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Showing 4 articles found for "Djufri"

PEMASARAN INFLUENCER DAN IDENTITAS DIGITAL: EKSPLORASI ANTROPOLOGIS BUDAYA KONSUMEN ONLINE

Djufri, Djufri
Abstract: This study explores how influencer marketing shapes digital identity and spatial relations in Makassar, Indonesia, through a spatially grounded urban ethnography approach. This framework enables a deep reading of how urban… an residents engage with digital practices to navigate symbolic and spatial exclusion generated by influencer content. Through social media observation, narrative interviews, and the tracing of urban locations featured in visual representation, the study finds that influencer marketing does not merely sell products—it also reproduces social hierarchies through aesthetic spatiality and the logic of visibility. Yet, amid such exclusions, marginalized communities deploy diverse tactics of resistance, including visual reengineering, the use of alternative locations, and digital irony that disrupt dominant narratives. These findings suggest that digital identity is not passively consumed but actively negotiated through concrete and often unexpected spatial relations. Drawing on Lefebvre’s theory of the production of space, Urry’s concept of digital mobilities, and Gandy’s politics of infrastructure, the study shows how cities and digital spaces co-constitute a contested symbolic terrain. The article’s main contribution lies in advancing a Global South perspective, where digital technologies and aesthetics are practiced contextually and do not always conform to the logics of global capitalism. This research underscores that urban—and digital—space is not solely produced from above, but also from below, through the everyday agency of ordinary citizens.

RUANG TANPA KENDALI: MOBILITAS MAKASSAR DALAM KRISIS

Djufri, Djufri
Abstract: Makassar is currently facing a mobility crisis that is not merely technical, but deeply embedded in the social, political, and spatial dimensions of urban life. Mobility spaces in the city—roads, transport nodes, and travel… ravel rhythms—have become contested arenas where technocratic planning collides with residents’ everyday realities. This study aims to examine how mobility spaces in Makassar are produced, negotiated, and lived by urban dwellers amid infrastructural dysfunction and unequal access. Using a qualitative, city-based ethnographic approach, the research was conducted across key mobility corridors and densely populated neighborhoods. Conceptually, this study draws on the frameworks of spatial anarchy (Castells & Smith), temporal disorientation (Zerubavel), and the politics of infrastructure (Larkin) to analyze how disorganized space and time shape citizens’ mobility experiences. Findings reveal that Makassar’s mobility space is marked by spatial fragmentation, erratic urban rhythms, and various forms of micro-resistance—such as the use of informal routes, modifications to pete-pete (minibus) trajectories, and the occupation of street space by informal economic activities. This research contributes theoretically to urban anthropology and the discourse on mobility justice by foregrounding the need to understand cities from below—through the lived experiences of residents who continuously adapt within unruly and unstable urban environments

ETNOGRAFI WAKTU PERKOTAAN UNTUK MEMBACA PERLAWANAN RITMIK KOMUNITAS MARJINAL DALAM RUANG KOTA MAKASSAR

Djufri, Djufri
Abstract: This study explores how marginalized communities in Makassar construct and sustain their life rhythms amidst the temporal pressures shaped by infrastructure systems, mobility regimes, and urban development logics. Employing… ing a space- and time-based urban ethnographic approach, the research traces residents’ daily tactics, rhythmic narratives, and spatial practices in navigating mobility exclusion and the accelerating, non-inclusive urban pace. Field findings reveal that residents engage in various forms of micro-resistance—such as adjusting selling hours, utilizing interstitial moments in urban space, and cultivating social rhythms that diverge from technocratic logics. Within temporalities not governed by state or capital, urban spaces are collectively reproduced from below, positioning spatial production as a bottom-up process rather than a top-down imposition. The study contributes theoretically by advancing Lefebvre’s rhythmanalysis, Urry’s notion of differential mobility, and Gandy’s political ecology of infrastructure within the context of Global South cities. By foregrounding time as a critical analytical lens, the research expands our understanding of how power operates temporally in urban life, and how residents negotiate this power through their everyday rhythms. Ultimately, this research offers a new perspective for interpreting urban dynamics—not only through spatiality but also through socially produced temporalities.

Increasing Interest in English Teaching through “Picture Cards” in Class X IPS MA Al-Djufri Pamekasan

Lukluk Ibana, Ervina Kamalia, Hilawatuttilawah
Abstract: This study aims to increase students’ interest in learning English by using picture card media through Classroom Action Research (PTK) method. The subjects of the study were students of class X IPS MA Al-Djufri Pamekasan… an who experienced low interest in learning English. This research was conducted in two cycles, where each cycle consisted of planning, implementation, observation, and reflection stages. Data collected through observation and questionnaires were analyzed to determine the development of students’ interest in learning. The results showed that the use of picture cards could significantly increase students’ interest in learning. In cycle I, the level of students’ interest in learning was recorded at 60%, which indicated a lack of active involvement and motivation in learning English. After the implementation of picture cards in cycle II, students’ interest in learning increased to 83%. This increase can be seen from the increased participation of students in teaching and learning activities, enthusiasm in discussions, and better ability to understand the material. The application of picture cards proved to be effective in attracting students’ attention and facilitating the understanding of English materials, especially vocabulary and sentence structure. This study is in line with visual learning theory which states that the use of visual media can improve students’ memory and engagement. Thus, the use of picture cards as learning media is recommended for English teachers to improve students’ interest and learning outcomes. Further research is expected to explore the use of other media in foreign language learning.