Abstract:This study aims to analyse the strategy of the Merauke Regency Government in managing Wamanggu Market and to identify the factors influencing its implementation. The research employed a qualitative descriptive approach,…
with data collected through interviews, observations, and documentation. The informants included the Head of the Department of Industry, Trade, Cooperatives and Small and Medium Enterprises (SMEs) of Merauke Regency, the Head of the Trade Division, the Head of the Wamanggu Market Technical Implementation Unit (UPTD), the Chairperson of HIPPAM, market traders, and consumers. Data were analysed using data reduction, data presentation, and conclusion drawing techniques. The findings indicate that the management strategy of Wamanggu Market is implemented through four main aspects: trader registration, trader regulation and enforcement, market management evaluation, and the enforcement of trader discipline. However, the implementation of these strategies has not yet been fully effective. Trader registration continues to rely on outdated data, resulting in discrepancies between administrative records and actual field conditions. Regulatory measures have not been entirely successful, as some traders continue to operate outside the designated market area and kiosk allocation does not always comply with established zoning arrangements. Market management evaluations are conducted regularly; however, follow-up actions have not been sufficient to resolve existing problems significantly. Furthermore, the enforcement of trader discipline remains constrained by low levels of compliance among traders and the inconsistent application of regulations.The study also reveals that market management strategies are influenced by internal factors, including limitations in human resources, infrastructure, budget availability, and inter-agency coordination, as well as external factors such as regulatory frameworks, trader participation, environmental conditions, market dynamics, and consumer behaviour. Therefore, improvements in human resource capacity, stronger institutional coordination, enhanced infrastructure, and the development of adaptive management strategies are necessary to achieve more effective and sustainable management of Wamanggu Market.
Abstract:This research is motivated by the non-optimal management of the Village Market in increasing Village Original Income by the Bentar Village Government, Salem District, Brebes Regency. The method used in this research is qualitative…
ualitative research method. Data collection techniques in this research include literature study, field study (observation and interviews) and documentation. The informants in this study were 7 people. The data analysis technique in this research is by condensing data, presenting data and drawing conclusions. The method used in this research is descriptive analysis. Informants as many as 7 people. Data collection techniques are literature study, field study (observation and interviews) and documentation. The author uses qualitative data analysis techniques through processing data from interviews and observations to draw conclusions so as to answer the problems in the study. The results showed that the Village Market Management strategy in Increasing Village Original Income in Bentar Village, Salem District, Brebes Regency has been running, but it is not optimal because problems are still found including: An incomplete organisational structure and limited facilities and infrastructure. Implementation that is not in accordance with planning and the absence of management training activities. No regular and programmed supervision and evaluation.
Keywords: Strategy, Management, BUMDes, Village Original Revenue, Village Government
Abstract:Pelatihan digital marketing menjadi kebutuhan strategis bagi UMKM dalam menghadapi transformasi digital yang semakin cepat. UMKM di Kampung Waninggap Mi’raf masih menghadapi keterbatasan dalam literasi digital, penggunaan…
aan media sosial, dan penerapan strategi pemasaran berbasis teknologi. Kegiatan ini bertujuan meningkatkan pengetahuan dan keterampilan pelaku UMKM melalui pelatihan digital marketing yang terstruktur. Metode yang digunakan adalah pendekatan Participatory Action Research (PAR) dengan desain one-group pretest–posttest untuk mengukur efektivitas pelatihan. Pelatihan dilaksanakan melalui penyuluhan, demonstrasi, praktik langsung, serta pendampingan intensif selama dua minggu. Hasil menunjukkan peningkatan signifikan pada pengetahuan peserta mengenai konsep digital marketing setelah pelatihan. Peserta mampu memproduksi konten digital, menggunakan media sosial secara konsisten, membuka toko pada marketplace, serta meningkatkan interaksi digital dengan pelanggan. Evaluasi pascapelatihan menunjukkan adanya peningkatan aktivitas pemasaran digital dan potensi peningkatan omzet usaha. Temuan ini menegaskan bahwa pelatihan digital marketing efektif dalam meningkatkan kapasitas UMKM. Kegiatan ini membuktikan bahwa digital marketing merupakan strategi penting dalam memperluas pasar dan meningkatkan daya saing UMKM di era digital.
Abstract:Penelitian ini bertujuan untuk menganalisis perilaku konsumen dalam membeli produk susu SGM di pasar modern kota Jayapura. Perilaku konsumen yang mempengaruhi keputusan pembelian produk susu SGM, kualitas dan tempat jual…
produk susus SGM mempengaruhi perilaku konsumen. Metode yang digunakan adalah pendekatan kualitatif deskriptif eksploratif, dengan pengumpulan data melalui observai, wawancara dan studi literatur. Hasil penelitian menunjukan bahwa faktor utama yang memengaruhi keputusan pembelian adalah kombinasi dari harga yang terjangkau, kepercayaan konsumen terhadap merek dan persepsi kualitas produk, serta keyakinan personal orang tua terhadap pentingnya nutrisi anak, terutama kandungan gizi yang sesuai dengan kebutuhan anak dan kecocokan anak terhadap produk. Selain itu saluran distribusi seperti supermarket, minimarket yang mendukung kemudahan aksesibilitas, ketersediaan produk dan kenyamanan konsumen, yang menjadi nilai tambah dalam perilaku pembelian. Dengan demikian, strategi pemasaran produk susu SGM yang mengombinasikan pendekatan emosional (emosi orang tua terhadap tumbuh kembang anak) dan rasional (harga dan kualitas gizi) terbukti efektif dalam membentuk dan mempertahankan perilaku pembelian konsumen di pasar modern. Hasil temuan ini diharapkan dapat dapat menjadi referensi bagi pemangku kepentingan pada yang berkaitan langsung dengan pemasaran susu SGM.
Abstract:The advancement of digital technology and the transformation of the labor market require vocational high schools (SMKs) to produce graduates who are not only technically competent but also proficient in twenty-first-century…
ury skills. The Office Management and Business Services (MPLB) program requires a quality assurance system capable of supporting the development of critical thinking, creativity, communication, and collaboration skills. This study aims to analyze the implementation of the quality assurance system in SMKs within the MPLB program, examine efforts to strengthen twenty-first-century skills, and identify challenges encountered in its implementation. A descriptive qualitative approach was employed in four public vocational high schools in the Special Region of Yogyakarta through interviews and document analysis. The findings reveal that the quality assurance system is implemented through the evaluation of educational report cards, program monitoring, curriculum alignment with business and industrial partners (DUDIKA), and the strengthening of a school quality culture. The development of twenty-first-century skills is promoted through active and industry-based learning approaches, including Project-Based Learning, Problem-Based Learning, Teaching Factory, and student-centered learning. However, implementation continues to face challenges, including suboptimal coordination, limited teacher competencies, inadequate technological facilities, and insufficient industrial and financial support. The novelty of this study lies in integrating the quality assurance system with the development of twenty-first-century skills specifically within the MPLB program, positioning educational quality not merely toward compliance with standards but also toward the formation of adaptive and work-ready graduates.
Abstract:Market manipulation practices in the Indonesian capital market have the potential to harm investors, distort fair price formation, and undermine market integrity. These conditions require effective supervision by the Financial…
ancial Services Authority (Otoritas Jasa Keuangan—OJK) as the institution authorized to regulate and supervise capital market activities. This study aims to analyze the legal framework governing OJK's supervision of market manipulation practices, assess the effectiveness of its implementation, and identify the factors influencing the success of such supervision. This study employed a normative legal research method using statutory and conceptual approaches. Legal materials were collected through library research and analyzed qualitatively. The findings indicate that OJK's supervisory authority is supported by a strong legal framework under Law Number 8 of 1995 concerning the Capital Market and Law Number 21 of 2011 concerning the Financial Services Authority. Nevertheless, the effectiveness of supervision continues to face challenges arising from technological developments, the increasing complexity of market manipulation schemes, and limitations in supervisory capacity. This study concludes that strengthening institutional capacity, optimizing the use of technology, and enhancing inter-agency coordination are essential to improving investor protection and maintaining the integrity of the capital market. The novelty of this study lies in its integrated analysis of the legal framework, supervisory effectiveness, and technology-based market manipulation challenges within a single analytical framework.
Abstract:The rapid advancement of information technology has encouraged companies to adopt digital marketing as a strategic approach to enhancing consumer brand awareness. Amanda Brownies Samarinda has utilized various digital platforms;…
atforms; however, the effectiveness of the implemented strategies requires further examination. This study aims to analyze the digital marketing strategies employed by Amanda Brownies Samarinda, their role in enhancing brand awareness, and the factors that support and hinder their effectiveness. A qualitative descriptive approach was employed in this research. Data were collected through observation, structured interviews, and documentation, and subsequently analyzed using the Miles, Huberman, and Saldaña model. The findings reveal that Amanda Brownies Samarinda implements an integrated digital marketing strategy through seven platforms, namely Instagram, Facebook, TikTok, WhatsApp Business, GoFood, GrabFood, and ShopeeFood. These strategies contribute to enhancing brand awareness through four dimensions: recognition, recall, purchase, and consumption. Consistency in visual identity, promotional intensity, ease of access to information, transaction convenience, product quality, and consumer engagement were identified as the primary factors supporting the success of digital marketing implementation. Nevertheless, the utilization of TikTok has not yet been optimized compared to the other platforms. The novelty of this study lies in its comprehensive analysis of the role of integrating seven digital platforms in enhancing brand awareness through the dimensions of recognition, recall, purchase, and consumption, thereby providing a more holistic understanding of digital marketing effectiveness within the culinary industry, particularly at Amanda Brownies Samarinda.
Abstract:Bankruptcy risk is a critical issue for publicly listed companies as it may threaten business sustainability and undermine investor confidence. This study aims to examine the effects of asset growth, revenue growth, market…
et valuation, property, plant and equipment (PPE), goodwill, and research and development expenditure on bankruptcy risk, proxied by the Altman Z-score, among publicly listed companies in ASEAN countries. The study employs a quantitative approach using secondary data obtained from 1,354 non-financial firms listed in Indonesia, Malaysia, Thailand, Singapore, and the Philippines over the 2015–2023 period, yielding a total of 7,726 firm-year observations. Data were analyzed using a fixed-effects panel regression model. The findings reveal that asset growth and goodwill exert a positive and significant effect on the Altman Z-score, whereas research and development expenditure has a negative and significant effect. Revenue growth demonstrates a marginally positive influence, while market valuation and PPE do not exhibit a significant effect on bankruptcy risk. These results suggest that corporate financial stability is determined not only by financial factors but also by the quality of strategic resources and firms’ adaptive capabilities. The novelty of this study lies in the integration of the Resource-Based View and Dynamic Capabilities Theory perspectives into a bankruptcy prediction framework for publicly listed companies across ASEAN countries.
Abstract:Daiama Tourism Village in Rote Ndao Regency possesses significant natural and cultural tourism potential; however, its tourism promotion remains suboptimal, resulting in fluctuating tourist visitation rates. This study aims…
ims to analyze promotional activities, identify factors influencing promotional effectiveness, and formulate promotional strategies to increase tourist visits. The research employed a qualitative descriptive method through observation, interviews, literature review, and documentation, supported by interactive data analysis and triangulation techniques. The findings reveal that promotional efforts still rely primarily on annual festivals and direct interpersonal communication without systematic support from planned digital media. This condition has contributed to fluctuations in tourist arrivals, increasing from 587 visitors in 2022 to 711 visitors in 2023, before declining to 503 visitors in 2024 and 468 visitors in 2025. Constraining factors include limited human resources, weak digital media management, and the underdeveloped institutional capacity of the Tourism Awareness Group (Pokdarwis). The study concludes that promotional strategies should be directed toward digital marketing, strengthening cultural identity and local storytelling, as well as enhancing community and institutional capacity. The novelty of this study lies in the development of a sustainable promotional model that integrates digital marketing, cultural storytelling, community participation, and the strengthening of Pokdarwis institutions in accordance with the characteristics of Daiama Tourism Village as a nature- and culture-based tourism destination.
Abstract:Generation Z faces increasingly intense competition in the labor market; however, many individuals continue to encounter difficulties during job interviews due to limited experience, low self-confidence, and insufficient…
professional communication skills. This study aims to analyze the implementation of job interview simulations and examine their impact on the job readiness of Generation Z in Bandung City. The study employed a descriptive-evaluative method involving 45 Generation Z participants. Data were collected through observation, performance assessments, documentation, and participant feedback. The findings indicate that job interview simulations effectively enhanced participants’ readiness, as evidenced by 85% of participants reporting that they felt highly prepared and confident, while the remaining 15% reported feeling prepared and confident after completing the program. Interviewers’ evaluations revealed that 70% of participants demonstrated a very good improvement in their ability to respond to interview questions, 18% showed good improvement, and 12% exhibited fairly good improvement. Participant satisfaction with the program was also notably high, with 77% reporting being very satisfied, 15% satisfied, and 8% fairly satisfied with the implementation of the activity. The results confirm that job interview simulations are effective in improving participants’ self-confidence, communication competence, and overall job readiness. The novelty of this study lies in the application of interview simulations based on authentic recruitment scenarios, evaluated through the dimensions of job readiness, communication competence, and participant satisfaction, thereby offering a practical career development model for Generation Z.