Abstract:The seminar titled Visual Discourse in Marketing UMKM Products held in Sukajadi Village, Lemahsugih District, aimed to enhance local entrepreneurs’ understanding of visual communication strategies in product marketing. This…
This initiative responded to the limited use of visual elements such as packaging design, symbols, and graphic narratives that reflect local identity and influence consumer perception. Through a participatory approach, participants were introduced to the basics of visual discourse, practiced culturally rooted design techniques, and simulated digital promotional content. Monitoring was conducted through direct observation and feedback, while evaluation involved pre-tests, post-tests, and analysis of participants’ design outputs. Results showed a significant improvement in visual literacy and readiness to redesign product packaging more effectively. The seminar laid a foundation for building a creative and context-sensitive UMKM ecosystem, where visual elements serve as key tools to strengthen product identity, cultural relevance, and market competitiveness.
Abstract:This activity aims to foster children’s literacy as an effort to enhance inspiration at SDN Cikoneng, Tugu Utara Village, Cisarua Sub-district, Bogor Regency. Children’s literacy is considered a key factor in developing…
ing critical and creative thinking skills that can influence their personal and academic growth. Through approaches involving various reading, writing, and discussion activities, this literacy program is expected to encourage students’ motivation and inspiration to further develop their potential. This activity examines various methods applied in literacy practices, such as providing engaging reading materials, training in creative writing skills, and organizing interactive discussions that actively involve students. The expected outcomes include an increased interest in reading and writing, as well as the formation of positive attitudes toward the learning process, which can have a long-term impact on students’ academic and character development. The findings of this study provide insights into the importance of literacy as a means to improve the quality of education at the elementary level, as well as a source of inspiration for students to achieve their best potential.
Abstract: The ability to speak English is very important, especially for coastal communities such as those on Tegal Island, which has tourism potential. However, students at the Pesona Pulau Tegal Community Learning Center (PKBM)…
KBM) still have difficulty communicating, especially in English, because learning has tended to be conventional, focusing on memorization and grammar rather than practical communication. This creates a gap between the need for speaking skills and the teaching methods used, reinforcing students' fear and lack of confidence. Based on these issues, this Community Service activity aims to improve students' speaking skills through the application of the Communicative Language Teaching (CLT) method integrated with the Playful English approach, which involves enjoyable learning through games, role-play, and creative activities. The methods used include guided speaking exercises, conversation simulations, and collaborative projects such as creating promotional posters for beach tourism in English. The results show a significant improvement in students' fluency, confidence, and active participation. Students began to speak more boldly, practice simple sentences, and express ideas spontaneously. The classroom atmosphere became livelier and more enjoyable with minimal psychological barriers such as fear of making mistakes. The implications of this activity are that the CLT approach combined with elements of joy can serve as an effective learning model in non-formal institutions. This method not only enhances language skills but also empowers students socially and emotionally, and can be replicated in similar communities.
Abstract:The legal outreach activity themed "Synchronization of the Mayor Regulation on Administrative Sanctions for Violations of Public Order and Peace in Yogyakarta City" aimed to enhance legal understanding and implementation…
capacity of the municipal police (Satpol PP). The discussions and interactive sessions highlighted the urgent need to harmonize and update the substance of the current regulation to align with good governance principles and ensure clear and proportional enforcement. Key challenges identified included weak regulatory structure, lack of technical guidelines, and limited objection mechanisms for affected citizens. The activity also produced normative recommendations in the form of a draft regulatory formulation, covering violation classification, types of administrative sanctions, sanction procedures, and appeal mechanisms. This outreach underlines the importance of a collaborative approach between academics and practitioners in formulating effective and just local legal policies.
Abstract:The digital marketing strategy training activity using the TikTok social media platform for hydroponic farmers in Pandahan Village aims to enhance their capability in digitally marketing hydroponic vegetable products. This…
is training was designed to provide both theoretical understanding and practical hands-on experience in creating creative content, utilizing TikTok Shop, and TikTok Ads as promotional tools. The training results demonstrated a significant increase in participants' knowledge and skills in leveraging TikTok features for digital marketing. The implementation carried out by the participants successfully expanded their market reach and increased consumer interaction through their TikTok accounts. Despite challenges related to the need for ongoing mentoring, this activity has had a tangible positive impact on the development of local hydroponic businesses. This training is expected to become a starting point for business actors to continue innovating and optimizing digital marketing strategies to face the dynamics of the modern market.
Abstract:This community service program aimed to enhance the knowledge and skills of early childhood education (PAUD) teachers in applying gradient coloring techniques as a strategy to support children's fine motor development. The…
he training was conducted through three main stages: delivery of material on the importance of fine motor stimulation through art activities, participatory discussions, and hands-on practice in gradient coloring techniques. Evaluation was carried out using pre-test and post-test instruments to measure the improvement in participants’ competencies. The results showed a significant increase in understanding and skill levels. The percentage of participants classified as "excellent" increased from 0% to 40%, those in the "good" category rose from 34% to 40%, and 20% were categorized as "sufficient". No participants were classified as "poor" or "very poor". These findings indicate that training in gradient coloring techniques is effective in enhancing the capacity of ECE teachers to provide creative and enjoyable fine motor stimulation for young children.
Abstract:This community service activity aimed to enhance the competitiveness of SME products through product photography training as part of a creative marketing strategy. The training was conducted during the 63rd Anniversary Education…
ducation Exhibition of Universitas Negeri Makassar, involving six types of SME products: iced coffee, creative bags, accessories, packaged food, passion fruit drinks, and grilled bread. Participants were equipped with basic photography techniques and hands-on practice. Survey results showed a significant increase in photography skills and participants’ understanding of the importance of visual presentation in digital promotion. The training proved effective in improving SMEs’ promotional capabilities and product appeal in the digital era.
Abstract:Community-based nature tourism development is an important strategy for community empowerment that can enhance local economic welfare while supporting environmental sustainability. However, the success of community-based…
tourism management largely depends on the capacity of human resources and local institutions. This study aims to analyze the role of community-based nature tourism management training in improving individual capacities and strengthening the institutional capacity of the Giri Puspa Forest Farmer Group (Kelompok Tani Hutan/KTH) as the manager of Lembah Puspa Educamp in West Bandung Regency. This research employed a qualitative approach using a case study method. Research informants consisted of the group leader, management board members, KTH members, training facilitators, and tourism development partners selected through purposive sampling. Data were collected through in-depth interviews, observations, and document analysis, and analyzed using the interactive model of Miles, Huberman, and Saldaña, including data condensation, data display, and conclusion drawing. The findings reveal that the training contributed significantly to improving participants’ competencies in tour guiding, visitor services, tourism safety, environmental interpretation, and digital marketing. Furthermore, the training strengthened institutional capacity through enhanced coordination, task distribution, member participation, and collective decision-making processes. The program also supported the implementation of Community Based Tourism (CBT) principles, as reflected in increased community involvement in tourism management and destination development. Nevertheless, several challenges remain, including limited funding, inadequate supporting facilities, and unequal competency levels among group members. The study concludes that training serves as a strategic instrument for community empowerment and institutional strengthening to support sustainable community-based nature tourism management
Abstract:The transition into emerging adulthood frequently induces life-direction anxiety, commonly known as a quarter-life crisis, among university students. This correlational quantitative investigation was designed to evaluate…
the correlation between the intensity of the quarter-life crisis (Variable X) and self-esteem (Variable Y) among active students at the State Christian Institute of Kupang (IAKN Kupang). Employing a sample of 30 participants gathered via probability sampling techniques, data collection was conducted utilizing Likert-scale questionnaires and statistically processed using the Pearson Product Moment correlation formula. The empirical analysis demonstrates a significant and highly robust positive correlation between the investigated constructs ($r = 0.769$; $p = 0.000$). This outcome highlights a noteworthy theoretical anomaly, wherein heightened levels of crisis are unexpectedly linked with enhanced self-esteem. This distinct psychological pattern is driven by active internal introspection, a purposeful pursuit of life meaning, and personal identity consolidation amid adversity. Furthermore, the campus culture at IAKN Kupang—characterized by comprehensive spiritual mentoring, robust peer networks, and a nurturing social atmosphere—serves as a constructive emotional buffer. These external dynamics empower students to navigate developmental stress adaptively, demonstrating that rather than diminishing their self-worth, the identity crisis ultimately bolsters their personal resilience.
Abstract:Nature based curricula are often perceived as mere aimless play, despite their significant potential to meet formal learning targets. This study aims to analyze the role of teacher professionalism in integrating outdoor…
experiences (outbound) into formal learning outcomes for early childhood. The research method employed is descriptive qualitative through a literature study of reputable journals. The findings indicate that teacher professionalism, encompassing pedagogical competence and nature-educator identity, is the key to successful integration. Systematically designed outdoor activities are proven to significantly enhance children's executive functions, self-regulation, and literacy-numeracy skills. The discussion emphasizes that direct experience in nature is not a hindrance but a catalyst for formal academic achievements. In conclusion, effective integration requires teachers capable of mapping nature activities into national curriculum indicators. This study recommends specialized training for early childhood teachers to strengthen reflection and curriculum mapping skills in nature-based settings.