Abstract:This research aims to analyze the influence of the use of influencer marketing on consumer purchasing behavior in the digital era. Influencer marketing has become a popular marketing strategy, especially on social media,…
that can influence consumer purchasing decisions. This research uses a survey method with 200 respondents who actively use social media and are exposed to influencer marketing content. The variables analyzed include influencer credibility, audience engagement, product suitability to the audience, and their influence on consumer purchasing decisions. The research results show that influencer credibility, audience engagement, and product suitability with the audience have a significant positive influence on consumer purchasing behavior. Additionally, transparency and authenticity in the relationship between influencers and brands has also proven important in building audience trust. This research provides practical implications for companies to select the right influencers, increase audience engagement, and maintain authenticity in their marketing campaigns. Overall, influencer marketing has proven effective in influencing consumer purchasing decisions, especially in the context of social media and the digital era.
Abstract:This article discusses the economic system in Bonai, Bonai Darussalam sub-district, Rokan Hulu Regency. The purpose of this article is to discuss the economic issues and challenges faced by the Bonai community in order to…
o strengthen their traditional economic system in the context of their development in the era of globalization. The research method used is field study. According to the study's findings, the majority of the Bonai people, who are predominantly from the Bonai Malay ethnic group, tend to support two economic systems: agriculture and fisheries. The problems faced by the community in Bonai include market access related to a lack of insight, lack of knowledge and skills, and so on. Although the Bonai Malay community is active in agricultural and fishing activities, they still have the desire to sell and exchange goods with people outside the Bonai region.
Abstract:Effective career planning and development is essential in the context of today's competitive and dynamic job market. A systematic approach is crucial to helping individuals and organizations identify and achieve their career…
reer goals. This research aims to analyze the importance of a systematic approach in career planning and development, the challenges faced, and the determining factors for success that need to be considered. The method used in this research is literature study, which includes analysis of related literature and best practices in career development. The research results show that self-assessment, setting clear goals, developing skills, as well as mentorship and technology support play an important role in achieving career success. Apart from that, organizations must also play an active role in providing structured development programs to increase employee engagement. The conclusion of this research emphasizes the need for synergy between individuals and organizations in creating a mutually beneficial career development ecosystem.
Abstract:Implementing human resource management (HCM) is one of the main strategies for improving the quality of human resources (HR) and leading to increased business performance. Human capital theory focuses on the development…
and utilization of human resources as assets of strategic value. Continuous development of education, training and experience will produce a quality workforce capable of providing maximum contribution to the organization. The aim of this research is to analyze the application of HCM in the context of human resource development as a basis for improving organizational performance. This journal uses a theoretical approach from human resources to explore how investments in developing employee skills, knowledge, and abilities can increase a company's productivity, innovation, and competitiveness in the global marketplace.
Abstract:Human Resources (HR) plays a central role in determining the competitiveness and success of companies in the industrial sector. HR planning is becoming increasingly complex with technological disruption, globalization, and…
nd changing market dynamics. This article discusses in depth the importance of HR planning in the industrial sector by reviewing various aspects such as industrial environment analysis, identification of workforce needs, employee development strategies, and challenges faced. In addition, emphasis is also given to the strategies that companies need to take to improve the effectiveness of their HR management, especially in facing challenges in the digital and automation era. The conclusion emphasizes that adaptive and data-driven HR planning can help industrial companies maintain their competitiveness in the global market.
Abstract:Under the guidance of Mr. Dedi Kusbiantoro, S.P., M.M. as chairman of the supervisory commission and Mrs. Hj. Henny Pratiwi, S.P., M.M. as a member of the advisory committee. The purpose of this study was to determine the…
e pattern of tofu marketing channels, to analyze tofu marketing costs, profits and margins; and to analyze the level of economic efficiency of each tofu marketing channel in Dolok Masihul District, Serdang Bedagai Regency. The choice of research location was done purposively. The sample in this study were 19 respondents who owned the tofu industry. Field research was conducted from March 2022 to April 2022. The method used is marketing margin analysis to determine differences in price levels in marketing channels, this study also uses farmer's share analysis to determine marketing efficiency. The results of the study concluded that the fried tofu housing industry in Dolok Masihul District has 2 (two). In marketing channel I, the total marketing cost is Rp. 30/ptg, the total marketing profit for retailers is Rp. 303.33/ptg, and the marketing margin is Rp. 83.33/ptg. For marketing channel II there is no marketing fee. On stock farmers that marketing channels I and II are included in the efficient category.
Abstract:Mengadakan sosialisasi briket bertujuan untuk menyadarkan masyarakat mengenai pengelolaan limbah yang berpotensi sebagai sumber energi. Untuk masyarakat Kelurahan Enok sendiri belum terlihat pengolahan hasil alam yang tersedia…
rsedia guna dijadikan energi biomassa, padahal banyak hal yang dapat diinovasikan dari bahan alam yang nantinya dapat berpotensi sebagai produk lokal jangka panjang masyarakat Kelurahan Enok. Dengan adanya produk lokal yang telah tersedia tujuan berikutnya ialah bagaimana cara memasarkannya. Masyarakat hanya bisa memasarkan produk mereka di sekitar lingkungan Kelurahan Enok. Agar setiap pelaku UMKM di Kelurahan Enok dapat mengerti bagaimana cara branding suatu produk serta memperluas jangkauan pasar. Dengan adanya produk lokal Biomassa, peningkatan mutu UMKM melalui sosialisasi dan pelatihan design product untuk pelaku UMKM (PKK) di daerah Enok. Pertama, tahap pembuatan produk Biomassa yang dilaksanakan pada minggu ketiga. Kedua, tahap persiapan yang dilaksanakan pada minggu kelima. Ketiga, minggu yang sama tahap penyusunan materi dan menyiapkan segala bahan keperluan dalam melaksanakan pelatihan desain digital marketing pada produk lokal. Keempat, pada minggu yang sama tahap terakhir pelaksanaan pelatihan digital marketing. Hasil dari kegiatan pengabdian menunjukkan bahwa pelaku UMKM sangat antusisas mengikuti kegiatan sosialisasi pembuatan produk yang sebelumnya tidak terfikirkan oleh masyarakat yang bisa menjadi inovasi baru serta semangat dalam pelaksanaan pelatihan digital marketing.
Abstract:The implementation of the community service at SMK Daarul Abroor aimed to enhance students' understanding of digital entrepreneurship and the application of simple digital marketing strategies. The results showed that the…
e participants had grasped the basic concepts of digital entrepreneurship and were able to apply digital marketing strategies effectively. The success rate of this service was measured through discussions and Q&A sessions with the participants, indicating a good understanding. To improve the effectiveness of future activities, it is recommended to provide computers with internet access to enable direct practice related to digital marketing activities. Additionally, specialized practice in copywriting techniques is also necessary to maximize digital marketing activities. This will help participants understand and apply design, content layout, and copywriting techniques more efektivitas.
Abstract:Artikel ini membahas tentang pemanfaatan teknologi sistem informasi geografis (GIS). Dalam pembelajaran pemasaran guna meningkatkan daya saing nilai Marketing. Tujuan pengembangan kursus pemasaran berbasis GIS adalah, (1)…
) untuk mengajar keterampilan siswa dalam memecahkan masalah pemasaran dengan menggunakan teknologi GIS sebagai dasarnya pengambilan keputusan, (2) meningkatkan kemampuan siswa dalam berkomunikasi atau menyajikan masalah bisnis mereka menggunakan citra visual seperti peta dan grafik. Di dalam artikel penulis juga mengusulkan tujuh modul pemasaran berbasis GIS antara lain a modul adalah prinsip-prinsip pemasaran, manajemen ritel, perilaku konsumen, riset pemasaran, e-commerce, manajemen penjualan dan pemasaran terpadu komunikasi.
Abstract:Penelitian ini bertujuan untuk mengetahui pengaruh digital marketing dan elektronik word of mouth terhadap Keputusan berlangganan pada layanan Netflix di kita mataram. Jenis penelitian yang di lakukan adalah penelitian kuantitatif…
uantitatif dengan pendekatan asosiatif kasual. Populasi dalam penelitian ini yaitu Masyarakat yang pernah membeli layanan netfix. Sampel yang di ambil yaitu sebanyak 65 orang dengan Teknik sampel purposive sampling. Data yang di kumpulkan melalui online survei dan di analisis menggunakan analisis linier berganda melalui SPSS versi 26. Hasil ini menunjukan bahwa digital marketing dan Electronic worth of mouth berpengaruh positif terhadap Keputusan berlangganan pada layanan nnetflix di kota mataram.