Abstract:This study analyzes the influence of brand experience, application ease of use, and perceived quality on customer satisfaction and its impact on customer loyalty in the PIJAR Sekolah application. The research focuses on…
users from public junior high schools, vocational high schools, and senior high schools in West Bandung Regency. A quantitative method was employed using a survey distributed to students and educators. The data were analyzed using Structural Equation Modeling (SEM). Results show that brand experience, ease of use, and perceived quality significantly influence customer satisfaction. Furthermore, customer satisfaction plays a critical role in driving customer loyalty. The study emphasizes the importance of enhancing user interaction, simplifying application navigation, and ensuring content quality to boost satisfaction and long-term usage. These findings offer insights for educational technology developers to improve digital learning platforms and foster user loyalty through an optimized experience.
Abstract:This study aims to determine the influence of smart tourism features in a mobile application on tourists’ decision to visit Pura Mangkunegaran Surakarta. Using a quantitative approach, the research tested four main smart…
rt tourism features: (1) Historical Information, (2) Cultural Gallery, (3) Cultural Events and News, and (4) Educational and Interactive Features. The study used a multiple linear regression method with data collected from 96 domestic respondents. The results show that all four smart tourism features simultaneously and partially have a significant effect on the decision to visit. The most influential features are Historical Information and Educational-Interactive content. These results emphasize the importance of digital platforms in promoting and preserving cultural tourism through smart technologies.
Abstract:This study examines the development of Al-Quran digital tools and their impact on Islamic learning in the context of religious media transformation. The study was conducted with a qualitative approach, using the documentation…
ation study method and content analysis of the Al-Quran mobile application available on Android and iOS platforms within the last five years. The analysis is focused on aspects of usability, accessibility, and digital features that support learning and understanding of the Quran. The findings of the study reveal that the integration of digital technology and religious content has resulted in a new paradigm in the learning and dissemination of Islamic messages, marking social change and increased transformation of religious media. This research produces a comprehensive evaluation framework for Al-Quran digital tools and typologies based on categories and functionality, which makes theoretical and practical contributions to the development of Al-Quran mobile applications in the future.
Abstract:Indonesia is the world’s second-largest fish producer, yet national fish consumption remains relatively low. To address this gap, the Ministry of Marine Affairs and Fisheries launched the Gemarikan (Eat More Fish) campaign,…
aign, which has recently shifted to digital platforms such as Instagram, TikTok, and YouTube to reach wider and younger audiences. This study explores the digital communication strategies used in the Gemarikan campaign, employing a constructivist paradigm and descriptive qualitative approach. Data were gathered through interviews, observation of digital channels, and document analysis at the Directorate General of Strengthening the Competitiveness of Marine and Fishery Products. Findings show that the campaign relies on persuasive, visual, collaborative, and educational messaging. While digital media enables interactive and contextual communication, effectiveness is shaped by technical and cultural factors. The study highlights the need for data-driven, adaptive digital communication strategies to promote healthy and sustainable food consumption behavior.
Abstract:This study seeks to explore the relationship between the understanding of fintech usage, behavioral intention, financial literacy, customer satisfaction, and brand image within the framework of the Bibit investment application.…
cation. As consumer awareness of digital financial services continues to increase, companies are adopting strategies to strengthen user engagement and foster trust. The research highlights the critical role of financial literacy and customer satisfaction in cultivating stronger relationships between users and fintech platforms. The findings indicate that enhancing financial literacy and providing intuitive, user-friendly experiences not only elevate customer satisfaction but also encourage greater user loyalty. In light of the rising demand for informed decision-making and trust in digital financial services, fintech platforms that align with consumer expectations regarding education and service quality are better positioned to build long-term, meaningful relationships with users, thereby promoting sustained engagement and brand loyalty. Furthermore, the paper addresses the potential directions for future research focused on enhancing customer engagement with fintech platforms, particularly in the context of a highly competitive and awareness-driven market.
Abstract:The science of Jarh wa Ta’dil is one of the main branches in the study of Hadith Science which plays a role in assessing the moral credibility and intellectual abilities of the narrators. In classical times, this science…
ce became an important foundation in ensuring the validity of the sanad of hadith. However, amidst the rapid development of technology and the rapid flow of religious information through digital media, serious challenges have emerged in the process of verifying hadith, especially on platforms with minimal scientific studies. This study aims to examine the sustainability and application of the principles of Jarh wa Ta’dil in responding to the rampant disinformation of hadith in the digital era. Using a descriptive qualitative approach and literature study, this article concludes that the critical principles in the Science of Jarh wa Ta’dil remain relevant and can be developed to support digital religious literacy. One solution is through a digitalization system of hadith based on sanad and the authority of the narrators. The synergy between the heritage of classical science and advances in information technology is an important step in maintaining the authenticity of Islamic teachings from deviant narratives.
Abstract:Generation Z, as digital natives, possesses a strong attachment to social media, which serves not only as a space for communication and entertainment but also as a medium for developing competencies. This article explores…
s the collaboration between Generation Z and social media in efforts to enhance their skills in the digital era. Using a qualitative approach through in-depth interviews and literature analysis, this study finds that social media plays a crucial role in building competencies such as digital literacy, visual communication, creative marketing, and entrepreneurship. Platforms such as LinkedIn, TikTok, and Instagram have become key channels for self-directed learning, professional networking, and global collaboration. However, this article also identifies significant challenges, including the risk of distraction, consumption of irrelevant content, and the lack of guidance in using social media productively. Based on expert interviews, the study reveals the need for a strategic approach that involves digital literacy education and active supervision from educational institutions and families to optimize the potential of social media. This research contributes to the literature on technology and education by highlighting how Generation Z can effectively utilize social media for personal development and future professionalism.
Abstract:This study aims to analyze the response of netizens to the issue of moving the National Capital City (IKN) in the episode "The Fate of the IKN in the Hands of Prabowo and Jokowi's Evaluation of the Head of the IKN, from…
Land Issues to Investment" on TempoDotCo 's YouTube channel Bocor Alus Politik. Through a nethnography approach, this study examines the comments of netizens in response to the issue, revealing various expressions of digital politics, social identity, and criticism of public policy. Using the Public Sphere theory, and media equation theory, this study highlights the dynamics of interaction between satirical media, public opinion, and digital political participation. he results of the study indicate that netizens' comments serve not only as a means of political expression but also as a reflection of collective negotiation and public discourse surrounding IKN policies. The findings indicate three predominant patterns in netizens' opinions. The first is a rejection of the IKN project, encompassing controversies over its development, concerns regarding its potential impacts, and widespread public skepticism. Second, the perspective of governance and leadership, including the management of the capital city and the political situation of Indonesia. and the third development project of the capital city is considered good which includes community support. This research contributes to a new understanding of digital political literacy and the importance of social media platforms in shaping contemporary political discourse. The novelty of this research lies in the use of nethnography to examine public responses in the context of satirical media, which is rarely the focus of political communication studies.
Abstract:This study explores the critical role of virtual leadership and collaboration tools in enhancing remote team productivity within the software house industry. As organizations increasingly adopt remote work models, effective…
ive virtual leadership and the use of digital collaboration platforms have become essential for maintaining team cohesion and productivity. Through a comprehensive analysis of current practices and emerging technologies, this research aims to identify key strategies for optimizing remote team performance. The study employs a mixed-methods approach, combining quantitative surveys with qualitative interviews of software industry professionals. Findings reveal that successful virtual leadership relies on a combination of clear communication, trust-building, and the strategic use of digital tools. Furthermore, the research highlights the importance of selecting appropriate collaboration platforms that align with team needs and workflow processes. This study contributes to the growing body of literature on remote work management and provides practical insights for software house leaders seeking to enhance their virtual team's productivity.
Abstract:Social media and security are a combination of two inseparable elements between social media and security, the security context referred to here is the security of social media users in communicating and resilience to potential…
tential risks due to the use of social media. Through social media platforms, such as Instagram, Facebook, Tik Tok, and Finteres which provide various features to facilitate interaction between social media users. Changes in today's information technology have brought major changes to all levels of society. With the birth of social media, behavioral patterns have shifted quite significantly, both in terms of ethics, culture and social norms. The research method used is quantitative descriptive through a descriptive analysis process. This study explains the behavior of new media usage activities by the Digital Community / Gen which includes motivation, habits or behavior, and security of social media access. Security can also be found in the data we use in the process of using social media, because when using communication access on a digital platform, there is a direct risk that all data directly related to the communication process can be known by other parties.