Abstract:E-commerce has become one of the most dynamic industries in the digital era, and electronic word of mouth (eWOM) greatly influences consumer behaviour. Shopee, as a popular e-commerce platform in West Java, faces challenges…
ges in increasing user purchase intention, particularly with an approach based on review communication and brand image. The objective of this research is to examine how eWOM credibility, quantity, and quality impact purchase intention, with brand image as the mediating variable and situational context as the moderating variable in the study of the Shopee application in West Java. This study uses a quantitative approach with the Structural Equation Modelling-Partial Least Squares (PLS-SEM) method. Data were collected from 500 respondents who are users of the Shopee application in West Java. The research results show that eWOM quantity has the greatest influence on purchase intention, followed by brand image, which has been shown to be a significant mediator. On the other hand, eWOM credibility and quality do not have a direct impact on purchase intention. Furthermore, situational context as a moderating variable does not have a significant impact on the relationship between eWOM quantity and brand image. This study helps e-commerce businesses create better data-driven marketing strategies. To build trust and encourage customer purchasing decisions, it is important to increase the number of reviews, enhance brand reputation, and improve the quality and credibility of the reviews.
Abstract:This study aims to analyze the role of Personal Innovativeness in influencing the actual use of the MyTelkomsel application through an extended Technology Acceptance Model (TAM). In this model, Personal Innovativeness is…
positioned as a core construct that influences three key user perceptions: Perceived Ease of Use, Perceived Usefulness, and Perceived Enjoyment. A total of 355 respondents participated in the study, and the data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The findings reveal that seven out of eight hypothesized paths between constructs in the model demonstrate statistically significant effects. The only non-significant relationship is found between Perceived Ease of Use and Attitude Toward Use, suggesting that ease of use is no longer a major determinant of user attitudes toward digital applications, possibly because it is now perceived as a basic standard in technology usage. Conversely, Personal Innovativeness consistently exerts a significant influence on all three key perceptions, which in turn affect users’ attitudes, intentions, and actual behaviors. These results underscore the strategic role of innovative personal characteristics in driving adoption and active engagement with digital applications. The practical implications highlight the importance of user segmentation based on innovation levels, the development of enjoyable features, and the refinement of user experience to promote sustained engagement within digital ecosystems such as MyTelkomsel.
Abstract:The purpose of this study is to ascertain how well SMP Kota Cirebon's speaking abilities may be enhanced by the ARKA approach. Quantitative research using a survey design is the methodology employed. Surveys and closed tests…
ests measuring the six aspects of speaking ability—pronunciation, grammar, vocabulary, fluency, understanding, and tasks—were used to gather data. SPSS version 25 was used for data analysis. The findings show that SMP Kota Cirebon's speaking ability had been significantly affected by the ARKA approach. This is demonstrated by the coefficient of determination (R Square) value of 0.636, which indicates that the ARKA approach accounts for 63.6% of the diversity in students' speaking ability. In addition, the multiple linear regression model is statistically significant (Sig. = 0.000 < 0.05), according to the ANOVA test findings. According to the study's findings, junior high school students' speaking abilities can be enhanced by the ARKA technique, which is also a creative and relaxing alternative teaching strategy.
Abstract:Shopee, as one of the e-commerce establishments established in 2015 and part of the Sea Group in Southeast Asia, has succeeded in creating a safe, user-friendly and fast online shopping platform. With strong operations in…
n seven markets in Southeast Asia, Shopee not only provides a platform for buyers to find products, but also provides training and support to their sellers. The rapid growth of e-commerce in Indonesia is also influenced by factors such as the increase in population, increasing smartphone and internet users, and the development of financial technology companies. The convenience of online shopping encourages consumers to buy various desired products so that they are encouraged to behave consumptively. This then stimulates the phenomenon of impulse buying in consumers. Currently, economic activities are dominated by Generation Z's behavior to carry out activities such as scrolling, online shopping, and making transactions. Some marketplaces have not paid attention to the positive emotions of consumers with the Generation Z group in the target market, hedonic shopping motivation, fear of missing out, and shopping lifestyle that can trigger impulsive purchases which are part of the consideration of the preparation and strategy of innovative marketing targets according to the needs of market psychology. This study aims to find out how much respondents assess hedonic shopping motivation, fear of missing out, and shopping lifestyle, find out the influence of hedonic shopping motivation, fear of missing out, and shopping lifestyle on impulse buying generation Z, find out the influence of positive emotions on impulse buying generation Z, to know the influence of hedonic shopping motivation, fear of missing out and shopping lifestyle on impulse buying through positive emotions. This study uses a quantitative method. The sampling technique uses purposive sampling. The data obtained was 385 respondents by distributing questionnaires online. The respondents in this study are Generation Z Shopee users in Indonesia. Data analysis was conducted using Structural Equation Modeling-Partial Least Squares (SEM-PLS) which was then processed with SMARTPLS. The results of this study are hedonic shopping motivation, fear of missing out, shopping lifestyle, positive emotion have a significant positive effect on impulse buying.
Abstract:Abstract This study is motivated by the financial literacy of generation Z and also the quality of life insurance products in Indonesia which are moderated by gender in influencing a person's interest in buying life insurance…
surance in Indonesia. This study uses a quantitative method with a descriptive relationship approach. Determination of the sample in this study was carried out by calculating using the Bernoulli formula, with a total of 384 respondents. The data analysis technique used is the Structural Equation Model - Partial Least Square (SEM-PLS). The results of the study show that financial literacy (X1) and product quality (X2) do not have a significant effect on buying interest (Y) where the p-values of both variables are <0.05. Other findings also state that Gender (Z) does not significantly moderate financial literacy and product quality. The conclusion of this study is that the factors that make generation Z interested in buying insurance products are influenced by their perceptions of financial literacy and product quality. More specifically, the perception of product quality factors has a significant and positive influence on generation Z's interest in buying life insurance products in Indonesia. The findings show that of the two variables, product quality can be the strongest predictor in predicting generation Z's interest in purchasing life insurance products. Financial literacy cannot significantly predict generation Z's interest in purchasing insurance products.
Keywords : financial literacy, product quality, gender, purchasing intention
Abstract:Pada umumnya pekerja PLN beresiko saat bekerja terutama pekerja bagian lapangan karena berhadapan dengan instalasi listrik yang bertegangan tinggi dan mempunyai risiko kematian yang tinggi pula, kerena itu peran alat pelindung…
indung diri (APD) berperan penting untuk mencegah hal-hal yang tidak diinginkan terjadi, sumber penyebab terjadi kecelakaan yang dominan adalah kecerobohan pekerja, konstruksi tidak aman, dan tidak menggunakan alat pelindung diri. Penelitian ini bertujuan untuk menganalisis hubungan pengetahuan dan sikap terhadap kepatuhan penggunaan APD pada pekerja PT. PLN (Pesero) ULP Subulussalam. Metode penelitian ini adalah metode kuantitatif dengan menggunakan 31 sample pekerja yang memenuhi syarat pada penelitian ini. Hasil penelitian dari analisis univariat menunjukkan bahwa sebagian besar responden patuh terhadap penggunaan APD yaitu sebanyak 23 responden (74,2%), pengetahuan responden sebagian besar baik 24 responden (77,4%) dan sikap responden baik sebesar 24 responden (77,4%). Hasil penelitian analisis bivariat menggunakan uji chi-square didapatkan adanya hubungan pengetahuan (p-value=0,000) dan sikap (p-value=0,02) terhadap kepatuhan penggunaan APD pada pekerja PT. PLN (Pesero) ULP Subulussalam Tahun 2024. Dari hasil penelitian ini diharapkan peran dari semua pihak terkait seperti pihak perusahaan serta pekerja untuk meningkatkkan pengetahuan dan sikap serta menerapkan program-program K3 khususnya penggunaan APD agar tehindar dari kecelakaan akibat kerja atau kerugian yang tidak diharapkan.
Abstract:One measure of service success is patient satisfaction; in the world of health, patient satisfaction indicates that the services provided have been delivered properly by health workers. The purpose of this study was to analyze…
nalyze the relationship between waiting time and outpatient satisfaction at Gunung Maria Tomohon Hospital. The method used in this research is quantitative research which is descriptive analytic using a cross-sectional study approach with a sample of 266 respondents (total sampling) with univariate and bivariate analysis. The results showed that based on the results of the chi-square test, a value of p = 0.001 (<α = 0.05) was obtained, indicating that there is a relationship between waiting time and outpatient satisfaction at Gunung Maria Tomohon Hospital. Based on the results of the analysis, it can be concluded that there is a relationship between waiting time and outpatient satisfaction at the Outpatient Polyclinic of Mount Maria Tomohon Hospital. As a suggestion for hospital leaders, especially for outpatient directors at Gunung Maria Tomohon Hospital, it is recommended to set health service standards, particularly for outpatients, to enhance their satisfaction.
Abstract: Work accidents are unexpected and undesirable events, and work accidents are related to the employment relationship with the company, hospitals, or community health centers. The employment relationship here indicates that…
s that accidents occur as a result of work or while performing work. Occupational health and safety (K3) on ships has long been a concern among the government and businesses. K3 factors are closely related to the performance of ship crew (ABK) and, in turn, to the performance of the company. The more safety facilities available, the less likely work accidents are to occur. This study aims to determine how the Relationship Between Health and Safety Behavior (K3) and Work Accidents Among Ship Crew (ABK) on Passenger Ships. The type of research uses a quantitative method with a Cross Sectional approach. The sampling technique in this study is Total Sampling with a sample size of 31 respondents. Data collection was obtained from direct observation, interviews, and questionnaires. Data analysis was conducted through univariate and bivariate tests, with the hypothesis testing using the Chi-square test at a confidence level (α=0.05). The results showed that there is a relationship between behavior and work accidents, with a value of (p=0.03), indicating a relationship between behavior and work accidents.
Abstract:This study aims to analyze the relationship between nurse characteristics and factors associated with nurses’ compliance in documenting nursing care in EMRs at RSUD Pameungpeuk Garut. This research employed an analytic survey…
survey with a cross-sectional approach and involved 94 respondents. Primary data were collected using questionnaires on nurses’ characteristics, knowledge, attitude, motivation, and head nurse supervision. Data analysis was conducted using the Chi-Square test. The results showed a significant relationship between head nurse supervision (p = 0.027) and nurses' compliance in documenting nursing care in EMRs. The study concludes that there is a relationship between head nurse supervision and nurses’ compliance in nursing care documentation within EMRs. Nurses who receive regular supervision tend to have higher compliance in documentation compared to those who are not supervised by the head nurse.
Abstract:This study aims to determine the effect of social support on academic stress in Islamic Religious Education (PAI) Masters students of Class of 2024 at Sultan Agung Islamic University Semarang. The method used is a quantitative…
tative approach with data collection techniques through closed questionnaires. The sample in this study amounted to 100 respondents who were selected randomly. The results of the partial test analysis (t-test) show that self-efficacy has a significant effect on academic stress, with a significance value of 0.001 (p <0.05) and a calculated t value of 3.300 which is greater than the t table of 1.98472. This indicates a positive influence between self-efficacy and academic stress. In addition, the coefficient of determination (R square) value of 0.316 indicates that 31% of the variation in academic stress can be explained by the self-efficacy variable, while the remaining 69% is influenced by other factors outside the study. The normality test using the Monte Carlo approach produced a significance value (Sig. 2-tailed) of 0.249, which means that the data is normally distributed. Thus, this study confirms the importance of the role of self-efficacy and social support in reducing students' academic stress.