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PENGARUH KUALITAS LAYANAN DAN FITUR APLIKASI MOBILE BANKING DIGI TERHADAP KEPUASAN NASABAH DI BANK BJB KCP KATAPANG

Oktapia, Tri, Ucu Supriatna
Abstract: Service quality and the use of DIGI mobile banking application features are factors that can influence customer satisfaction in utilizing digital banking services. This study aims to determine the effect of service quality&#8230; ty and the use of DIGI mobile banking features on customer satisfaction at Bank BJB KCP Katapang. The research method employed was quantitative, with data collected through questionnaires distributed to 96 respondents, both via Google Form and printed sheets. Data processing was carried out using SPSS version 25. The analysis results show that service quality has a significant effect on customer satisfaction, with a significance value of 0.000 < 0.05 and a t-count of 3.839 > t-table of 1.986. Similarly, the DIGI mobile banking application features also have a significant effect, with a significance value of 0.000 < 0.05 and a t-count of 3.741 > t-table of 1.986. Simultaneously, service quality and application features have a positive and significant effect on customer satisfaction, as evidenced by a significance value of 0.000 < 0.05 and an F-count of 41.054 > F-table of 3.09. These findings highlight the importance of improving service quality and optimizing application features to maintain and enhance customer satisfaction.

ANALISIS PERAN DEWAN PENGAWAS SYARIAH DALAM PENGAWASAN OPERASIONAL BANK SYARIAH DI INDONESIA

Muhammad Rizal Firdaus
Abstract: Artikel ini menganalisis peran Dewan Pengawas Syariah (DPS) dalam pengawasan operasional bank syariah di Indonesia. Dengan pertumbuhan bank syariah yang pesat, terutama di negara dengan mayoritas penduduk Muslim, DPS menjadi&#8230; jadi lembaga yang krusial untuk memastikan bahwa semua aktivitas bank sesuai dengan prinsip-prinsip syariah. Fungsi DPS tidak hanya terbatas pada pengawasan administrasi, tetapi juga mencakup pemberian fatwa, nasihat, dan pengarah terhadap inovasi produk. Penelitian ini menggunakan metode studi literatur untuk mengkaji tantangan yang dihadapi oleh DPS, seperti keterbatasan tenaga ahli dan kompleksitas produk keuangan, serta solusi yang dapat diimplementasikan, termasuk peningkatan kapabilitas sumber daya manusia dan pemanfaatan teknologi informasi. Hasil analisis menunjukkan bahwa DPS berkontribusi signifikan dalam menjaga integritas sistem perbankan syariah dan membangun kepercayaan masyarakat terhadap industri ini. Dengan demikian, DPS berperan sebagai pilar utama dalam keberlangsungan dan kredibilitas bank syariah di Indonesia, yang diharapkan dapat terus berkembang dan beradaptasi dengan dinamika pasar dan regulasi yang ada.

THE INFLUENCE OF SERVICE QUALITY, INNOVATION, CORPORATE IMAGE, AND CUSTOMER SATISFACTION ON REPURCHASE INTENTION THROUGH LOYALTY-BASED SUSTAINABLE COMPETITIVE ADVANTAGE OF BRIGUNA CREDIT CUSTOMERS AT BANK BRI IN THE TAPAL KUDA REGION, EAST JAVA

Adi, Setiyo
Abstract: The existence of banking institutions has an important role in the country's economy. Banking institutions have three main functions, namely financial intermediary, agent of development and agent of trust. The existence&#8230; and sustainability of banking institutions must be pursued as much as possible by bank managers, because their existence can improve the economy. One of the efforts made by banking institutions is to channel credit to parties in need to meet customer needs and obtain benefits for banking institutions. The research method includes explanatory-descriptive-quantitative research. The population is 24,675 consumer credit customers of BRIGuna Bank BRI in the horseshoe area, East Java. The sample is 250 customers who have received BRIGuna consumptive credit at least twice in a row, using non-probability sampling-purposive sampling on a quota basis. Analysis tools and techniques using SPSS, SEM, and AMOS version 24. Data collection techniques using a questionnaire / google form and interviews. Service quality and innovation of a bank will improve the company's image, sustainable competitive advantage based on loyalty and the intention to re-elect in one bank. Innovation also affects customer satisfaction, while loyalty-based sustainable competitive advantage is also influenced by the image of banking companies. Loyalty-based sustainable competitive advantage affects the intention to re-elect in a bank. Further research to be more specific on the quality of consumer credit services, requires a collaborative approach to customers which is social capital and focuses on innovation that provides convenience for customers while maintaining the company's image in the eyes of customers because this is the key to a loyalty-based sustainable competitive advantage.

SYNERGY OF PANCASILA AND POLITICS ON ECOLOGICAL CIVIC EDUCATION IN PUAY VILLAGE, PAPUA PROVINCE

Ode Jamal, Ade Sopyan Hadi, Mashita, Maya, Nesliani Paotonan, Barrang, Grand, Refas, Melianan Refasi
Abstract: In Indonesia, various disasters frequently occur, and in many cases, they are not solely caused by natural factors, but also by irresponsible human behavior and activities regarding the environment. These disasters include&#8230; de floods caused by illegal logging and indiscriminate waste disposal that clog waterways; forest fires often caused by land clearing by burning; and river pollution caused by untreated household and industrial waste. These conditions demonstrate that human behavior plays a significant role in exacerbating environmental damage and increasing the risk of disasters in various regions of Indonesia. The purpose of this study is to show data regarding the Synergy of Pancasila and Politics on Ecological Citizenship Education in Puay Village, Papua Province. The research method used in this study is a qualitative approach, while the type of research used is a case study. The results of this study show data that efforts to protect the environment which is part of the ecological citizenship carried out by the Puay Village community are by planting trees, cleaning the banks of Lake Sentani in Puay Village when commemorating the entry of the Gospel in Puay Village, and introducing the nature around Lake Sentani to students of SDN 5 Puay Village. The conclusion of this study is that the Puay Village community has contributed to protecting nature, especially the environment around Lake Sentani, which is the lifeblood of the Puay Village community.

ANALYSIS OF WORK CULTURE, WORKLOAD, AND JOB STRESS ON JOB SATISFACTION AND ITS IMPACT ON EMPLOYEE PERFORMANCE AT PT BANK OCBC SPACE BSD TANGERANG

Rahmadeli, Fajri, Hamsinah, Hamsinah, Mogi, Agustina
Abstract: This study aims to analyze the influence of work culture, workload, and work stress on job satisfaction and their impact on employee performance at PT Bank OCBC Space BSD Tangerang. The background of this research is based&#8230; ed on fluctuations in employee performance, suboptimal attendance levels, and inconsistent achievement of KPIs and service levels, which are presumed to be influenced by internal human resource factors. This research adopts a quantitative approach using a survey method. The population consists of all employees of PT Bank OCBC Space BSD Tangerang, with the sampling technique employing a census method. Data were collected through questionnaires using a Likert scale and analyzed using path analysis to examine both direct and indirect relationships among variables. The results indicate that work culture, workload, and work stress have a significant effect on job satisfaction. Furthermore, job satisfaction has a significant influence on employee performance and acts as an intervening variable in the relationship between work culture, workload, and work stress on employee performance. These findings suggest that improving employee performance can be achieved through the development of a positive work culture, proportional workload management, and effective control of work stress. This study is expected to provide managerial insights for formulating human resource management policies oriented toward enhancing job satisfaction and employee performance.

THE ROLE OF WIGO SAVINGS AS AN INNOVATIVE PRODUCT IN IMPROVING THE COMPETITIVENESS OF PT. BANK WOORI SAUDARA INDONESIA 1906 TBK

Dea Amelia, Dea, Usmar, Andi
Abstract: This study is motivated by the intensifying competition in Indonesia's banking industry amid digital transformation and growing global economic mobility. In such a context, product innovation becomes a crucial strategy to&#8230; o strengthen a bank's competitive position. PT Bank Woori Saudara Indonesia 1906 Tbk introduced the WiGo Savings product, specifically designed for South Korean citizens who plan to live or work in Indonesia through a pre-account opening scheme. This research aims to analyze the role of WiGo Savings in enhancing the bank's competitiveness, particularly in terms of product differentiation and the potential strengthening of low-cost funds (CASA). The study employs a qualitative descriptive approach with a case study method, using literature review and secondary data analysis from bank reports, media publications, and academic references related to banking innovation. The findings indicate that the pre-arrival account opening mechanism reduces administrative barriers, accelerates service activation, and creates early customer engagement. The product also shows the potential to increase CASA composition, leading to lower cost of funds and greater flexibility in credit pricing. Furthermore, WiGo enhances product differentiation and institutional branding as a bank responsive to cross-border transaction needs. However, its effectiveness depends on successful market education, cross-jurisdiction regulatory compliance, and technological system integration.

FORMULATING BUSINESS STRATEGY AND PROFITABILITY TO INCREASE COMPANY VALUE: AN ANALYSIS OF THE MEDIATING ROLE OF CORPORATE SOCIAL RESPONSIBILITY

Erlita, Arry Widodo, Putu Nina Madiawati
Abstract: This study aims to analyze the influence of business strategy and profitability on firm value, with Corporate Social Responsibility (CSR) as a mediating variable at Bank BPD DIY. This study uses a quantitative causality&#8230; approach with a confirmatory nature, testing the extent to which the Resource-Based View (RBV) and Stakeholder Theory are confirmed in the context of the regional banking industry. Primary data were collected through a 1–5 Likert-scale questionnaire from all BPD DIY managers (census method, 163 respondents) who met the criteria of managerial position, minimum three years of service, and involvement in strategic policy. Data analysis was performed using Structural Equation Modeling-Partial Least Squares (SEM-PLS) with the assistance of SmartPLS. This involved testing the outer model (convergent validity, discriminant validity, reliability) and inner model (path coefficient, R², f², Q²) to assess the direct and indirect effects between variables. The variables studied included business strategy, profitability, CSR, and firm value, operationalized across several dimensions, including future orientation, operational efficiency, the social and environmental dimensions of CSR, and market value and corporate reputation. The instrument was independently developed based on theoretical synthesis (David & David, Houston, Teodorescu Ionescu, Carroll, and others), then validated through expert judgment before being tested for validity and reliability on pilot respondents. The results showed that business strategy had a positive effect on CSR and firm value, while profitability had a positive effect on CSR and firm value, aligning with the view that slack resources and a prospector strategy encourage stronger CSR activities and improved market perception. CSR was shown to have a positive effect on firm value and acted as a mediating variable in the relationships between business strategy and firm value and profitability and firm value. Thus, CSR implementation strengthens the transmission of the influence of strategy and financial performance on increasing firm value. These findings confirm that the integration of a sustainability-oriented business strategy, strong profitability performance, and consistent CSR implementation is a crucial combination for enhancing firm value in the regional banking sector.

THE EFFECT OF ENVIRONMENTAL ACCOUNTING DISCLOSURE AND ENVIRONMENTAL PERFORMANCE ON FINANCIAL PERFORMANCE OF BANKING COMPANIES

Friska R. Mile, Mahdalena, Ronald S. Badu
Abstract: This study aims to examine the effect of environmental accounting disclosure and environmental performance on the financial performance of banking companies listed on the Indonesia Stock Exchange during the period 2019–2023.&#8230; �2023. This research employs a quantitative approach using secondary data obtained from annual reports and sustainability reports. The sample consists of eight banking companies selected through purposive sampling. Financial performance is measured using Return on Assets (ROA), environmental performance is measured using the Sustainable Banking Assessment (SUSBA) index, and environmental accounting disclosure is measured using the Environmental Disclosure Index (EDI). The data are analyzed using multiple linear regression analysis after passing classical assumption tests. The results indicate that environmental accounting disclosure has a positive and significant effect on financial performance. In addition, environmental performance also has a positive and significant effect on financial performance. These findings suggest that transparent environmental disclosure and the implementation of sustainable banking practices contribute to improved financial performance. Therefore, banking companies are encouraged to enhance environmental accounting disclosure and strengthen environmental performance as part of their sustainability strategy.

THE ANALYSIS OF DEVELOPER EXPERIENCE IN THE KPR APPLICATION PROCESS THROUGH THE BTN PROPERTY FOR DEVELOPER APPLICATION AT THE BTN MANADO BRANCH

Erlangga Kurnia Pratama Moha, Indrie Debbie Palendeng, Ferdinand J Tumewu, Magdalena Wullur, Merlyn Mourah Karuntu, Shinta Jeanete Camelia Wangke
Abstract: This study analyzes the use of the BTN Properti for Developer application in the Home Ownership Credit (KPR) application process at Bank BTN Manado Branch using the Technology Acceptance Model (TAM) and User Experience (UX)&#8230; UX) approaches. The study used a descriptive qualitative method through in-depth interviews with four developer users of the application. Data analysis was conducted using the Miles and Huberman model which includes data reduction, data presentation, and conclusion drawing. The results show that the BTN Properti for Developer application is generally well received by developers because it is considered easy to use, has a clear application flow, and is able to improve the efficiency of time, costs, and energy through a digital process. However, several obstacles were still found, such as limited document upload size, navigation that is not fully intuitive, and delays in status updates outside of operating hours. Support from BTN was considered quite responsive through training and direct communication, although improvements in the communication features in the application are needed. Based on the TAM analysis, application acceptance is influenced by perceptions of usefulness and ease of use, while from a UX perspective the application shows good usability and usefulness quality, but still requires development in the aspects of interactivity and accessibility. This study concludes that the BTN Properti for Developer application plays an important role in supporting the digital transformation of mortgage applications, with a note that continuous development is needed to optimize services and be user-oriented.

THE INFLUENCE OF CONTENT MARKETING, OMNICHANNEL MARKETING, AND ELECTRONIC WORD OF MOUTH ON PURCHASE DECISIONS THROUGH BRAND AWARENESS IN THE BCA ‘DON’T KNOW KASIH NO.’ ADVERTISEMENT

Syahdan Muhamad Rezky, Putu Nina Madiawati, Mahir Pradana
Abstract: Digital transformation has reshaped the marketing communication paradigm of the banking industry in Indonesia, encouraging financial institutions to adopt creative strategies to reach digital consumers. This study aims to&#8230; o analyze the influence of content marketing, omnichannel marketing, and electronic word of mouth (eWOM) on purchase decisions through brand awareness in BCA’s public service advertisement “Don’t Know Kasih No!”. This banking security education campaign successfully garnered more than 100 million views through its unique storytelling approach, engaging audiovisual elements, and relevant humor, making it an interesting phenomenon to be examined scientifically. This research employs a descriptive quantitative method using the Structural Equation Modeling–Partial Least Square (SEM-PLS) approach. The research population consists of Indonesian individuals aged 17–40 years (Generation Z and Millennials) who are BCA customers and have been exposed to the “Don’t Know Kasih No.!” advertisement. The sample size was determined using Cochran’s formula, resulting in a minimum of 100 respondents, selected through purposive sampling. Data were collected using an online questionnaire developed based on a five-point Likert scale containing 47 statement items. Data analysis was conducted using SmartPLS 4.0 to evaluate validity, reliability, and structural hypothesis testing.