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Showing 2 articles found for "Kotabumi"
Multidisciplinary Indonesian Center Journal (MICJO) (Vol. 3, No. 1, 2026)

BRANDING AND DIGITAL PROMOTION STRATEGIES OF STREET COFFEE MSMES TO ENHANCE SALES COMPETITIVENESS: A CASE STUDY IN KOTABUMI, INDONESIA

Muhamad Ilham, Irsandi
Abstract: The rapid growth of Indonesia’s coffee industry has intensified competition among micro, small, and medium enterprises (MSMEs), particularly street coffee businesses that rely on simple concepts, affordability, and accessibility.… essibility. This study aims to analyze branding and digital promotion strategies implemented by street coffee MSMEs in Kotabumi, North Lampung, to enhance sales competitiveness. A qualitative case study approach was employed. Data were collected through in-depth interviews with business owners and employees, direct observation, and documentation of digital promotional activities on social media platforms. Data were analyzed using the Miles and Huberman interactive model, comprising data reduction, data display, and conclusion drawing. The findings reveal that branding strategies were implemented through brand identity development, including business name, logo, color consistency, booth design, and product differentiation. Digital promotion strategies mainly utilized Instagram, TikTok, and WhatsApp Business through product photos, coffee-making videos, and promotional content. These strategies positively impacted market reach, customer acquisition, and sales stability. However, several constraints were identified, such as limited resources, inconsistent visual identity, and suboptimal content management. This study concludes that consistent branding and planned digital promotion are essential to strengthening competitiveness and ensuring the sustainability of street coffee MSMEs.
Global Research
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Jurnal Dunia Ilmu Kesehatan (JURDIKES) (Vol. 2, No. 2, 2024)

Penerapan Terapi Autogenik Pada Pasien Skizofrenia Dengan Masalah Keperawatan Ansietas Di Puskesmas Kotabumi ILampung Utara

Fika Trisyani, Madepan Mulia, Deni Metri
Abstract: Ansietas adalah gangguan mental emosional yang bermanifestasi sebagai gangguan kecemasan dan depresi sehingga dapat mempengaruhi pasien dalam menjalani proses penyembuhan, relaksasi autogenik diketahui menjadi salah satu… dari terapi autogenik yang dapat memberikan efek positif terhadap kondisi kecemasan yang dialami oleh pasien. Penelitian ini bertujuan memperoleh gambaran tanda dan gejala pasien ansietas setelah penerapan terapi autogenik di Wilayah Kerja Puskesmas Kotabumi I Lampung Utara. Metode penelitian dalam bentuk studi kasus berupa penerapan terapi autogenik terhadap 1 orang pasien skizofrenia dengan masalah keperawatan ansietas di Wilayah Kerja Puskesmas Kotabumi I Lampung Utara. Hasil penelitian menunjukkan bahwa setelah diberikan tindakan keperawatan berupa penerapan terapi autogenik terjadi penurunan tanda dan gejala ansietas sebesar 42%. Perawat diharapkan dapat memberikan tindakan keperawatan terapi autogenik kepada pasien ansietas.
Global Research Penerapan Terapi Autogenik Pada Pasien Skizofrenia Dengan Masalah Keperawatan Ansietas Puskesmas Kotabumi Utara
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