Abstract:This study examines the influence of social media marketing and brand image on purchase intention, with consumer boycott participation incorporated as a moderating variable, using Rosé All Day Cosmetics as the empirical…
context. Grounded in the Stimulus–Organism–Response (S-O-R) framework, a quantitative approach was employed by collecting survey data from 385 consumers in Jabodetabek and Bandung City areas, which were analyzed using PLS-SEM. The results reveal that both social media marketing and brand image have positive and significant effects on purchase intention. However, boycott participation does not moderate the relationship between social media marketing and purchase intention, while it exerts a significant negative moderating effect on the relationship between brand image and purchase intention. These findings suggest that although digital marketing and brand image remain key drivers of consumer purchase intention, moral and social considerations reflected in boycott participation can weaken the effectiveness of brand image in influencing consumer decisions. This study contributes to the literature by highlighting the contextual role of consumer boycotting in shaping marketing effectiveness within the digital beauty industry in emerging markets.
Abstract:The development of a green economy is a strategic issue in realizing sustainable development, especially in potential areas such as Lake Toba. However, the role of socio-cultural factors in supporting the green economy has…
as not been extensively researched empirically. This study aims to analyze the influence of Community Awareness, Environmental Knowledge, and Local Cultural Beauty on Green Economic Development in the Lake Toba area. The method used is a quantitative approach with multiple linear regression analysis techniques with the help of SPSS software version 25. Data were obtained from questionnaires distributed to local respondents The results of the study showed that Community Awareness and Environmental Knowledge did not have a significant effect on the green economy, while the Beauty of Local Culture had a significant effect. The value of the determination coefficient (R²) of 0.4053 indicates that the three variables explain the 40.5% variation in the development of the green economy. These findings confirm the importance of a cultural approach in supporting the sustainability of the Lake Toba region.
Abstract:The growth of the cosmetics industry in Indonesia is influenced by the increasing demand for beauty products. One of the contributing factors to this trend is a common issue faced by women, especially Gen Z, which is dull…
l skin. One of the most purchased beauty products by Gen Z is facial serum. The aim of this research is to examine the influence of Negative EWOM (Electronic Word of Mouth) and variety seeking on brand switching behavior, with customer engagement as an intervening variable for Scarlett facial serum among Gen Z consumers. This study employs a quantitative approach with descriptive and causal research methods. Data collection is done through a questionnaire survey with 300 respondents who use Scarlett facial serum in Indonesia. The data analysis technique used is Structural Equation Modeling (SEM) using SmartPLS for research data analysis. The research findings indicate that Negative EWOM have a positive influence on brand switching behavior, Negative EWOM have a negative influence on customer engagement, variety seeking have a negative influence on customer engagement, variety seeking have a positive influence on brand switching behavior, customer engagement have a negative influence on brand switching behavior, Variety seeking on brand switching behavior through customer engagement as an intervening variable have a positive influence, Negative E-WOM on brand switching behavior through customer engagement as an intervening variable also have a positive influence.This research has implications for companies, including the need for companies to enhance product quality and their brand image in response to Negative E-WOM. Companies should also continue to innovate by improving product quality and uniqueness. Additionally, understanding customer preferences and market trends is crucial for competing in a market with many similar products. Maintaining customer interactions can also keep the company top of mind among customers, preventing them from switching to other brands. These actions are necessary to retain customers and prevent brand switching. Referring to several previous studies, research on negative word of mouth, brand switching behavior, variety seeking, and customer engagement has never been conducted simultaneously with the same variables and object.
Abstract:The phenomenon of online shopping has driven business players to be more innovative in promoting their products on existing digital platforms. There is a technological innovation that allows online businesses to showcase…
and demonstrate their products in real-time, known as live streaming shopping. TikTok has become one of the popular social-commerce platforms with beauty content within its application. This study aims to better understand the influence of TikTok live streaming shopping on the purchase intention of the local beauty brand through emotional factors. We applied the S-O-R (Stimulus, Organism, Response) model, with influencer credibility variables added to the emotional factors in the S-O-R model. Data were collected from 300 respondents who registered through a Google Form survey with predetermined criteria. PLS-SEM using Smart PLS was chosen for data analysis. The study revealed that attraction, cognitive assimilation, and influencer credibility mediate the relationship between real-time interaction, shopping guidance, visibility, media richness, and consumer purchase intention. Therefore, live streaming shopping through emotional factors significantly influences consumers' purchase intention. This research found that the enrichment of material living standards has transformed people’s purely demand-oriented shopping style. This study result help enterprises to better apply live streaming more effectively and expanding channels promotion strategies.
Abstract:This study aims to understand the teaching methods, challenges, and character education for deaf children at SLB Karya Murni Ruteng, NTT. Using a qualitative approach with a case study design, the research involved interviews,…
views, observations, and documentation with the school principal, a second-grade teacher, and deaf students. Deaf children face significant challenges in verbal and social communication, requiring specialized teaching methods focusing on direct experiences, sign language, and intensive training such as “language immersion.” SLB Karya Murni implements contextual methods linking instructional materials to daily life, such as tactile exercises to enhance sensory perception and integrated speech training to strengthen vocal abilities. Additionally, conversation visualization programs are employed to help children understand and develop vocabulary. The study found that the learning process demands patience, creativity, and technological support to improve the cognitive and communication skills of deaf children. The school also emphasizes practical skill development through activities like woodworking and beauty salon workshops, preparing students for independent living. This research highlights the importance of inclusion-based character education, family involvement, and a supportive social environment, which are expected to enhance the active participation of deaf children in their communities. These findings are anticipated to serve as a reference for developing more effective and inclusive learning programs in other special education schools.
Abstract:This research aims to analyze and evaluate the criminal liability imposed on tourists who damage the Uma Lengge Maria cultural heritage in Maria Village, Wawo District, Bima Regency. Bima is an area that has cultural and…
tourism diversity. One of the cultural and tourism diversity is the Uma Lengge Maria Cultural Reserve which is located in Maria Village, Wawo District, Bima Regency. Uma Lengge is a traditional house of the Bima people which has existed for a long time and must be maintained in its existence and beauty so that it remains intact and its beauty can be enjoyed for the future. This research use desciptive qualitative approach. A descriptive approach is an approach that aims to systematically describe the facts and characteristics of a particular population or in a particular field factually and carefully. Data collection methods were carried out by observation, interviews and documentation. The data analysis method is carried out in the stages of data collection, data reduction, data presentation, and drawing conclusions. The results of the research show that legal action is taken against criminal liability for tourists who damage the cultural heritage at Uma Lengge Maria. Uma Lengge in the Maria Village Tourist Area, there are 13 uma lengge and 103 jompa. The existence of uma lengge must be maintained so that its existence remains well into the future. there are sanctions and criminal liability for tourists who damage the Uma Lengge Maria cultural heritage in Wawo District, Bima Regency, West Nusa Tenggara.
Abstract:Abstract: The development of information technology has significantly influenced various aspects of life, including the way participants are selected for training programs. One example of its application can be seen in the…
he Vocational Skills Education Program (PKK) in the hair beauty sector at LKP LADY in Asahan Regency. The previous manual participant selection process was considered inefficient and prone to errors. Therefore, this study aims to design a Decision Support System (DSS) based on the Additive Ratio Assessment (ARAS) method to support a more objective, transparent, and structured participant selection processThe implementation results show that the system is capable of generating participant rankings. Of the total 25 registered participants, the system successfully displayed 16 participants with the highest scores. The participant with the highest ranking was Kholina Zuhro who obtained a utility value of 0.7688. By implementing this system, the selection process at LKP LADY becomes faster, more efficient, and fairer because decisions are based on systematically determined criteria, thereby improving the quality of training results and confidence in the selection process.
Keywords: : information technology; decision support systems; ARAS; PKK; selection of participants
Abstrak: Perkembangan teknologi informasi sangat memengaruhi berbagai aspek kehidupan, termasuk cara dalam menyeleksi peserta pelatihan. Salah satu penerapannya dapat dilihat pada Program Pendidikan Kecakapan Kerja (PKK) bidang kecantikan rambut di LKP LADY Kabupaten Asahan. Proses seleksi peserta yang sebelumnya dilakukan secara manual dinilai kurang efisien dan rawan kesalahan. Oleh karena itu, penelitian ini bertujuan untuk merancang Sistem Pendukung Keputusan (SPK) berbasis metode Additive Ratio Assessment (ARAS) guna mendukung proses seleksi peserta secara lebih objektif, transparan, dan terstruktur. Sistem ini dirancang untuk memproses data peserta berdasarkan sejumlah kriteria seperti usia, tingkat pendidikan terakhir, pengalaman kerja, status pekerjaan, riwayat penyakit, dan jarak tempat tinggal dari lokasi pelatihan. Hasil implementasi menunjukkan bahwa sistem mampu menghasilkan perangkingan peserta. Dari total 25 peserta yang didaftarkan, sistem berhasil menampilkan 16 peserta dengan nilai tertinggi. Peserta dengan peringkat tertinggi adalah Kholina Zuhro yang memperoleh nilai utility sebesar 0,7688. Dengan diterapkannya sistem ini, proses seleksi di LKP LADY menjadi lebih cepat, efisien, dan adil karena keputusan didasarkan pada kriteria yang telah ditentukan secara sistematis, sehingga dapat meningkatkan kualitas hasil pelatihan dan kepercayaan terhadap proses seleksi.
Kata kunci: teknologi informasi; sistem pendukung keputusan; ARAS; PKK; seleksi peserta
Abstract: Abstract: RSMSTORE.ID shop is a business that is engaged in selling beauty products (cosmetics) which is located on Jl. SM Raja Kisaran, West Kisaran District, Asahan Regency, North Sumatra. Currently, the RSMSTORE.ID…
D Store only uses Facebook and other social media to promote the products it sells. The number of goods sold and the number of customers at the RSMSTORE.ID Store from January to November 2021, where there is a decrease in the number of goods sold in the last month. Of course this has an impact on the profits obtained by the store. Aware of the fact that customer satisfaction is important in a business, it is necessary to have a system that can help stores increase sales. The tight business competition in the current digital era makes RSMSTORE.ID Stores have to carry out marketing strategies to manage their customers, increase new customers and retain old customers. In line with the current development of technology and social media, various efforts have been made to increase sales. One way that a store can do to be able to compete in the world of business sales is to implement a system or method, namely CRM (Customer Relationship Management).
Keywords: CRM; beauty products (Cosmetics); PHP and MySQL
Abstrak:Toko RSMSTORE.ID adalah usaha yang bergerak di bidang penjualan produk kecantikan (kosmetik) yang berada di Jl. SM Raja Kisaran Kecamatan Kisaran Barat Kabupaten Asahan Sumatera Utara. Saat ini Toko RSMSTORE.ID hanya menggunakan facebook dan media sosial lainnya untuk promosi produk yang dijual. Jumlah barang yang terjual dan jumlah pelanggan pada Toko RSMSTORE.ID mulai bulan Januari sampai dengan bulan November 2021, dimana terdapat penurunan jumlah barang yang terjual di satu bulan terakhir. Tentu hal ini berdampak pada keuntungan yang diperoleh oleh toko. Sadar akan fakta bahwa kepuasan pelanggan merupakan hal yang penting dalam suatu bisnis, maka diperlukan sebuah sistem yang dapat membantu toko dalam meningkatkan penjualan. Ketatnya persaingan bisnis di era digital saat ini membuat Toko RSMSTORE.ID harus melakukan strategi pemasaran untuk mengelola pelanggannya, Meningkatkan pelanggan baru dan mempertahankan pelanggan lama. Sejalan dengan perkembangan teknologi dan sosial media saat ini, berbagai upaya dilakukan untuk meningkatkan penjualan. Salah satu cara yang dapat dilakukan sebuah toko agar mampu bersaing dalam dunia bisnis penjualan adalah dengan menerapkan sebuah sistem atau metode yaitu CRM (Customer Relationship Management).
Kata Kunci: CRM; produk kecantikan (kosmetik); PHP dan MySQL
Abstract:Abstract: Community empowerment is essential for fostering independence and improving the quality of public services at the village level. Tanjung Baru Ranau Village, located in South Ogan Komering Ulu Regency, is known…
for its rich natural beauty. However, this potential has not been fully utilized by the village government due to the absence of digital media for promoting local tourism. To address this challenge, an empowerment program was carried out through digitalization initiatives, including socialization on the use of the village website, website management training, and the handover of the newly developed Tanjung Baru Ranau Village website. The website was designed to support administrative services, publish village information, and promote tourism potential. The implementation method consisted of initial observations to identify village needs and potentials, followed by program socialization, technical training on website operation, and ongoing assistance in implementing technological innovations. The results of the training show that the Tanjung Baru Ranau Village website was successfully developed and that village officials gained the necessary skills to manage it effectively. This improvement supports the realization of transparent and accountable governance and enables the optimal development of village potentials. Overall, the empowerment program successfully increased village officials’ understanding of the importance of digitalization in governance systems by 48%.
Keywords: digitalization; village information system; village website
Abstrak: Pemberdayaan masyarakat merupakan kunci dalam mendorong kemandirian dan peningkatan kualitas pelayanan publik di tingkat desa. Desa Tanjung Baru Ranau merupakan salah satu desa yang termasuk dalam Kabupaten Ogan Komering Ulu Selatan yang dikenal dengan potensi alamnya yang indah. Keindahan alam tersebut belum dapat dimanfaatkan dengan maksimal oleh pemerintah desa karena belum menggunakan media digital untuk mempromosikan wisata lokal yang ada di Desa tanjung Baru Ranau. Untuk menjawab permasalahan tersebut, dilakukan program pemberdayaan melalui sosialisasi digitalisasi melalui website desa dan pelatihan pengelolaan website seta penyerahan website Desa Tanjung Baru Ranau. Website ini dirancang untuk mencakup layanan administrasi, publikasi informasi desa, serta promosi potensi wisata. Metode pelaksanaan kegiatan meliputi tahap observasi awal guna mengidentifikasi kebutuhan dan potensi desa, dilanjutkan dengan sosialisasi progra, pelatihan teknis pengelolaan website serta pendampingan implementasi inovasi teknologi. Hasil dari pelatihan pembuatan dan pengoperasian Website Desa Tanjung Ranau adalah terciptanya website desa dan keterampilan perangkat desa dalam mengelola website desa dengan baik dan benar agar dapat menyelenggarakan pemerintahan yang transparan, akuntabel dan mampu mengembangkan potensi desa secara optimal. Secara keseluruhan pemberdayaan yang dilakukan berhasil meningkatkan pemahaman aparat desa sebesar 48% dalam memahami pentingnya digitalisasi dalam sistem pemerintahan.
Kata kunci: digitalisasi; sistem informasi desa; website desa
Abstract:Abstract: Ms Glow Kisaran Original Store is one of the beauty companies that sells skincare products that are useful for maintaining healthy facial and body skin. However, the Original Ms. Glow series currently faces challenges…
hallenges such as tight competition and ineffective inventory management in terms of sales figures. This company sells ± 1500 products a month, but also often faces shortages and stockpiles of product, which can reduce customer confidence and cause Ms. Glow Kisaran Original to experience financial losses, among others. Conversely, if the demand for skincare increases but the skincare supply cannot be prepared, this is a loss for the store and customers. The purpose of this study is to improve the accuracy of the forecast, the use of the Single Exponential Smoothing Method is proposed. This method smoothes past values with exponential weights, placing greater emphasis on the latest data. The use of data from the last 12 months as reference data for past recording for forecasting experiments for the next 1 (one) month. The results of the study at Ms Glow Kisaran show the flexibility of the method in adapting to different sales dynamics. Overall, this research helps in predicting skincare sales predictions at the Ms Glow Kisaran Original Kisaran Store using the Single Exponentian Smoothing method, so that it can overcome the challenges in predicting sales figures.
Keywords: ms glow kisaran; skincare sales; ses.
Abstrak: Toko Ms Glow Kisaran Original merupakan salah satu perusahaan di bidang kecantikan yang menjual produk-produk skincare yang bermanfaat untuk menjaga kesehatan kulit wajah dan tubuh. Namun rangkaian Original Ms. Glow saat ini menghadapi tantangan seperti persaingan yang ketat dan pengelolaan inventaris yang kurang efektif dalam hal angka penjualan. Perusahaan ini menjual ±1500 produk dalam sebulan, namun juga sering menghadapi kekurangan dan penumpukan stok produk, yang dapat menurunkan kepercayaan pelanggan dan menyebabkan Ms. Glow Kisaran Original mengalami kerugian finansial. Sebaliknya jika permintaan akan skincare meningkat namun persediaan skincare tidak dapat disiapkan maka ini menjadi kerugian bagi pihak toko dan pelanggan. Tujuan penelitian ini adalah untuk meningkatkan ketepatan perkiraan, penggunaan Metode Single Exponential Smoothing diusulkan. Metode ini menghaluskan nilai masa lalu dengan bobot eksponensial, memberikan penekanan lebih besar pada data terbaru. Penggunaan data 12 bulan terakhir sebagai data acuan pencatatan masa lalu untuk percobaan peramalan untuk 1 (satu) bulan kedepan. Hasil penelitian pada Ms Glow Kisaran menunjukkan fleksibilitas metode dalam menyesuaikan diri dengan dinamika penjualan yang berbeda. Secara keseluruhan, Penelitian ini membantu dalam meramalkan prediksi penjualan skincare di Toko Ms glow Kisaran Original Kisaran menggunakan metode Single Exponentian Smoothing, sehingga dapat mengatasi tantangan dalam memprediksi angka penjualan.
Kata kunci: ms glow kisaran; penjualan skincare; ses.