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THE RELATIONSHIP BETWEEN THE PROMOTION MIX AND THE COMPANY'S BRAND IDENTITY WITH CUSTOMER SATISFACTION AT PT. INO WANGSA BINJAI

Budi, Ivan Benedict Tambunan
Abstract: This study aims to deepen the understanding of the contribution of promotion and branding to increasing customer satisfaction at PT. Ino Wangsa Binjai. The study used primary data with a population of 300 buyers, and 75&#8230; respondents were selected as samples through calculations using the Slovin formula. The analysis techniques applied were quantitative, including validity tests, reliability, classical assumptions, simple linear regression, and hypothesis testing through t-tests and coefficients of determination (R²). Based on the analysis results, the promotional mix variable (E_Prmsi) obtained a t-count value of -1.824 with a significance level of 0.072 (> 0.05), while the t-table was 1.99346. Because the t-count is smaller than the t-table, it can be concluded that the promotional mix does not have a significant effect on customer satisfaction. In addition, a negative t-value indicates that the direction of the relationship between the promotional mix and customer satisfaction is not in line. Conversely, the partial test shows that the company's brand variable has a significant effect on customer satisfaction with a significance value of 0.00 (< 0.05). Therefore, the first hypothesis (H1) is declared accepted. From the results of the determination coefficient test, the R Square value is 0.495, which indicates that 49.5% of changes in customer satisfaction can be explained by the company's promotional mix and brand factors, while the remaining 50.5% is influenced by other variables not examined in this study. As a recommendation, the management of PT. Ino Wangsa Binjai, especially the branch manager, is advised to implement a more cost-effective, efficient, and targeted promotional strategy, as well as utilizing social media such as Facebook, Instagram, Twitter, and print media such as newspapers to convey promotional information more effectively.

THE IMPACT OF STRESS AND WORK MOTIVATION ON THE PERFORMANCE OF EMPLOYEES IN THE SIANTAR CITY MANPOWER DEPARTMENT

Binur Pretty Napitupulu, Haervi Yunira
Abstract: Work stress and motivation are two factors that can influence the increase or decrease in employee performance. This study aims to determine and analyze the effect of work stress and work motivation on employee performance&#8230; ce at the Siantar City Manpower Office. The focus of the study is limited to two independent variables, namely work stress and work motivation, and one dependent variable, namely employee performance. The formulation of the problem raised is whether work stress and work motivation affect employee performance. The population in this study amounted to 58 people who were also used as samples. The approach used is quantitative, with data collection through questionnaires and using secondary data. The data analysis technique used is multiple linear regression, with hypothesis testing through the t-test (partial), F-test (simultaneous), and the Coefficient of Determination (R²). The results of the study show a regression model Y = 0.550 + 0.447X₁ + 0.398X₂, where X₁ is work stress and X₂ is work motivation. Partially, work stress has a significant effect on employee performance with a significance value of 0.001 (<0.05) and a t-count of 3.543 (> t-table 1.673). Work motivation also shows a partial significant effect with a significance value of 0.002 (<0.05) and a t-count of 3.225 (> t-table 1.673). Simultaneously, both variables have a significant effect on employee performance, with a significance value of 0.000 (<0.05) and an F-count of 34.156 (> F-table 3.17). The coefficient of determination (R²) of 0.554 indicates that 55.4% of the variation in employee performance is influenced by work stress and work motivation, while the remaining 44.6% is influenced by other factors outside this study. Thus, the relationship between work stress, work motivation, and employee performance is quite strong but not dominant.

THE RELATIONSHIP BETWEEN JOB SATISFACTION AND WORK ENVIRONMENT WITH EMPLOYEE WORK SPIRIT AT THE JAKARTA COOPERATIVE AND UMKM SERVICE

Mega Wiliandani, Chon Cho Reynols Manday
Abstract: This study was conducted to analyze the influence of job satisfaction and work climate on employee morale at the Jakarta City Cooperatives and SMEs Office. The method used in this study was a sampling method, with 35 respondents&#8230; pondents taken from the relevant population. Based on the results of the F test, the F count value was 14.405 which was greater than the F table of 3.285, with a significance of 0.000 which was smaller than the significance level of 0.05. This indicates that the null hypothesis (H0) is rejected and the alternative hypothesis (H1) is accepted, which means that job satisfaction and work climate simultaneously have a significant effect on employee morale. From the results of the t test, it is known that the t count value for job satisfaction is 3.181, greater than the t table of 1.692, with a significance level of 0.003 <0.05, which indicates a significant effect on work morale. Meanwhile, the work climate variable also showed a significant influence, with a calculated t value of 4.363 > t table 1.692 and a significance level of 0.000. The Adjusted R Square value of 0.441 indicates that 44.1% of the variation in work morale can be explained by the job satisfaction and work climate variables. The remaining 55.9% is influenced by other factors outside this research model.

WHEN DIGITAL FOOTPRINTS ARE NO LONGER VALID: AN ANALYSIS OF DIGITAL FORENSIC EVIDENCE FAILURE IN LEGAL PROCEEDINGS

Ashuri, Hendratna Mutaqin
Abstract: The advancement of digital technology has brought significant changes to the legal system, particularly in the use of electronic evidence as a means of proof in court. However, the validity of digital forensic evidence is&#8230; s often questioned due to various technical, procedural, and legal challenges. This study aims to analyze the factors contributing to the failure of digital forensic evidence in legal proceedings and to formulate recommendations for improving its validity. The method used is a Systematic Literature Review (SLR) by examining various academic sources that discuss issues of digital evidence validity, forensic standards, and emerging legal challenges. The results of the study indicate that the failure of digital evidence generally stems from non-compliance in the processes of data collection and preservation with chain of custody standards, insufficient competence of law enforcement officers in digital technical aspects, and conflicts between legal requirements and data privacy regulations, such as the GDPR and CCPA. The case study of online gambling 2020, at the South Jakarta District Court confirms that the absence of forensic verification and chain of custody documentation caused the digital evidence to lose its probative value. Therefore, it is necessary to establish standardized forensic procedures, provide training and certification for law enforcement officials and forensic experts, and develop national guidelines for managing digital evidence aligned with international standards. This research is expected to contribute to strengthening the integrity and validity of digital evidence, thereby enhancing the enforcement of justice in the digital era.

Analisis Kriminologi terhadap Bullying di Pesantren Al-Azhar Janapria, Lombok Tengah

Baiti, Khafidah Nur, Taun
Abstract: The phenomenon of bullying in educational settings involving children and adolescents is increasingly worrying because it has serious physical and psychological impacts on victims. This study aims to analyze the criminological&#8230; ogical perspective on children as perpetrators of bullying and to identify the criminogenic factors that influence this behavior. The method used is normative legal research with a case study approach and a conceptual approach, utilizing secondary data from legal literature, journals, and bullying cases at the Al-Azhar Janapria Islamic Boarding School in Central Lombok. The results indicate that bullying behavior can be explained through strain theory, differential association theory, social control theory, and labeling theory. Bullying is influenced by faulty social learning processes, weak social control, and the application of negative labels. Criminogenic factors include the social environment, the individual, peers, and the family. Prevention efforts need to be carried out comprehensively through synergy between families, schools, and the community to create a safe and violence-free educational environment.

THE EFFECT OF WORK STRESS AND WORK MOTIVATION ON EMPLOYEE PERFORMANCE IN THE MANPOWER DEPARTMENTMEDAN CITY

Arginata
Abstract: Stress and motivation are factors that also influence the decrease or increase in employee performance. The purpose of this study was to determine and analyze the effect of stress and motivation on the performance of the&#8230; Medan City Employment Service. The author limits the problem only to the effect of stress and work motivation on employee performance at the Medan City Employment Agency. Formulation of the problem whether work stress and work motivation affect employee performance at the Medan City Employment Agency, the population in this study totaled 58 people as the sample. The type of this research is quantitative research, with secondary data and distributing questionnaires to respondents as a data source. The data analysis method used is multiple linear regression analysis, hypothesis testing is done by Partial Test (t), Simultaneous Test (F) and Determination Coefficient Test (R2). The results of this study are Y = 0.550 + 0.447 X1 + 0.398 X2. The stress variable has a partial effect on employee performance. This can be seen from the significant value of 0.001 <0.05 and the t-count value of 3.543 > t-table 1.673. The motivation variable has a partial effect on employee performance, this can be seen from the significant value of 0.002 <0.05 and the t-count value of 3.225 > t-table 1.673, the hypothesis is accepted. The variables of stress and work motivation simultaneously have a positive and significant effect on employee performance. This can be seen from the resulting sig value of 0.000 <0.05 and the Fcount value of 34.156 while Ftable is 3.17 so Fcount > Ftable. Based on the test results of the coefficient of determination (R2) it is known that the R square value is 0.554 which means that the influence of stress and motivation variables on performance variables is 55.4%. It means having a relationship that is not too strong. While the remaining 44.6% is caused by other factors outside the research.  

THE INFLUENCE OF ORGANIZATIONAL CULTURE AND LEADERSHIP STYLE ON THE PERFORMANCE OF EMPLOYEES IN THE DEPARTMENT OF CULTURE, YOUTH, SPORTS AND TOURISM OF KARO DISTRICT

Hilda
Abstract: The purpose of this study was to determine the effect of organizational culture and leadership style on employee performance in this type of research is a quantitative study using multiple linear regression methods. The&#8230; analysis used includes instrumental testing, classical hypothesis testing, and hypothesis testing. The result of this research is the value of Y = -6.784+0.672X1+0.633X2. In a sense, corporate culture has a significant impact on performance. From the t count > t in the table, namely 7,803 > 1,683, with sig 0.000 <0.05, it can be seen that leadership style has a significant effect on performance. 0.000<0.05. Organizational culture and leadership test scores affect performance simultaneously when Fcount > Ftable (62.090 > 4.08) of 0.000 <0.05. Based on the results of testing the coefficient of determinants of organizational culture and leadership style, the adjusted R-square value is 75.8%, meaning that organizational culture and leadership style contribute 75.8% to variations in performance. and other offers 24.2% influenced by other factors not examined in this study.

AIRLINE RESPONSIBILITY FOR PASSENGER DEPARTURE CANCELLATIONS DUE TO NOT COMPLETING HEALTH REQUIREMENTS ( RAPID TEST )(Research Study at Kuala Namu Airport)

Budiman
Abstract: Factors that cause airlines to cancel flights include commercial, technical, operational, weather, and airport factors. Airlines are responsible for canceling departures due to health care requirements (accelerated testing):&#8230; ng): if a passenger tests positive for antigen, they must undergo a PCR test; if negative, they can continue, and the price of the ticket is returned to fly back at least 3 days later. If the passenger gets a PCR test, they must quarantine for 14 days, rescheduling the ticket according to the passenger's status after quarantine. Or the entire ticket will be refunded. There are no specific provisions for consumer legal protection for departure cancellations due to failure to complete health care (accelerated testing), but compliance is not limited to Law Number 1 of 2009 concerning Aviation is not achieved. However, passengers as consumers have legal protection under the Consumer Protection Law relating to passenger rights as consumers of air transportation services, and the Civil Code relating to the status of passengers as parties to a transportation contract with airlines.

THE EFFECT OF MOTIVATION, DISCIPLINE, AND WORK ENVIRONMENT ON EMPLOYEE PERFORMANCE AT PT. ASURANSI ASEI INDONESIA, MEDAN BRANCH

Dewi Anjani
Abstract: This research intends to try the influence of motivation, work discipline and work environment on employee performance at PT. Asei Indonesia Insurance Medan Branch. In this research, there is a conclusion that the problem&#8230; m is whether motivation, work discipline and work environment have a significant effect on the ability of employees at PT. Ace? Therefore this research was attempted to identify and analyze the effects. Encouragement, Activity Discipline and Activity Areas to the Ability of Employees at PT. Asei Indonesia Insurance Medan Branch. In this research using quantitative research procedures. The population in this research is all employees of the Asei Indonesia insurance industry, agents in the research illustration area, totaling 71 people. The information analysis method used is descriptive analysis of respondents, descriptive analysis of variables, classical assumption experiments, multiple linear regression analysis and assumption experiments (t experiments, F experiments and determinant coefficient experiments). The results of the research processed with the SPSS type 23 program, based on the t experiment proved that motivation, activity discipline and the activity environment have a positive and jointly important effect on employee abilities, the adjusted R square number is 0.735 or 73.5%, which means Employee ability is influenced by motivation, activity discipline and activity area and more than 26.5% can be explained by other factors that were not examined in this research. compared to the results of the previous research of the Great God Kresna Valiant. 2017 the effect of communication, encouragement, sports environment on the happiness of employees' activities in the Denpasar city area proves that there is a positive and important effect on employee activity satisfaction. It can be concluded that the results of this research are in line with the results of previous research by AA Besar Oka Pramadita 2015

ANALYSIS IMPLEMENTATION OF THE SELF-HELP HOUSING STIMULANT ASSISTANCE PROGRAM (BSPS) POLICY FOR LOW-INCOME COMMUNITIES IN LANGSA CITY , ACEH PROVINCE

Ajai
Abstract: Humans as social beings have 3 (three) basic needs which are often also called primary needs, namely clothing, food and shelter. The efforts made by the government cannot be separated from the state's goal of creating livable&#8230; vable homes for its people as mandated by the 1945 Constitution, especially Article 28 H paragraph (1) which states that everyone has the right to live in physical and spiritual prosperity. The implementation of the Self-Help Housing Stimulus Assistance Program (BSPS) has not been optimal due to the lack of socialization, which has an impact on the lack of understanding of procedures/requirements, both administrative and technical. The driving factors in the implementation of the Self-Help Housing Stimulant Assistance Program (BSPS) consist of Strengths ( There is a legal umbrella for BSPS , Availability of funds from the APBN , Establishment of Central-Regional Coordination and Opportunities (The existence of a Technical Team from the Ministry, Availability of Companion Personnel, Companion Funds for field operations). Meanwhile, the Inhibiting Factors are the Existence of Weaknesses (Limited Socialization of the BSPS Program; Distribution of materials and materials, Minimal knowledge of recipients regarding accountability) and Threats or Obstacles (High rainfall during construction, Changes in policies regarding BSPS, Continuity of the BSPS program). The implementation of the Self-Help Housing Stimulus Assistance Program (BSPS) in the future will be carried out with an Aggressive Strategy , namely the Strategy of Using STRENGTHS by taking advantage of OPPORTUNITIES. Using Strengths, namely: There is a legal umbrella for BSPS , Availability of funds from the APBN , Establishment of Central-Regional Coordination by Utilizing Opportunities, namely: The existence of a Technical Team from the Ministry, Availability of Companion Personnel. Field operational Companion Funds. The government needs to improve public awareness of the Self-Help Housing Stimulus Assistance (BSPS) program to make it easier for potential recipients to understand. Likewise, local community conditions need to be adjusted to the technical requirements so that prospective BSPS recipients who do not yet have land titles in accordance with applicable regulations can simply obtain a Certificate of Land Title. The government can then facilitate the acquisition of land titles in accordance with statutory provisions.