured questionnaires distributed to 60 consumers of Plered ceramics. The data were analyzed using multiple linear regression to assess the influence and significance of each independent variable on export outcomes. Findings indicate that product quality exerts a significant and positive effect on export success, particularly through attributes such as design innovation, material strength, aesthetic value, and compliance with international standards. Conversely, marketing strategy and external support did not demonstrate statistically significant effects, suggesting the need for strategic realignment and more targeted institutional engagement. These results highlight the dominant role of internal capabilities, especially quality control and product development, over external promotional or governmental interventions in driving export readiness and sustainability. The study contributes to the growing body of literature on micro and small enterprises in developing economies by offering empirical evidence on export determinants in cultural and creative industries. Practically, the findings recommend prioritizing product excellence as a core strategy for global market penetration, while simultaneously improving the effectiveness of marketing channels and policy support mechanisms. Future research should explore digital transformation, international consumer preferences, and long-term impacts of policy shifts on export growth in artisanal sectors.
Abstract:Abstract The motivation of this research is related to the use of QRIS in micro, small, and medium-sized enterprises (UMKM) in Semarang District. QRIS is a digital payment tool introduced by Bank Indonesia in 2019. The Government's…
Government's initiative in launching QRIS is to make it easier for people who prefer digital payments, especially young people in Indonesia. The use of QRIS itself is increasing every year. The Governor of Bank Indonesia stated that more than 90% of UMKMs in Indonesia have used QRIS. The benefits of using QRIS for UMKM are faster payment processes, no need to prepare for money returns, increased sales turnover, easier settlement process, and financial discipline. The model used in this study is the Technology Accepted Model (TAM). TAM is a method to measure individual reception to the use of information technology systems. This research uses a quantitative descriptive approach. Micro, small, and medium-sized enterprises (UMKM) are used as populations in this study. In the sample selection, the researchers conducted the dissemination of the questionnaire with two events, namely online and offline. The samples obtained after the implementation of disseminated questionnaires and according to the conditions of the research sample are as many as 210 UMKM. Further, SmartPLS version 4 software is used for data processing. The findings from this study are that product knowledge variables significantly affect the use of QRIS. Perceived usefulness variables have also been found to influence the use. The same thing was also found in the perceived ease of use variable. Other findings that are backward related to the perception of risk variables. On this variable, it has been found that there is a negative influence against the use, so, it can be concluded that UMKM in Semarang district is still afraid related to financial risk as a result of the QRIS use.
Abstract:The growth of coffee shop businesses in Indonesia faces significant challenges, particularly for small and medium enterprises (SMEs) that often encounter limitations in business management, marketing, and technology adoption.…
tion. This community engagement initiative aims to assist the "Latimojong" coffee shop in addressing these issues through the implementation of the Business Model Canvas (BMC) integrated with Internet of Things (IoT) technology. The activities were conducted through an interactively designed socialization process, including material presentation, discussions, and mentorship. Pre-test results indicated that participants' initial understanding averaged 36%, highlighting the need for capacity building in business management. Following the socialization, the post-test scores significantly improved, averaging 87%, representing a 141.67% increase. This improvement reflects the success of the socialization program in enhancing participants' understanding. Through this initiative, the "Latimojong" coffee shop was able to formulate a more strategic and efficient business model, strengthening its competitiveness in the local market. The implementation of IoT technology and social media-based digital marketing positively impacted operational efficiency and customer experience. This Community Engagement initiative serves as a replicable model for technology-based SME empowerment, potentially supporting sustainable local economic growth.
Abstract:Abstract: The types of small and medium business sectors that are spread in the Kota Kisaran Timur District vary widely, including fashion, handicrafts, furniture, cafes, restaurants. One of the obstacles that are often…
faced by SMEs is the limited promotional media and the absence of mapping the location of these SMEs. The Department of Cooperatives and Trade of Asahan Regency has provided information on SMEs but it is still static in archive form and has not been computerized. The community, business actors, and parties who need information about these SMEs must visit the Cooperatives and Trade Office of Asahan Regency directly, which takes a long time and is less effective. The geographic information system used is web-based and uses the Google Maps API for mapping locations by determining coordinates. The use of WebGIS can make it easier for people to find information and the location of SMEs that are displayed in the form of regional mapping accurately and quickly. In addition, it also makes it easier for the Asahan Regency Cooperative and Trade Office to view information on the spread and growth of SMEs.
Keywords: Mapping; WebGIS; Small and Medium Enterprises (SMEs); Eastern Kisaran
Abstrak: Jenis sektor usaha kecil menengah yang tersebar di Kecamatan Kota Kisaran Timur sangat bervariasi meliputi usaha fashion, kerajinan tangan, furniture, cafe, restoran, Salah satu kendala yang sering dihadapi oleh UKM yaitu media promosi yang terbatas dan belum adanya pemetaan lokasi UKM tersebut. Dinas Koperasi dan Perdagangan Kabupaten Asahan telah menyediakan informasi mengenai UKM tetapi masih bersifat statis dalam bentuk arsip dan belum terkomputerisasi. Masyarakat, pelaku usaha, dan pihak-pihak yang membutuhkan informasi mengenai UKM tersebut harus mengunjungi Dinas Koperasi dan Perdagangan Kabupaten Asahan secara langsung, dimana hal tersebut membutuhkan waktu yang lama dan kurang efektif. Sistem informasi geografis yang digunakan berbasis web dan menggunakan Google Maps API untuk pemetaan lokasi dengan menentukan titik koordinat. Pemanfaatan WebGIS dapat mempermudah masyarakat dalam mencari informasi dan lokasi UKM yang ditampilkan dalam bentuk pemetaan wilayah secara tepat dan cepat. Selain itu juga mempermudah Dinas Koperasi dan Perdagangan Kabupaten Asahan dalam melihat informasi penyebaran dan pertumbuhan UKM.
Kata Kunci: Pemetaan; WebGIS; Usaha Kecil Menengah (UKM); Kecamatan Kota; Kisaran Timur.
Abstract:Abstract: Micro, Small, and Medium Enterprises (MSMEs) play a strategic role in local economic development; however, the utilization of digital technology among MSMEs is often limited to basic promotion and is rarely supported…
ported by structured data management. This community service program is a continuation of previous assistance and aims to strengthen the capacity of UMKM Bubut Kayu Karya in Kisaran Timur through education on Local SEO strategies and cloud-based customer data management. The program employed a participatory education and training approach, including Google Business Profile optimization, customer data recording and analysis using Google Sheets, and basic digital security awareness. The results indicate improvements in the partner’s understanding and skills in managing location-based business visibility, utilizing customer data for marketing decision-making, and protecting digital business assets. This community service offers an innovative contribution in the form of a low-cost, context-based, and continuation-oriented empowerment model that integrates location-based digital marketing and simple data utilization. The proposed model is recommended to be replicated for MSMEs with similar characteristics to support gradual and sustainable digital transformation.
Keywords: local SEO; customer data management; cloud-based systems; digital literacy; MSMEs
Abstrak: Usaha Mikro, Kecil, dan Menengah (UMKM) memiliki peran strategis dalam pengembangan ekonomi lokal, namun pemanfaatan teknologi digital oleh UMKM masih cenderung terbatas pada promosi sederhana dan belum didukung oleh pengelolaan data yang terstruktur. Kegiatan pengabdian kepada masyarakat ini merupakan kelanjutan dari program pendampingan sebelumnya dan bertujuan untuk memperkuat kapasitas UMKM Bubut Kayu Karya di Kisaran Timur melalui edukasi strategi Local SEO dan pengelolaan data pelanggan berbasis cloud. Metode yang digunakan adalah pendidikan masyarakat dan pelatihan dengan pendekatan edukatif-partisipatif, meliputi optimalisasi Google Business Profile, pencatatan dan analisis data pelanggan menggunakan Google Sheets, serta peningkatan kesadaran keamanan digital dasar. Hasil kegiatan menunjukkan adanya peningkatan pemahaman dan keterampilan mitra dalam mengelola visibilitas usaha berbasis lokasi, memanfaatkan data pelanggan sebagai dasar pengambilan keputusan pemasaran, serta melindungi aset digital usaha. Keunikan kegiatan pengabdian ini terletak pada pendekatan lanjutan yang berbiaya rendah, kontekstual, dan berorientasi keberlanjutan dengan mengintegrasikan strategi pemasaran berbasis lokasi dan literasi data sederhana. Model pengabdian ini direkomendasikan untuk direplikasi pada UMKM dengan karakteristik serupa sebagai upaya penguatan daya saing usaha berbasis literasi digital.
Kata kunci: local SEO; pengelolaan data pelanggan; cloud computing; literasi digital; UMKM