Abstract:This study aims to analyze the role of Instagram as a digital marketing communication medium in promoting the Tajur Katineung natural tourist attraction, and to identify the application of artificial intelligence (AI) in…
supporting this marketing strategy. The method used is descriptive qualitative with a case study approach. Data were collected through direct observation of the Instagram account @tajurkatineung, digital insight documentation, and literature studies related to digital marketing, social media, and AI. The results show that Instagram has a strategic role in increasing the visibility and appeal of Tajur Katineung through its feed, story, and reels features. However, its utilization is still less than optimal in terms of content strategy, branding consistency, and audience engagement. AI technology is considered to have great potential in analyzing audience behavior and content effectiveness in real-time. Unfortunately, the use of AI is still very limited due to the lack of digital literacy among managers. From a media communication perspective, the @tajurkatineung account shows potential as a two-way media that allows direct interaction with the audience and forms a positive perception of the local tourist destination. This study recommends increasing the digital capacity of managers through training in the use of AI and content strategy, as well as collaboration with influencers and the use of Instagram Ads. This research provides theoretical contributions to the study of digital communication and social media-based marketing, as well as practical benefits for tourism actors in optimizing destination promotion strategies with the support of digital technology.
Abstract:This study explores the integration of Artificial Intelligence (AI) in the development of the heritage tourism destination Taman Sari Yogyakarta. As a cultural site with rich historical and architectural values, Taman Sari…
ri has great potential to become a leading historical tourism destination through the application of modern digital technologies. This research is highly relevant in the context of the Society 5.0 era, where digital transformation and multi-stakeholder collaboration through the pentahelix model (government, academia, business sector, community, and media) are key approaches in sustainable tourism governance. The objectives of this research are: (1) to identify the potential of AI application in enhancing the attractiveness of Taman Sari as a heritage tourism site, (2) to analyze the role of local communities in the digital transformation of the destination, and (3) to formulate a structured collaborative strategy for the development of AI based heritage destinations. The research employs a qualitative method using data collection techniques including observation, in-depth interviews, and documentation. Informants included representatives from government, local communities, academia, tourism businesses, and tourists. Thematic analysis was used to interpret the data and identify patterns and meanings related to stakeholder participation and partnership.
The findings indicate that AI can serve as a tool for cultural preservation and enhancement of tourist experiences, through features such as historical chatbots and augmented reality. However, challenges remain, including limited infrastructure, low digital literacy among local communities, and weak inter-stakeholder collaboration. The study also finds that local communities have the potential to act as agents of digital literacy if actively involved in training programs and AI-based tourism management.
The research concludes that developing heritage tourism destinations like Taman Sari requires strong synergy among stakeholders through the formation of inclusive digital collaboration forums. AI technology can be a valuable medium for cultural preservation when implemented in a contextual, participatory, and sustainable manner.
Abstract:This study aims to analyze the role of Personal Innovativeness in influencing the actual use of the MyTelkomsel application through an extended Technology Acceptance Model (TAM). In this model, Personal Innovativeness is…
positioned as a core construct that influences three key user perceptions: Perceived Ease of Use, Perceived Usefulness, and Perceived Enjoyment. A total of 355 respondents participated in the study, and the data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The findings reveal that seven out of eight hypothesized paths between constructs in the model demonstrate statistically significant effects. The only non-significant relationship is found between Perceived Ease of Use and Attitude Toward Use, suggesting that ease of use is no longer a major determinant of user attitudes toward digital applications, possibly because it is now perceived as a basic standard in technology usage. Conversely, Personal Innovativeness consistently exerts a significant influence on all three key perceptions, which in turn affect users’ attitudes, intentions, and actual behaviors. These results underscore the strategic role of innovative personal characteristics in driving adoption and active engagement with digital applications. The practical implications highlight the importance of user segmentation based on innovation levels, the development of enjoyable features, and the refinement of user experience to promote sustained engagement within digital ecosystems such as MyTelkomsel.
Abstract:This study aims to determine the influence of smart tourism features in a mobile application on tourists’ decision to visit Pura Mangkunegaran Surakarta. Using a quantitative approach, the research tested four main smart…
rt tourism features: (1) Historical Information, (2) Cultural Gallery, (3) Cultural Events and News, and (4) Educational and Interactive Features. The study used a multiple linear regression method with data collected from 96 domestic respondents. The results show that all four smart tourism features simultaneously and partially have a significant effect on the decision to visit. The most influential features are Historical Information and Educational-Interactive content. These results emphasize the importance of digital platforms in promoting and preserving cultural tourism through smart technologies.
Abstract:This study examines the development of Al-Quran digital tools and their impact on Islamic learning in the context of religious media transformation. The study was conducted with a qualitative approach, using the documentation…
ation study method and content analysis of the Al-Quran mobile application available on Android and iOS platforms within the last five years. The analysis is focused on aspects of usability, accessibility, and digital features that support learning and understanding of the Quran. The findings of the study reveal that the integration of digital technology and religious content has resulted in a new paradigm in the learning and dissemination of Islamic messages, marking social change and increased transformation of religious media. This research produces a comprehensive evaluation framework for Al-Quran digital tools and typologies based on categories and functionality, which makes theoretical and practical contributions to the development of Al-Quran mobile applications in the future.
Abstract:This research aims to develop an interactive learning media based on the Canva Magic application to improve the short story writing skills of grade IX students of SMP Negeri 2 Barombong. The media development process follows…
ollows the 4D (Define, Design, Develop, Disseminate) model, starting with an analysis of the needs of students and teachers that shows students' tendency towards visual and interactive learning media. This media is designed to present short story writing material in an interesting and easy-to-understand way. The research methods used in this study are research and development or Research and Development (R&D) with descriptive quantitative analysis methods, data collection techniques include media validation questionnaires, practical observations, and short story writing skills tests before (pretest) and after the use of media (posttest). This media prototype is designed with excellent features such as storyline templates, character illustrations, and interactive and visual step-by-step guides. The results of expert validation show a very high level of validity in the material and media aspects. The practicality test showed that the score increased from 0.73 (practical) to 0.97 (very practical). The results of the effectiveness test showed a significant increase in the short story writing skill score, with an average pretest score of 65 and the posttest increased to 90-98. So, it can be concluded that Canva Magic learning media with the AI-based Magic Write feature is effective and practical to improve short story writing skills in a creative, systematic, and meaningful way for students.
Abstract:Social media and security are a combination of two inseparable elements between social media and security, the security context referred to here is the security of social media users in communicating and resilience to potential…
tential risks due to the use of social media. Through social media platforms, such as Instagram, Facebook, Tik Tok, and Finteres which provide various features to facilitate interaction between social media users. Changes in today's information technology have brought major changes to all levels of society. With the birth of social media, behavioral patterns have shifted quite significantly, both in terms of ethics, culture and social norms. The research method used is quantitative descriptive through a descriptive analysis process. This study explains the behavior of new media usage activities by the Digital Community / Gen which includes motivation, habits or behavior, and security of social media access. Security can also be found in the data we use in the process of using social media, because when using communication access on a digital platform, there is a direct risk that all data directly related to the communication process can be known by other parties.
Abstract:Sales Information System (SIP) is an integral part of business operations in the food and beverage industry. This research aims to develop a SIP specifically for Bakmi Khek Restaurant. The System Development Life Cycle (SDLC)…
SDLC) methodology was chosen as the framework for the development of this system. This approach allows for structured stages, from planning to maintenance, that are in line with business needs. The research started with the planning stage which involved analyzing user requirements and formulating system objectives. Next, a system analysis stage was conducted to understand the business processes, information flow, and functional requirements of the system. The next system design stage establishes the architecture and technical specifications of the system. System implementation is done after the design is complete, followed by a testing phase to ensure system functionality and reliability. The result of this research is an SIP that is integrated with the sales activities of Bakmi Khek Restaurant. The system includes features such as inventory management, order recording, and sales tracking. Through the application of SDLC, the development of this system can be done in a structured and efficient manner, ensuring business needs are met optimally.
Abstract:This study aims to develop a web-based information system to improve the management of inventory and equipment borrowing at the Network Laboratory of Universitas Royal Asahan. The system is designed to replace manual procedures…
cedures that are prone to data errors, duplication, and time inefficiency. The system development adopts the Waterfall methodology, which includes requirement analysis, UML-based system design (Use Case, Class, Activity, and Sequence Diagrams), implementation using PHP, MySQL, and the CodeIgniter framework, as well as functional testing through the black-box method. The results show that the system provides core features such as inventory management, borrowing transactions, and automated reporting. System testing indicates improved data accuracy, a 70% increase in search efficiency, and enhanced transparency in laboratory asset management. Overall, the system enables a more organized, accountable administrative process and supports the campus digitalization program.
Abstract:This study discusses the implementation of a web-based student e-attendance system at Baitussalam Islamic Boarding School using the Scrum method. This system was developed to replace manual attendance recording, which is…
inefficient, error-prone, and complicates the reporting process. The application of the Scrum method aims to ensure that the system development is structured, adaptive to change, and meets user needs. The e-attendance system has key features including multi-level authentication (admin, teacher, and principal), data management for students, teachers, classes, subjects, teaching schedules, semesters, attendance processes, reporting, and teacher performance monitoring. Testing was conducted using the blackbox testing method on eleven main modules. The test results showed that all system functions ran well without major errors. The system has been proven to improve the efficiency, accuracy, and transparency of attendance recording, as well as facilitate reporting. However, the system still has limitations, such as dependence on an internet connection and lack of integration with other systems.