Abstract:The use of smartphones in Indonesia has been steadily increasing each year. In the era of the Fourth Industrial Revolution, smartphones have become a lucrative business sector, leading to intense market competition. Consequently,…
equently, smartphone companies must pay closer attention to the market segmentation desired by consumers. Data mining is the process of discovering significant relationships and patterns by analyzing large datasets using statistical and mathematical techniques. This study aims to identify and analyze the market segments of Android smartphone users among students at STMIK Royal. The data used in this research were collected from 122 student respondents. The study employs clustering using the K-means algorithm. The resulting data modeling will categorize market segments into several clusters. This segmentation yields three clusters: Cluster 1 (features), consisting of 36 respondents who prioritize price, battery, camera, and warranty; Cluster 2 (product), with 49 respondents who value all attributes except warranty; and Cluster 3 (superiority), comprising 37 respondents who prioritize camera, brand, and RAM.
Abstract:The development of digital technology has changed the way businesses market products, including culinary businesses such as chili chips. This article examines the role of social media in increasing sales of chili chips in…
n Sibuhuan Market, North Sumatra. Social media, through platforms such as Instagram, Facebook, and TikTok, allows businesses to introduce their products to a wider audience, increase brand awareness, and reach markets outside of the local area. In addition, social media provides an opportunity to interact directly with consumers, receive feedback, and build customer loyalty. Marketing through creative content, such as eye-catching photos and videos, as well as promotions through influencers or contests, also contribute to increased buying interest. By taking advantage of the e-commerce features available on social media, the purchase process becomes easier, which also drives increased sales conversions.
Abstract:This study aims to explore the impact of social media use on the mental health of university students. Utilizing a qualitative approach, this study analyzes data from in-depth interviews with 10 students from various universities…
versities in Indonesia. Thematic analysis reveals that social media use contributes to various aspects of mental health, including anxiety, depression, and self-image disorders. The study identifies that interactions on social media often trigger social comparison and unrealistic expectations about personal life, contributing to a decline in psychological well-being. However, the results also indicate that social media can be a useful tool for supporting mental health, particularly through support communities and awareness of mental health issues. The researchers suggest a need to increase awareness of healthy and constructive social media use among students. This study also emphasizes the importance of mental health education and intervention programs in educational institutions. These results provide insights for policymakers, educators, and mental health practitioners in developing effective strategies to support the mental health of students in the digital era. This study paves the way for further research on the specific impact of social media features and algorithms on student mental health.
Abstract:In various regions, we often find marriage processions that are guided by customary and Islamic laws that apply as ancestral heritage. Unfortunately, the pattern of syncretism between custom and Islam in marriage is rarely…
ly known by society in general. The aim of this research is to describe lingual syncretism in the Motolobalango tradition in Gorontalo. This research is oriented towards qualitative descriptive methods. The results of the research show that the syncretism of Motolobalango marriage customs is indicated in two forms, namely verbal language which appears in five representations of tuja'I speech acts in the form of: greeting, asking for permission, inviting, praising, requesting, and making non-verbal promises to cultural attributes in the form of aato dalalo, tonggu permata, pata potolongito, and yila-yilapito.
Abstract:The use of language in society is not only limited to reflecting local wisdom, but the language features contained are able to build human character. The aim of this research is to describe the features of the Pohutu Momulanga…
omulanga language in forming the leadership identity of the Gorontalo people. Data was collected using paradox observer techniques and observation techniques. Research data was analyzed using pragmatic aspects by Leech (1983). The results of the research show that there are 5 (five) language features in Pohutu Momulanga's coronation ceremony, including: standard, literary, parable, rhyme, and archaic. Meanwhile, 5 (five) speech acts were found that were reflected in tuja'I, including: respecting, informing, promising, giving a message, and announcing.
Abstract:The advancement of financial technology has encouraged Islamic boarding schools to implement digital transaction systems to improve the effectiveness of cooperative services. This study aims to analyze the ease of use of…
the student digital card and identify the supporting and inhibiting factors affecting its implementation at Hidsam Mart Cooperative, Hidayatullah Islamic Boarding School, Samarinda. The study employed a descriptive qualitative approach using observation, semi-structured interviews, and documentation, with data analyzed through the interactive model of Miles, Huberman, and Saldaña. The findings indicate that the student digital card is easy to understand, operate, access, and learn, thereby accelerating transaction processes, improving service efficiency, and supporting more systematic financial record-keeping. The main obstacles identified include technical disruptions, network limitations, and the absence of independent features for checking account balances and transaction histories. The novelty of this study lies in its specific analysis of the ease of use of student digital cards within the context of an Islamic boarding school cooperative by emphasizing user experience as the primary basis for evaluating the implementation of a digital transaction system. The findings are expected to serve as a reference for the development of digital transaction services in Islamic boarding school environments.
Abstract:Employee performance is a crucial factor in supporting the success of government organizations in achieving public service objectives. The Department of Education and Culture of Jayapura City continues to face various challenges…
allenges related to work motivation, work discipline, and the work environment, which are presumed to influence employee performance. This study aims to analyze the effects of work motivation, work discipline, and the work environment on employee performance, both partially and simultaneously. The research employed a quantitative approach with an explanatory research design. The study population consisted of 87 employees, all of whom were selected as respondents through a saturated sampling technique. Data were collected using questionnaires and analyzed through multiple linear regression with the assistance of IBM SPSS Statistics. The findings reveal that work motivation has a positive and significant effect on employee performance, with a significance value of 0.002 and a regression coefficient of 0.388. Work discipline also demonstrates a positive and significant effect, with a significance value of 0.002 and a regression coefficient of 0.310. The work environment emerges as the most dominant variable, with a significance value of 0.000, a regression coefficient of 1.238, and a beta coefficient of 0.417. Simultaneously, work motivation, work discipline, and the work environment significantly influence employee performance, as indicated by an F-statistic of 40.438 and a significance value of 0.000. The coefficient of determination (R Square) of 0.594 indicates that 59.4% of the variation in employee performance can be explained by these three variables. The novelty of this study lies in its empirical evidence that the work environment constitutes the most dominant factor affecting employee performance within the Department of Education and Culture of Jayapura City, an institution characterized by distinctive organizational features and service-area conditions.
Abstract:The growing dominance of impulse buying within TikTok's live streaming commerce, particularly in the Fashion product segment, signifies a transformation in digital consumer behavior influenced by the dynamics of real-time…
e interactivity and incentive-based promotional strategies. This study empirically examines the effects of real-time interactivity and promotion incentive information on impulse buying behavior, with perceived trust serving as a mediating variable that explains the psychological pathway between digital stimuli and spontaneous purchase decisions. Employing a quantitative approach with an associative causal design, data were collected from 231 active TikTok users in Indonesia and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) version 4.0. The analysis reveals that both exogenous variables significantly enhance the tendency for impulsive purchases, both directly and indirectly through the mediation of perceived trust. Responsive real-time interactions and exclusive, time-sensitive promotions effectively foster consumer trust in sellers, which subsequently accelerates unplanned buying behavior. These findings advance theoretical discourse in digital marketing literature by emphasizing the critical integration of interactivity, promotional stimuli, and affective trust mechanisms in shaping purchasing decisions within persuasive and simultaneous digital environments. The practical implications of this study offer strategic insights for businesses, encouraging the optimization of interactive features and promotional tactics to establish credibility and drive instant sales conversions in the context of e-commerce live streaming.
Abstract:This study aims to analyze and provide recommendations regarding the arrangement of pedestrian facilities in the Campus 1 area of Muhammadiyah University of Bengkulu. This area plays an important role as the center of academic,…
ademic, social, and mobility activities of the academic community, which heavily depends on pedestrian facilities. Field observations reveal several key issues with the pedestrian facilities in this area, including the sidewalk width not meeting the minimum standard, lack of accessibility features for people with disabilities, absence of vegetation or shade, and insufficient signage and road markings to guide users. These conditions result in discomfort and insecurity for pedestrians, as well as failing to support the principles of inclusivity in infrastructure planning. The research employs a descriptive qualitative and quantitative approach with a case study method. Data were collected through field observations, questionnaires, interviews, and literature reviews. Based on the analysis, the majority of respondents expressed the need for improvements to the sidewalk quality, addition of shade trees, enhanced accessibility for people with disabilities, and the installation of supporting facilities such as street lighting. The study then recommends several improvement measures, such as widening the sidewalks to at least 1.5 meters, providing ramps and Guiding blocks, planting vegetation along the pedestrian routes, and installing road signs and markings. These recommendations aim to improve pedestrian comfort and safety. It is hoped that the results of this study can serve as a reference for Muhammadiyah University of Bengkulu in creating a campus area that is more friendly, safe, comfortable, and inclusive for all users, while also supporting sustainable mobility.
Abstract:Abstract: The rapid advancement of information technology requires companies to enhance efficiency in supply chain management. RO Aquatub, a business engaged in manufacturing bathtubs, often faces issues such as delays in…
n raw material procurement, manual stock recording, and the absence of an integrated system with suppliers. These problems impact the overall production process efficiency. This study aims to develop a web-based Supply Chain Management (SCM) system to optimize the raw material inventory management at RO Aquatub. The system development follows the waterfall model, consisting of requirement analysis, system design, implementation, and testing phases. The system is designed to serve three main entities: admin, supplier, and manager, with key features including stock management, material purchase requests, live chat, and transaction reports. The results of system testing using the black box method indicate that all features function as intended. The system improves stock management efficiency, speeds up communication with suppliers, and supports decision-making by providing accurate and real-time data. With this system, RO Aquatub can manage its production operations more effectively and more controlled manner.
Keywords: Supply Chain Management; Raw Material Inventory; Information System, RO Aquatub; Web-Based System
Abstrak: Perkembangan teknologi informasi yang pesat menuntut perusahaan untuk meningkatkan efisiensi dalam pengelolaan rantai pasok. RO Aquatub merupakan usaha yang bergerak di bidang pembuatan bathub, namun dalam praktiknya sering mengalami kendala seperti keterlambatan pengadaan bahan baku, pencatatan stok yang masih manual, serta tidak adanya sistem terintegrasi dengan supplier. Permasalahan tersebut berdampak pada kurang optimalnya proses produksi. Penelitian ini bertujuan untuk mengembangkan sistem manajemen rantai pasok (Supply Chain Management) berbasis web guna mengoptimalkan pengelolaan persediaan bahan baku pada RO Aquatub. Metode pengembangan sistem menggunakan pendekatan waterfall, dengan tahapan analisis kebutuhan, perancangan, implementasi, dan pengujian sistem. Sistem dirancang untuk memfasilitasi tiga entitas utama yaitu admin, supplier, dan pimpinan, dengan fitur utama seperti manajemen stok, pengajuan pembelian bahan, live chat, serta laporan transaksi. Hasil pengujian menggunakan metode black box menunjukkan bahwa seluruh fitur sistem berjalan sesuai fungsinya. Sistem ini mampu meningkatkan efisiensi pengelolaan stok, mempercepat proses komunikasi dengan supplier, serta membantu pimpinan dalam pengambilan keputusan berbasis data yang akurat dan real-time. Dengan adanya sistem ini, pihak RO Aquatub dapat menjalankan operasional produksi secara lebih efektif dan terkontrol.
Kata kunci: Supply Chain Management; Persediaan Bahan Baku; Sistem Informasi; RO Aquatub; Web