Abstract:The purpose of this study is to analyze the effect of marketing communication on brand equity and patient decision choosing obstetric and gynecological services at RSI Hasanah Mojokerto. The independent variable in this…
study is marketing communication, while the dependent variable is the patient decision, and brand equity is a variable mediator between marketing communication and patient decision. The sample of this research were BPJS patients at RSI Hasanah Mojokerto from March to May 2025 who have finished the services of obstetric and gynecological, both outpatient and inpatient. A total of 52 respondents were obtained as samples in this research. This study uses an explanatory survey research design, which involves searching and collecting primary data by directly asking questions to respondents and analyzing the effects among variables to prove the hypothesis. Data analysis using path analysis with SEM-PLS. The results of the study show that the original sample value of the direct relationship between marketing communication and patient decision is +0.101 with a P-value of 0.226. Meanwhile, the original sample values when mediated by brand equity as the mediator variable between marketing communication and patient decision are +0.680 and +0.762 with a P-value of 0.000 at a significance level of 0.05. Thus, it can be concluded that brand equity can act as a mediator between marketing communication and patient decision. With good marketing communication, the brand equity of the Hospital will increase, thereby improving patients' decision choosing obstetric and gynecological services at RSI Hasanah Mojokerto.
Abstract:Classical texts, or 'Kitab Kuning', are one of the main sources of Islamic knowledge after the Qur'an and Hadith. Islamic boarding schools (Pesantren) are educational institutions that consistently preserve the study of…
classical texts for their students. The purpose of this study is to provide training and understanding to the students, especially prospective alumni, about the importance of classical texts as a means to strengthen Islamic knowledge, which will serve as a foundation for engaging with society. The results of the program implementation show that this training has a significant impact on the students in understanding the importance of classical texts as a primary source of Islamic education, particularly in addressing various religious issues commonly encountered in society. It also helps students realize that the study of classical texts is not outdated or boring, but rather enjoyable and enriching in expanding their Islamic knowledge
Abstract:Digital literacy training using the Canva platform was conducted at MIS Al-Hidayah Leuwohung, involving 13 teachers as participants. This training aims to improve teachers' ability to create interesting and interactive learning…
earning materials. The training methods included material presentation, hands-on practice, and Focus Group Discussion (FGD). The results of the training showed that the majority of participants were able to produce designs that meet the criteria of aesthetics, creativity, and learning relevance. Evaluation through questionnaires showed that the training was very useful and relevant to the participants' needs. The obstacles faced, such as limited devices and internet connection, were successfully overcome with appropriate solutions. The positive impact of this training is not only to improve teachers' competence in digital literacy, but also to create a more interesting learning experience for students.
Abstract:This research discusses the change of cooperatives towards digitalization from the perspective of Innovation Diffusion theory from Everett M Rogers at the CU Sehati Cooperative in Jakarta. Digitalization is an important…
strategy for cooperatives to continue to exist and be relevant during such rapid technological changes. This study uses a qualitative-descriptive approach with case study and literature study methods. The study results show that the implementation of digitalization in the CU Sehati Cooperative is in the innovation stage, with cooperative members as adopters who support the organization's sustainability. The study identifies the key factors influencing technology adoption. It also recommends training cooperative members and strengthening digital infrastructure to accelerate technology adoption so that cooperatives can increasingly contribute to the community's economy.
Abstract:Penelitian ini bertujuan untuk menganalisis implementasi strategi pengembangan sumber daya manusia dalam upaya meningkatkan produktivitas karyawan pada era revolusi industri 4.0. Metode penelitian yang digunakan adalah kualitatif…
ualitatif deskriptif, yang bertujuan untuk memahami fenomena yang dialami oleh subjek penelitian serta menghasilkan data deskriptif berupa kata-kata tertulis dan perilaku yang diamati. Untuk analisis data, penelitian ini mengaplikasikan analisis SWOT. Berdasarkan hasil penelitian dan pembahasan, diketahui bahwa implementasi strategi pengembangan sumber daya manusia telah diterapkan di PT Rezeki Berkah Selalu melalui penerapan fungsi manajemen yang ketat. Hasil analisis SWOT menunjukkan bahwa PT Rezeki Berkah Selalu berada pada posisi yang mengadopsi strategi stabilitas pertumbuhan, mengingat strategi ini memiliki potensi yang kuat dan mampu mengidentifikasi keadaan perusahaan yang solid, memungkinkan perusahaan untuk terus berkembang dengan memanfaatkan kesempatan dan peluang yang ada untuk meraih profit maksimal. Dengan strategi ini, perusahaan dapat mencapai tujuannya melalui pengembangan SDM untuk meningkatkan produktivitas karyawan di era industri 4.0 tanpa perlu mengubah strategi utama perusahaan.
Abstract:This theoretical analysis examines the conceptual frameworks and scholarly perspectives on employee commitment in organizations, synthesizing current literature to develop a comprehensive understanding of commitment-building…
ilding strategies. Through an extensive review of
contemporary organizational behavior theories, we explore the multifaceted nature of employee
commitment and its theoretical implications for organizational success. The study analyzes
various theoretical models of employee commitment, identifying key constructs and their
interrelationships. The analysis reveals that employee commitment is conceptualized through
multiple theoretical lenses, including social exchange theory, organizational support theory, and
the job demands-resources model. This paper contributes to the academic discourse by proposing
an integrated theoretical framework for understanding and developing employee commitment,
considering both individual psychological factors and organizational contextual elements.
This study examines the evolution of employee commitment concepts within the modern business
context, focusing on theoretical frameworks including Social Exchange Theory, Organizational
Support Theory, and the Job Demands-Resources Model. Employee commitment is regarded as a critical element for organizational success and stability, encompassing affective, continuance, and
normative dimensions. In addition to psychological factors, work environment, and job
satisfaction, the research highlights the need for a holistic approach in strategies to develop
employee loyalty. Through a literature analysis, this study aims to provide comprehensive insights
and strategic recommendations for enhancing employee engagement and retention within
organizations.
Keywords: employee commitment theory, organizational loyalty, theoretical framework,
organizational behavior, workplace psychology
Abstract:Penelitian ini bertujuan untuk membandingkan temuan dari berbagai sumber yang diterbitkan antara tahun 2019 hingga 2024 terkait dengan penerapan model pembelajaran blended learning di sekolah dasar dan dampaknya terhadap…
perbaikan proses pembelajaran. Metodologi yang digunakan dalam penelitian ini adalah PRISMA (Preferred Reporting Items for Systematic Review and Meta-Analyses), yang memungkinkan penyaringan dan analisis sistematis terhadap berbagai studi yang relevan. Aspek yang dibahas dalam penelitian ini mencakup judul, abstrak, pendahuluan, metode, hasil, pembahasan, dan kesimpulan dari masing-masing sumber yang dianalisis. Hasil penelitian menunjukkan bahwa model pembelajaran blended learning secara signifikan berkontribusi terhadap peningkatan efektivitas proses pembelajaran di sekolah dasar. Selain itu, penelitian ini mengidentifikasi faktor-faktor kunci yang mempengaruhi keberhasilan implementasi model tersebut serta tantangan yang dihadapi. Kesimpulannya, penerapan model pembelajaran blended learning di sekolah dasar memiliki potensi besar untuk meningkatkan kualitas pendidikan, namun memerlukan strategi yang tepat dan dukungan yang memadai untuk mencapai hasil yang optimal.
Abstract:Effective and efficient financial decision-making is a crucial element in the success of organizations in today's digital era. This study aims to explore how the utilization of information technology in management information…
ation systems (MIS) influences the financial decision-making process within an organization. Researchers analyzed how the integration of information technology in MIS helps financial managers in collecting, managing, and analyzing financial information to support timely and accurate decision-making. This study employed a qualitative descriptive method using secondary data sources collected through a literature review and document analysis. The findings indicate that the application of information technology in MIS has had a positive impact on the financial decision-making process, including increased data accessibility, faster and more accurate analysis, and a better understanding of the organization's financial conditions. The practical implications of these findings include the importance of investing in adequate information technology infrastructure and developing competent human resources in managing management information systems. This study provides significant contributions to our understanding of the role of information technology in enhancing the quality of financial decision-making in a rapidly changing and increasingly complex business environment
Abstract:Dalam era digital yang semakin terkoneksi, tantangan dalam membangun kebhinekaan dan kesadaran multikultural menjadi semakin mendesak. Artikel ini mengkaji peran yang dimainkan oleh platform media sosial dalam memfasilitasi…
asi proses ini. Dengan menganalisis berbagai studi dan tinjauan literatur, peneliti menjelajahi bagaimana platform-platform media sosial dapat menjadi alat efektif untuk memperkuat kesadaran multikultural di antara pengguna mereka. Peneliti membahas strategi-strategi yang telah digunakan, termasuk kampanye kesadaran, pemberdayaan kelompok minoritas, dan promosi dialog antarbudaya. Melalui analisis ini, peneliti menyampaikan pemahaman yang lebih dalam tentang bagaimana penggunaan yang cerdas dan strategis dari platform media sosial dapat berkontribusi secara signifikan dalam memperkuat kebhinekaan dalam masyarakat digital saat ini.Abstrak ini menyajikan sebuah tinjauan tentang peran yang dimainkan oleh platform media sosial dalam memfasilitasi proses pembangunan kebhinekaan dan kesadaran multikultural di era digital yang semakin terkoneksi. Strategi-strategi yang dibahas termasuk kampanye kesadaran, pemberdayaan kelompok minoritas, dan promosi dialog antarbudaya. Hasil pembahasan menyoroti pentingnya penggunaan yang cerdas dan strategis dari platform media sosial dalam memperkuat kebhinekaan dalam masyarakat digital saat ini. Dengan demikian, artikel ini memberikan pemahaman yang lebih dalam tentang bagaimana platform media sosial dapat berkontribusi secara signifikan dalam memperkuat kebhinekaan dan kesadaran multikultural di era digital.
Abstract:Salah satu aspek yang paling penting dalam pembangunan sosial dan hukum yakni terkait perlindungan terhadap anak. Anak sebagai anugerah Tuhan Yang Maha Esa yang kehadirannya menjadi sebuah kebahagiaan dan harapan bagi orang…
orang tuanya. Dalam melakukan literature riview,
penulis menggunakan metode kepustakaan (library research), dengan cara melakukan
pengumpulan data dari sumber sumber literasi seperti buku, jurnal selain itu dapat pula berupa
bahan dokumentasi, jurnal, surat kabar maupun majalah. Ada 3 topik pembahasan, antara lain
pengertian anak, kedudukan anak dan hak hak anak dalam peraturan perundang-undangan.
Kelebihan dalam buku ini yakni substansi buku sudah mengakomodir berkaitan dengan haka nak
dalam peraturan perundang-undangan, Dimana didalamya termat aturan aturan yang dijabarkan
secara rinci dengan penjabaran yang lugas dan jelas, sedangkan untuk kekurangannya, untuk
desain cover sedikit terkesan monoton, perlu penggunaan cover yang lebih menarik.
Kata Kunci : Pengertian Anak, Kedudukan Anak dan Hak Hak Anak