Abstract:This study aims to analyze the role of Instagram as a digital marketing communication medium in promoting the Tajur Katineung natural tourist attraction, and to identify the application of artificial intelligence (AI) in…
supporting this marketing strategy. The method used is descriptive qualitative with a case study approach. Data were collected through direct observation of the Instagram account @tajurkatineung, digital insight documentation, and literature studies related to digital marketing, social media, and AI. The results show that Instagram has a strategic role in increasing the visibility and appeal of Tajur Katineung through its feed, story, and reels features. However, its utilization is still less than optimal in terms of content strategy, branding consistency, and audience engagement. AI technology is considered to have great potential in analyzing audience behavior and content effectiveness in real-time. Unfortunately, the use of AI is still very limited due to the lack of digital literacy among managers. From a media communication perspective, the @tajurkatineung account shows potential as a two-way media that allows direct interaction with the audience and forms a positive perception of the local tourist destination. This study recommends increasing the digital capacity of managers through training in the use of AI and content strategy, as well as collaboration with influencers and the use of Instagram Ads. This research provides theoretical contributions to the study of digital communication and social media-based marketing, as well as practical benefits for tourism actors in optimizing destination promotion strategies with the support of digital technology.
Abstract:This This study aims to explore and analyze research trends related to competence in business, particularly within the context of small and medium-sized enterprises (SMEs), using a bibliometric approach. Data was extracted…
ed from the Scopus database and visualized using VOSViewer, facilitating the identification of key research clusters, influential authors, and the relationships between various keywords within the domain. The findings reveal significant clusters centered around "competence," "innovation," and "business performance," highlighting the integral role of innovation in enhancing business competencies. Additionally, the analysis emphasizes the interconnectedness of human resource development and strategic business planning with competency development. This research contributes to a comprehensive understanding of the complexities in business competence studies and underscores the importance of a multidisciplinary approach in fostering sustainable business success. The results provide valuable insights for both researchers and practitioners in the field of business competence.
Abstract:This study aims to determine the metacognitive skills of students after using E-LAPD learning media on the material of reaction rate factors. The subjects of this study were students of class XI-2 SMAN 1 Sidayu Gresik. This…
his study used the R&D (Research and Development) research method with the ADDIE model which was limited to the development stage. Data collection in this study used pretest-posttest test instruments and a questionnaire in the form of a metacognitive inventory questionnaire. The results showed that the value of students' metacognitive skills based on metacognitive skills-based tests for the planning indicator was 90.91%; the monitoring indicator was 80.68%; and the evaluation indicator was 86.36%. These results were supported by the acquisition of the metacognitive inventory given at the end of the meeting for the planning indicator of 93.18%; the monitoring indicator was 88.64%; and the evaluation indicator was 89.02%. Overall, students' metacognitive skills increased significantly.
Abstract:This study aims to analyze the implementation of the Hospital Management Information System (HMIS) and its impact on operational efficiency at XYZ Hospital in Pamekasan. In the digital era, hospitals are required to enhance…
nce service quality and operational efficiency through the utilization of information technology. HMIS is an innovation designed to integrate managerial and administrative processes within hospitals, including patient data recording, resource management, and other healthcare service procedures. This research adopts a descriptive qualitative approach with purposive sampling techniques, involving informants such as medical personnel, administrative staff, and hospital management who are directly involved in the use of HMIS.The results indicate that the implementation of HMIS has a positive impact on the hospital’s operational efficiency, including the acceleration of administrative processes, improved data accuracy, and easier coordination between work units. However, the implementation also faces several challenges, such as limited technological infrastructure, user resistance to change, and insufficient training for staff. These findings are supported by the HOT-Fit framework and Technology Acceptance Model (TAM), all of which emphasize the importance of technological readiness, human resource competence, and organizational commitment in ensuring the successful adoption of HMIS.
Abstract:Penelitian ini bertujuan menganalisis pengaruh pengembangan karir, employee engagement, budaya organisasi, dan budaya kerja terhadap kinerja guru di UPT SMP Negeri 1 Bone-bone. Menggunakan pendekatan kuantitatif dengan teknik…
eknik total sampling terhadap 43 guru. Data dikumpulkan melalui kuesioner skala Likert dan dianalisis menggunakan regresi linear berganda. Hasil penelitian menunjukkan bahwa pengembangan karir (β=0,319, p=0,012), employee engagement (β=0,307, p=0,015), budaya organisasi (β=0,245, p=0,046), dan budaya kerja (β=0,297, p=0,017) berpengaruh positif signifikan terhadap kinerja guru. Secara simultan, keempat variabel berpengaruh signifikan (F=18,742, p<0,001) dengan kontribusi 66,3% terhadap kinerja guru. Pengembangan karir memiliki pengaruh paling dominan, menunjukkan pentingnya program peningkatan kompetensi guru secara berkelanjutan
Abstract:This study examines the impact of four key marketing variables product quality, price, persuasive communication, and incentives on brand image and purchasing decisions among medical practitioners in Cilegon, Indonesia. Drawing…
rawing on a sample of 225 physicians, dentists, and pharmacists, data were collected via an online Likert‐scale questionnaire and analyzed using confirmatory factor analysis and structural equation modeling (SEM). Results indicate that product quality and incentives exert statistically significant positive effects on brand image (β = 0.284, p = 0.011; β = 0.291, p = 0.003, respectively), while price and persuasive communication do not achieve significance. Furthermore, incentives also demonstrate a significant positive influence on purchase decisions (β = 0.206, p = 0.047), whereas other independent variables, including brand image, fail to show a direct effect. Model fit indices (CMIN/DF = 1.122; GFI = 0.90; RMSEA = 0.016; p = 0.061) confirm an overall good fit. These findings underscore the critical role of maintaining high product standards and ethical incentive programs in strengthening brand perception and stimulating purchase behavior in a competitive pharmaceutical landscape. Theoretical contributions include the integration of marketing, consumer behavior, and brand management theories within a single SEM framework. Practically, pharmaceutical firms operating in emerging markets should prioritize consistent quality assurance and transparent incentive mechanisms to enhance both brand equity and sales performance.
Abstract:Penelitian ini bertujuan menganalisis pengaruh pendidikan dan pelatihan terhadap kompetensi pegawai di Kantor Camat Kalaena Kabupaten Luwu Timur. Metode kualitatif dengan pendekatan regresi linear berganda digunakan pada…
12 responden dari 14 pegawai negeri sipil yang telah mengikuti program pendidikan dan pelatihan. Data dikumpulkan melalui kuesioner skala Likert, wawancara, dan dokumentasi. Hasil penelitian menunjukkan pendidikan berpengaruh signifikan terhadap kompetensi (t=2,830; p=0,018), pelatihan berpengaruh signifikan terhadap kompetensi (t=2,888; p=0,016), dan secara simultan keduanya berpengaruh signifikan (F=9,823; p=0,004). Koefisien determinasi (R²=0,612) menunjukkan 61,2% variasi kompetensi dijelaskan oleh pendidikan dan pelatihan. Penelitian ini mengkonfirmasi pentingnya investasi dalam program pendidikan dan pelatihan untuk meningkatkan kompetensi pegawai dalam pelayanan publik.
Abstract:This study examines the implementation of customer-driven excellence strategy in the Umrah travel industry in Depok City by investigating the relationships between service quality, brand credibility, perceived value, and…
customer-driven excellence outcomes. Using a quantitative research approach with Partial Least Squares Structural Equation Modeling (PLS-SEM), data were collected from 105 customers who have utilized Umrah travel services within the past two years. The measurement model demonstrated excellent reliability and validity, with all constructs meeting stringent psychometric criteria for convergent and discriminant validity. The structural model reveals that all three hypotheses are strongly supported, with brand credibility emerging as the most influential factor (β = 0.398, p < 0.001), followed by perceived value (β = 0.356, p < 0.001) and service quality (β = 0.285, p < 0.001). The integrated model explains 74.2% of variance in customer-driven excellence, demonstrating strong explanatory power and large predictive relevance (Q² = 0.486). These findings provide empirical evidence that successful customer-driven excellence strategy requires integrated approaches prioritizing brand credibility development while simultaneously enhancing perceived value and service quality. The study offers valuable insights for Umrah travel operators seeking to optimize competitive advantage through comprehensive customer excellence strategies that address both functional and emotional dimensions of religious tourism services.
Abstract:This study examines the legal certainty of financing for Indonesia's Desa Merah Putih Cooperative (KDMP) initiative, analyzing the institutional tension between cooperative independence and state intervention. Rooted in…
the constitutional mandate for cooperatives as a cornerstone of the Indonesian economy, the KDMP program aims to establish 80,000 village-level cooperatives through state-facilitated credit lines and technical assistance. However, this top-down model raises concerns about undermining cooperative autonomy enshrined in Law No. 25/1992 and the principle of subsidiarity. Employing a normative juridical research design, this study draws on secondary data from legal literature and primary legal materials to systematically examine relevant norms and doctrines. Findings reveal a tenuous alignment between state financing mechanisms and cooperative autonomy, primarily due to the proposed reliance on state-owned bank credit lines rather than direct state budget grants, leading to legal ambiguity regarding accountability and oversight. The potential for mass loan defaults and the contentious use of Village Funds as collateral further complicate legal certainty and risk hidden liabilities. Comparative insights from India's Amul cooperative and the Philippines' barangay cooperatives illustrate successful models where government acts as a facilitator without impinging on cooperative self-governance or member control. This study advocates for a recalibrated regulatory approach featuring transparent oversight, proportional supervision, and participatory decision-making to reconcile developmental imperatives with cooperative principles, ultimately enhancing legal certainty and ensuring that state-supported cooperatives remain genuinely member-driven enterprises.
Abstract:Penelitian ini bertujuan yakni sebagai bahan evaluasi program pembinaan prestasi primavera futsal academy Kutai Timur. Model pendekatan yang digunakan dalam penelitian ini adalah pendekatan dengan model CIPP. Subjek dalam…
m penelitian ini meliputi sumber daya manusia yang ada di Primavera Futsal Academy Kutai Timur. Teknik pengumpulan data melalui 3 cara yaitu: Observasi, Wawancara, dan Dokumentasi. Jenis penelitian ini adalah kualitatif. Hasil dalam penelitian ini, Evaluasi Conteks kategori “Baik” dikarenakan memiliki AD/ART dan tujuan program pembinaan yang jelas. Evaluasi Input dalam penelitian ini menunjukan hasil “Cukup Baik” dikarenakan memiliki sarana dan prasarana yang lengkap tetapi beberapa perlu diganti dan memiliki SDM tetapi masi kurang. Evaluasi Process pada penelitian ini mendapatkan hasil “Cukup Baik” dikarenakan memiliki program latihan yang baik dan dilaksanakan sesuai dengan ketentuan tetapi waktu pelaksanaanya masih kurang. Evaluasi Product pada penelitian ini mendapatkan hasil “ Cukup Baik” dikarenakan memiliki prestasi dikategori umum, tetapi tidak konsisten di pengaruhi beberapa faktor seperti jam terbang yang kurang, turnamen yang diikuti jarang ada kelompok umur dan latihan yang dilakukan terkendala dengan waktu yang terbatas.