Abstract:Di tengah perkembangan teknologi digital yang semakin pesat, media sosial telah menjadi salah satu alat penting dalam strategi pemasaran modern. Perusahaan-perusahaan besar, termasuk Apple, semakin mengandalkan platform…
media sosial untuk membangun hubungan dengan konsumen, memahami perilaku pasar, serta mengembangkan strategi pemasaran yang lebih efektif. Penelitian ini bertujuan untuk menganalisis peran media sosial dalam proses segmentasi pasar dan pemahaman demografi konsumen, dengan mengambil Apple sebagai objek studi. Penelitian ini menggunakan pendekatan kualitatif dengan mengumpulkan dan menganalisis data dari berbagai platform seperti Instagram, Facebook, dan Twitter. Data yang diperoleh mencakup konten promosi, respons audiens, serta pola interaksi pengguna. Segmentasi pasar dilakukan berdasarkan variabel demografis seperti usia, jenis kelamin, lokasi, dan minat konsumen. Hasil penelitian menunjukkan bahwa media sosial memungkinkan Apple untuk mengidentifikasi segmen pasar secara lebih akurat dan menjangkau audiens yang relevan. Selain itu, analisis demografi konsumen melalui media sosial membantu perusahaan dalam merancang strategi pemasaran yang lebih personalisasi dan efektif. Dengan memanfaatkan data yang diperoleh dari media sosial, Apple dapat menyesuaikan produk, layanan, dan kampanye pemasaran sesuai dengan karakteristik demografis dan perilaku konsumen. Penelitian ini juga menekankan pentingnya penggunaan teknologi dan data digital dalam pengambilan keputusan pemasaran, serta memberikan wawasan tentang bagaimana perusahaan global dapat memanfaatkan media sosial untuk meningkatkan keterlibatan dan loyalitas pelanggan. Dengan demikian, penelitian ini memberikan kontribusi dalam memahami dinamika pemasaran di era digital, serta peran media sosial dalam segmentasi pasar dan analisis demografi konsumen. Hasil penelitian ini diharapkan dapat menjadi referensi bagi perusahaan lain dalam merancang strategi pemasaran yang lebih berbasis data dan berorientasi pada kebutuhan konsumen.
Abstract:This study aims to examine the effect of job satisfaction and work motivation on organizational commitment of employees at the Civil Service Police Unit (Satpol PP) of Bogor Regency. The research employed a quantitative…
causal approach with a population of 65 employees working in the Guidance and Inspection Division of Satpol PP Bogor Regency. Data were analyzed using multiple linear regression. The results revealed that, partially, both job satisfaction and work motivation have a significant effect on organizational commitment, as indicated by the t-value being greater than the t-table. Simultaneously, both variables also showed a significant effect with a P Value of 20.706 and Sig. 0.000 < 0.05. The Adjusted R Square value of 0.381 indicates that job satisfaction and work motivation contribute 38.1% to organizational commitment, while the remaining 61.9% is influenced by other factors not examined in this study. The regression equation obtained is Y = 13.869 + 0.271X1 + 0.449X2, which demonstrates a positive influence of both independent variables on organizational commitment. Among the two variables, work motivation was found to be the most dominant factor, with a regression coefficient of 0.449.
Abstract:This study explores how influencer marketing shapes digital identity and spatial relations in Makassar, Indonesia, through a spatially grounded urban ethnography approach. This framework enables a deep reading of how urban…
an residents engage with digital practices to navigate symbolic and spatial exclusion generated by influencer content. Through social media observation, narrative interviews, and the tracing of urban locations featured in visual representation, the study finds that influencer marketing does not merely sell products—it also reproduces social hierarchies through aesthetic spatiality and the logic of visibility.
Yet, amid such exclusions, marginalized communities deploy diverse tactics of resistance, including visual reengineering, the use of alternative locations, and digital irony that disrupt dominant narratives. These findings suggest that digital identity is not passively consumed but actively negotiated through concrete and often unexpected spatial relations. Drawing on Lefebvre’s theory of the production of space, Urry’s concept of digital mobilities, and Gandy’s politics of infrastructure, the study shows how cities and digital spaces co-constitute a contested symbolic terrain.
The article’s main contribution lies in advancing a Global South perspective, where digital technologies and aesthetics are practiced contextually and do not always conform to the logics of global capitalism. This research underscores that urban—and digital—space is not solely produced from above, but also from below, through the everyday agency of ordinary citizens.
Abstract:The collaborative learning model is a learning process carried out collectively in groups with different perspectives, relying on one another to achieve predetermined learning objectives. The focus is on the students being…
ng researched in the learning process. How is the implementation of the collaborative learning model in the subject of Physical Education and Health (PJOK) at SD NEGERI 7 BULANGO SELATAN? What are the implications of the collaborative learning model on students' engagement and cooperation in the subject of PJOK during the mid-semester examination process? The aim of this research is to understand the implementation of the collaborative learning model to identify the implications of the collaborative learning model on students' activity and cooperation in PJOK, specifically in floor exercise material. This research employs a qualitative approach utilizing quiz applications. Data collection techniques include observation, interviews, and documentation. Analysis data
Abstract:Efforts to improve the quality of human resources are carried out through learning activities. The learning that is expected is learning that can explore self-potential so that quality improvement can be realized. In learning…
rning there are learning models and methods. In this study, the learning carried out applies the direct learning model and the Kumon method. This descriptive study aims to describe the management of learning carried out by teachers in implementing direct learning models with the Kumon method, student activities during the learning process, student learning outcomes after the learning is implemented and student responses to learning and carried out at SMAN-1 Krian with the subjects of the study being students of class XI IPA 6 and mathematics teachers of class XI IPA 6. The results of the study are that the management of learning carried out by teachers is included in the good criteria, namely with a score of 3.03, student activities that are desired during the learning process other than irrelevant activities appear with a percentage of 90.09% with the dominant activity being listening / paying attention to the teacher's explanation, student learning outcomes in this study are out of 34 students, 31 students completed and 3 students did not complete. Classically, students completed with a percentage of 91.18%, the students' response to this learning was positive, namely out of 34 students, 75% expressed a positive response to the learning.
Abstract:This study aims to analyze the influence of entrepreneurship education on entrepreneurial interest among students at Lingga Buana PGRI University Sukabumi. Entrepreneurship is a key driver of economic growth and job creation,…
tion, thus higher education institutions need to optimize entrepreneurship education to foster students' entrepreneurial interest. This research employs a quantitative approach with descriptive and correlational design. The population consists of students who have taken entrepreneurship courses, with a sample of 300 respondents selected using proportionate stratified random sampling technique. The research instrument is a structured questionnaire using a 5-point Likert scale that has been tested for validity and reliability. Data analysis technique uses simple linear regression analysis with SPSS version 25 software. The results show that entrepreneurship education has a positive and significant effect on students' entrepreneurial interest with a correlation coefficient (R) of 0.721 and coefficient of determination (R²) of 0.520. This means that 52% of the variation in entrepreneurial interest can be explained by entrepreneurship education. Descriptively, entrepreneurship education received a "Good" rating (mean = 3.78) and students' entrepreneurial interest was in the "High" category (mean = 3.92). This research provides an important contribution to developing more effective entrepreneurship education strategies in higher education institutions.
Abstract:Perkembangan teknologi yang pesat telah mengubah berbagai sektor, termasuk teknologi keuangan (fintech). Salah satu layanan fintech yang paling populer di Indonesia adalah peer-to-peer (P2P) lending, yang menyediakan layanan…
anan pinjaman online dengan akses yang cepat dan mudah. Namun, meningkatnya minat terhadap pinjaman online telah menimbulkan berbagai permasalahan, seperti rendahnya literasi keuangan, perilaku pinjaman yang tidak bertanggung jawab, serta maraknya platform pinjaman online ilegal. Penelitian ini bertujuan untuk menganalisis pengaruh persepsi kemudahan penggunaan, persepsi risiko, kepercayaan, dan sikap keuangan terhadap niat mahasiswa Institut Teknologi dan Bisnis Dewantara dalam menggunakan pinjaman online.
Penelitian ini menggunakan pendekatan kuantitatif dengan analisis regresi linier berganda. Data dikumpulkan melalui survei yang melibatkan mahasiswa Institut Teknologi dan Bisnis Dewantara. Uji statistik seperti uji validitas, uji reliabilitas, dan pengujian hipotesis dilakukan menggunakan SPSS. Hasil penelitian menunjukkan bahwa faktor psikologis dan perilaku keuangan secara signifikan memengaruhi minat mahasiswa dalam menggunakan pinjaman online. Penelitian ini memberikan kontribusi dalam memahami risiko serta faktor-faktor yang memengaruhi perilaku peminjaman, sehingga dapat memberikan wawasan untuk meningkatkan literasi keuangan dan manajemen keuangan yang bertanggung jawab di kalangan mahasiswa.
Abstract:Artikel ini mengkaji penggunaan varian qira’at dalam penafsiran Ibnu Kaṡir terhadap frasa Māliki/Maliki Yawm al-Dīn (QS. Al-Fātiḥah [1]: 4). Fokus penelitian meliputi identifikasi riwayat qira’at yang dikutip, status kesahihannya,…
status kesahihannya, serta metode Ibnu Kaṡir dalam menyikapi keragaman bacaan—apakah beliau menggabungkan (jam‘) seluruh qira’at sahih atau cenderung (tarjīḥ) pada salah satunya. Dengan menggunakan metode analisis konten kualitatif terhadap kitab Tafsīr al-Qur’ān al-‘Aẓīm dan didukung literatur qira’at primer, ditemukan bahwa Ibnu Kaṡir menyebutkan lima varian bacaan: māliki, maliki, malīki, malikī (isybā‘ Nāfi‘), dan malaka (Abū Ḥanīfah). Dua yang pertama ditegaskan sebagai ṣaḥīḥ mutawātir dalam Qirā’āt Sab‘ah, bacaan ketiga dan keempat tidak dikritik serta merupakan bagian dari qira’at sahih lainnya, sedangkan bacaan kelima dinilai syāż gharīb jiddan. Ibnu Kaṡir tidak mentarjīḥ antara māliki dan maliki, melainkan menerapkan metode jam‘ dengan menghimpun makna “Pemilik” dan “Raja” sekaligus sebagai cerminan otoritas mutlak Allah di Hari Pembalasan. Sikap ini sekaligus mendamaikan klaim historis tentang bacaan Marwān bin al-Ḥakam, menunjukkan bahwa Ibnu Kaṡir mengakui autentisitas kedua qira’at tanpa terjebak polemik politik. Temuan ini memperkuat posisi Ibnu Kaṡir sebagai mufasir yang mengintegrasikan keragaman qira’at mutawatir tanpa harus menjatuhkan pilihan, serta menawarkan model harmonisasi qira’at dalam tafsir bi al-ma’ṡūr.
Abstract:This study aims to describe the strategies of Islamic Religious Education teachers in the formation of Islamic character values in students at SMPN 2 Nuangan, identify supporting and inhibiting factors, and analyze the…
the impact of these strategies on student behavior. The study used a descriptive qualitative approach with a case study design. The research subjects consisted of the principal, three Islamic Religious Education teachers, and Muslim students at SMPN 2 Nuangan. Data collection techniques were carried out through observation, interviews, and documentation. Data were analyzed through the stages of data reduction, data presentation, and conclusion drawing, while data validity was tested through source and technique triangulation, observation persistence, extended participation, and member checks. The results showed that the strategies of Islamic Religious Education teachers in the formation of Islamic character values were carried out through role models, habituation, advice, integration of character values in learning, and supervision of student behavior. Supporting factors included teacher commitment, a conducive school culture, cooperation among school members, and parental support. Inhibiting factors included differences in student backgrounds, lack of family attention, the influence of the social environment, and limited learning time. This strategy has a positive impact on improving students' religious attitudes, discipline, responsibility and good manners.
Abstract:This study aims to describe the strategies of Islamic Religious Education (PAI) teachers in increasing student learning interest and achievement at MIN 3 Palangka raya City. The study used a qualitative descriptive approach…
ach with research subjects being PAI teachers, madrasah principals, and sixth-grade students. Data collection techniques were carried out through observation, interviews, and documentation. Data analysis used the Miles and Huberman model which includes data collection, data reduction, data presentation, and drawing conclusions. The results showed that PAI teachers' strategies in increasing student learning interest were carried out through the use of varied learning methods such as discussions, questions and answers, demonstrations, direct practice, educational games, and storytelling methods. Teachers also used learning media such as videos, images, posters, and presentation slides to attract students' attention. These strategies were proven to be able to increase student interest, activeness, and motivation in learning. In addition, PAI learning strategies also improved student learning achievement in the cognitive, affective, and psychomotor aspects. Students became more understanding of the material, demonstrated better behavior, and were able to practice worship correctly. Supporting factors for the research include a religious school environment, support for learning facilities, and parental cooperation, while the obstacles faced include differences in student abilities, lack of learning motivation, and limited learning media.