Abstract:This research used a quantitative method where the sample consisted of 59 respondents who were divided into two villages, namely Marobea Village with 37 respondents and Lakalamba Village with 22 respondents. The SPSS version…
sion 21 program was used to analyze the effectiveness of communication between corn planting teachers. The results of the analysis show that (1) the overall level of farmer participation in agricultural extension activities is included in the less active category. Compared to the participation stage, farmers are more active in implementation than planning. Corn farmers in Marobea Village are more active than corn farmers in Lakalamba Village. (2) Agricultural extension communication between corn farmers in Marobea and Lakalamba Villages is most effective in increasing knowledge (cognitive) and subsequently influencing attitudes (affective), but less effective in encouraging action tendencies (behavioral). Extension communication between corn farmers in Marobea Village is more effective compared to corn farmer groups in Lakalamba Village. The more active farmers are, the more motivated they are to apply extension materials. and (3) Factors that determine the effectiveness of extension communication include extension factors, extension methods, and facilities and infrastructure. Extension factors related to the effectiveness of extension communication are the attitude, communication and knowledge aspects of the instructor. Aspects of method suitability and effectiveness are also related to the effectiveness of extension communication which is supported by the availability of extension infrastructure.
Abstract:The growing dominance of impulse buying within TikTok's live streaming commerce, particularly in the Fashion product segment, signifies a transformation in digital consumer behavior influenced by the dynamics of real-time…
e interactivity and incentive-based promotional strategies. This study empirically examines the effects of real-time interactivity and promotion incentive information on impulse buying behavior, with perceived trust serving as a mediating variable that explains the psychological pathway between digital stimuli and spontaneous purchase decisions. Employing a quantitative approach with an associative causal design, data were collected from 231 active TikTok users in Indonesia and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) version 4.0. The analysis reveals that both exogenous variables significantly enhance the tendency for impulsive purchases, both directly and indirectly through the mediation of perceived trust. Responsive real-time interactions and exclusive, time-sensitive promotions effectively foster consumer trust in sellers, which subsequently accelerates unplanned buying behavior. These findings advance theoretical discourse in digital marketing literature by emphasizing the critical integration of interactivity, promotional stimuli, and affective trust mechanisms in shaping purchasing decisions within persuasive and simultaneous digital environments. The practical implications of this study offer strategic insights for businesses, encouraging the optimization of interactive features and promotional tactics to establish credibility and drive instant sales conversions in the context of e-commerce live streaming.
Abstract:This research is motivated by the role of the Village Government in developing the Pasir Span Tourism Object in Sukamanah Village, Sindangkasih District, which is not yet optimal. The aim of this research is to determine…
the role of the village government in developing the Pasir Bentang tourist attraction in Sukamanah Village. The method used in this research is descriptive analysis. There were 7 informants. Data collection techniques are literature study, field study (observation and interviews) and documentation. The author uses qualitative data analysis techniques by processing data from interviews and observations to draw conclusions so that they can answer the problems in the research. Based on the research results, it is known that: The village government has not optimally carried out its role in developing the Pasir Bentang tourist attraction considering that there are several indicators of the dimensions of the role that have not been optimal, causing the development of the Pasir Bentang tourist attraction to be less than expected. This includes, among other things, a lack of response from the community in activities. deliberations on planning the development of tourist attractions and the lack of an active role in managing tourist attractions. Budget limitations mean that it has not been optimal in structuring the Pasir Bentang tourist attraction. Apart from that, the collaboration between Pokdarwis and LMDH has not been able to increase the development of the tourist attraction due to the lack of clear authority in managing the tourist attraction. As well as the lack of encouraging community participation in realizing sustainability and cleanliness at the Pasir Bentang tourist attraction and not being supported by the availability of human resources who have an understanding of the concept of tourism management so that tourism promotion activities have not been carried out routinely.
Abstract:Abstract: Padang City holds various historical relics from the Dutch colonial era, which possess significant historical value and high tourism potential. However, information regarding the locations and descriptions of these…
hese relics is still scattered and difficult to access in an integrated manner. This study aims to design and implement an Android-based Geographic Information System (GIS) that presents an interactive map containing the locations, descriptions, and photos of the heritage sites, along with a regional filter feature to facilitate navigation. The development process began with data collection from the Tourism Office and field observations, followed by map processing in ArcMap, publication to ArcGIS Online, and the creation of an Android application using ArcGIS Maps SDK and Jetpack Compose. Integration with a MySQL database allows the automatic display of location points on the map. The implementation results show that the application can display 33 heritage site points in three districts of Padang City, complete with descriptions, photos, district filters, and Web Map integration. Testing demonstrated that the application runs smoothly, is informative and interactive, and can support cultural preservation efforts while encouraging interest in historical tourism in Padang City.
Keywords: geographic information system; dutch heritage; arcgis; android; padang city.
Abstrak: Kota Padang menyimpan berbagai peninggalan bersejarah dari masa kolonial Belanda yang memiliki nilai sejarah dan potensi wisata tinggi. Namun, informasi mengenai lokasi dan deskripsi peninggalan tersebut masih tersebar dan sulit diakses secara terpadu. Penelitian ini bertujuan merancang dan mengimplementasikan Sistem Informasi Geografis (SIG) berbasis Android yang menyajikan peta interaktif berisi lokasi, deskripsi, foto peninggalan, serta dilengkapi fitur filter wilayah untuk memudahkan penelusuran. Proses pengembangan diawali dengan pengumpulan data dari Dinas Pariwisata dan observasi lapangan, dilanjutkan dengan pengolahan peta di ArcMap, publikasi ke ArcGIS Online, serta pembuatan aplikasi Android menggunakan ArcGIS Maps SDK dan Jetpack Compose. Integrasi dengan basis data MySQL memungkinkan penampilan titik lokasi secara otomatis pada peta. Hasil implementasi menunjukkan aplikasi mampu menampilkan 33 titik peninggalan di tiga kecamatan di Kota Padang, lengkap dengan deskripsi, foto, filter kecamatan, dan integrasi Web Map. Hasil pengujian membuktikan aplikasi berjalan lancar, informatif, dan interaktif sehingga dapat mendukung upaya pelestarian budaya, dan mendorong peningkatan minat wisata sejarah di Kota Padang.
Kata kunci: sistem informasi geografis; peninggalan belanda;arcgis; android; kota padang
Abstract:Abstract: This community service activity aims to address the problem of low digital lit-eracy and limited access to reliable Islamic references among members of the Mothers' Association of PT Bakrie Sumatera Plantations…
Tbk Tanjung Raja Estate 2. The method applied is community education and training by introducing a web-based Islamic infor-mation system, namely the Al-Wa’ie portal. This portal provides comprehensive Islamic solutions and easy-to-understand interpretations of the Quran. The results of the activity showed that technical assistance successfully increased the digital skills of participants in accessing religious information independently (success reached 70% through interview techniques). In addition, the integration of spiritual guidance with technology training has strengthened the spiritual attitudes of the congregation. In conclusion, the use of web-based information systems has proven effective in bridging the gap between technology and spir-ituality, and encouraging the formation of a more knowledgeable and spiritually steadfast community.
Keywords: portal al-wa’ie; digital literacy; perwiritan; religious information; spiritual attitude
Abstrak: Kegiatan pengabdian masyarakat ini bertujuan untuk mengatasi permasalahan rendahnya literasi digital dan keterbatasan akses rujukan keislaman yang tepercaya pada anggota Perwiritan Ibu-ibu Pondok PT Bakrie Sumatera Plantations Tbk Tanjung Raja Es-tate 2. Metode yang diterapkan adalah pendidikan masyarakat dan pelatihan dengan mem-perkenalkan sistem informasi keislaman berbasis web, yaitu portal Al-Wa’ie. Portal ini menyediakan solusi islami yang komprehensif dan tafsir Al-Qur'an yang mudah dipahami. Hasil kegiatan menunjukkan bahwa pendampingan teknis berhasil menambah kecakapan digital peserta dalam mengakses informasi keagamaan secara mandiri (keberhasilan men-capai 70% melalui teknik wawancara). Selain itu, integrasi bimbingan spiritual bersama pelatihan teknologi telah memperkuat sikap spiritual jamaah. Simpulannya, penggunaan sistem informasi berbasis web terbukti efektif menjembatani celah antara teknologi dan spiritualitas, serta mendorong terbentuknya komunitas yang lebih berpengetahuan dan teguh secara spiritual.
Kata kunci: portal al-wa’ie; literasi digital; majelis taklim; sikap spiritual; sistem informasi
Abstract:Abstract: This community service activity aims to strengthen the economy of the Srikandi Women Farmers Group (KWT) in Pekon Srikaton, Adiluwih District, Pringsewu Regency, through the implementation of digital marketing…
and diversification of processed chili products. The main problems of KWT include limited skills in chili processing and low utilization of digital technology for marketing. The method used is Participatory Action Research (PAR), with stages of socialization, chili processing training, digital marketing training, mentoring, and evaluation. The training activities increased the skills of KWT members in processing chili peppers into various products such as chili flakes, chili powder, and chili oil, as well as improving their ability to utilize social media for promotion. The results of the evaluation showed a significant increase in technical skills, entrepreneurial interest, and motivation of members to develop a business based on chili derivative products. This activity has proven to be effective in encouraging the economic independence of women through the use of technology and product innovation.
Keywords: chili; digital marketing; product diversification
Abstrak: Kegiatan pengabdian kepada masyarakat ini bertujuan untuk memperkuat ekonomi Kelompok Wanita Tani (KWT) Srikandi di Pekon Srikaton, Kecamatan Adiluwih, Kabupaten Pringsewu, melalui penerapan digital marketing dan diversifikasi produk olahan cabai. Permasalahan utama mitra meliputi keterbatasan keterampilan dalam pengolahan cabai serta rendahnya pemanfaatan teknologi digital untuk pemasaran. Metode yang digunakan adalah Participatory Action Research (PAR), dengan tahapan sosialisasi, pelatihan pengolahan turunan cabai, pelatihan digital marketing, pendampingan, serta evaluasi. Kegiatan pelatihan menghasilkan peningkatan keterampilan anggota KWT dalam mengolah cabai menjadi berbagai produk seperti bon cabai, cabai bubuk, dan chili oil, serta meningkatkan kemampuan dalam memanfaatkan media sosial untuk promosi. Hasil evaluasi menunjukkan adanya peningkatan signifikan dalam kemampuan teknis sebesar 60%, minat berwirausaha, dan motivasi anggota untuk mengembangkan usaha berbasis produk turunan cabai sebesar 20%. Kegiatan ini terbukti efektif dalam mendorong kemandirian ekonomi perempuan melalui pemanfaatan teknologi dan inovasi produk.
Kata kunci: cabai; digital marketing; diversifikasi produk
Abstract:Abstract : This Community Service program was motivated by educational issues in Segeram Village, where apologetic and textual religious understandings have developed. Educational institutions in Segeram Village have not…
yet become a strong force in transforming the mindset of the younger generation, particularly in fostering a moderate understanding of religion to support the creation of a harmonious, dynamic, and diverse society. The community service team used the Participatory Action Research (PAR) method, which consists of three main stages: Focus Group Discussion (FGD), Training, and Implementation. Based on findings from the field activities, the following conclusions can be drawn: a) Educators are capable of formulating and implementing the Independent Curriculum based on Religious Moderation. b) There is active involvement of students, allowing the acquired knowledge to be applied in their daily lives. c) The community’s understanding of religious moderation has contributed to environmental harmony, encouraging people to better preserve and nurture human resources as vital sources of life that must be protected.
Keywords: independent curriculum, religious moderation, PAR
Abstrak : Pengabdian Kepada Masayarakat ini dilatarbelakangi oleh permasalahan pendidikan yang ada di kampung Segeram dimana berkembang paham keagamaan yang bersifat apologis dan tektual. Lembaga Pendidikan yang ada di Kampung Segeram tidak banyak menjadikan kekuatan perubahan pola pikir Masyarakat muda di Kampung Segeram, terutama dalam pemahaman agama yang moderat untuk menopang bangunan Masyarakat yang harmonis, dinamis dan beragam. Tim PKM menggunakan Metode Participary Action Reaserch (PAR) dimana memiliki 3 tahapan utama yaitu : FGD, Pelatihan dan Implementasi. Berdasarkan temuan pada kegiatan pengabdian di lapangan, maka dapat ditarik kesimpulan sebagai berikut: a)Tenaga pendidik sudah mampu merumuskan dan menerapkan materi Kurikulum Merdeka Berbasis Moderasi Beragama. b) Perlibatan aktif peserta didik sehingga pengetahuan yang diperoleh dapat diterapkan dalam kehidupan sehari-hari. c) Pemahaman masyarakat terkait moderasi beragama berdampak pada tercipta harmonisasi alam sehingga masyarakat lebih menjaga dan merawat sumber daya manusia sebagai sumber kehidupan yang harus dijaga.
Kata kunci: kurikulum merdeka, moderasi beragama, PAR
Abstract:Abstract: This community service describes the implementation of artificial intelligence (AI)-based learning media training for elementary school teachers at the UPTD SDN 010106 Sei Silau Barat, Setia Janji. The background…
nd of the activity is the limited understanding and skills of teachers in utilizing AI applications (e.g., ImageFX, Canva AI, and ChatGPT) to create interesting, interactive, and student-specific learning media. The implementation method includes three stages: preparation (interviews & needs observations), implementation (face-to-face workshops, demonstrations, and supervised independent practice), and evaluation (pre-post surveys and work assessments). This can be seen from the results of the pre-test and post-test conducted at the beginning and end of the training, from 31% pre-test to 88% post-test showing a significant difference. The results of this training showed a 57% increase in teachers' practical understanding, the development of AI-based teaching media in core subjects, and plans for sustainable adoption in the classroom. This activity contributes to improving educators' ICT competencies and encouraging the integration of modern technology in elementary schools.
Keywords: artificial intelligence; community service; elementary school teachers; imageFX; learning media; training.
Abstrak: Pengabdian ini mendeskripsikan pelaksanaan pelatihan media pembelajaran berbasis kecerdasan buatan (AI) bagi guru sekolah dasar di UPTD SDN 010106 Sei Silau Barat, Setia Janji. Latar belakang kegiatan adalah masih terbatasnya pemahaman dan keterampilan guru dalam memanfaatkan aplikasi AI (misalnya ImageFX, Canva AI, dan ChatGPT) untuk membuat media ajar yang menarik, interaktif, dan sesuai karakteristik siswa. Metode pelaksanaan meliputi tiga tahap: persiapan (wawancara & observasi kebutuhan), pelaksanaan (workshop tatap muka, demo, dan praktik mandiri tersupervisi), serta evaluasi (pre–post survey dan penilaian karya). Hal ini dapat diliat dari hasil pre-test dan post-test yang dilakukan di awal dan di akhir pelatihan, dari 31% pre-test ke angka 88% post-test menunjukan perbedaan yang signifikan. Hasil pelatihan ini menunjukkan peningkatan sebesar 57% pada pemahaman praktis guru, penyusunan media ajar berbasis AI pada mata pelajaran inti, serta rencana adopsi berkelanjutan di kelas. Kegiatan ini berkontribusi pada peningkatan kompetensi TIK pendidik dan mendorong integrasi teknologi modern di sekolah dasar.
Kata kunci: guru SD; imageFX; kecerdasan buatan; media pembelajaran; pelatihan; pengabdian masyarakat.
Abstract:MSMEs have a major contribution to the national economy, but the use of information technology in this sector is still low. This community service activity aims to empower MSMEs in Silo Baru Village through the application…
on of the Business Intelligence (BI) concept to improve the effectiveness of business management. The program is implemented in the form of training and technical assistance, which includes a basic understanding of BI, the use of simple accounting applications, digital marketing strategies, and data analysis and visualization techniques. This activity involves MSME actors directly in practice and simulations based on case studies of their respective businesses. Through a participatory and application approach, participants are equipped with the skills to record transactions digitally, monitor business performance, and make data-based decisions. Evaluation is carried out through pre-tests and post-tests, interviews, and observations, where the results show an increase in participants' digital literacy of up to 70% and technical skills of up to 60%. As many as 65% of participants have also implemented BI in daily business processes. This program is expected to be an effective collaborative model in encouraging the sustainable digital transformation of village MSMEs towards increasing competitiveness in the digital economy era.
Keywords: MSME; data analysis; business intelligence; business management; digital marketing
Abstrak: UMKM memiliki kontribusi besar terhadap perekonomian nasional, namun pemanfaatan teknologi informasi di sektor ini masih rendah. Kegiatan pengabdian ini bertujuan untuk memberdayakan UMKM di Desa Silo Baru melalui penerapan konsep Business Intelligence (BI) guna meningkatkan efektivitas manajemen usaha. Program dilaksanakan dalam bentuk pelatihan dan pendampingan teknis, yang mencakup pemahaman dasar BI, penggunaan aplikasi akuntansi sederhana, strategi pemasaran digital, serta teknik analisis dan visualisasi data. Kegiatan ini melibatkan pelaku UMKM secara langsung dalam praktik dan simulasi berbasis studi kasus usaha masing-masing. Melalui pendekatan partisipatif dan aplikatif, peserta dibekali keterampilan untuk mencatat transaksi secara digital, memantau kinerja usaha, serta mengambil keputusan berbasis data. Evaluasi dilakukan melalui pre-test dan post-test, wawancara, serta observasi, dimana hasilnya menunjukkan peningkatan literasi digital peserta hingga 70% dan keterampilan teknis hingga 60%. Sebanyak 65% peserta juga telah mengimplementasikan BI dalam proses bisnis sehari-hari. Program ini diharapkan dapat menjadi model kolaboratif yang efektif dalam mendorong transformasi digital UMKM desa secara berkelanjutan menuju peningkatan daya saing di era ekonomi digital.
Kata kunci: UMKM; analisis data; business intelligence; manajemen bisnis; pemasaran digital
Abstract:Efficient and transparent administration management is a primary requirement in village governance in the digital era. This community service activity was carried out with the aim of empowering the Silo Baru Village apparatus,…
ratus, Silau Laut District, through training in the use of information technology, especially the use of Microsoft Office applications (Word, Excel, and PowerPoint). This training is designed to increase the capacity of village apparatus in compiling administrative documents, managing data, and presenting information effectively and systematically. The implementation method includes a participatory approach with a combination of material delivery, direct practice, and intensive mentoring. The results of the activity showed an increase in the skills of village apparatus in operating office applications independently, which had a positive impact on work efficiency, data management accuracy, and transparency of administrative services. This program is expected to be the first step in encouraging the digitalization of village government towards more modern and accountable governance.
Keywords: Village Administration; Village Apparatus; Information Technology; Microsoft Office; Digitalization of Government
Abstrak: Pengelolaan administrasi yang efisien dan transparan menjadi tuntutan utama dalam tata kelola pemerintahan desa di era digital. Kegiatan pengabdian masyarakat ini dilaksanakan dengan tujuan untuk memberdayakan perangkat Desa Silo Baru, Kecamatan Silau Laut Kabupaten Asahan, melalui pelatihan pemanfaatan teknologi infomasi, khususnya penggunaan aplikasi Microsoft Office (Word, Excel, dan PowerPoint). Pelatihan ini dirancang untuk meningkatkan kapasitas perangkat desa dalam menyusun dokumen administrasi, mengelola data, serta menyajikan informasi secara efektif dan sistematis. Metode pelaksanaan meliputi pendekatan partisipatif dengan kombinasi penyampaian materi, praktik langsung, dan pendampingan intensif. Hasil kegiatan menunjukkan peningkatan keterampilan perangkat desa dalam mengoperasikan aplikasi perkantoran secara mandiri, yang berdampak positif terhadap efisiensi kerja, akurasi pengelolaan data, serta transparansi layanan administrasi. Program ini diharapkan menjadi langkah awal dalam mendorong digitalisasi pemerintahan desa menuju tata kelola yang lebih modern dan akuntabel.
Kata kunci: Administrasi Desa; Perangkat desa; Teknologi informasi; Microsoft Office; Digitalisasi Pemerintahan