Abstract:This research aims to analyze the influence of the use of influencer marketing on consumer purchasing behavior in the digital era. Influencer marketing has become a popular marketing strategy, especially on social media,…
that can influence consumer purchasing decisions. This research uses a survey method with 200 respondents who actively use social media and are exposed to influencer marketing content. The variables analyzed include influencer credibility, audience engagement, product suitability to the audience, and their influence on consumer purchasing decisions. The research results show that influencer credibility, audience engagement, and product suitability with the audience have a significant positive influence on consumer purchasing behavior. Additionally, transparency and authenticity in the relationship between influencers and brands has also proven important in building audience trust. This research provides practical implications for companies to select the right influencers, increase audience engagement, and maintain authenticity in their marketing campaigns. Overall, influencer marketing has proven effective in influencing consumer purchasing decisions, especially in the context of social media and the digital era.
Abstract:Pesantren management is a series of systems, rules, and governance of educational institutions structured within the framework of values in pesantren. Activities or functions in pesantren management include planning, organizing,…
anizing, directing, and supervising. Teachers or ustad have a central role in pesantren. Ustad also acts as a mentor and role model for the students. There are four competencies that must be possessed by a teacher, namely pedagogical, social, professional, and personality competencies. In this study focuses on the teacher's personality competence, where ustad is expected to have attitudes and behaviors that can be emulated by the students. Pondok Modern Al-Musyaddad is a modern cottage that emphasizes Arabic and English in its daily conversation, and uses a curriculum using the term KMI (Kulliyatul Mu'alimin Al-Islamiyah) in its learning. This study aims to analyze how management at Pondok Modern Al-Musyaddad and how pesantren management in improving teacher competence at Pondok Modern Al-Musyaddad. The method used is qualitative research with data collection techniques through observation, interviews, and documentation. The results showed that pesantren management at Pondok Modern Al-Musyaddad Klaten has been running well in improving the personality competence of teachers/ustad.
Abstract:This research discusses the change of cooperatives towards digitalization from the perspective of Innovation Diffusion theory from Everett M Rogers at the CU Sehati Cooperative in Jakarta. Digitalization is an important…
strategy for cooperatives to continue to exist and be relevant during such rapid technological changes. This study uses a qualitative-descriptive approach with case study and literature study methods. The study results show that the implementation of digitalization in the CU Sehati Cooperative is in the innovation stage, with cooperative members as adopters who support the organization's sustainability. The study identifies the key factors influencing technology adoption. It also recommends training cooperative members and strengthening digital infrastructure to accelerate technology adoption so that cooperatives can increasingly contribute to the community's economy.
Abstract:On a world scale, the main cause of high maternal mortality is post-partum infection. Of the 500 million incidents of postpartum infections, there are 75,000 deaths, in Purbalingga the incidence of perineal infections will…
ll reach 5.7% in 2023. One of the factors is the high rate of postpartum infections, namely low knowledge about infection prevention. One effective management is perineal wound care using NaCl 0.9%. This study aims to determine the effectiveness of wound treatment using 0.9% NaCl in normal primiparous post partum mothers with indications of perineal rupture in Kejobong Village. This research uses a qualitative method with a case study approach. After treating the wound twice for 3 days using 0.9% NaCl, it was found that the wound looked better and there were no signs of infection as indicated by a decrease in the REEDA score from 11 categories of unhealed wounds to 2 categories of moderate wounds. This is supported by cleanliness of the wound area and choosing the right food. Wound treatment using 0.9% NaCl is effective for healing perineal ruptures.
Abstract:In Indonesia, the prevalence of schizophrenia/psychosis is around 6.7 per 1000 households. Hallucinations are a condition that befalls individuals with mental disorders which results in changes in the patient's subjective…
e perception, which is characterized by the patient experiencing sensations such as sound, sight, taste and touch without any clear stimulation. If not treated immediately, the symptoms will get worse and can cause harm. self. One effective method for controlling schizophrenia is to encourage people to interact or converse with other people. The benefit of the activity is that it prevents hallucinations from occurring. The aim of the research is to determine the description of nursing care for patients with schizophrenic auditory hallucinations with a focus on the act of conversing with other people. Using descriptive methods by managing patients arranged in nursing care, functions to create systematic, real and precise descriptions of the facts. The results of focused therapeutic actions on conversing with other people for 3 days can reduce the signs and symptoms of auditory hallucinations. This is proven when conversing with other people, the patient focuses on the conversation and can avoid whispers that are not real to the patient. It was concluded that the technique of conversing with other people can prevent signs and symptoms of auditory hallucinations.
Abstract:Using a descriptive qualitative approach, this study aims to describe the development of science in the Classical Islamic world during the Abbasid Dynasty (750–1258 AD). Literature studies, interviews with Islamic historians,…
orians, and observations at historical sites are the methods used. The results of the study show that science made rapid progress during the Abbasid era, especially in mathematics, medicine, astronomy, and chemistry. Translating and disseminating information from Greek, Persian, and Indian civilizations was greatly assisted by centers of knowledge such as Bayt al-Hikma (House of Wisdom) in Baghdad. Famous scientists such as Al-Khwarizmi, Ibn Sina, and Al-Razi made major contributions through their highly influential works, which were then widely disseminated in the West. In addition, this study found that the socio-political conditions and support from the Abbasid caliphs.
Abstract:This study aims to examine the relationship between Kalde ecology, Malay feminism, cultural determinism, ecotourism, and the impact of globalization on Malay society. This study is qualitative with a descriptive-analytical…
al design that aims to explore in depth the views and experiences of Malay society in managing ecosystems, the role of women, and the impact of global culture. This study also explores the potential of Malay ecotourism as a tool to strengthen ecological sustainability and community economic empowerment, amidst the flow of globalization that brings significant changes to local cultural and economic values. The research methods used include in-depth interviews, participant observation, and surveys to obtain data from Malay society involved in ecotourism activities. The results of the study are expected to provide insight into how ecology and feminism are interconnected in maintaining cultural and environmental sustainability, and how the impact of globalization affects Malay cultural identity.
Abstract:Traditional Minangkabau traditional houses are also called Rumah Gadang. Rumah Gadang is a traditional house located in West Sumatra, Indonesia. This traditional house is used by the community as a residence for the Minangkabau…
ngkabau people or tribe. Rumah Gadang resembles a ship. Rumah Gadang is also called the traditional bagonjong house (barter house) because it has a roof that has a tall, towering roof, like buffalo horns. In general, every form of traditional house has its own meaning or story, and the Gadang traditional house is no exception. Not only do they have oval roofs, it turns out that traditional Minang Kabau houses, especially those in the city of Padang, have a cart roof in the form of a gable roof. This house is called Rumah Gadang Kajang Padati. This research aims to find out the distribution of traditional houses/old/ancient house types in the Pauh sub-district, Padang City. This research uses observation and literature study methods. This research shows the distribution of traditional houses/old/ancient house types spread across the Pauh sub-district, Padang City. In this research we can also find out the types of traditional houses spread across the Pauh sub-district, Padang City.
Abstract:The unrestricted use of mobile phones by elementary school children to access social media and online games can be disastrous for them. This greatly affects their literacy skills, leading to suboptimal development of the…
four language skills: listening, speaking, reading, and writing. This community service program aims to raise awareness and motivate the students of TPQ Bustanul Ulum Sejati to improve their literacy skills. The method used in this community service activity was lectures and discussions. The activity received a positive response from the TPQ Bustanul Ulum Sejati students and their parents. The program was conducted through material presentations and discussions using a relaxed conversational approach, making the activity feel less formal and more comfortable. This atmosphere allowed all the students to express their opinions without hesitation. This activity left a positive impression on the participants about the importance of literacy and avoiding excessive use of mobile phones to access social media and online games.
Abstract:This article discusses the economic system in Bonai, Bonai Darussalam sub-district, Rokan Hulu Regency. The purpose of this article is to discuss the economic issues and challenges faced by the Bonai community in order to…
o strengthen their traditional economic system in the context of their development in the era of globalization. The research method used is field study. According to the study's findings, the majority of the Bonai people, who are predominantly from the Bonai Malay ethnic group, tend to support two economic systems: agriculture and fisheries. The problems faced by the community in Bonai include market access related to a lack of insight, lack of knowledge and skills, and so on. Although the Bonai Malay community is active in agricultural and fishing activities, they still have the desire to sell and exchange goods with people outside the Bonai region.