Abstract:Di tengah perkembangan teknologi digital yang semakin pesat, media sosial telah menjadi salah satu alat penting dalam strategi pemasaran modern. Perusahaan-perusahaan besar, termasuk Apple, semakin mengandalkan platform…
media sosial untuk membangun hubungan dengan konsumen, memahami perilaku pasar, serta mengembangkan strategi pemasaran yang lebih efektif. Penelitian ini bertujuan untuk menganalisis peran media sosial dalam proses segmentasi pasar dan pemahaman demografi konsumen, dengan mengambil Apple sebagai objek studi. Penelitian ini menggunakan pendekatan kualitatif dengan mengumpulkan dan menganalisis data dari berbagai platform seperti Instagram, Facebook, dan Twitter. Data yang diperoleh mencakup konten promosi, respons audiens, serta pola interaksi pengguna. Segmentasi pasar dilakukan berdasarkan variabel demografis seperti usia, jenis kelamin, lokasi, dan minat konsumen. Hasil penelitian menunjukkan bahwa media sosial memungkinkan Apple untuk mengidentifikasi segmen pasar secara lebih akurat dan menjangkau audiens yang relevan. Selain itu, analisis demografi konsumen melalui media sosial membantu perusahaan dalam merancang strategi pemasaran yang lebih personalisasi dan efektif. Dengan memanfaatkan data yang diperoleh dari media sosial, Apple dapat menyesuaikan produk, layanan, dan kampanye pemasaran sesuai dengan karakteristik demografis dan perilaku konsumen. Penelitian ini juga menekankan pentingnya penggunaan teknologi dan data digital dalam pengambilan keputusan pemasaran, serta memberikan wawasan tentang bagaimana perusahaan global dapat memanfaatkan media sosial untuk meningkatkan keterlibatan dan loyalitas pelanggan. Dengan demikian, penelitian ini memberikan kontribusi dalam memahami dinamika pemasaran di era digital, serta peran media sosial dalam segmentasi pasar dan analisis demografi konsumen. Hasil penelitian ini diharapkan dapat menjadi referensi bagi perusahaan lain dalam merancang strategi pemasaran yang lebih berbasis data dan berorientasi pada kebutuhan konsumen.
Abstract:Despite decades of global HIV/AIDS education efforts, the gap between awareness and preventive behavior among youth remains a persistent challenge. University students—typically well-educated and socially engaged—are expected…
expected to be proactive in health matters, yet many remain passive in HIV prevention efforts. This study examines the knowledge, attitudes, and behaviors of university students in Indonesia regarding HIV/AIDS, and analyzes the cognitive and structural barriers that hinder behavioral change. The research applies two theoretical frameworks: the Theory of Planned Behavior (TPB) and the Health Belief Model (HBM). A quantitative survey was conducted among 268 students at Hasanuddin University. Descriptive and inferential statistics were used to assess levels of HIV/AIDS knowledge, attitudes, and preventive actions. Skewness and kurtosis were also calculated to explore distributional patterns. While students demonstrated high levels of knowledge (M = 16.34) and positive attitudes (M = 31.36), their preventive behavior was notably low (M = 10.74), with skewed distributions indicating widespread inaction. Misconceptions about HIV transmission and curability were common. Both TPB and HBM helped explain the role of perceived barriers, weak normative support, and low self-efficacy in limiting behavioral intention. Findings highlight a critical knowledge–action gap driven by social stigma, misinformation, and lack of institutional cues to action. Effective HIV prevention requires not only awareness but also structured interventions that enhance agency, normalize testing, and dismantle behavioral barriers within youth populations
Abstract:This study explores how Bugis-Makassar women construct and navigate plural reproductive knowledge in response to abortus imminens (threatened miscarriage), drawing on Talcott Parsons’ AGIL framework to analyze the sociocultural…
ocultural functions of care practices. Based on ethnographic fieldwork in Makassar, Indonesia, including interviews and participant observation with ten pregnant women, the study reveals that reproductive behavior is shaped by adaptive strategies (A), collective goals (G), moral integration (I), and intergenerational transmission of norms (L). Rather than following a singular medical logic, women mobilize syncretic forms of care that blend biomedical treatment, spiritual rituals, and ancestral taboos. These plural responses reflect not only epistemic hybridity but also reproductive governance enacted through kinship, religious authority, and clinical institutions. Women's agency is expressed not through open resistance, but through strategic moral navigation and embodied alignment with normative expectations—a form of what Mahmood terms the ethics of self-formation. The findings challenge biomedical-centric approaches to maternal health and highlight the need for culturally responsive interventions that respect local logics of risk, protection, and care. This study contributes to sociological debates on medical pluralism, moral regulation, and the reproduction of gendered knowledge in the Global South.
Abstract:The digital technology revolution has catalyzed a fundamental paradigmatic transformation in the global education ecosystem, creating a new era where technology integration has become a strategic imperative in effective…
and sustainable learning management. One of the most disruptive technological innovations that has become the primary focus in educational transformation is Artificial Intelligence (AI), which has demonstrated extraordinary potential in revolutionizing various aspects of learning management through sophisticated adaptive capabilities, deep learning personalization, and comprehensive administrative automation. This research aims to comprehensively and systematically examine the multidimensional role of AI in enhancing the quality of learning management in the digital era, with in-depth analytical focus on three fundamental pillars: strategic learning planning, pedagogical process implementation, and learning outcome evaluation. The research methodology employs a rigorous Systematic Literature Review (SLR) approach, analyzing over 150 high-quality scientific articles from leading national and international journals published between 2014-2024, utilizing a thematic synthesis framework to identify emergent patterns and significant trends in AI implementation in education. Research findings reveal that AI implementation in learning management produces multifaceted transformative impacts, including significant improvements in pedagogical decision-making quality through predictive analytics and data-driven insights, strengthening the strategic role of teachers as adaptive and responsive learning facilitators, and expanding democratic learning accessibility through adaptive learning systems and intelligent tutoring systems technologies. AI has also proven effective in optimizing educational resource allocation, enhancing student engagement through intelligent gamification, and facilitating inclusive and equitable learning.
However, this research also identifies complex challenges that must be addressed in AI implementation, including significant technological infrastructure gaps particularly in remote areas, limitations in educators' digital literacy affecting technology adoption, and ethics and data privacy issues requiring comprehensive regulatory frameworks. The implications of this research emphasize the need for a holistic and structured approach in integrating AI into educational systems, considering technological, pedagogical, and socio-cultural aspects in a balanced manner to achieve sustainable and positively impactful educational transformation.
Abstract:Cooperative learning is an instructional approach that emphasizes collaboration among students in small groups to achieve shared academic goals. This method not only enhances learning outcomes but also fosters social skills,…
lls, individual responsibility, and mutual respect. This article explores the fundamental concepts of cooperative learning, its underlying principles, and several popular models such as Student Teams Achievement Division (STAD), Jigsaw, and Think-Pair-Share. The discussion also highlights the advantages and challenges of implementing this method in classroom settings. The findings indicate that cooperative learning increases student engagement, learning motivation, and conceptual understanding. Therefore, cooperative learning serves as an effective strategy for creating an active, participatory, and meaningful learning environment.
Abstract:Efforts to improve the quality of human resources are carried out through learning activities. The learning that is expected is learning that can explore self-potential so that quality improvement can be realized. In learning…
rning there are learning models and methods. In this study, the learning carried out applies the direct learning model and the Kumon method. This descriptive study aims to describe the management of learning carried out by teachers in implementing direct learning models with the Kumon method, student activities during the learning process, student learning outcomes after the learning is implemented and student responses to learning and carried out at SMAN-1 Krian with the subjects of the study being students of class XI IPA 6 and mathematics teachers of class XI IPA 6. The results of the study are that the management of learning carried out by teachers is included in the good criteria, namely with a score of 3.03, student activities that are desired during the learning process other than irrelevant activities appear with a percentage of 90.09% with the dominant activity being listening / paying attention to the teacher's explanation, student learning outcomes in this study are out of 34 students, 31 students completed and 3 students did not complete. Classically, students completed with a percentage of 91.18%, the students' response to this learning was positive, namely out of 34 students, 75% expressed a positive response to the learning.
Abstract:This study explores the dynamics of corporate crisis communication in the digital age, with a particular focus on the role of social media platforms in shaping organizational strategies. Using a qualitative approach and…
library research method, the research systematically reviews academic literature, industry reports, and documented case studies to understand how corporations respond to crises in a hyper-connected environment. The study highlights how traditional theories such as Situational Crisis Communication Theory (SCCT) and Image Repair Theory (IRT) must be adapted to meet the demands of real-time, interactive, and ethically sensitive digital spaces. Through comparative analysis of successful and failed crisis responses—including global cases such as United Airlines and local cases such as Tokopedia—the research reveals that timely, transparent, and empathetic communication on social media significantly influences public perception and corporate reputation recovery. The findings emphasize that a well-designed digital crisis strategy must integrate technical responsiveness with human-centric values to restore trust and sustain long-term relationships with stakeholders.
Keywords : crisis communication, corporate strategy, social media, digital reputation
Abstract:This research is a quasi-experimental study conducted to improve students' mathematical problem-solving abilities, one of which is through the use of the Self-Directed Learning (SDL) instructional model. The objectives of…
f this study are to determine (a) the learning process using the Self-Directed Learning model; (b) the difference in improvement of students' mathematical problem-solving abilities between those using the Self-Directed Learning model and those receiving conventional (expository) instruction; and (c) students' attitudes toward mathematics learning using the Self-Directed Learning model. Data were collected using research instruments including tests in the form of mathematical problem-solving ability questions and non-tests such as student response questionnaires toward learning using the Self-Directed Learning model. This study was conducted at MAN 1 Gorontalo, with class X IPA-1 as the experimental class and class X IPA-2 as the control class, focusing on vector material. Based on the research results and n-gain data analysis, it was found that: (a) the description of the teacher and student learning process on quadrilateral vector material using the Self-Directed Learning model falls into the good category; (b) the improvement in mathematical problem-solving ability of students who received learning with the Self-Directed Learning model showed a moderate increase. Meanwhile, the improvement in mathematical problem-solving ability of students who received conventional learning showed a low increase. Therefore, there is a difference in the improvement of mathematical problem-solving ability between students using the Self-Directed Learning model and those using conventional learning; (c) most students who received learning using the Self-Directed Learning model responded positively to mathematics learning using this model.
Abstract:This study aims to describe the strategies of Islamic Religious Education teachers in the formation of Islamic character values in students at SMPN 2 Nuangan, identify supporting and inhibiting factors, and analyze the…
the impact of these strategies on student behavior. The study used a descriptive qualitative approach with a case study design. The research subjects consisted of the principal, three Islamic Religious Education teachers, and Muslim students at SMPN 2 Nuangan. Data collection techniques were carried out through observation, interviews, and documentation. Data were analyzed through the stages of data reduction, data presentation, and conclusion drawing, while data validity was tested through source and technique triangulation, observation persistence, extended participation, and member checks. The results showed that the strategies of Islamic Religious Education teachers in the formation of Islamic character values were carried out through role models, habituation, advice, integration of character values in learning, and supervision of student behavior. Supporting factors included teacher commitment, a conducive school culture, cooperation among school members, and parental support. Inhibiting factors included differences in student backgrounds, lack of family attention, the influence of the social environment, and limited learning time. This strategy has a positive impact on improving students' religious attitudes, discipline, responsibility and good manners.
Abstract:This study aims to describe the implementation of value-based Islamic Religious Education (PAI) learning strategies in building student nationalism at SMKN 1 Modayag, East Bolaang Mongondow Regency, identify supporting and…
nd inhibiting factors, and analyze their impact on students' nationalistic attitudes and behavior. This study uses a qualitative approach with data collection techniques through interviews, observation, and documentation. The results show that value-based PAI learning is implemented through the planning, implementation, and evaluation stages. Teachers integrate the values of faith, morals, worship, honesty, responsibility, tolerance, cooperation, social concern, and love of the homeland in the learning process. The strategies used include storytelling, discussions, history learning, religious activities, social activities, and student involvement in school activities such as ceremonies, Scouts, and Paskibraka. Supporting factors include the principal's commitment, teacher quality, curriculum, facilities and infrastructure, the school environment, and parental and community support. Obstacles include low student motivation, limited time, lack of participation, and limited learning methods. The implementation of this strategy has a positive impact on increasing love for the homeland, tolerance, discipline, honesty, cooperation, and responsibility among students.