Abstract:Penelitian ini bertujuan untuk menganalisis pengaruh Customer Review dan Promosi terhadap Keputusan Pembelian di TikTokShop, dengan fokus pada Perempuan Gen Z di Kecamatan Paseh, Kabupaten Bandung. Penelitian ini menggunakan…
akan pendekatan kuantitatif dengan metode survei, di mana kuesioner disebarkan kepada responden yang pernah melakukan pembelian melalui TikTokShop. Hasil penelitian menunjukkan bahwa Customer Review dan Promosi secara simultan berpengaruh signifikan terhadap keputusan pembelian, dengan Customer Review memiliki pengaruh yang lebih dominan dibandingkan Promosi. Ulasan dalam bentuk testimoni, video unboxing, maupun pengalaman nyata terbukti lebih efektif membangun kepercayaan dan mendorong niat beli, sedangkan promosi berperan sebagai faktor pendukung melalui program diskon, voucher, flash sale, dan live shopping. Temuan ini menegaskan bahwa kombinasi antara konten review yang kredibel dan strategi promosi yang konsisten mampu memperkuat keputusan pembelian konsumen Gen Z.
Abstract:This research discusses the influence of social media content on the emergence of Fear of Missing Out (FOMO) behavior and its connection to increasing consumerism in Generation Z. This generation grew up in a digital ecosystem…
system saturated with visualizations of ideal lifestyles disseminated through platforms like TikTok, Instagram, and Twitter. Constant exposure to such content creates anxiety about missing out on seemingly important social experiences. FOMO then triggers consumptive actions, not due to functional needs, but because of symbolic impulses and social pressure to remain relevant within digital communities. This study employs a descriptive qualitative method with in-depth interviews of informants aged 20–26 years. The analysis results show that content such as unboxing, product reviews, and personal lifestyles have a significant impact on creating social pressure and shaping consumption-based identity. These findings underscore the importance of digital literacy and critical awareness so that Generation Z does not get trapped in a cycle of impulsive consumption, which poses risks to both mental and financial health. As an alternative, the Joy of Missing Out (JOMO) approach is introduced to build healthier and more authentic digital relationships.
Abstract:Keberlanjutan operasional sebuah camp bela diri sangat bergantung pada kualitas pengelolaan data anggota. Di BangRajan Muaythai Boxing, pencatatan kehadiran dan pemantauan sesi latihan masih bertumpu pada proses manual,…
yang kerap menghasilkan ketidakakuratan data serta membuka celah bagi peserta dengan paket habis untuk tetap berlatih tanpa terdeteksi. Penelitian ini merancang dan membangun sistem informasi manajemen member berbasis web sebagai solusi atas permasalahan tersebut. Pendekatan pengembangan dilakukan secara bertahap dengan pemodelan UML meliputi Activity Diagram, Use Case Diagram, Sequence Diagram, dan Entity Relationship Diagram. Stack teknologi yang digunakan mencakup Next.js pada sisi klien, NestJS pada sisi server, PostgreSQL sebagai basis data relasional, serta Better Auth untuk manajemen autentikasi. Sistem yang dihasilkan mengintegrasikan fitur absensi cerdas berbasis barcode, pengelolaan paket latihan, dashboard personal bagi member, panel administrasi lengkap, notifikasi kadaluarsa paket, dan manajemen pengumuman camp. Validasi dilakukan melalui Black Box Testing dengan empat skenario pengujian, seluruhnya menghasilkan keluaran yang sesuai ekspektasi. Penerapan sistem ini terbukti meningkatkan efisiensi operasional dan akurasi pencatatan data secara signifikan.
The operational sustainability of a martial arts camp depends greatly on the quality of member data management. At BangRajan Muaythai Boxing, attendance recording and session monitoring still rely on manual processes, which frequently lead to data inaccuracies and allow members with expired packages to continue training undetected. This study designs and develops a web-based member management information system to address these issues. The development follows a phased approach employing UML modeling including Activity Diagrams, Use Case Diagrams, Sequence Diagrams, and Entity Relationship Diagrams. The technology stack consists of Next.js on the client side, NestJS on the server side, PostgreSQL as the relational database, and Better Auth for authentication management. The resulting system integrates barcode-based smart attendance, training package management, a personal member dashboard, a comprehensive admin panel, package expiry notifications, and camp announcement management. Validation was conducted using Black Box Testing across four test scenarios, all yielding expected outputs. Implementation of this system demonstrably improves operational efficiency and data recording accuracy.