Abstract:Abstrak: Bentuk aplikasi dari serangkaian teori pendidikan yang telah dipelajari di dalam kampus tentunya akan lebih bermanfaat apabila teori-teori ilmu tersebut kita bagi kepada masyarakat. Kegiatan inilah yang disebut…
dengan pengabdian kita kepada masyarakat. Sebagai seorang akademisi baik dosen dan mahasiswa harus mampu bekerjasama dalam meujudkan Tri Darma perguruan tinggi dimana tempat kita membagi dan menimba ilmu pengetahuan. Pengabdian kepada masyarakat adalah tindakan nyata yang dapat kita lakukan untuk menambah wawasan masyarakat terhadap informasi yang akan kita bagikan, sehingga membawa kontribusi positif dalam masyarakat. Apalagi sekarang lagi hangat-hangatnya memperbincangkan tentang pemilihan kepala daerah, oleh karena itu penyuluhan tentang kepemimpinan dianggap perlu untuk di sosialisasikan kepada masyarakat. Harapan kedepannya adalah masyarakat mampu memilih pemimpin yang dapat menjadi contoh baik dalam setiap tindakan dan perkataannnya. Masyarakat diharapkan lebih hati-hati dalam memilih calon kepala daerah, tidak mudah terpengaruh citra dan kekuasaan yang dapat mendatangkan kerudian dalam masyarakat itu nantinya. Selain itu masyarakat tidak perlu takut terhadap tekanan yang mungkin saja datang untuk memaksa memilih jagoan mereka, masyarakat harus mendapatkan pencerahan tentang bagaimana hukum itu berlaku di kalangan masyarakat. Untuk itu selain membahas masalah kepemimpinan Universitas asahan juga bekerjasama dengan Yayasan Lembaga Bantuan Hukum – Cakrawana Nusantara Indonesia untuk memberi pemahaman kepada masyarakat tentang hukum, apa yang harus dilakukan masyarakat apabila tersangkut permasalahan hukum di lingkungannya, mengetahui hak dan kewajibannya dalam mentaati hukum tersebut. Harapan terbesarnya masyarakat di desa antara tidak tabu lagi terhadap permasalahan hukum, masyarakat desa antara berani untuk menghadapai permasalahan hukum yang mereka hadapi, masyarakat desa antara mampu memilih pemimpin yang tepat untuk memimpin daerah mereka.
Kata kunci: Kepemimpinan, Bantuan Hukum, Masyarakat Marginal
Abstract: The application form of a series of educational theories that have been studied on campus will certainly be more useful if the theories of science are shared for the community. This activity is called our devotion to the community. As an academic both lecturers and students should be able to work together in realizing Tri Darma college where we share and gain knowledge. Community service is a real action that we can do to increase society's insight into the information we will share, thus bringing a positive contribution to society. Especially now more warmly discussed about the election of regional heads, therefore counseling about leadership is considered necessary for the socialization to the community. The future expectation is that people are able to choose leaders who can be good examples in every action and perfomance. The community is expected to be more careful in choosing candidates for regional heads, not easily influenced by the image and power that can bring in the society later. In addition people should not be afraid of the pressures that might come to force their heroes, the public should get an enlightenment about how the law applies to the public. In addition to discussing the issue of leadership, the University of Asahan also cooperates with the Legal Aid Foundation - Cakrawana Nusantara Indonesia to provide an understanding to the public about the law, what should the community do when it comes to legal issues in its environment, knowing its rights and obligations in complying with the law. The greatest hope of the community in the village between no longer taboo on legal issues, the villagers between daring to face the legal problems they face, the villagers between able to choose the right leader to lead their area.
Keywords: Leadership, Legal Aid, Marginal Society
Abstract:Abstract: The increasing use of the Maxim ride-hailing application in Manokwari highlights the need to understand the factors influencing user acceptance and satisfaction. However, the growing number of users does not necessarily…
cessarily reflect a high level of technology acceptance and user satisfaction. This study aims to examine the effects of performance expectancy, effort expectancy, facilitating conditions, and habit on behavioral intention, as well as the effect of behavioral intention on user satisfaction among Maxim users in Manokwari. A quantitative approach based on the Unified Theory of Acceptance and Use of Technology 2 (UTAUT2) was employed. Data were collected through questionnaires using a purposive sampling technique from 156 valid respondents and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS 4.0. The results show that performance expectancy (β = 0.343, p < 0.001), effort expectancy (β = 0.191, p = 0.002), facilitating conditions (β = 0.142, p = 0.029), and habit (β = 0.359, p < 0.001) positively and significantly influence behavioral intention. Furthermore, behavioral intention positively and significantly affects user satisfaction (β = 0.771, p < 0.001). These findings confirm the applicability of the UTAUT2 model and provide practical insights for Maxim management and application developers to improve service quality and user satisfaction.
Keywords: behavioral intention; effort expectancy; facilitating conditions; habit; performance expectancy; user satisfaction.
Abstrak: Meningkatnya penggunaan aplikasi transportasi daring Maxim di Manokwari mendorong perlunya memahami faktor-faktor yang memengaruhi penerimaan teknologi dan kepuasan pengguna. Namun, peningkatan jumlah pengguna belum tentu mencerminkan tingginya tingkat penerimaan teknologi dan kepuasan pengguna. Penelitian ini bertujuan menganalisis pengaruh performance expectancy, effort expectancy, facilitating conditions, dan habit terhadap behavioral intention, serta pengaruh behavioral intention terhadap user satisfaction pada pengguna aplikasi Maxim di Manokwari. Penelitian ini menggunakan pendekatan kuantitatif berdasarkan model Unified Theory of Acceptance and Use of Technology 2 (UTAUT2). Data dikumpulkan melalui kuesioner menggunakan teknik purposive sampling terhadap 156 responden dan dianalisis menggunakan Partial Least Squares Structural Equation Modeling (PLS-SEM) dengan SmartPLS 4.0. Hasil penelitian menunjukkan bahwa performance expectancy (β = 0,343; p < 0,001), effort expectancy (β = 0,191; p = 0,002), facilitating conditions (β = 0,142; p = 0,029), dan habit (β = 0,359; p < 0,001) berpengaruh positif dan signifikan terhadap behavioral intention. Selanjutnya, behavioral intention berpengaruh positif dan signifikan terhadap user satisfaction (β = 0,771; p < 0,001). Temuan ini menegaskan penerapan model UTAUT2 serta memberikan masukan bagi manajemen Maxim dan pengembang aplikasi untuk meningkatkan kualitas layanan dan kepuasan pengguna.
Kata kunci: behavioral intention; effort expectancy; facilitating conditions; habit; performance expectancy; user satisfaction.
Abstract:This study focuses on the development of an Augmented Reality (AR)–based learning application designed to assist students in understanding the mathematical concepts of volume and surface area of three-dimensional geometric…
tric shapes. The development process adopted the Multimedia Development Life Cycle (MDLC) model, which consists of six systematic stages: concept, design, material collecting, assembly, testing, and distribution. The research concentrated on the development and expert validation stages. Validation results from content and media experts indicate that the application meets pedagogical and technical feasibility standards. The content expert confirmed that the materials align with the national mathematics curriculum and are presented in a clear, contextual, and accurate manner, while the media expert highlighted the user-friendly interface, interactive features, and visual appeal of
the application. Theoretically, this AR-based medium bridges the gap between abstract mathematical concepts and concrete visualization by enabling students to interact directly with
virtual 3D objects. Practically, the application enhances learning motivation and engagement by providing dynamic, interactive experiences. Overall, this research contributes to the
advancement of educational technology by offering a systematic model for developing AR-based learning media that support active and meaningful learning in the digital
era.
Abstract:This study aimed to compare the performance of machine learning algorithms and user experience in predicting students’ academic achievement. The research is motivated by the need for prediction systems that are not only…
y highly accurate but also easily interpretable by users. The proposed methodology involved the implementation of two algorithms, namely Decision Tree and Random Forest, using an academic dataset that included grade point average, attendance, and assessment scores. Model performance was evaluated using accuracy, precision, recall, and F1-score, while user experience was assessed through the System Usability Scale (SUS) based on a simple user interface. The findings revealed that Random Forest achieved higher predictive accuracy, whereas Decision Tree provided better interpretability and ease of understanding for users. These results indicated a trade-off between model performance and user experience, suggesting that algorithm selection should consider both aspects in order to develop an effective and user-friendly academic prediction system
Abstract:Abstract: The development of globalization and digitalization requires businesses to not only focus on product quality, but also on the ability to build and maintain long-term relationships with customers. Customer loyalty…
ty has become a strategic asset that influences business sustainability and competitiveness. Handmade Willy, a creative business engaged in the production and sale of handicrafts, faces various problems in customer management, such as difficulties in identifying customer preferences, limitations in ongoing communication, suboptimal customer segmentation, and the absence of a structured system for monitoring customer satisfaction and feedback. These problems have an impact on the ineffectiveness of marketing strategies and the potential decline in customer loyalty. This study aims to optimize customer relationships at Handmade Willy through the application of the Customer Relationship Management (CRM) concept. The research method used is descriptive analysis with a qualitative approach through data collection from observation, interviews, and literature studies. The blackbox testing results show that the system runs smoothly without any obstacles. The implementation of CRM helps Handmade Willy understand customer characteristics and preferences, perform more accurate segmentation, improve communication effectiveness, and systematically monitor customer satisfaction.
Keyword: customer loyalty; customer relationship management; handmade willy.
Abstrak: Perkembangan era globalisasi dan digitalisasi menuntut pelaku usaha untuk tidak hanya berfokus pada kualitas produk, tetapi juga pada kemampuan membangun dan mempertahankan hubungan jangka panjang dengan pelanggan. Loyalitas pelanggan menjadi aset strategis yang berpengaruh terhadap keberlanjutan dan daya saing bisnis. Handmade Willy sebagai usaha kreatif yang bergerak di bidang produksi dan penjualan kerajinan tangan menghadapi berbagai permasalahan dalam pengelolaan pelanggan seperti kesulitan dalam mengidentifikasi preferensi pelanggan, keterbatasan komunikasi berkelanjutan, belum optimalnya segmentasi pelanggan serta belum adanya sistem yang terstruktur untuk memantau kepuasan dan umpan balik pelanggan. Permasalahan tersebut berdampak pada kurang efektifnya strategi pemasaran dan potensi penurunan loyalitas pelanggan. Penelitian ini bertujuan untuk mengoptimalkan hubungan pelanggan pada Handmade Willy melalui penerapan konsep Customer Relationship Management (CRM). Metode penelitian yang digunakan adalah analisis deskriptif dengan pendekatan kualitatif melalui pengumpulan data observasi, wawancara dan studi literatur. Hasil pengujian blackbox menunjukkan sistem yang dibuat berjalan dengan lancar tanpa ada kendala. Dengan penerapan CRM mampu membantu Handmade Willy dalam memahami karakteristik dan preferensi pelanggan, melakukan segmentasi yang lebih tepat, meningkatkan efektivitas komunikasi serta memantau kepuasan pelanggan secara sistematis.
Kata kunci: customer relationship management; kerajinan tangan willy; loyalitas pelanggan.
Abstract:Abstract: Understanding students’ emotional conditions is important for evaluating engagement and learning atmosphere in classroom environments. However, conventional evaluation methods are often subjective and difficult…
lt to apply in real time. Therefore, this study proposes a real-time multi-face emotion detection system designed for classroom learning environments. The system integrates a CNN-based Tiny Face Detector for multi-scale face localization with a convolutional neural network to classify seven facial emotions: angry, disgust, fear, happy, sad, surprise, and neutral. Experimental evaluation was conducted using classroom video data under varying lighting conditions, face orientations, partial occlusions, and different numbers of detected faces per frame. The proposed system achieves stable real-time performance with processing speeds ranging from 10–20 FPS, depending on face density. The results show higher recognition performance for expressive emotions, while subtle emotions remain more challenging. Overall classification accuracy reaches above 80% when emotion predictions are aggregated across multiple faces and time windows. These results indicate that the proposed system is suitable for objective analysis of emotional dynamics in classroom environments and supports the deployment of lightweight emotion-aware monitoring systems for educational applications.
Keywords: classroom monitoring; convolutional neural network; facial emotion recognition; multi-face detection; tiny face detector.
Abstrak: Pemahaman terhadap kondisi emosional mahasiswa penting untuk mengevaluasi keterlibatan dan suasana pembelajaran di kelas. Namun, metode evaluasi konvensional umumnya bersifat subjektif dan sulit diterapkan secara real-time. Oleh karena itu, penelitian ini mengusulkan sistem deteksi emosi multi-wajah secara real-time yang dirancang untuk lingkungan pembelajaran di kelas. Sistem mengintegrasikan Tiny Face Detector berbasis CNN untuk pelokalan wajah multi-skala dengan jaringan saraf konvolusional untuk mengklasifikasikan tujuh emosi wajah, yaitu marah, jijik, takut, senang, sedih, terkejut, dan netral. Evaluasi eksperimen dilakukan menggunakan data video kelas dengan variasi kondisi pencahayaan, orientasi wajah, oklusi parsial, serta jumlah wajah yang berbeda dalam satu frame. Sistem menunjukkan kinerja real-time yang stabil dengan kecepatan pemrosesan antara 10–20 FPS, bergantung pada kepadatan wajah. Hasil pengujian menunjukkan kinerja yang lebih baik pada emosi ekspresif, sementara emosi dengan ciri halus lebih menantang untuk dikenali. Akurasi klasifikasi keseluruhan mencapai di atas 80% ketika hasil emosi diagregasi berdasarkan banyak wajah dan interval waktu. Hasil ini menunjukkan bahwa sistem yang diusulkan berpotensi digunakan untuk analisis objektif dinamika emosi di kelas serta mendukung pemantauan lingkungan pembelajaran berbasis kecerdasan buatan.
Kata kunci: pengenalan emosi wajah; deteksi multi-wajah; Tiny Face Detector; jaringan saraf konvolusional; pemantauan kelas.
Abstract:Abstract: Digital banking has brought various innovations in financial services, one of which is Blu Deposito by BCA Digital. However, the adoption rate of digital deposit services is still relatively low compared to digital…
ital payment services. This study aims to identify and analyze the factors that influence customers' intentions and actual behavior in using Blu Deposito with reference to the Technology Acceptance Model (TAM). This study aims to analyze the factors that influence customers' intentions and actual behavior in adopting Blu Deposito using the Technology Acceptance Model (TAM) framework. Data was collected through a Google Form questionnaire from 54 customers at one BCA branch and analyzed using SPSS through validity and reliability tests, descriptive analysis, and multiple regression. The results show that Behavioral Intention (BI)is significantly influenced by Perceived Ease of Use (PEOU), Perceived Usefulness (PU), and Attitude Toward Using (ATU), with PEOU as the most dominant factor. In addition, BI has a significant effect on Actual System Use (AU), which confirms the relevance of applying the TAM model in the context of digital deposit products. These findings indicate that ease of use plays a greater role than financial benefits in encouraging users to adopt Blu Deposits. This study contributes to the understanding of digital deposit adoption and provides managerial insights to improve the usability and user engagement of digital banking services.
Keywords: actual system use; attitude toward using; behavioral intention; perceived ease of use; perceived usefulness; technology acceptance model
Abstrak: Perbankan digital telah menghadirkan berbagai inovasi dalam layanan keuangan, salah satunya Blu Deposito oleh BCA Digital. Meskipun demikian, tingkat adopsi terhadap layanan deposito digital masih relatif rendah dibandingkan dengan layanan pembayaran digital. Penelitian ini bertujuan untuk mengidentifikasi dan menganalisis faktor-faktor yang memengaruhi niat serta perilaku aktual nasabah dalam menggunakan Blu Deposito dengan mengacu pada kerangka Technology Acceptance Model (TAM). Penelitian ini bertujuan untuk menganalisis faktor-faktor yang memengaruhi niat dan perilaku aktual nasabah dalam mengadopsi Blu Deposito dengan menggunakan kerangka Technology Acceptance Model (TAM). Data dikumpulkan melalui kuesioner Google Form dari 54 nasabah di satu cabang BCA dan dianalisis menggunakan SPSS melalui uji validitas, reliabilitas, analisis deskriptif, dan regresi berganda. Hasil penelitian menunjukkan bahwa Behavioral Intention (BI) dipengaruhi secara signifikan oleh Perceived Ease of Use (PEOU), Perceived Usefulness (PU), dan Attitude Toward Using (ATU), dengan PEOU sebagai faktor paling dominan. Selain itu, BI berpengaruh signifikan terhadap Actual System Use (AU), yang menegaskan relevansi penerapan model TAM pada konteks produk deposito digital. Temuan ini menunjukkan bahwa kemudahan penggunaan memiliki peran lebih besar dibandingkan manfaat finansial dalam mendorong pengguna untuk mengadopsi Blu Deposito. Penelitian ini berkontribusi terhadap pemahaman adopsi deposito digital serta memberikan wawasan manajerial untuk meningkatkan kegunaan dan keterlibatan pengguna pada layanan perbankan digital.
Kata kunci: actual system use; attitude toward using; behavioral intention; perceived ease of use; perceived usefulness; technology acceptance model
Abstract:Abstract: The policy to increase the Rural and Urban Land and Building Tax (PBB-P2) in Indonesia often elicits mixed reactions from the public. Some support it because they believe it can strengthen regional fiscal capacity,…
ity, while others reject it because they are concerned that it will increase the economic burden on the community. Understanding public sentiment towards this policy is important for evaluating the effectiveness of the policy and formulating appropriate communication strategies. This study aims to analyze public sentiment towards the PBB-P2 increase policy using data uploaded on Platform X (Twitter). The data were collected through crawling with the keyword “building tax,” then processed through several preprocessing stages before classifying tweets into positive and negative sentiments. Two models were used: Support Vector Machine (SVM) and Bidirectional Long Short-Term Memory (BiLSTM). Results show that SVM outperformed BiLSTM, achieving training accuracy of 99.4% and testing accuracy of 85.9%, with accuracy 0.8595, precision 0.8536, recall 0.8595, and F1-score 0.8449. Meanwhile, BiLSTM achieved training accuracy of 86.9% and testing accuracy of 82.9%, with accuracy 0.8294, precision 0.8150, recall 0.8294, and F1-score 0.8080. These findings suggest SVM is more effective in classifying public sentiment and can support better evaluation of regional tax policies.
Keywords: sentiment analysis; PBB-P2; BiLSTM; SVM; X platform
Abstrak: Kebijakan kenaikan tarif Pajak Bumi dan Bangunan Perdesaan dan Perkotaan (PBB-P2) di In-donesia sering memunculkan beragam reaksi dari masyarakat. Sebagian mendukung karena dianggap dapat memperkuat kapasitas fiskal daerah, sementara lainnya menolak karena kha-watir menambah beban ekonomi masyarakat. Pemahaman terhadap sentimen publik atas ke-bijakan tersebut penting untuk mengevaluasi efektivitas kebijakan dan merumuskan strategi komunikasi yang tepat. Penelitian ini bertujuan menganalisis sentimen masyarakat terhadap kebijakan kenaikan PBB-P2 menggunakan data unggahan di Platform X (Twitter). Data dik-umpulkan melalui proses crawling dengan kata kunci “pajak bangunan” kemudian diproses melalui beberapa tahap preprocessing sebelum diklasifikasikan menjadi sentimen positif dan negatif. Dua model digunakan dalam penelitian ini, yaitu Support Vector Machine (SVM) dan Bidirectional Long Short-Term Memory (BiLSTM). Hasil penelitian menunjukkan bahwa SVM memiliki kinerja lebih baik dibandingkan BiLSTM, dengan akurasi pelatihan 99,4% dan akurasi pengujian 85,9%. Nilai akurasi 0,8595, precision 0,8536, recall 0,8595, dan F1-score 0,8449. Sementara itu, BiLSTM memperoleh akurasi pelatihan 86,9% dan akurasi pengujian 82,9%, dengan akurasi 0,8294, precision 0,8150; recall 0,8294; dan F1-score 0,8080. Temuan ini menunjukkan bahwa SVM lebih efektif dalam mengklasifikasikan sentimen publik serta dapat mendukung evaluasi kebijakan pajak daerah dengan lebih baik.
Kata kunci: analisis sentimen; PBB-P2; BiLSTM; SVM; platform X
Abstract:Abstract: The increasing use of digital banking applications has led to the need for a deeper understanding of user perceptions, especially through aspect-based sentiment analysis. This study aims to classify the sentiment…
nt of SeaBank app users by focusing on four main aspects: learnability, efficiency, technical issues or errors, and satisfaction. Review data totaling 1,971 comments were collected from the Google Play Store and labeled with sentiments based on the scores (ratings) given by users. The CRISP-DM approach serves as the methodological framework for this study, which includes five classification algorithms: Naïve Bayes, Support Vector Machine (SVM), k-Nearest Neighbor (k-NN), Decision Tree, and Random Forest. The evaluation results show that the SVM algorithm provides the best performance with the highest average value of the four aspects achieving accuracy of 93.91%, Precision of 91.16%, recall of 97.96% and F1-Measure of 94.33%. According to the research findings, the Support Vector Machine (SVM) algorithm provides the best performance when performing aspect-based sentiment analysis on text data from digital banking application reviews. The findings are expected to serve as a reference for the development of automated evaluation systems that rely on user opinions as the basis for decision making.
Keywords: aspects; CRISP-DM; digital Banking; seabank; sentiment analysis
Abstrak: Peningkatan pemakaian aplikasi perbankan digital mendorong perlunya pemahaman yang lebih dalam mengenai persepsi pengguna, terutama melalui analisis sentimen berbasis aspek. Penelitian ini bertujuan untuk mengklasifikasikan sentimen pengguna aplikasi SeaBank dengan berfokus pada empat aspek utama: kemudahan dipelajari (learnability), efisiensi penggunaan (efficiency), kendala atau kesalahan teknis (error), serta tingkat kepuasan (satisfaction). Data ulasan berjumlah 1.971 komentar dikumpulkan dari Google Play Store dan diberi label sentimen berdasarkan skor (rating) yang diberikan oleh pengguna. Pendekatan CRISP-DM berfungsi sebagai kerangka metodologis untuk penelitian ini, yang mencakup lima algoritma klasifikasi: Naïve Bayes, Support Vector Machine (SVM), k-Nearest Neighbor (k-NN), Decision Tree, dan Random Forest. Hasil evaluasi menunjukkan bahwa algoritma SVM memberikan performa terbaik dengan nilai rata-rata dari ke empat aspek tertinggi yang mencapai accuracy sebesar 93.91%, Precision sebesar 91.16%, recall sebesar 97.96% dan F1-Measure sebesar 94.33%. Menurut temuan penelitian, algoritma Support Vector Machine (SVM) memberikan kinerja terbaik saat melakukan analisis sentimen berbasis aspek pada data teks dari ulasan aplikasi Seabank. Temuan ini diharapkan dapat menjadi referensi bagi pengembangan sistem evaluasi otomatis yang mengandalkan opini pengguna sebagai dasar pengambilan keputusan.
Kata kunci: Analisis Sentimen, Aspek, Bank Digital, SeaBank, CRISP-DM
Abstract:Abstract: MBG is a strategic program of the Prabowo-Gibran administration. This program has become a widely discussed issue in the public. To better understand public perception of this program, sentiment analysis is necessary.…
essary. This study aims to compare the performance of algorithms machine learning SVM, RF, And BERT with preprocessing data analyzing public sentiment of the MBG program in media X. The total dataset for this study was 39,858 out of 42,465 successfully crawled tweets. The research methods included data collection, preprocessing data (cleaning, case folding, word normalization, stopword removal and stemming), feature extraction, model training (fine-tuning), handling class imbalance with SMOTE, and evaluation using accuracy, precision, recall, and f1-score. The research results show that without SMOTE, the best performing models are BERT with 89% accuracy, SVM 87%, and RF 78.4%. After SMOTE, the best algorithms were SVM with 92.94%, BERT with 88.3%, and RF with 86.59%. The results confirmed that SVM is the best algorithm if at leastclass imbalance. BERT is the best algorithm before and after SMOTE, because BERT is more effective in capturing the nuances of language on social media, so BERT is the most recommended in MBG sentiment analysis.
Keywords: sentiment analysis; machine learning; SVM, RF, and BERT
Abstrak: MBG merupakan program strategis pemerintahan Prabowo - Gibran. Program ini menjadi isu yang banyak diperbincangkan publik. Untuk mengetahui lebih dalam persepsi masyrakat tentang program ini, perlu dilakukan analisis sentiment. Penelitian ini bertujuan membandingkan kinerja algoritma machine learning SVM, RF, dan BERT dengan preprocessing data menganalisis sentiment public program MBG di media X. Total dataset penelitian ini adalah 39.858 dari 42.465 tweet yang berhasil di crawling. Metode penelitian mencakup pengumpulan data, preprocessing data (cleaning, case folding, normalisasi kata, stopword removal dan stemming), ekstraksi fitur, pelatihan model (fine-tuning), penanganan class imbalance dengan SMOTE, dan evaluasi menggunakan akurasi, presisi, recall, dan f1-score. Hasil peneltian menunjukkan, tanpa SMOTE model dengan kinerja terbaik adalah BERT dengan akurasi 89%, SVM 87%, dan RF 78,4%. Setelah SMOTE algoritma terbaik adalah SVM 92,94%, BERT 88,3% dan RF 86,59%. Hasil penelitian menegaskan bahwa SVM adalah algoritma terbaik jika minimal class imbalance. BERT adalah algoritma terbaik sebelum dan sesudah SMOTE, karena BERT lebih efektif dalam menangkap nuansa bahasa pada media sosial, sehingga BERT paling di rekomendasikan dalam analisis sentimen MBG.
Kata kunci: analisis sentimen; machine learning; SVM, RF, dan BERT