Abstract:This community service activity aimed to enhance the competitiveness of SME products through product photography training as part of a creative marketing strategy. The training was conducted during the 63rd Anniversary Education…
ducation Exhibition of Universitas Negeri Makassar, involving six types of SME products: iced coffee, creative bags, accessories, packaged food, passion fruit drinks, and grilled bread. Participants were equipped with basic photography techniques and hands-on practice. Survey results showed a significant increase in photography skills and participants’ understanding of the importance of visual presentation in digital promotion. The training proved effective in improving SMEs’ promotional capabilities and product appeal in the digital era.
Abstract:Penelitian ini bertujuan untuk menganalisis peran budaya Batak dalam pembelajaran matematika sebagai upaya meningkatkan pemahaman konsep geometri siswa. Penelitian menggunakan metode studi literatur dengan mengkaji berbagai…
gai artikel ilmiah yang relevan mengenai etnomatematika budaya Batak dalam pembelajaran matematika. Data diperoleh melalui proses identifikasi, seleksi, pengkajian, dan sintesis terhadap sumber-sumber pustaka yang membahas pemanfaatan rumah adat Batak, motif ulos, ornamen tradisional, serta media dan model pembelajaran berbasis budaya Batak. Analisis data dilakukan menggunakan teknik analisis isi untuk menemukan tema-tema utama dan kontribusi masing-masing penelitian. Hasil kajian menunjukkan bahwa budaya Batak mengandung berbagai konsep matematika, khususnya geometri, seperti bangun datar, bangun ruang, transformasi geometri, simetri, pola, dan numerasi. Integrasi budaya Batak dalam pembelajaran matematika terbukti mampu meningkatkan pemahaman konsep geometri, kemampuan visualisasi, penalaran geometris, motivasi belajar, serta keterlibatan siswa dalam proses pembelajaran. Selain itu, pemanfaatan media pembelajaran berbasis budaya Batak, seperti komik matematika dan aplikasi GeoGebra, memberikan pengalaman belajar yang lebih kontekstual dan bermakna. Dengan demikian, pembelajaran matematika berbasis budaya Batak dapat menjadi alternatif pembelajaran yang efektif dalam meningkatkan kualitas pembelajaran geometri sekaligus melestarikan budaya lokal.
Abstract:Penelitian ini bertujuan untuk merepresentasikan klasifikasi ayat-ayat Makkiyah dan Madaniyah menggunakan konsep teori himpunan, memodelkan perbedaan pendapat ilmiah melalui operasi himpunan, dan mengintegrasikan temuan-temuan…
temuan ini sebagai konteks pembelajaran matematika berdasarkan nilai-nilai Islam. Penelitian ini menggunakan pendekatan kualitatif dengan desain penelitian kepustakaan, menggabungkan disiplin ilmu Ulum Al-Qur'an dan matematika. Hasil penelitian menunjukkan bahwa semua ayat Al-Qur'an membentuk himpunan universal S, dengan himpunan M untuk ayat-ayat Makkiyah dan himpunan N untuk ayat-ayat Madaniyah membentuk partisi S melalui relasi M ∪ N = S dan M ∩ N = ∅ pada tingkat surah. Perbedaan pendapat ilmiah mengenai ayat-ayat mukhtalaf fih dimodelkan melalui operasi gabungan, irisan, dan komplemen, dan divisualisasikan menggunakan diagram Venn. Temuan-temuan ini diintegrasikan sebagai konteks pembelajaran teori himpunan yang memenuhi tujuan kurikulum sekaligus mengembangkan karakter ketelitian dan konsistensi logis siswa.
Abstract:This study aims to examine the learning motivation of elementary school students, identify the efforts made by teachers to enhance students’ motivation, and analyze the supporting and inhibiting factors involved. The study…
tudy employs a qualitative approach using a descriptive method. The researcher collected data through interviews, observations, and documentation involving five teachers at MI Nurul Islam, Pamekasan. The findings reveal that students’ learning motivation varies, ranging from high to low levels, influenced by both internal and external factors. Teachers make several efforts to improve students’ motivation, including creating an enjoyable learning environment, applying innovative teaching methods such as discussions, quizzes, and audio-visual media, providing rewards, and involving parents in the educational process. Supporting factors include parental support, a conducive learning environment, and the use of engaging learning media. In contrast, inhibiting factors consist of limited facilities, students’ low basic abilities, and a lack of support from the family environment. Therefore, creative and collaborative teachers play a crucial role in enhancing students’ learning motivation.
Abstract:Reading skills are the primary foundation for successful learning in elementary education, but not all students have optimally developed literacy skills, including students with dyslexia. This situation demands the implementation…
mentation of adaptive and responsive inclusive learning strategies in regular classrooms. This study aims to analyze and describe the implementation of inclusive learning strategies in interventions for reading difficulties in dyslexic students at State Islamic Elementary School (MIN) 1 Karawang. The study used a qualitative approach with a case study approach. Data were collected through observation, in-depth interviews, and documentation studies. Data were then analyzed using an interactive model that included data reduction, data presentation, and conclusion drawing. The results showed that strategy implementation was carried out through adaptive planning, differentiated learning, and individual development-based evaluation integrated into regular learning. Teachers modified materials, used visual media, segmented text, and continuously monitored student progress. The implications of this research emphasize the importance of strengthening teachers' pedagogical competencies in designing inclusive literacy interventions and the need for institutional support to ensure the sustainability of adaptive learning practices in madrasas.
Abstract:Digitalization in education continues to increase, particularly in the use of learning media. However, various challenges associated with the emergence of eras based on birth years often lead to differing perspectives on…
improving the quality of education today. The process of integrating Powtoon learning media with a sense of responsibility in Gen Z students requires a comprehensive effort, considering that the assessment indicators for this attitude are crucial for learners in the modern era. Gen Z students (born 1997-2012) are digital natives who are pragmatic, creative, and highly dependent on technology for learning and personal branding. They favor visual-interactive methods, care about mental health/the environment, and focus on practical career outcomes (side hustles), but are prone to distraction and anxiety. Meanwhile, types of student attitude assessments generally include direct observation by lecturers, self-assessment, peer assessment, and daily journal entries. Aspects assessed include discipline, responsibility, honesty, cooperation, politeness, and initiative. This technique often uses a Likert scale or descriptive rubric. Therefore, it is crucial to pay attention to these items in the learning process at university. Powtoon is a web-based online animation and presentation creation platform that allows users to create engaging visual content, such as explainer videos, without requiring advanced graphic design skills. This application uses drag-and-drop features, ready-to-use templates, animated characters, and is supported by AI-based tools. This research uses a descriptive method, namely a research approach that aims to describe, explain, or map the characteristics of a phenomenon, situation, or population systematically, factually, and accurately based on data collected during the study. The results show the successful integration of Powtoon learning media with the responsible attitude of Gen Z students, evidenced by the existence of an orderly, understandable learning process and a high quality of understanding.
Abstract:This study aims to develop Topworksheet as students descriptive reading worksheet at SMP Negeri 21 Medan. Data consisted of an analysis of students' needs, interests, and challenges in using Topworksheet as descriptive reading…
eading worksheet, sourced from 20 ninth-grade students at SMP Negeri 21 Medan. Techniques for collecting data included distributing questionnaires, conducting interviews, and documentation. Instruments used were interview sheets, printed documents, and questionnaires. This study involved six key stages of Borg and Gall method, which included: gathering data and information, analyzing the data, designing the product, expert validation, revising and finalizing the product. The result of gathering and analyzing data showed that students had low interest in descriptive reading text due to monotonous and unvaried worksheets. This data identified students’ necessity (85%), lacks (55%) and wants (65%) for an interactive worksheet, engaging worksheet to develop reading understanding. The material designing and revising stage resulted in the Topworksheet Web, which consists of interactive descriptive reading practices, utilizing Canva-based visualization and educational games, including a glossary and word search. The expert validation involved a lecturer and a teacher, was 87.2%, and 98.4%, achieving an "Excellent" category. Based on the high validation scores from the experts, it can be concluded that the final product, the Topworksheet Web, is a highly appropriate and effective students' descriptive reading worksheet tailored to the specific needs of students at SMP Negeri 21 Medan.
Abstract:Masalah sampah organik di Kota Bandung yang mencapai 1.946 ton per hari, dengan lebih dari 60% berupa sampah organik, menimbulkan tantangan serius dalam pengelolaan lingkungan. Budidaya magot larva Black Soldier Fly dipandang…
ndang sebagai solusi alternatif untuk mengurai sampah menjadi pakan dan pupuk organik. Namun, praktik budidaya pada unit usaha seperti Rumah Magot Bedas 03 Babakan Penghulu masih menghadapi kendala, antara lain ketidakstabilan pasokan bahan baku, fluktuasi hasil produksi, serta belum adanya sistem evaluasi kinerja rantai pasok yang terstruktur. Penelitian ini bertujuan untuk mengukur kinerja rantai pasok pada Rumah Magot Bedas 03 dengan menggunakan Supply Chain Operation Reference (SCOR) Model yang mencakup lima proses inti Plan, Source, Make, Deliver, dan Return. Metode penelitian menggunakan pendekatan kuantitatif dengan pengumpulan data melalui observasi langsung dan wawancara. Setiap proses dianalisis berdasarkan Key Performance Indicators (KPI), kemudian dievaluasi menggunakan Traffic Light System (TLS) sebagai alat visualisasi kinerja. Hasil penelitian menunjukkan bahwa tidak semua indikator rantai pasok mencapai target optimal. Beberapa aspek seperti efisiensi produksi, ketersediaan pasokan bahan baku, dan ketepatan pengiriman berada pada kategori kuning (cukup) hingga merah (buruk), menandakan perlunya perbaikan segera pada proses-proses tersebut. TLS terbukti membantu dalam memetakan prioritas perbaikan secara lebih jelas. Penerapan SCOR model efektif dalam memberikan gambaran objektif mengenai kinerja rantai pasok budidaya magot. Evaluasi ini mengidentifikasi titik-titik kritis yang harus ditingkatkan agar proses produksi dan distribusi lebih efisien, berkelanjutan, serta mendukung pengembangan usaha berbasis ekonomi sirkular.
Abstract:Penelitian ini bertujuan untuk mengetahui efektivitas Influencer Marketing dan Digital Marketing terhadap keputusan pembelian mahasiswa di Kota Bandung sebagai representasi dengan pendekatan penjualan produk. Penelitian…
ini menggunakan metode kuantitatif dengan pendekatan deskriptif-verifikatif. Data dikumpulkan melalui penyebaran kuesioner kepada mahasiswa dan dianalisis menggunakan uji validitas, uji reliabilitas, serta regresi linier berganda. Hasil penelitian menunjukkan bahwa baik influencer marketing maupun digital marketing berpengaruh positif terhadap keputusan pembelian. Meskipun tingkat kepercayaan terhadap influencer mengalami penurunan, daya tarik visual dan strategi digital tetap efektif dalam membentuk perilaku pembelian mahasiswa di era ekonomi digital.
Abstract:Fenomena pembelian spontan semakin marak di era digital, terutama di kalangan konsumen wanita muda pada platform social commerce seperti TikTok Shop. Salah satu produk kecantikan yang populer adalah The Originote, yang banyak…
anyak dipromosikan melalui video TikTok dan ulasan digital. Permasalahan utama yang diangkat adalah sejauh mana video promosi TikTok dan ulasan digital memengaruhi perilaku pembelian spontan konsumen. Penelitian ini bertujuan untuk menguji pengaruh parsial maupun simultan kedua variabel tersebut terhadap pembelian spontan produk kecantikan The Originote. Penelitian menggunakan pendekatan kuantitatif dengan metode deskriptif dan verifikatif. Analisis data dilakukan dengan regresi linier berganda berdasarkan kerangka Stimulus–Organism–Response (SOR). Hasil penelitian menunjukkan bahwa video promosi TikTok berpengaruh signifikan secara parsial terhadap pembelian spontan, demikian pula ulasan digital. Secara simultan, kedua variabel tersebut memiliki pengaruh yang lebih kuat terhadap keputusan pembelian spontan. penelitian ini menegaskan bahwa konten promosi visual yang menarik, ringkas, dan sesuai tren, bila didukung oleh ulasan digital yang positif dan kredibel, mampu mendorong respons emosional yang memicu pembelian spontan.