Abstract:The Covid-19 pandemic affected many sectors, including the hospitality, the businesses of travel, food and drink, and entertainment services. Even the future of tourism is seen with pessimism, particularly in places where…
e it is the main industry and where growth is planned. This may incentivize the travel and hospitality sector, particularly the hotel sector, to explore for strategies to weather the Covid-19 pandemic. This research uses a literature survey method. This method helps understand the relevance of new research and its relationship with previous research, identifying all previous scientific literature, including books, journal articles and theses, relating to the potential of the hotel business as a Staycation trend. This research aims to determine the potential of the hotel business as a Staycation trend. The research results show that 4-star and 3-star hotels differ in their understanding and application of the terms Daycation and Staycation, which mean a holiday of one day or a maximum of eight hours, however two out of five hotels still use the term Staycation even though the holiday is less than eight hours. During the pandemic, the term Staycation is also used. The findings indicate that it is important to maintain or improve hotel products and the use of digital marketing, especially social media, and continue to innovate to maintain a good image which relate to the prospects of the hotel business as a holiday style.
Abstract:This study, conducted from 2017 to 2023, analyzes the relationship between international tourism and law using bibliometric methods on a dataset of 237 selected documents. The findings reveal a declining trend in annual…
dataset growth, with an average document age of approximately 2.93 years. The study delves into author collaboration, document types, and keyword usage. There was an average of 4,042 citations per document, reflecting the scholarly impact in the field. The dataset included 714 plus keywords and 738 author keywords, contributing to content analysis. Among the 570 unique authors, 87 were sole authors, while 99 documents were single-authored, and the average co-authorship was 2.47. Notably, there was no international co-authorship in the dataset. Document types encompassed articles, books, book chapters, conference papers, and more, with peak scientific production observed in 2020. Treemap and thematic map analysis visualize term distribution and research trends.
Abstract:This study investigates how audit fees impact audit quality. The purpose of this study is to determine the relationship between the effect of audit fees on audit quality in companies listed on the Indonesia Stock Exchange…
e which are categorized as LQ45. This study was conducted using the verification method. Researchers involved 225 LQ45 companies listed on the Indonesia Stock Exchange from 2016 to 2020. The data used comes from secondary data collected through the documentation method. In analyzing the data, this study uses panel data regression statistical testing with a random effect model. The findings of this study are that audit fees are positive to audit quality based on the calculation of panel data regression analysis conducted through the Eviews 9 program.
Abstract:This study aims to analyze the role of adaptive strategies in reducing conflict in the family environment. Through a qualitative approach with case studies, researchers investigate how families deal with and overcome conflict…
flict responsively and flexibly. These findings indicate that adaptive strategies, such as effective communication, healthy emotional management, respect for differences, and negotiation skills, have a crucial role in reducing family conflict. This strategy not only contributes to conflict resolution, but also to growth and emotional closeness among family members. The implications of this research provide insight into how families can address conflict challenges in a constructive way, promote harmonious relationships, and support collective growth.
Abstract:Penelitian ini bertujuan menganalisis profil metakognitif dan interpersonal competency murid kelas XII Fase F pada pembelajaran Biologi berbasis Education for Sustainable Development (ESD) di salah satu SMA Negeri Kota Jambi.…
ambi. Penelitian menggunakan pendekatan kuantitatif dengan desain survei. Sampel penelitian terdiri atas 108 murid yang dipilih melalui teknik purposive sampling dari tiga kelas. Data dikumpulkan menggunakan angket skala Likert 6 poin yang telah divalidasi, kemudian dianalisis secara deskriptif dan inferensial One Way ANOVA. Hasil penelitian menunjukkan bahwa profil metakognitif dan interpersonal competency murid didominasi kategori sedang yaitu 75% dan 67,6%. Indikator metakognitif yang paling kuat adalah monitoring, planning, dan procedural knowledge, sementara information management dan conditional knowledge menjadi kelemahan utama. Pada interpersonal competency, emotional support dan conflict management relatif lebih baik dibandingkan self disclosure dan initiating relationship. Analisis demografi menemukan perbedaan signifikan kemampuan metakognitif berdasarkan gender (p = 0,005), dengan murid perempuan lebih unggul, sedangkan umur dan suku tidak berpengaruh signifikan.Temuan ini menegaskan pentingnya pengembangan metakognitif dan kompetensi interpersonal secara terintegrasi dalam pembelajaran Biologi berbasis ESD untuk meningkatkan kemandirian, kolaborasi, dan kesadaran keberlanjutan murid.
Abstract:Abstract: In today's digital era, small businesses like Banana Chips By Risa face significant challenges in enhancing relationships and services to customers. This research identifies various issues related to technology…
adoption, including the lack of an online purchasing system, minimal product information, and limited flavor variations. In an increasingly competitive context, the application of information technology becomes crucial to meet the ever-evolving customer expectations. This study aims to design an E-CRM system that can support more effective customer relationship management. E-CRM is a technology-based tool that collects and stores customer data, enhances communication, personalizes services, and analyzes data for better decision-making. Additionally, this system integrates a digital loyalty program expected to increase customer engagement. Several questions arise from the issues faced, including: how to effectively implement an online purchasing system, steps to improve product information, and how to develop new flavor variations that align with customer preferences. The research results indicate that the implementation of E-CRM not only enhances operational efficiency but also strengthens long-term relationships between the business and customers, supporting success in a business environment increasingly influenced by technology.
Keywords: e-crm; digital technology; customer loyalty; product Information.
Abstrak: Di era digital saat ini, usaha kecil seperti Banana Chips By Risa menghadapi tantangan signifikan dalam meningkatkan hubungan dan pelayanan kepada pelanggan. Penelitian ini mengidentifikasi berbagai masalah terkait adopsi teknologi, termasuk kurangnya sistem pembelian daring, minimnya informasi produk, dan keterbatasan varian rasa. Dalam konteks persaingan yang semakin ketat, penerapan teknologi informasi menjadi krusial untuk memenuhi harapan pelanggan yang terus berkembang. Penelitian ini bertujuan untuk merancang sistem E-CRM yang dapat mendukung pengelolaan hubungan pelanggan secara lebih efektif. E-CRM adalah alat berbasis teknologi yang mengumpulkan dan menyimpan data pelanggan, meningkatkan komunikasi, mempersonalisasi layanan, serta menganalisis data untuk pengambilan keputusan yang lebih tepat. Selain itu, sistem ini juga mengintegrasikan program loyalitas berbasis digital yang diharapkan dapat meningkatkan keterikatan pelanggan. Beberapa pertanyaan yang muncul dari masalah yang dihadapi termasuk: bagaimana cara mengimplementasikan sistem pembelian daring yang efektif, langkah-langkah untuk meningkatkan informasi produk, serta cara mengembangkan varian rasa baru yang sesuai dengan preferensi pelanggan. Hasil penelitian menunjukkan bahwa penerapan E-CRM tidak hanya meningkatkan efisiensi operasional, tetapi juga memperkuat hubungan jangka panjang antara usaha dan pelanggan, mendukung keberhasilan dalam lingkungan bisnis yang semakin dipengaruhi oleh teknologi.
Kata kunci: e-crm; teknologi digital; loyalitas pelanggan; informasi produk
Abstract:Abstract: Motorcycle sales are one of the key indicators of growth in Indonesia’s automotive industry. CV. Honda Karya Utama, as an authorized Honda motorcycle dealer, faces challenges due to unstable monthly sales fluctuations.…
ctuations. This uncertainty complicates stock planning, marketing strategy formulation, and may lead to potential losses caused by overstocking or understocking. To address these issues, this study aims to analyze the relationship between time and sales volume and to develop a predictive model that can assist management in making more effective business decisions.
The research was conducted using a quantitative method and a machine learning approach by applying a linear regression algorithm, implemented through the Python programming language and a MySQL database. The dataset used consists of monthly sales data over one year, analyzed to predict future sales trends. The results show that the linear regression algorithm can predict sales trends with a good level of accuracy, achieving evaluation values of MAPE 1.72%, MSE 1.76%, and RMSE 0.57. The developed model assists management in formulating marketing strategies, optimizing inventory planning, and minimizing financial risks. Therefore, linear regression can serve as an effective analytical tool to support strategic business decision-making at CV. Honda Karya Utama.
Keywords: motorcycle sales; linear regression; prediction; sales analysis
Abstrak: Penjualan sepeda motor merupakan salah satu indikator penting dalam pertumbuhan industri otomotif di Indonesia. CV. Honda Karya Utama sebagai dealer resmi sepeda motor Honda menghadapi tantangan berupa fluktuasi penjualan yang tidak stabil setiap bulannya. Ketidakpastian ini menyebabkan kesulitan dalam perencanaan stok, penentuan strategi pemasaran, serta berpotensi menimbulkan kerugian akibat kelebihan atau kekurangan persediaan. Untuk mengatasi permasalahan tersebut, penelitian ini bertujuan untuk menganalisis hubungan antara waktu dan jumlah penjualan serta membangun model prediksi yang dapat membantu manajemen dalam pengambilan keputusan bisnis yang lebih efektif. Penelitian dilakukan dengan metode kuantitatif dan pendekatan machine learning menggunakan algoritma regresi linier, dengan implementasi berbasis bahasa pemrograman Python dan basis data MySQL. Data yang digunakan berupa data penjualan bulanan selama satu tahun, yang kemudian dianalisis untuk memprediksi tren penjualan pada periode berikutnya. Hasil penelitian menunjukkan bahwa regresi linier mampu memprediksi tren penjualan dengan tingkat akurasi yang baik, dengan nilai evaluasi MAPE sebesar 1,72%, MSE 1,76%, dan RMSE 0,57. Model ini membantu manajemen dalam menyusun strategi pemasaran, mengoptimalkan perencanaan stok, serta meminimalkan risiko kerugian. Dengan demikian, regresi linier dapat menjadi alat bantu yang efektif dalam mendukung keputusan bisnis di CV. Honda Karya Utama.
Kata kunci: penjualan sepeda motor; regresi linier; prediksi; analisis penjualan
Abstract:Abstract: The increasingly competitive economic growth requires business actors to innovate in their business strategies in order to survive and develop. Ria Reklame Store, a printing business specializing in invitation…
cards established in 2008, faces several challenges, including limited promotion methods, a manual ordering process, and unorganized transaction recording. These conditions have resulted in limited market reach and inefficient data management. This study aims to implement Electronic Customer Relationship Management (E-CRM) as a digital strategy to enhance operational effectiveness and sales performance at Ria Reklame. By utilizing website-based technology, the store can reach a wider range of customers, simplify the ordering process, and manage transaction data in a more structured and secure manner. The implementation of E-CRM is also expected to improve customer satisfaction, increase loyalty, and support the growth of Ria Reklame Store in an increasingly competitive market.
Keywords: customer relationship management; sales; ria reklame
Abstrak: Pertumbuhan ekonomi yang semakin kompetitif menuntut pelaku usaha untuk melakukan inovasi dalam strategi bisnis agar dapat bertahan dan berkembang. Toko Ria Reklame sebagai salah satu usaha percetakan undangan yang berdiri sejak tahun 2008 menghadapi beberapa kendala antara lain keterbatasan promosi, proses pemesanan yang masih manual serta pencatatan transaksi yang belum terorganisir dengan baik. Kondisi tersebut berdampak pada keterbatasan jangkauan pasar dan kurang efisiennya pengelolaan data. Penelitian ini bertujuan untuk mengimplementasikan Customer Relationship Management (CRM) sebagai strategi digital dalam meningkatkan efektivitas operasional dan sektor penjualan pada Toko Ria Reklame. Dengan memanfaatkan teknologi berbasis website, toko dapat menjangkau pelanggan lebih luas, mempermudah proses pemesanan serta menyimpan data transaksi secara lebih terstruktur dan aman. Penerapan CRM juga diharapkan mampu meningkatkan kepuasan, loyalitas pelanggan serta mendukung pertumbuhan bisnis Toko Ria Reklame di tengah persaingan yang semakin ketat.
Kata kunci: customer relationship management; penjualan; ria reklame
Abstract:Abstract: Vinta Manullang Store is a business engaged in the sale of clothing for men, women, and children. In today's digital era, the implementation of Customer Relationship Management (CRM) strategies plays an important…
nt role in building and increasing customer loyalty. Along with the development of technology, the implementation of Electronic Customer Relationship Management (E-CRM) is increasingly needed to manage customer interactions more effectively. This study aims to implement the application of E-CRM in terms of increasing the efficiency of customer data management and strengthening relationships with customers. This study uses a case study method with a qualitative approach, which is carried out through interview techniques and observations of the system being run. Based on the results of the study, it can be seen that the implementation of E-CRM allows faster and more accurate product information synchronization, facilitates online transactions, and increases customer interaction through review features and direct communication. Thus, this system contributes to increasing customer satisfaction, loyalty, and the effectiveness of vinta manullang store operations.
Keywords: customer relationship management (CRM); sales; customer loyalty; clothing; toko vinta manullang
Abstrak: Toko Vinta Manullang merupakan bisnis yang bergerak di bidang penjualan pakaian untuk pria, wanita, dan anak-anak. Di era digital saat ini, penerapan strategi Customer Relationship Management (CRM) memainkan peran krusial dalam membangun dan meningkatkan kesetiaan pelanggan. Seiring dengan perkembangan teknologi, implementasi Electronic Customer Relationship Management (E-CRM) semakin diperlukan untuk mengelola interaksi pelanggan secara lebih efektif. Penelitian ini bertujuan untuk menganalisis penerapan E-CRM dalam hal meningkatkan efisiensi pengelolaan data pelanggan serta memperkuat hubungan dengan pelanggan. Penelitian ini menggunakan metode studi kasus dengan pendekatan kualitatif, yang dilaksanakan melalui teknik wawancara dan observasi terhadap sistem yang sedang dijalankan. Berdasarkan hasil penelitian, dapat diketahui bahwa penerapan E-CRM memungkinkan penyampaian informasi produk lebih cepat dan akurat, mempermudah transaksi online, serta meningkatkan interaksi pelanggan melalui fitur ulasan dan komunikasi langsung. Dengan demikian, sistem ini berkontribusi terhadap peningkatan kepuasan pelanggan, loyalitas, serta efektivitas operasional toko vinta manullang.
Kata kunci: customer relationship management (CRM); penjualan; loyalitas pelanggan; pakaian; toko vinta manullang
Abstract:Abstract: Cyberbullying has become an increasingly pressing issue among adolescents, which shifted many social interactions to digital platforms. This study investigates the factors contributing to cyberbullying and its…
long-term impacts on students at SMAN 15 Batam. Using a descriptive quantitative approach, data were collected through a survey administered to 52 students across different age groups and grade levels. The findings indicate that a majority of students have experienced significant negative effects from cyberbullying, impacting their mental health, academic performance, and social relationships. Key contributing factors include emotional instability, peer pressure, stress from remote learning, and limited social activities during the pandemic. The study highlights that the most common forms of cyberbullying involve verbal harassment, physical appearance mockery, and identity impersonation. Given the extensive impact on students' well-being, stronger intervention programs involving schools, families, and communities are essential to mitigate the harmful effects of cyberbullying and foster a safer digital environment for adolescent
Keywords: Impact; Factors; Cyber; School
Abstrak: Cyberbullying telah menjadi isu yang semakin mendesak di kalangan remaja, yang menggeser banyak interaksi sosial ke platform digital. Penelitian ini menyelidiki faktor-faktor yang berkontribusi terhadap cyberbullying dan dampak jangka panjangnya terhadap siswa di SMAN 15 Batam. Dengan menggunakan pendekatan deskriptif kuantitatif, data dikumpulkan melalui survei yang dilakukan terhadap 52 siswa dari berbagai kelompok umur dan tingkat kelas. Temuan menunjukkan bahwa sebagian besar siswa telah mengalami dampak negatif yang signifikan dari cyberbullying, yang berdampak pada kesehatan mental, kinerja akademik, dan hubungan sosial mereka. Faktor-faktor utama yang berkontribusi terhadap hal ini adalah ketidakstabilan emosi, tekanan teman sebaya, stres akibat pembelajaran jarak jauh, dan terbatasnya aktivitas sosial selama pandemi. Studi ini menyoroti bahwa bentuk-bentuk cyberbullying yang paling umum melibatkan pelecehan verbal, ejekan terhadap penampilan fisik, dan peniruan identitas. Mengingat besarnya dampak terhadap kesejahteraan siswa, program intervensi yang lebih kuat yang melibatkan sekolah, keluarga, dan komunitas sangat penting untuk mengurangi dampak berbahaya dari cyberbullying dan menciptakan lingkungan digital yang lebih aman bagi remaja.
Kata kunci: Dampak; Faktor; Cyber; Sekolah