Abstract:Informasi digital di sektor informal membuka pintu bagi bisnis mikro, termasuk pedagang kaki lima (PKL), untuk memanfaatkan peluang baru. Penggunaan media sosial WhatsApp untuk aktivitas pemasaran adalah kemajuan yang luar…
ar biasa. Tujuan dari penelitian ini adalah untuk mempelajari bagaimana penggunaan media sosial WhatsApp dan metode pemasaran baru berdampak pada peningkatan penjualan pedagang kaki lima di Komunitas Sauyunan Bersatu, Kabupaten Bandung. Penelitian ini menggunakan pendekatan kuantitatif yang menggunakan metode survei deskriptif dan verifikatif. Aplikasi SPSS versi 20 digunakan untuk menganalisis data yang diperoleh dari kuesioner yang dibuat melalui Google Forms. Rumus Slovin digunakan untuk mengumpulkan sampel, dan jumlah orang yang menjawab adalah 100.
Validitas, reliabilitas, normalitas, analisis jalur (path analysis), dan uji hipotesis digunakan untuk menguji data. Studi menunjukkan bahwa penggunaan media sosial WhatsApp dan inovasi pemasaran meningkatkan penjualan secara parsial dan penuh. WhatsApp masih terbatas untuk PKL, tetapi telah terbukti berfungsi sebagai alat promosi dan komunikasi yang bagus. Inovasi pemasaran juga sangat penting untuk mendorong pertumbuhan bisnis, terutama dalam hal kreatifitas dan adaptasi terhadap perubahan pasar. Hasilnya menunjukkan bahwa pemberdayaan PKL dan pelatihan digital marketing sangat penting untuk meningkatkan kapasitas bisnis mereka.
Abstract:Penelitian ini bertujuan untuk menganalisis implementasi Customer Relationship Management (CRM) dalam meningkatkan kualitas pelayanan dan loyalitas pelanggan di Tokoweb.co, sebuah perusahaan digital yang menyediakan jasa…
pembuatan website dan layanan digital lainnya. Pendekatan yang digunakan adalah kualitatif deskriptif dengan metode pengumpulan data melalui wawancara mendalam, observasi, dan dokumentasi. Informan penelitian terdiri dari satu staf CRM Tokoweb.co dan satu klien yang telah menggunakan layanan perusahaan. Hasil penelitian menunjukkan bahwa CRM di Tokoweb.co diimplementasikan melalui komunikasi intensif menggunakan WhatsApp Business, personalisasi layanan, dan tindak lanjut berkala kepada klien. Strategi pelayanan yang diterapkan berfokus pada kecepatan, ketepatan, dan keramahan. Tokoweb.co juga menerapkan bauran pemasaran 4C (Consumer, Cost, Convenience, Communication) untuk memperkuat hubungan dengan klien. Temuan ini memperlihatkan bahwa CRM tidak hanya berperan dalam menjaga hubungan pelanggan, tetapi juga mampu meningkatkan kepuasan dan loyalitas klien secara signifikan. Penelitian ini memberikan kontribusi terhadap pengembangan strategi CRM di sektor jasa digital dan menjadi rujukan bagi perusahaan lain dalam mengoptimalkan layanan pelanggan.
Abstract:Penelitian ini mengkaji prioritas faktor-faktor penentu keputusan pelaku Usaha Mikro, Kecil, dan Menengah (UMKM) sektor kuliner di Kelurahan Suka Asih Kota Bandung dalam pemanfaatan platform digital e-commerce dan media…
sosial. Di tengah pesatnya digitalisasi, adaptasi teknologi digital khususnya dalam pemasaran, yang bertujuan untuk memperluas jangkauan pasar, meningkatkan penjualan, efisiensi biaya promosi, dan penargetan audiens yang spesifik sesuai preferensi konsumen. Metode penelitian yang digunakan adalah kuantitatif dengan pendekatan Analytic Hierarchy Process (AHP). Data primer dikumpulkan melalui kuesioner dari 6 responden UMKM yang dipilih secara purposive sampling dari populasi 1.603 pelaku usaha. Instrumen diukur menggunakan skala Ordinal AHP 1-9, dan data diuji validitas menggunakan Uji Validitas Konten Rasio (Lawshe) serta konsistensi Rasio dan metode AHP (Thomas L. Saaty) menggunakan Microsoft Excel. Hasil penelitian menunjukkan bahwa jangkauan pasar merupakan kriteria paling dominan bagi pelaku UMKM kuliner di wilayah Kelurahan Suka Asih, dengan sub-kriteria jumlah pelanggan luar wilayah lokal sebagai prioritas utama. Faktor penting lainnya meliputi keamanan transaksi, kepercayaan transaksi, dan analisis pemasaran. Adapun platform digital yang paling sering dipilih pelaku usaha adalah GoFood untuk e-commerce dan WhatsApp untuk media sosial. Adanya penelitian ini memberikan pemahaman yang jelas tentang kriteria utama yang harus dipertimbangkan saat memilih platform digital, Hasil analisis AHP membantu UMKM menentukan platform mana yang paling sesuai dengan kebutuhan bukan hanya berdasarkan popularitas, Para pelaku usaha juga bisa fokus pada satu atau dua platform yang memiliki potensi terbesar untuk menjangkau target pasar, Penelitian ini juga memberikan wawasan tentang perilaku dan preferensi konsumen, yang memungkinkan para pelaku UMKM untuk menyesuaikan strategi pemasaran yang dapat meningkatkan visibilitas produk, berinteraksi langsung dengan pelanggan, dan pada akhirnya, meningkatkan penjualan dan daya saing di pasar.
Abstract:This study explores how Bugis-Makassar women construct and navigate plural reproductive knowledge in response to abortus imminens (threatened miscarriage), drawing on Talcott Parsons’ AGIL framework to analyze the sociocultural…
ocultural functions of care practices. Based on ethnographic fieldwork in Makassar, Indonesia, including interviews and participant observation with ten pregnant women, the study reveals that reproductive behavior is shaped by adaptive strategies (A), collective goals (G), moral integration (I), and intergenerational transmission of norms (L). Rather than following a singular medical logic, women mobilize syncretic forms of care that blend biomedical treatment, spiritual rituals, and ancestral taboos. These plural responses reflect not only epistemic hybridity but also reproductive governance enacted through kinship, religious authority, and clinical institutions. Women's agency is expressed not through open resistance, but through strategic moral navigation and embodied alignment with normative expectations—a form of what Mahmood terms the ethics of self-formation. The findings challenge biomedical-centric approaches to maternal health and highlight the need for culturally responsive interventions that respect local logics of risk, protection, and care. This study contributes to sociological debates on medical pluralism, moral regulation, and the reproduction of gendered knowledge in the Global South.
Abstract:The collaborative learning model is a learning process carried out collectively in groups with different perspectives, relying on one another to achieve predetermined learning objectives. The focus is on the students being…
ng researched in the learning process. How is the implementation of the collaborative learning model in the subject of Physical Education and Health (PJOK) at SD NEGERI 7 BULANGO SELATAN? What are the implications of the collaborative learning model on students' engagement and cooperation in the subject of PJOK during the mid-semester examination process? The aim of this research is to understand the implementation of the collaborative learning model to identify the implications of the collaborative learning model on students' activity and cooperation in PJOK, specifically in floor exercise material. This research employs a qualitative approach utilizing quiz applications. Data collection techniques include observation, interviews, and documentation. Analysis data
Abstract:This article discusses the development of philosophy and science, and explains the meaning of philosophy of science and also the direction of development of philosophy of science itself. Philosophy of science is a branch…
of philosophy that discusses the foundations, methods and limitations of science, as well as the relationship between science and reality. As time progresses, science continues to develop rapidly, which then influences the direction of development of the philosophy of science itself. Basically, the philosophy of science only focuses on the question of what science is, and how science can be known correctly. However, as time goes by and there are many advances in the fields of science and technology, philosophy of science is now not only limited to basic theories, but also examines the ethical, social and technological aspects of science. The method used in this research is qualitative methods with the type of library research. Namely to find out how philosophy and science have developed, the meaning of philosophy of science, and how the philosophy of science is directed through books and reading literature related to this material.
Abstract:This article discusses the offering dance at Bumi LancangKuning. The purpose of this article is to discuss the aesthetic values that exist in the performance dance itself. The method used in this article uses a descriptive…
criptive qualitative method. In accordance with what has been researched by researchers, the aesthetic value of this performance dance is the movements, costumes, music and also the atmosphere created during the performance. There are many meanings implied in this, such as a form of respect for the guests, then the music that accompanies it also makes the atmosphere more solemn and peaceful when looking at it. And the dancers wear sacrificial dance attire which adds aesthetic value to it, not only that, their graceful movements also add to the aesthetic values of the sacrificial dance.
Abstract:This study aims to analyze the communication strategy employed by the NEI-DT Foundation in building community trust through a community-based healthcare service program in Tritunggal Hamlet, Banyuasin Regency, South Sumatra,…
tra, Indonesia. The study is motivated by the importance of organizational communication strategies in enhancing public participation and program legitimacy within rural communities characterized by limited access to information, geographical constraints, and community-oriented social structures. Adopting a constructivist paradigm, this research employs a qualitative approach using an intrinsic case study design. Data were collected through in-depth interviews, non-participant observation, and document analysis involving seven informants, including foundation representatives, community leaders, and program beneficiaries. Data were analyzed using the interactive model of Miles, Huberman, and Saldaña, encompassing data condensation, data display, and conclusion drawing. The findings reveal that the foundation’s communication strategy involves identifying community characteristics, developing simple and contextually relevant messages, utilizing a combination of digital and traditional communication channels, and engaging local leaders as communication intermediaries. Program information is disseminated through village heads, neighborhood leaders, women’s community groups (PKK), social media platforms such as WhatsApp and Facebook, and mosque loudspeaker announcements. The study further demonstrates that the communication pattern reflects the Two-Step Flow of Communication model, in which community leaders function as opinion leaders who mediate organizational messages before they reach the wider community. Community trust is cultivated through the social legitimacy of local leaders, interpersonal communication, direct experiences with program benefits, and the consistency of services provided by the foundation. The study concludes that the effectiveness of community-based organizational communication strategies in rural settings is determined not only by message content and media utilization but also by the organization’s ability to establish interpersonal relationships, adapt communication practices to local cultural contexts, and actively involve community leaders within the communication network. This research contributes to the advancement of community-based organizational communication studies by providing empirical insights into trust-building processes in rural community development programs
Abstract:Digital transformation is the process of bringing technology into the work of organisations. The main goal is to make things work better, be more open and make decisions. Internal audits are important to make sure organisations…
sations are running smoothly and safely. This means audits need to be able to watch over control and manage risks properly. This is very important for organisations to achieve their goals. Stopping fraud is about finding and preventing actions that can hurt the organisation. This research is trying to figure out how digital transformation affects audits and stopping fraud. The researchers used a method called a 'systematic literature review'. This research is about describing things in detail. They got their information from international journals. They used Google Scholar, Scopus and Sinta to find articles from 2022 to 2025. What they found out is that technology like intelligence looking at data, blockchain, robotic process automation and electronic auditing can make internal audits better. These technologies can also make things more transparent. Help stop fraud. However, digital transformation is not easy to do. There are some problems, like auditors not being good enough with technology risks to cybersecurity and organisations not being ready. Digital transformation and internal audits are. Digital transformation can affect fraud prevention. Digital transformation is important for organisations. It can help with internal audits and fraud prevention.
Abstract:The rapid growth of Indonesia’s coffee industry has intensified competition among micro, small, and medium enterprises (MSMEs), particularly street coffee businesses that rely on simple concepts, affordability, and accessibility.…
essibility. This study aims to analyze branding and digital promotion strategies implemented by street coffee MSMEs in Kotabumi, North Lampung, to enhance sales competitiveness. A qualitative case study approach was employed. Data were collected through in-depth interviews with business owners and employees, direct observation, and documentation of digital promotional activities on social media platforms. Data were analyzed using the Miles and Huberman interactive model, comprising data reduction, data display, and conclusion drawing. The findings reveal that branding strategies were implemented through brand identity development, including business name, logo, color consistency, booth design, and product differentiation. Digital promotion strategies mainly utilized Instagram, TikTok, and WhatsApp Business through product photos, coffee-making videos, and promotional content. These strategies positively impacted market reach, customer acquisition, and sales stability. However, several constraints were identified, such as limited resources, inconsistent visual identity, and suboptimal content management. This study concludes that consistent branding and planned digital promotion are essential to strengthening competitiveness and ensuring the sustainability of street coffee MSMEs.