Abstract:This study aimed to analyze the effect of brand image and perceived quality on willingness to pay premium for local Micro, Small, and Medium Enterprises (MSME) products. Amid increasingly intense market competition with…
imported goods and national brands, local MSMEs are required to build strong brand image and good perceived quality so that consumers are willing to pay a premium price. A quantitative approach with a causal research design was employed. The study population consisted of consumers who had purchased local MSME products within the past three months in Sukabumi and its surrounding areas. A total of 220 respondents were selected using purposive sampling. Data were collected through questionnaires and analyzed using Structural Equation Modeling (SEM) with AMOS 24 software. The results show that brand image has a positive and significant effect on willingness to pay premium with a coefficient of 0.45 (p<0.01), and perceived quality has a positive and significant effect with a coefficient of 0.39 (p<0.01). Simultaneously, both variables explain 54.2% of the variance in willingness to pay premium. These findings confirm that strengthening brand image and improving consumer-perceived product quality are key strategies for MSME actors to increase the selling value and competitiveness of local products
Abstract:Lesson Plan (RPP) is an important component in the learning process that functions as a guide for teachers in conducting teaching and learning activities. This study aims to analyze Social Studies (IPS) lesson plans in the…
the 2013 Curriculum and the simplified lesson
plans, as well as to examine the differences, strengths, and weaknesses of both in
supporting the learning process. This research employs a descriptive qualitative approach
using a library research method and comparative analysis. Data were obtained from
official documents, books, and relevant scientific journals. The results show that the 2013
Curriculum lesson plan has complete, detailed, and systematic components, providing
structured guidance for teaching, but it tends to be complex and burdens teachers
administratively. Meanwhile, the simplified lesson plan only consists of three main
components, namely learning objectives, learning activities, and assessment, making it
more flexible, practical, and efficient. In Social Studies learning, the simplified lesson
plan is considered more relevant as it accommodates contextual and student-centered
learning. However, the effectiveness of the simplified lesson plan highly depends on
teachers’ pedagogical competence in designing and implementing learning activities.
Therefore, teachers’ skills and creativity are required to ensure that the simplified lesson
plan can optimally achieve learning objectives.
Abstract:This study aims to examine the influence of tourist attractions, facilities, and accessibility on tourist satisfaction at the Pondok Halimun Tourist Destination, Sukabumi Regency. The research employed a quantitative approach…
roach using a causal associative design. The population consisted of tourists who visited Pondok Halimun between April and July 2025. A total of 95 respondents were selected using accidental sampling techniques. Data were collected through questionnaires measured on a five-point Likert scale and analyzed using multiple linear regression with SPSS software.
The results indicate that tourist attractions, facilities, and accessibility individually have a positive and significant effect on tourist satisfaction. Furthermore, the simultaneous test confirms that these three variables collectively have a strong influence on tourist satisfaction. The coefficient of determination reveals that a substantial proportion of tourist satisfaction can be explained by the combined effects of tourist attractions, facilities, and accessibility. These findings suggest that integrated destination management focusing on attraction quality, adequate facilities, and ease of access is essential to enhance tourist satisfaction and support sustainable tourism development.
Abstract:The digital technology revolution has catalyzed a fundamental paradigmatic transformation in the global education ecosystem, creating a new era where technology integration has become a strategic imperative in effective…
and sustainable learning management. One of the most disruptive technological innovations that has become the primary focus in educational transformation is Artificial Intelligence (AI), which has demonstrated extraordinary potential in revolutionizing various aspects of learning management through sophisticated adaptive capabilities, deep learning personalization, and comprehensive administrative automation. This research aims to comprehensively and systematically examine the multidimensional role of AI in enhancing the quality of learning management in the digital era, with in-depth analytical focus on three fundamental pillars: strategic learning planning, pedagogical process implementation, and learning outcome evaluation. The research methodology employs a rigorous Systematic Literature Review (SLR) approach, analyzing over 150 high-quality scientific articles from leading national and international journals published between 2014-2024, utilizing a thematic synthesis framework to identify emergent patterns and significant trends in AI implementation in education. Research findings reveal that AI implementation in learning management produces multifaceted transformative impacts, including significant improvements in pedagogical decision-making quality through predictive analytics and data-driven insights, strengthening the strategic role of teachers as adaptive and responsive learning facilitators, and expanding democratic learning accessibility through adaptive learning systems and intelligent tutoring systems technologies. AI has also proven effective in optimizing educational resource allocation, enhancing student engagement through intelligent gamification, and facilitating inclusive and equitable learning.
However, this research also identifies complex challenges that must be addressed in AI implementation, including significant technological infrastructure gaps particularly in remote areas, limitations in educators' digital literacy affecting technology adoption, and ethics and data privacy issues requiring comprehensive regulatory frameworks. The implications of this research emphasize the need for a holistic and structured approach in integrating AI into educational systems, considering technological, pedagogical, and socio-cultural aspects in a balanced manner to achieve sustainable and positively impactful educational transformation.
Abstract:This study aims to describe the strategies of Islamic Religious Education teachers in the formation of Islamic character values in students at SMPN 2 Nuangan, identify supporting and inhibiting factors, and analyze the…
the impact of these strategies on student behavior. The study used a descriptive qualitative approach with a case study design. The research subjects consisted of the principal, three Islamic Religious Education teachers, and Muslim students at SMPN 2 Nuangan. Data collection techniques were carried out through observation, interviews, and documentation. Data were analyzed through the stages of data reduction, data presentation, and conclusion drawing, while data validity was tested through source and technique triangulation, observation persistence, extended participation, and member checks. The results showed that the strategies of Islamic Religious Education teachers in the formation of Islamic character values were carried out through role models, habituation, advice, integration of character values in learning, and supervision of student behavior. Supporting factors included teacher commitment, a conducive school culture, cooperation among school members, and parental support. Inhibiting factors included differences in student backgrounds, lack of family attention, the influence of the social environment, and limited learning time. This strategy has a positive impact on improving students' religious attitudes, discipline, responsibility and good manners.
Abstract:This study aims to evaluate the accuracy of the interpretation of the Qur'an text through a semiotic approach, which can provide a holistic understanding of the mechanism of interpretation and the validity of the interpretation…
etation method used by the mufasir. This study examines three main works of interpretation and applies qualitative content analysis to uncover the semiotic aspects underlying the interpretation of sacred texts. This research also seeks to answer research questions regarding the validity of the interpretation methodology in representing the meaning of the Qur'an text as a whole. The results of the study show that there are certain patterns in the use of symbols and signs that significantly affect interpretation, thus demanding an in-depth understanding of the semiotic framework in the study of interpretation. The contribution of this research is expected to enrich the study of interpretation and provide strategic recommendations for further research in the field of Qur'an studies.
Abstract:The development of digital technology has influenced the learning preferences of students at the elementary level, including in the context of Islamic education. Intensive use of gadgets presents both challenges and opportunities…
rtunities in strengthening Quranic literacy. This study aims to analyze and describe teachers' strategies in managing students' digital preferences to strengthen Quranic literacy at Madrasah Ibtidaiyah Nurul Falah Majalaya - Karawang. The study used a qualitative approach with a case study type. Data were collected through participatory observation, in-depth interviews, and documentation studies, then analyzed interactively through data reduction, data presentation, and drawing conclusions. The results show that teachers' strategies are implemented through three main approaches: digital media integration in Quranic learning, literacy habits based on school culture, and collaboration with parents in supervising gadget use. Teachers direct the use of Quranic applications and audio-visual media in a controlled manner so that students' digital preferences are shifted to educational activities. The culture of morning literacy and intensive communication with parents strengthens the continuity of strategies at school and at home. The implications of this research emphasize the importance of redefining the role of teachers as adaptive and contextual managers of digital preferences in Islamic education. These findings contribute to the development of Qur'anic pedagogical practices that are responsive to the dynamics of the digital era.
Abstract:The digital transformation in education presents both challenges and opportunities for Islamic educational institutions in maintaining their value orientation amidst changes in media and learning interaction patterns. These…
ese changes require efforts to reactualize Islamic educational values to remain relevant and operational in creating an effective and character-based learning climate. This study aims to analyze the process of reactualization of Islamic educational values in the transformation of the learning climate in the digital era at Madrasah Ibidaiyah Al Umm. The study used a qualitative approach with a case study. Data collection techniques included participant observation, in-depth interviews, and documentation studies. Data were then analyzed interactively through data reduction, data presentation, and conclusion drawing. The results indicate that value reactualization occurs through three main patterns: the integration of values into digital learning planning, the establishment of an etiquette-based classroom culture in online interactions, and teacher role models in digital communication ethics. Technological transformation is interpreted as a medium for strengthening character, not simply an innovation in learning tools. The resulting learning climate demonstrates consistency between madrasah policies, pedagogical practices, and classroom culture. The implications of this research emphasize the importance of values-based digital learning design as a foundation for character building in madrasahs, while also providing a conceptual contribution to the development of contextual Islamic education in the digital era.
Abstract:This study aims to analyze the concept of Islamic education from the perspective of tafsir tarbawi based on the thoughts of the Indonesian three prominent Islamic education scholars, namely Ahmad Tafsir, Abuddin Nata, and…
d Muhaimin. The focus of the study is directed toward three main aspects of education: educational goals, educational materials, and educational methods derived from the values of the Qur’an. This research employs a qualitative approach using library research. The data were obtained from primary sources in the form of the works of the examined scholars and secondary sources consisting of books, journal articles, and relevant research findings. Data collection was conducted through documentation, while data analysis employed content analysis with a descriptive-analytical approach. The results indicate that tafsir tarbawi views the goal of Islamic education as an effort to form insan kāmil, characterized by a balanced development of faith, knowledge, and morality. Educational materials are integrative, combining religious knowledge and general knowledge based on Qur’anic values. Meanwhile, educational methods in tafsir tarbawi emphasize humanistic, contextual, and participatory approaches through exemplification, dialogue, storytelling, and habituation. This study affirms that tafsir tarbawi has strong relevance in addressing the challenges of contemporary Islamic education, particularly in strengthening students’ character and moral values.
Abstract:The catfish hatchery business has quite good market opportunities due to the increasing public demand for catfish as a widely consumed food source. This study aims to analyze the feasibility of the catfish hatchery business…
ess in Sipange Godang Village in terms of non-financial aspects, financial aspects, and sharia principles. This study uses a descriptive research type with a qualitative approach. The research informants were three catfish hatchery entrepreneurs selected using a saturated sampling technique. Data were collected through observation, interviews, and documentation, then analyzed using the Miles and Huberman model. The business feasibility analysis was carried out based on legal, market and marketing, technical, management, socio-economic, environmental, and financial aspects using the Payback Period (PP), Break Even Point (BEP), and Revenue Cost Ratio (R/C Ratio) methods. The results of the study indicate that the catfish hatchery business in Sipange Godang Village is feasible to be run and developed. Viewed from the non-financial aspect, the business has fulfilled the legal, market and marketing, technical, management, socio-economic, and environmental aspects, although strengthening the business legality is still needed. From a financial perspective, the business is able to recoup its capital, sales are above the break-even point, and its R/C ratio is greater than 1, making it financially viable. Based on Sharia principles, the business is run honestly and free from riba, maysir, and gharar.