Abstract:Baburai Waterfall, located in Padang Pariaman Regency, is one of the tourist attractions with tourism potential; however, in reality, this tourist attraction has not maximized the existing potential. This study aims to (1)…
1) describe the tourism potential of Baburai Waterfall in Padang Pariaman Regency and (2) formulate strategies for the development of the tourism potential of Baburai Waterfall in Padang Pariaman Regency. This research uses a qualitative type with a descriptive approach to detail and interpret the data. The results of the research conducted through field observation, interviews, and questionnaires found that there is a lack of good coordination among managers, local government, and tourism departments, leading to limited accessibility to the waterfall, a lack of human resource development, and insufficient promotion regarding the Baburai Waterfall tourist attraction. The analytical technique used is the SWOT method to determine the sustainable development strategy for Kulukubuk waterfall tourism. Based on the results of the SWOT analysis, it is concluded that the development strategy for the Baburai waterfall tourism potential includes building cooperation with the government and the tourism office, improving accessibility, and enhancing the human resources of the Baburai waterfall tourism managers.
Abstract:Abstract: Burai Village in Ogan Ilir Regency, South Sumatra, has significant potential in the Micro, Small, and Medium Enterprises (MSMEs) sector, particularly in the creative industry, culinary arts, and handicrafts. However,…
wever, MSMEs in this village face various challenges, especially in financial management, such as unstructured bookkeeping, low financial literacy, and limited access to formal capital. This community service program aims to enhance MSME actors’ understanding of the importance of sound financial management and the use of technology in managing their finances. The program was implemented in three stages: preparation (survey and material development), implementation (socialization and training), and evaluation to ensure participants' understanding and application of financial management practices. The training results showed a significant improvement in MSME actors' knowledge of financial recording, separation of personal and business finances, and the use of digital tools such as Sepran accounting apps and e-wallets. MSME actors also began preparing more structured financial reports to facilitate access to funding. This program successfully improved the competitiveness and sustainability of MSMEs in Burai Village.
Keywords: financial management; UMKM; digital technology
Abstrak: Desa Burai di Kabupaten Ogan Ilir, Sumatera Selatan, memiliki potensi besar dalam sektor Usaha Mikro, Kecil, dan Menengah (UMKM), khususnya di industri kreatif, kuliner, dan kerajinan tangan. Namun, UMKM di desa ini menghadapi berbagai tantangan, terutama dalam pengelolaan keuangan, seperti pencatatan yang tidak terstruktur, rendahnya literasi keuangan, serta kesulitan dalam mengakses permodalan formal. Program pengabdian ini bertujuan untuk meningkatkan pemahaman pelaku UMKM tentang pentingnya manajemen keuangan yang baik dan pemanfaatan teknologi dalam pengelolaan keuangan mereka. Metode pengabdian dilaksanakan melalui tiga tahap, yaitu persiapan (survey dan penyusunan materi), pelaksanaan (sosialisasi dan pelatihan), serta evaluasi untuk memastikan pemahaman dan implementasi pengelolaan keuangan oleh pelaku UMKM di Desa Burai Hasil pelatihan menunjukkan peningkatan signifikan dalam pemahaman pelaku UMKM mengenai pencatatan keuangan, pemisahan keuangan pribadi dan usaha, serta pemanfaatan teknologi digital, seperti aplikasi akuntansi sepran dan e-wallet. Pelaku UMKM juga mulai mempersiapkan laporan keuangan yang lebih terstruktur untuk mempermudah akses modal. Program ini berhasil meningkatkan daya saing dan keberlanjutan bisnis UMKM di Desa Burai.
Kata kunci: manajemen keuangan; UMKM; teknologi digital