Abstract:This research aims to analyze the influence of the use of influencer marketing on consumer purchasing behavior in the digital era. Influencer marketing has become a popular marketing strategy, especially on social media,…
that can influence consumer purchasing decisions. This research uses a survey method with 200 respondents who actively use social media and are exposed to influencer marketing content. The variables analyzed include influencer credibility, audience engagement, product suitability to the audience, and their influence on consumer purchasing decisions. The research results show that influencer credibility, audience engagement, and product suitability with the audience have a significant positive influence on consumer purchasing behavior. Additionally, transparency and authenticity in the relationship between influencers and brands has also proven important in building audience trust. This research provides practical implications for companies to select the right influencers, increase audience engagement, and maintain authenticity in their marketing campaigns. Overall, influencer marketing has proven effective in influencing consumer purchasing decisions, especially in the context of social media and the digital era.
Abstract:This article discusses the economic system in Bonai, Bonai Darussalam sub-district, Rokan Hulu Regency. The purpose of this article is to discuss the economic issues and challenges faced by the Bonai community in order to…
o strengthen their traditional economic system in the context of their development in the era of globalization. The research method used is field study. According to the study's findings, the majority of the Bonai people, who are predominantly from the Bonai Malay ethnic group, tend to support two economic systems: agriculture and fisheries. The problems faced by the community in Bonai include market access related to a lack of insight, lack of knowledge and skills, and so on. Although the Bonai Malay community is active in agricultural and fishing activities, they still have the desire to sell and exchange goods with people outside the Bonai region.
Abstract:Effective career planning and development is essential in the context of today's competitive and dynamic job market. A systematic approach is crucial to helping individuals and organizations identify and achieve their career…
reer goals. This research aims to analyze the importance of a systematic approach in career planning and development, the challenges faced, and the determining factors for success that need to be considered. The method used in this research is literature study, which includes analysis of related literature and best practices in career development. The research results show that self-assessment, setting clear goals, developing skills, as well as mentorship and technology support play an important role in achieving career success. Apart from that, organizations must also play an active role in providing structured development programs to increase employee engagement. The conclusion of this research emphasizes the need for synergy between individuals and organizations in creating a mutually beneficial career development ecosystem.
Abstract:Community service activities aim to increase community tax awareness through counseling and mentoring activities regarding tax administration. Through a participatory and educational approach, the PKM team presents the latest…
atest information on tax obligations, how to fill out taxes, and the impact and sanctions of tax administration for the community. Participants in this activity were attended by MSME owners and staff. The participants who attended were 10 (ten) people. The service was carried out through the provision of socialization and counseling materials to business actors related to tax administration sanctions. The methods applied included lectures, practices, discussions, and questions and answers. The evaluation showed an increase in knowledge and understanding of MSME actors on tax administration after participating in this program. Participants showed great enthusiasm during the activity, as seen from active participation in question and answer sessions, discussions, and consultations. This shows that the program successfully attracted their interest and resulted in productive interactions between the resource persons and the participants. The output of this activity is expected to improve MSME tax literacy and create better awareness and compliance with tax regulations, thereby reducing the risk of tax administration sanctions and promoting sustainable growth of MSMEs.
Abstract:The scarcity of petroleum resources or other fuel sources encourages efforts to find alternative energy, namely Bioethanol. Alternative raw materials that can be utilised in the manufacture of bioethanol from biomass are…
re pineapple crowns. Making Bioethanol from Pineapple Fruit Crown Cayane Variety by Using Saccharomyces cerevisiae Microbes is by varying the weight of yeast and the optimum fermentation time on the level of bioethanol produced. In this study using NaOH 1.5%w to degrade the lignin content in the crown of pineapple varieties cayane and H2SO4 2%v to convert cellulose into glucose. The research used variations in yeast weight of 7.5%; 10%; 12.5%w and variations in fermentation time of 2; 3; 4; 5 days in the fermentation process. While the purification process uses simple distillation with operating conditions 78oC-80oC for 2.5 -4 hours. Bioethanol obtained was tested for refractive index and gask romatography (GC). The test results obtained the optimum weight of yeast is 12.5 grams at 3 days fermentation time with bioethanol content of 6.154%.
Abstract:A chemical product in the form of soap, namely by mixing triglycerides with potassium hydroxide (KOH) using a method called the saponification method. In this study, the product added variations in the composition of olive…
ve oil and butterfly pea extract. variations in the composition of olive oil with three variations, namely 15 ml, 30 ml, and 45 ml. The butterfly pea flower extract was then used in three different concentrations: 2 ml, 4 ml, and 6 ml. This composition variation is divided into nine samples with the addition of olive oil and butterfly pea flower extract, respectively. The resulting product has been tested in four categories: pH test, free fatty acid test, ethanol insoluble substance test, and active ingredient test. The experimental results that met SNI 2588-2017 were sample 1, with a variation of the composition of 15 ml of olive oil and 2 ml of butterfly pea flower extract. with a pH test result of 5, an insoluble test result in ethanol of 0.16%, a free fatty acid test result of 0.2256%, an active ingredient test result of 24%, and an organoleptic test result in three categories, namely color, odor, and shape, is level 4 (preferred).
Abstract:This research aims to apply the Problem Based Learning (PBL) learning model through series of image media to improve English writing skills at SMA Negeri 4 Pekanbaru. This type of research uses Classroom Action Research…
(PTK). The research subjects were class X students at SMA Negeri 4 Pekanbaru. In implementing the action, it is carried out in 2 cycles, namely cycle I and cycle II. The activities carried out in each cycle consist of planning, implementation, observation and reflection. The results of the research show an increase in English writing skills through serial image media. significant increase in students' understanding of concepts, writing skills, and learning motivation. The integration of serial image media as a supporter of PBL provides a visual dimension that helps students understand the content, stimulates creativity, and increases active involvement in the learning interaction process.
Abstract:The Community Service Program (KKN) MAS 68 at Buatan I Village, conducted from July 31 to September 10, 2025, was initiated in response to several challenges faced by the community, including limited educational and healthcare…
thcare facilities, inadequate public amenities, environmental conditions requiring improvement, low socio-cultural activities, and limited local MSME development. The students implemented six main programs: establishing a reading corner; collaborating with the integrated health post (Posyandu) through elderly exercise, nutrition education, and supplementary feeding; renovating and organizing the village maternity post (Polindes); conducting greening and community clean-up activities at schools and the village; organizing the 17th August 2025 Independence Day celebration; and developing MSMEs based on egg-laying ducks into salted eggs and salted egg crackers. Methods employed included participatory observation, socialization, mentoring, hands-on practice, and active participation in socio-cultural activities. Evaluation was conducted through discussions with partners, field notes, and visual documentation. The results showed an improvement in literacy, the establishment of healthy habits among children and the elderly, a greener environment, successful organization of the Independence Day celebration, and increased economic value of local MSMEs. The program also enhanced students’ soft skills and strengthened synergy among students, villagers, and village officials, thus providing a positive impact on the community capacity of Buatan I Village.
Abstract:The educational approach in Indonesia, especially at Madrasah Tsanawiyah (MTs) Daarussalam, must respond to the challenges of globalization and rapid advances in information technology. This change requires a transformation…
ion of the learning system from conventional methods that are oriented toward memorization to an educational model that is more interactive and relevant to the needs of the times. Critical, creative, and adaptable skills are a must for graduates to compete in the dynamic world of work. Integrating digital technology in learning, such as the use of AI-based learning tools and digital platforms such as ChatGPT, has the potential to increase student participation and provide a more individualized approach to teaching. In this context, MTs Darussalam is committed to carrying out transformation by increasing teachers' understanding of educational technology and implementing professional training. By implementing a collaborative and creative digital learning model, it is hoped that students can develop into critical thinkers and problem solvers ready to face future challenges. This transformation is not just a change in methods but an educational investment aimed at building competitive human resources in the global era.
Abstract:Observations carried out at the beginning of campus education program activities at UPTD Sekolah SDN 015861 Bunut Seberang showed that digital literacy and numeracy skills are very important to improve in the current digital…
ital era. Some of the problems identified include low interest in reading, difficulty in simple arithmetic operations, and lack of clarity in the library. Therefore, students have developed several programs to improve digital literacy and numeracy in schools. Recommended programs such as reading fluency, coloring pages, math puzzles, bullying education, library organization, and literacy corners will help students improve their literacy and digital skills. Interactive and varied learning methods aim to increase student interest and participation in the learning process. Apart from that, the use of technology is also an important part of increasing digital literacy and numeracy. Through training, workshops, development of digital educational content, and integration of digital and computing skills into the curriculum, we aim to enable students to develop skills that meet the needs of our time. Through these programs, it is hoped that students will improve their literacy and numeracy skills, help them handle digital information better and prepare them to face the challenges of this digital era. We hope that the results of this Teaching Campus program can provide great benefits for education and the development of students' skills at school.