Abstract:This study aims to analyze the effect of Fear of Missing Out (FOMO), hedonic shopping, and self-control on impulse buying among students who use Shopee, as well as to examine the role of self-control as a moderating variable.…
able. This research uses a quantitative approach with a survey method involving students of the Faculty of Economics and Business, Universitas Negeri Gorontalo, class of 2022, as respondents. Data collection was conducted using questionnaires distributed through forms and Google Forms. Data analysis was carried out using SPSS and SEM-PLS 4.1 to test the relationships among variables. The results show that Fear of Missing Out (FOMO) and hedonic shopping have a positive effect on impulse buying. This indicates that digital social pressure and pleasure-driven motivation are the main factors encouraging students to engage in impulsive purchases. In contrast, self-control does not affect impulse buying, suggesting that students’ ability to regulate themselves is not yet strong enough to reduce impulsive consumption behavior. This condition is influenced by the characteristics of students who do not yet have a stable income, so self-control has not developed optimally in financial management due to the absence of income.
Abstract:Digital literacy has become an essential competence in modern education; however, its implementation in pesantren presents distinctive dynamics, particularly when institutions restrict students’ access to digital devices…
es while simultaneously encouraging teachers to master digital literacy. This study aims to examine how digital literacy is positioned, perceived, and implemented in the learning process at Pesantren Ar-Raudlatul Hasanah as one of Indonesia’s modern pesantren. Employing a qualitative approach with a case study design, data were collected through semi-structured interviews, non-participant observation of classroom practices and pesantren activities, and analysis of institutional documents. The data were analyzed using thematic analysis to identify relevant patterns and key themes. The findings reveal that digital literacy in the pesantren is positioned primarily as a learning resource mediated by teachers rather than as an individual competence freely accessible to students. Teachers’ perceptions of digital literacy are reflective and selective, shaped by moral and scholarly responsibility, concern for students’ ethical conduct (adab), and apprehension regarding the negative impacts of the digital environment. In terms of implementation, digital literacy is applied in a limited and functional manner through teachers’ use of digital learning media, basic computer courses for students, cultural and extracurricular pesantren activities, and the digitalization of institutional administrative systems. This study concludes that the pesantren has developed a contextual and ethically grounded model of digital literacy, in which technology functions as a supportive educational tool without displacing core values, scholarly authority, or the primary goal of students’ character formation. These findings contribute empirical insights to the growing body of research on digital literacy within the context of Islamic education, particularly in modern pesantren
Abstract:This best practice study aims to develop 21st-century soft skills in students at MAN 1 Banda Aceh through the implementation of an artificial intelligence-based collaborative learning model called KOTAK (Artificial Intelligence-Based…
ligence-Based Brain Collaboration). The study used a qualitative case study design with 39 students. Data collection was conducted through learning observations, interviews, and analysis of student activities and learning outcomes in the Integrated Economic Exploration material. The KOTAK model was designed by integrating various easily accessible AI tools, such as Google Lens, ChatGPT, and QuestionWell, to support interactive, collaborative, and problem-solving-based learning. The results showed that implementing the KOTAK model significantly improved students' critical thinking, communication, collaboration, and creativity (4C) skills. Analysis of learning outcomes indicated a 94.87% absorption rate and achievement of the curriculum objectives for the taught material. The use of the AI platform has proven to be an effective interactive medium for encouraging active student engagement, strengthening higher-order thinking, and fostering collaboration in problem-solving. This research makes an original contribution by offering and testing a contextual learning model that integrates collaborative pedagogy and AI technology in a madrasah environment, while also presenting a practical framework for developing 21st-century skills in integrated subjects such as Economics, in line with the implementation of the Merdeka Curriculum.
Abstract:Digital transformation has reshaped the marketing communication paradigm of the banking industry in Indonesia, encouraging financial institutions to adopt creative strategies to reach digital consumers. This study aims to…
o analyze the influence of content marketing, omnichannel marketing, and electronic word of mouth (eWOM) on purchase decisions through brand awareness in BCA’s public service advertisement “Don’t Know Kasih No!”. This banking security education campaign successfully garnered more than 100 million views through its unique storytelling approach, engaging audiovisual elements, and relevant humor, making it an interesting phenomenon to be examined scientifically. This research employs a descriptive quantitative method using the Structural Equation Modeling–Partial Least Square (SEM-PLS) approach. The research population consists of Indonesian individuals aged 17–40 years (Generation Z and Millennials) who are BCA customers and have been exposed to the “Don’t Know Kasih No.!” advertisement. The sample size was determined using Cochran’s formula, resulting in a minimum of 100 respondents, selected through purposive sampling. Data were collected using an online questionnaire developed based on a five-point Likert scale containing 47 statement items. Data analysis was conducted using SmartPLS 4.0 to evaluate validity, reliability, and structural hypothesis testing.
Abstract:Cleaning service staff working in laboratories are at high risk of exposure to hazardous materials. The use of personal protective equipment (PPE) is a crucial step in preventing occupational accidents. However, the level…
l of compliance with PPE usage varies and is influenced by the knowledge and attitude of the staff. This issue highlights the need to understand the relationship between the knowledge and attitudes of cleaning service staff and their compliance with the use of PPE. This study employed an analytical design with a cross-sectional approach. A total of 58 cleaning service staff participated as respondents, selected through total sampling. Data were collected using a structured questionnaire and analyzed using the chi-square test. The results showed that 60.3% of respondents had good knowledge regarding the use of PPE, while 73% had a positive attitude toward its usage. The chi-square test revealed a p-value of 0.03 (<0.05), indicating a significant relationship between attitude and compliance with PPE usage among cleaning service staff. The chi-square test for the relationship between knowledge and compliance yielded a p-value of 0.01 (<0.05), indicating a significant relationship between knowledge and compliance. The findings indicate that the knowledge of cleaning service staff positively correlates with their compliance in using PPE. Staff members with good knowledge were more likely to comply with PPE usage. Adequate knowledge enables staff to understand laboratory risks and the benefits of PPE in preventing exposure to hazardous materials, thereby encouraging safer behavior, promoting communication among staff, reminding one another, and embedding safety values into daily work routines.
Abstract:Technological and digital developments that happening right now are rapidly growth and this condition encourages the competition in the business world become more intense. The rapid development of technology and digitalization…
zation has presented a digital business marked by the high development of technology-based business and trade transactions. Based on these, digital business has great potential to drive economic growth.Digitalization is an interesting topic to research in encouraging technological progress and stimulating economic growth. Economic activities nowadays cannot be separated from the use of information & communication technology through telecommunications networks and the use of internet by conducting e-business transactions. E-business or digital business is a projection of new talents that can inspire competitiveness. Digital business is currently growing rapidly around the world, including Indonesia, proven by the increasing number of internet users. The Indonesian Internet Service Providers Association (APJII) announced that the number of Indonesian internet users in 2024 reached 221,563,479 people from a total population of 278,696,200 people in Indonesia in 2023. This condition is also followed by the increasing number of e-commerce users in Indonesia which has continued to increase since 2020, until in 2023 the number of e-commerce users in Indonesia is 58.63 million users. The research method used is descriptive qualitative research, a method that been used by researchers through a literature study approach and analyzing all information regarding the research topic. This research intends to find out how does the impact of digital business on Indonesian economy. The results show that digitalization has changed many aspects of Indonesian society, including the economy. The development of technological advances and digitalization give positive impact on Indonesia's economic growth.
Abstract:This study aims to evaluate the impact of incision depth in Sunnah cupping therapy on safety and therapeutic efficacy, with a focus on identifying the optimal incision depth that minimizes risks while maximizing therapeutic…
tic benefits. The method used is a literature review, gathering data from scientific databases such as PubMed, Scopus, and Google Scholar using keywords related to cupping therapy, incision depth, and dermatological aspects. The findings reveal that an incision depth of 0.5 mm to 1 mm in the dermis layer not only avoids damage to the deeper hypodermis but is also sufficient for the effective extraction of stagnant blood. This very light incision provides advantages in enhancing blood circulation and facilitating the extraction of stagnant blood necessary in cupping therapy. This approach, involving extremely light incisions, cannot be considered invasive and is highly suitable for enhancing therapy efficacy without compromising patient safety. Further discussion in the study highlights that with the correct incision technique, cupping therapy can become safer and more effective, encouraging significant improvements in immune response and tissue regeneration. The conclusion of this study underscores the importance of standardizing procedures and adequate training for cupping practitioners to ensure safe and effective practices. Further research is recommended to strengthen the evidence related to the effectiveness and safety of cupping therapy and to develop more detailed standard protocols.
Abstract:Social media has transformed the global communication landscape and has become a vital instrument in increasing awareness and public participation on various environmental issues. This study aims to analyze the role and…
impact of social media in encouraging public engagement in environmental movements, both at the local and global levels. Using a qualitative approach with a combination of systematic literature analysis and multiple case studies, this research examines how social media platforms facilitate the dissemination of environmental information, promote collective action, and create spaces for discussions on environmental sustainability. The findings indicate that social media plays a significant role in mobilizing individuals to take concrete actions on environmental issues through three main mechanisms: (1) democratization of environmental information, (2) facilitation of the formation of environmental communities, and (3) acceleration of collective responses to urgent environmental issues. However, the study also identifies critical challenges, including the spread of false information, digital divide, and slacktivism phenomena that may hinder the effectiveness of digital environmental campaigns. Further analysis reveals that the effectiveness of social media use in environmental campaigns heavily depends on content strategies, timing, and the involvement of environmental influencers. The study also finds a positive correlation between the intensity of social media usage for environmental purposes and the level of public awareness and active involvement in environmental preservation. Additionally, the research highlights the significant role of social media as a catalyst for pro-environmental behavior among younger generations. These findings contribute significantly to the development of more effective environmental communication strategies in the digital era, emphasizing the importance of digital literacy in the context of environmental activism. The study recommends combining social media power with concrete actions to achieve optimal impact in addressing environmental challenges.
Abstract:Social media has become an effective platform for disseminating information and raising environmental awareness. This article explores how social media is utilized as a communication tool in environmental campaigns, focusing…
sing on strategies, challenges, and its impact on public awareness. Research indicates that social media plays a significant role in reaching broader audiences, accelerating information dissemination, and encouraging public participation in environmental actions. However, challenges such as misinformation and unethical use of social media must also be addressed. This article provides recommendations to optimize social media in supporting sustainable environmental campaigns.
Abstract:This study examines the moral values in the song lyrics of Price Tag by Jessie J. . The song critiques the growing focus on materialism and emphasizes the importance of love, happiness, and authenticity in life. The research…
arch aims to identify and analyze the moral messages conveyed through the song, using a qualitative approach to explore the lyrics and categorize the moral themes. The analysis reveals that the song advocates for a shift in societal focus—from the pursuit of wealth and material possessions to prioritizing emotional well-being and human connection. The moral values identified in the lyrics include love and affection, bravery, sympathy, and honesty. The findings suggest that the song calls for a shift in focus—from valuing money and possessions to prioritizing emotional well-being, human relationships, and genuine happiness. The most frequent moral value expressed in the song is love and affection, with the lyrics urging listeners to "pay with love" and to prioritize emotional connections over material wealth. In conclusion, Price Tag offers a critique of materialism while encouraging listeners to value love and unity. The study highlights the power of music as a tool for spreading moral messages and inspiring positive change in society, especially in an era where consumerism often overshadows more meaningful pursuits.